Monday, May 29, 2017

10 Reasons Why You Should STILL Be Using Facebook (as found on SEO Chicks)

Since writing a few blog posts about the benefits of using Facebook for marketing, I have been asked; “Well, how do you do it?” There are no secrets to using Facebook, unless you are running illegal scripts. Depending on the reasons and types of markets you might be dealing with on Facebook, it’s really quite simple to utilize the social network as a marketing tool.

“Don’t hate on Facebook.” Give it a chance before you decide to curse it to hell as an annoying social site that is a waste of time. If you STILL aren’t using Facebook for yourself, you won’t be able to understand how to use it for anyone else.

Create your “internet marketer” profile. I prefer when people give it their own personal touch. Add some (and only some) albums of cool pictures for me to see what you are like. Myself among many others are dying to judge you. This sounds a lot worse than it actually is.

By now, you probably already know over 200 people on Facebook. Whether they are your actually friends, or authors of the blogs you read. The #1 Simple Step of Social Media Success is to connect with these people, according to Chris Winfield. Facebook makes it really easy for you, and separates these people into networks, and clubs. You already know who you should be conversing with. In most cases, networking professionals will accept your friend request.

Some of these people, you might not have gotten a chance to talk to at the latest convention and now you are looking at mobile uploads of their children. This really is a wonderful tool.

Here are 10 reasons why you should STILL be using Facebook as a Marketing Professional:

1. Join all the groups that relate to you and add connections: Start conversations with people you look up to in the industry. Possibly gain a friend request or two hundred.

2. Promote your blog or other blogs you are promoting on your profile, using BlogFriends. You spent hours perfecting the perfect blog post, now everyone knows.

3. Draw attention to yourself quickly: Upload a new album, post a note, poke people (occasionally), comment on everyone’s stuff. Being popular on Facebook can easily transfer over to real life.

4. Set up real life connections: Introduce yourself to your Facebook friends. Start a relationship. These people are also voters on Social News sites, and blog writers, and good people to know.

5. Research information for clients and Gain Knowledge: Dive head first into groups and read what people are saying about your clients. Excellent for those who are practicing Reputation Management. Read forums, participate, research, and get to work!

6. Network before big events: With SMX West coming up, there are tons of groups to join. See who will be there. Set up a meeting with these people by sending them a message on Facebook, or just simply join the group so people will know you will be there as well. Look at their profile, if they have recent news, you will have a conversation starter at the convention.

7. Update your Status: I hate to say it but those people who tie in their Twitter with their Facebook status are super helpful. If you become a regular status updater, people will always take interest in whatever your doing. It’s like reality TV. *Congratulations to Glen Allsopp who just PASSED HIS DRIVING TEST! 38m ago*

8. Applications Help: It’s true that many applications are annoying. But the Stumble Upon application is awesome! It shows on your profile and news feed what you are Stumbling, so this way everyone else knows, and will also stumble if they are interested.

9. Facebook is Improving: The ever changing controls are sometimes annoying but helpful. You can edit your preferences in the news feeds and see what you want to see. You can also control what people see about you with privacy and security settings.

10. Facebook Profiles Rank- If clients are looking you up, they might like the fact that your profile comes up (but they might not). In this case, it works the same as LinkedIn. So make sure to keep it as Professional as the business you run. *For example: While hiring, I did a search and found a possible employee Facebook page and lets just say they weren’t hired based on the profile picture alone. This could have totally worked in their favor, if I saw a nice clean page with nice comments from Coworkers, friends, a link to their blog, etc.

So… Why Not? It’s totally up to you how you want to use it. If you choose not to use Facebook, then don’t. If you just want to use to it watch what everyone else is doing, that is fine too. You don’t have to add every application, or give drinks to your Top Friends. You can totally make what you want of it.

I hope that this post helps people who are still “Hating” and helps them find success with Facebook conversations, like I have in many ways.



If you have any other reasons or ideas why Marketing Professionals should STILL be using Facebook, please let me know!

Monday, May 22, 2017

Re-Energize Your Business; Re-Think Your Marketing

Here we are into the 5th month of 2017 ALREADY! And how is YOUR business coming along? Don't you think it's time that you finally reach out and make some changes in your marketing plan like most of your competitors are doing? Read below and be re-energized for the upcoming months!

http://lamotheservices.com/


Entrepreneur's Journal: How to Sell When No One is Buying

What to do? Here's a look at some strategies to get the business of long-term frugal customers (Especially in the Infertility field):

Rethink Marketing: While social media has been hyped up, it is still critically important. Let's face it, customers typically first go to the Net before making a purchase. And, if you're company does not show up, you're certainly in trouble.

To this end, you need to get savvy with search engine marketing, blogs, Facebook pages, Twitter and so on. They will not only engage potential customers but also build a growing digital footprint.

Some excellent books on the topic include The Social Media Bible and The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff.

Value Message: Who doesn't like a bargain, especially for a good product or service? Even those who are looking at luxury goods are trying to get a good deal.

But, when crafting your value offer, you need to put much thought in the message. Just look at Stuart Frankel. He operates several Subway shops in southern Florida. Desperate to drum up business, he came up with a simple idea to sell $5 footlongs on Saturday and Sunday.

Interestingly enough, the result was stunning, as sales spiked. At the same time, profit margins remained stable.

Customer Feedback: During tough times, your customers may be looking for alternatives. This means you need to communicate more and perhaps even provide enhanced offerings. In fact, this may help increase "word of mouth," which could result in getting more customers.

Also, ask your customers some questions, such as: What do you value the most? What else would you want?

This can be extremely valuable in terms of targeting new customers, as well as fine-tuning your marketing.

Be Upbeat: In light of the negative media, it's not easy to be positive. But you need to. It's critical for motivating your employees and building confidence with vendors and potential customers.

Tom Taulli provides a variety of financial services to business owners, such as business plans, cash flow management, and taxes. You can reach him at taulli.com.

Monday, May 8, 2017

5 Reasons Why Repetition is the Key to Brand Development

Online brand development starts with the decision of what is the most appropriate identity for you and/or your business. The next logical step is to establish how to brand the identity you have chosen in a way that is effective and in alignment with what it is you do.

Quite often the best approach is develop a series of branding strategies that will make your efforts the most effective and your coverage the most extensive.

From this point on your focus will be to make sure your identity branding efforts are both as consistent and as repetitious as possible.
No matter how 'slick' or cutting edge your strategies may be, if they are not reinforced consistently they will do you little good. Ultimately the key will be in your repetition since this will be what eventually embeds the image you are reinforcing into the minds of people.

Here are 5 reasons why repetition and not necessarily the design of the strategy itself plays a key role in how effective your online identity branding efforts will be.

Expands Exposure

The greater the repetition the deeper the market saturation. This obviously leads to more exposure as your efforts begin to reach more areas of the internet. Much like filling a bucket of water, the more you put into the bucket the fuller it gets and so the same for your repetitive identity branding efforts.

Conditions the Mind

As more people begin to repeatedly see your brand in different areas online, they begin to form the association between the image itself and what you are branding.

This is simply conditioning people to automatically make this association and is exactly how branding strategies work towards the development of any brand. The more they see your efforts the stronger the association becomes, plain and simple!

Arouses Further Curiosity

If people see your image or brand often enough it is quite common for their own curiosity to compel them to seek further information on what the image represents.

Remember the whole point behind establishing a brand is to increase your marketing effectiveness and by getting people to visit your site you now have the chance to do so!

Brings Forth More Witnesses

This is the point where your repetition has saturated the market allowing others who may not have formerly seen your 'impression' a chance to view more about you. Quite often this occurs after others have referred them to do so due to the viral effect that is taking place. It is hard to avoid the 'buzz' about you when your image is seemingly everywhere!

Image Reinforcement

Your consistent repetition serves to only more firmly establish your identity. With each new effort your exposure grows and the association between what you are branding and the image you are establishing becomes that much stronger. This reinforcement is exactly how to brand yourself or business or even both online.

Brand development is a very important aspect of internet marketing because it helps make you more easily noticeable online. The process is actually not very complicated and starts with the determination of what is the most appropriate identity for what you do. From there a decision is made how to brand this chosen identity into the minds of others.

In most cases the utilization of multiple branding strategies is often seen as the best approach. No matter how dynamic or cutting edge your selected strategies may be however, effort will be wasted unless the image is reinforce as repetitiously as possible.

This simple act of repetition plays a key role in how effective your identity branding efforts will be, and the 5 reasons discussed above are testimony as to why. Without repeated and consistent reinforcement even the best strategies will fall short of making the impression you want in the minds of others.


About the Author: TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For more tips about effective online brand development and to also receive a free instructional manual that teaches valuable niche research techniques visit: http://affiliatequickstart.com/.

Monday, May 1, 2017

Setting Up The Surrogacy Agency: The LLC


I am going to cheat on this one and give you an article from About.com. I had a business attorney to go through all the in's and outs regarding an LLC and that's what was decided upon. It'a up to you to decide what's best.

The Limited Liability Company, or LLC
BY: Scott Allen

The Limited Liability Company, or LLC, has in recent years become the most popular legal structure for small businesses wishing to incorporate. The exact requirements vary slightly from state to state, but setting up an LLC is a relatively simple process that can usually be done in an hour or less, depending on the complexity of your organizational structure.

Difficulty: Easy
Time Required: 1-4 hours, depending on complexity of company

Here's How:

Obtain a copy of your state's LLC Articles of Organization form from your state's Secretary of State office. When you contact them, also find out if the state in which you are incorporating requires you to post a notice in the newspaper. Also find out any specific rules regarding business names.

Choose a name for your business that complies with your state's rules for LLC business names. The main part of the business name is generally very flexible, but each state has a list of prohibited words, such as "Corporation", "Incorporated", "Insurance", "City", and others. Your legal name must end with an LLC designator, such as "Limited Liability Company", "LLC", etc. Also, the name can not be the same as another LLC on file in the state in which you are filing.

Fill out the LLC Articles of Organization form. This is usually a relatively simple process, as the only things you need to notify the state about regarding your LLC are items such as name, its business purpose, principal office address, the "registered agent" for receiving any legal documents, and the names of the initial members. You do NOT have to specify at this point the ownership distribution or management structure, just the names of the LLC's members.

Publish a notice in your local newspaper of your intention to form an LLC (if required by your state - don't waste the money otherwise). This should be done prior to filing your Articles of Organization. Currently this is only required in Arizona and New York. Check with your state's Secretary of State to be certain.

Submit your Articles of Organization form to your Secretary of State along with the appropriate filing fee. Fees range from $40 to $900, depending on the state. Be careful: some states may have a corporate tax which is separate from the filing fee but must be paid at the time of filng. For example, California has only a $70 filing fee, but an $800 annual tax.

That's it, you're done! At least legally, that is. Now wasn't that easy? While you're done in terms of legal requirements, there's still a very important piece missing: the LLC Operating Agreement. However, the Operating Agreement is not required by the state, and can be created after the legal filings are done. If you are the sole owner of the LLC, you probably don't need one at this point. However, if there is so much as one other owner, it's best to make a written agreement of the terms.

Create an LLC Operating Agreement that spells out the financial and management rights and responsibilities of the LLC members, such as: who contributes what if the LLC needs additional capital, when and how profits from the business will be distributed, under what terms members can leave the LLC, etc. Even (or perhaps especially) among friends and family, leaving these questions unanswered can create strains on both the business and personal relationships down the road. Put it in writing!

Tips:

Although not legally required, you should probably work out the details of the Operating Agreement well in advance of filing the LLC Articles of Organization. You may find that someone doesn't want to be a part of it once they know the whole deal, or perhaps that you need to bring someone else in. Work it out in advance.

You can hire an attorney for this, but really, unless your organization is fairly complex, you can do this yourself.

Unless you have a compelling reason otherwise, it's generally best for small businesses to incorporate in the state in which it will principally be doing business. There are some tax and organizational advantages to registering in certain states, however. Delaware, Nevada, and recently Wyoming are the most popular for out-of-state corporate registration. Consult with an attorney or research it on the web further if you are in doubt.