tag:blogger.com,1999:blog-22562539674986024682024-03-13T08:15:46.773-07:00The Business of A.R.T.Thinking of starting your own business in the Infertility Industry? Or just trying to market in the current economy? Tips from a seasoned expert in the world of Assisted Reproductive Technology~ making the most of YOUR Third Party Family Building Business!Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.comBlogger236125tag:blogger.com,1999:blog-2256253967498602468.post-36067329462518284082023-11-15T12:22:00.000-08:002023-11-15T12:24:42.622-08:00<p><span style="background-color: white; font-size: large;"> <span face=""Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif" style="color: #050505; white-space-collapse: preserve;">I am RETIRING at the end of this year from my Surrogacy Consulting career, and I am happy to recommend Simplify Surrogacy to anyone needing a consultant to assist them through their surrogacy journey. Read more about Amber Deming and her surrogacy consulting business here: </span><span face=""Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif" style="color: #050505; white-space-collapse: preserve;"><a class="x1i10hfl xjbqb8w x6umtig x1b1mbwd xaqea5y xav7gou x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xt0b8zv x1fey0fg" href="https://simplifysurrogacyconsulting.com/?fbclid=IwAR2sCmcaQjj637cOVI-7KLir0R_U0ZtM6HyspnitKHRjaRxYO9U014-TrTU" rel="nofollow" role="link" style="-webkit-tap-highlight-color: transparent; border-color: initial; border-style: initial; border-width: 0px; box-sizing: border-box; cursor: pointer; display: inline; font-family: inherit; list-style: none; margin: 0px; outline: none; padding: 0px; text-align: inherit; text-decoration-line: none; touch-action: manipulation;" tabindex="0" target="_blank">https://simplifysurrogacyconsulting.com</a></span><span face=""Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif" style="color: #050505; white-space-collapse: preserve;"> I believe you will be very happy with the prices and services Amber has to offer!</span></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqUT8wiKDTF7OfZRCX6u_F4c6k4JXGv6zk7kiMn2rAY9Qc0lROEvOP_EAMeVFutVT2kHK22PGfHCrJUS2dRHNVQAHoj6yRJJYVBvSJNneIpEC5S0bBRHUUYCnLrCjQrZuUl_qQnVRzFey3UH5YvmmdXO0MB0_Z-tNb7_-uJ6Vubdjw5GmPJNz3_nDLCC-B/s2560/Simplify%20Banner.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1440" data-original-width="2560" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqUT8wiKDTF7OfZRCX6u_F4c6k4JXGv6zk7kiMn2rAY9Qc0lROEvOP_EAMeVFutVT2kHK22PGfHCrJUS2dRHNVQAHoj6yRJJYVBvSJNneIpEC5S0bBRHUUYCnLrCjQrZuUl_qQnVRzFey3UH5YvmmdXO0MB0_Z-tNb7_-uJ6Vubdjw5GmPJNz3_nDLCC-B/w320-h180/Simplify%20Banner.png" width="320" /></a></div><br /><span face=""Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif" style="background-color: white; color: #050505; font-size: 15px; white-space-collapse: preserve;"><br /></span><p></p><div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-21666735327186700812021-01-29T08:00:00.001-08:002021-01-29T08:00:03.643-08:00Re-Energize Your Business; Re-Think Your Marketing<div class="separator" style="clear: both; text-align: center;">
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It's 2021 and what are your new year plans?? Don't you think it's time that you finally reach out and make some changes in your marketing plan like most of your competitors are doing? Read below and be re-energized for the upcoming months!<br />
<br />
http://lamotheservices.com/<br />
<br />
<strong><br /></strong>
<strong><br /></strong><div><strong>Entrepreneur's Journal: How to Sell When No One is Buying</strong><br />
<br />
What to do? Here's a look at some strategies to get the business of long-term frugal customers (Especially in the Infertility field):<br />
<br />
<strong>Rethink Marketing:</strong> While social media has been hyped up, it is still critically important. Let's face it, customers typically first go to the Net before making a purchase. And, if you're company does not show up, you're certainly in trouble.<br />
<br />
To this end, you need to get savvy with search engine marketing, blogs, Facebook pages, Twitter and so on. They will not only engage potential customers but also build a growing digital footprint.<br />
<br />
Some excellent books on the topic include The Social Media Bible and The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff.<br />
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<strong>Value Message:</strong> Who doesn't like a bargain, especially for a good product or service? Even those who are looking at luxury goods are trying to get a good deal.<br />
<br />
But, when crafting your value offer, you need to put much thought in the message. Just look at Stuart Frankel. He operates several Subway shops in southern Florida. Desperate to drum up business, he came up with a simple idea to sell $5 footlongs on Saturday and Sunday.<br />
<br />
Interestingly enough, the result was stunning, as sales spiked. At the same time, profit margins remained stable.<br />
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<strong>Customer Feedback</strong>: During tough times, your customers may be looking for alternatives. This means you need to communicate more and perhaps even provide enhanced offerings. In fact, this may help increase "word of mouth," which could result in getting more customers.<br />
<br />
Also, ask your customers some questions, such as: What do you value the most? What else would you want?<br />
<br />
This can be extremely valuable in terms of targeting new customers, as well as fine-tuning your marketing.<br />
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<strong>Be Upbeat:</strong> In light of the negative media, it's not easy to be positive. But you need to. It's critical for motivating your employees and building confidence with vendors and potential customers.<br />
<br />
<em>Tom Taulli provides a variety of financial services to business owners, such as business plans, cash flow management, and taxes. You can reach him at taulli.com.</em></div><div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-27018503329711841402021-01-20T08:30:00.001-08:002021-01-20T08:30:00.303-08:00Modernizing the Patient Experience in Reproductive Medicine: Part 13- What Else Should You Consider? <br />
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<span style="font-family: calibri;">I started out in Part 1 talking about customer service and I
am sure you know by now that when your customer service fails then no matter
what you do to gain new clients or appease current ones you are not going to be
in business for long. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8ZE4NQ9f_d-uh3fgMnGI4IyvGKRLutRSpzBAuY9lhtfO6KtyvmEDctr3eVjFxyNAKiQGV7JQL8Qaf4NuUH8h0GhOLcEroPzbrOgFfpUVtdWTXlUCWANDz75KAekTJbzMV4lJj-elgUHqS/s1600/Values_2014-diagram.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="849" data-original-width="858" height="316" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8ZE4NQ9f_d-uh3fgMnGI4IyvGKRLutRSpzBAuY9lhtfO6KtyvmEDctr3eVjFxyNAKiQGV7JQL8Qaf4NuUH8h0GhOLcEroPzbrOgFfpUVtdWTXlUCWANDz75KAekTJbzMV4lJj-elgUHqS/s320/Values_2014-diagram.jpg" width="320" /></a></div>
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<span style="font-family: calibri;">I also posted about the following ways to help your client or patients find you:</span></div>
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<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Using the Internet</span></div>
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<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: calibri;">–</span><span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Social Networking</span></div>
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<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: calibri;">–</span><span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Pinterest </span></div>
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<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: calibri;">–</span><span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">YouTube</span></div>
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<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: calibri;">–</span><span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Blogging</span></div>
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<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: calibri;">–</span><span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">E-Newsletters</span></div>
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<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: calibri;">–</span><span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Webinars</span></div>
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<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;"><strong>What’s Left?</strong> </span></div>
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<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Pod Casts</span></div>
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<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Radio shows</span></div>
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<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">TV interviews</span></div>
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<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Seminars and exhibiting</span></div>
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<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Community specific marketing</span></div>
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<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Out-reach education</span><br />
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<span style="font-family: calibri;">All of these can
be used interactively with your social networks, websites and blogs</span></div>
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<span style="font-family: calibri;"><span style="mso-spacerun: yes;"> </span><b>Although all of
these external marketing techniques are ways to reach new patients and educate
current clients, great customer service along with a warm, compassionate
attitude from you and your entire staff can never be replaced.</b></span></div>
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<b><span style="font-family: calibri;">Obviously I have not elaborated nearly enough throughout
this 13 part series on reaching and supporting your patient or client, <span style="mso-spacerun: yes;"> </span>however that is because each<span style="mso-spacerun: yes;"> </span>company is run differently and addresses
issues in a very unique way. This is because we all have a different reasons
why we are in the Third Party Reproductive field and have different ideas
regarding<span style="mso-spacerun: yes;"> </span>how to actually achieve our
business goals.<span style="mso-spacerun: yes;"> </span>This is where a knowledgeable
consultant like LaMothe Services, LLC can come in and assist you in redefining
your business plan and helping you implement a few of the ideas I have outlined
in this blog. Feel free to contact me via e-mail at Sharon@LaMotheServices.com or
call 727-458-8333 to set up a free consultation!</span></b></div>
<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-8406010677194124492021-01-06T08:30:00.001-08:002021-01-06T08:30:01.823-08:00Modernizing the Patient Experience in Reproductive Medicine: Part 12- Mobile Phone Marketing<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ0H3N5ZJN2O1cO1LAXWmJzopu8peOQMWMU1fNeT1vD0SOoS4mfF-d2Jfi1a3Om6qxKU-4OtFnV_W8ZkR-jsDKSn4ksUY0Z-Ocs2osl2uyLuKkAZN88oF9Ka3VlC0MRPi62FmoFKKa4WDm/s1600/Digital+marketing.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="450" data-original-width="700" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ0H3N5ZJN2O1cO1LAXWmJzopu8peOQMWMU1fNeT1vD0SOoS4mfF-d2Jfi1a3Om6qxKU-4OtFnV_W8ZkR-jsDKSn4ksUY0Z-Ocs2osl2uyLuKkAZN88oF9Ka3VlC0MRPi62FmoFKKa4WDm/s400/Digital+marketing.jpg" width="400" /></a></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: calibri;">What Do People Use Their SMARTPHONE’s For?</span></b></div>
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<li style="box-sizing: border-box; font-size: 16px; line-height: 22px;">Time on mobile is mostly app time: People are spending an average of 3:23 per day in apps, and only 50 minutes on the mobile web.</li>
<li style="box-sizing: border-box; font-size: 16px; line-height: 22px;">Nearly 75 percent of US adults will use a smartphone in 2017, as market penetration continues to increase</li>
<li style="box-sizing: border-box; font-size: 16px; line-height: 22px;">Smartphone users spend approximately 10 percent of their time — over 20 minutes per day — on mobile social media.</li>
</ul>
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<span style="font-family: calibri;">SMS= Short Message Service MMS=<b>Multimedia
Messaging Service (You Tube, Webinair) ipad, iphone, android …Smart Phones
….How about just plain texting?</b> All ways to get the all important
client/patient attention! Again, if you have Facebook or Twitter your clients
can access your updates and tweets via their mobile phone. </span></div><div class="MsoNormal" style="margin: 0in 0in 10pt 0.25in;"><span style="font-family: calibri;">* This chart is from 2017 so note that these statistics have changed</span></div>
<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-88964284502945547702020-12-30T08:30:00.001-08:002020-12-30T08:30:00.765-08:00Modernizing the Patient Experience in Reproductive Medicine: Part 11-A Note About E-Newsletters or<br />
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<span style="font-family: "calibri";">You can reach potential outside your immediate geographic
area with a E-Newsletter. An e-newsletter may open new business channels for
you as you gain greater exposure. </span><br />
<span style="font-family: "calibri";"><br /></span>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwJyU8tWxm7CXumKBDkTdMgUUBas2qrbMtfHzqP7eX3C3yHqlTsCUIhipjApo3PfrLZS93JhwI9wUkUM0pFGXCOvPClBGdBZ767uD4IqGZjXQ9LlvfSrOPLMUNSfrRN4fNdKOSmEaEk_Rv/s1600/email.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="810" data-original-width="1200" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwJyU8tWxm7CXumKBDkTdMgUUBas2qrbMtfHzqP7eX3C3yHqlTsCUIhipjApo3PfrLZS93JhwI9wUkUM0pFGXCOvPClBGdBZ767uD4IqGZjXQ9LlvfSrOPLMUNSfrRN4fNdKOSmEaEk_Rv/s320/email.png" width="320" /></a></div>
<span style="font-family: "calibri";"><br /></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "calibri";">How an E-zine can Help Your Business Grow<br />
(E-mail Marketing)</span></b></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "calibri";">E-zines connect you with people who’ve expressed
a positive interest in your product or service.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "calibri";">Your e-newsletter establishes you as an expert
in the field if you publish high-value information.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "calibri";">E-zines are far less expensive to produce than
direct mail, are read by a far higher percentage of recipients, and are
completely trackable.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "calibri";">You can take the same content you create for
your e-newsletter and re-purpose it for print. (website, social net)</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="color: #c00000; font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "calibri";"><i><span style="color: #c00000;">Accepted wisdom
is to publish no fewer than four times a year. (once a month would be ideal)</span></i></span></div>
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<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "calibri";"><b>Constant Contact </b>is one of many
affordable ways to reach your customers with Email marketing </span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "calibri";">You can have people sign up on your website, Facebook,
Twitter, You Tube or in your office to receive your E-newsletter. Remember
Email marketing continues to be a an affordable as well as <b>"green"</b>
way to share information or a special promotion with your customers and target
audience. </span><br />
<span style="font-family: "calibri";"><span style="mso-spacerun: yes;"><br /></span></span>
<span style="font-family: "calibri";"><span style="mso-spacerun: yes;">Extra TIP**</span>You can also use your blog
posts in your newsletter or vice versa. </span></div>
<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-16948289836776026192020-12-21T08:30:00.001-08:002020-12-21T08:30:08.071-08:00Modernizing the Patient Experience in Reproductive Medicine: Part 10- The Webinar<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdC96j69pdsOOXYQ5Y8Yzf1FknjG169bv6fdshmUBbWxEHL1M1EKeokV3fxO0MmdQK9NA-mEjdHVTrPfjEKlmxT8e2De7xd_E6SpINppU038PI8Kr4lak4wd3IiqR-gfmi6zjOg8_4Bh9A/s1600/Webinar.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdC96j69pdsOOXYQ5Y8Yzf1FknjG169bv6fdshmUBbWxEHL1M1EKeokV3fxO0MmdQK9NA-mEjdHVTrPfjEKlmxT8e2De7xd_E6SpINppU038PI8Kr4lak4wd3IiqR-gfmi6zjOg8_4Bh9A/s1600/Webinar.gif" /></a></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">A Webinar (web + seminar) provides a convenient opportunity
to learn from experts without having to travel. Webinars combine three means of
communication: phone, online presentation, and a chat window for typing
questions.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Webinar's can be either live – great for audience
participation – or pre-recorded. They work incredibly well as a marketing tool
because they can bring together powerful elements with a high engagement level
such as audio, images, video, music and live action. Webinars can help you to
stay connected with your target audience, get in-depth insight on their
motivations, needs and desires, and use this information to figure out how YOUR
business can serve them best. </span></div>
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong>Tips for Putting
Together a Successful Online Presentation</strong></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="font-family: "calibri";"><span style="mso-spacerun: yes;"> </span><span style="mso-bidi-font-weight: bold;">Choose a topic that will resonate with your
target audience. </span></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="mso-bidi-font-weight: bold;"><span style="font-family: "calibri";">Promote
the webinar (Here is where your social media will come in handy!)</span></span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="mso-bidi-font-weight: bold;"><span style="font-family: "calibri";">Practice
your presentation</span></span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="mso-bidi-font-weight: bold;"><span style="font-family: "calibri";">You can
use free webinar sites (up to a certain number of attendees) such as AnyMeeting
or paid services like GoToWebinar </span></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="mso-bidi-font-weight: bold;"><span style="font-family: "calibri";">Learn
the software</span></span></span><br />
<span style="mso-bidi-font-weight: bold;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<br />
<div style="background-color: white; line-height: 1.7; margin-bottom: 0.75rem; margin-top: 0.75rem; padding-bottom: 0.375rem; text-indent: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Some ideas are better suited to the webinar format than others. For example, the following would be a good fit for a webinar:</span></div>
<ul style="background-color: white; line-height: 1.7; margin: 0.75rem 0px; padding: 0px 0px 0.375rem 40px; text-indent: 0px;">
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">A detailed examination of a niche topic from a fresh angle</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">A panel discussion of a timely, news-based issue in your industry</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">A thorough, example-driven “how-to” tutorial</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">An adaptation of a presentation from a conference speaking engagement</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">An interview with an industry thought leader</span></li>
</ul>
<div style="background-color: white; line-height: 1.7; margin-bottom: 0.75rem; margin-top: 0.75rem; padding-bottom: 0.375rem; text-indent: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">On the other hand, the following probably wouldn’t make for a particularly compelling webinar:</span></div>
<ul style="background-color: white; line-height: 1.7; margin: 0.75rem 0px; padding: 0px 0px 0.375rem 40px; text-indent: 0px;">
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">A minor product release or update</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">A news-based webinar with little or no new information/opinion</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">A broad, “content thin” webinar on a general topic</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">A webinar focusing on a tired idea or concept (e.g. “content is king”)</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">A straight-up sales deck/product pitch</span></li>
</ul>
<div style="text-indent: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">*Source: Word Stream</span></div>
</div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Again this is where your social
networking will come into play with the promotion of your webinar and then
later posting it on You Tube. </span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.25in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Have you ever put together a
webinar? What tips would you like to share? What questions would you like to
ask? Please comment here!</span></div>
<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-70623798599816314602020-12-07T08:30:00.001-08:002020-12-07T08:30:07.775-08:00Modernizing the Patient Experience in Reproductive Medicine: Part 9- Pinterest<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div align="center">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc-N0ZTeWzTJJH_E-xv9zL_x0j99lL-oMurdI2eplZUkI1V922bqDEc5NWYiZcAzUYlaUGuIYU3SsgqY_ybftqqxJSSjJ3coonWhDrCRIC25gv1oGBkLqfJmKlPtz6xK9BbtO6GGoRGiBo/s1600/pinterest-by-the-numbers.png.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="508" data-original-width="281" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc-N0ZTeWzTJJH_E-xv9zL_x0j99lL-oMurdI2eplZUkI1V922bqDEc5NWYiZcAzUYlaUGuIYU3SsgqY_ybftqqxJSSjJ3coonWhDrCRIC25gv1oGBkLqfJmKlPtz6xK9BbtO6GGoRGiBo/s400/pinterest-by-the-numbers.png.png" width="221" /></a></div>
</div>
<ul style="background-color: white; border: 0px; color: #737e86; font-family: poppins, arial, tahoma, sans-serif; font-size: 15px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: outside none; margin: 0px 0px 15px 30px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">There are over <a href="https://blog.pinterest.com/en/explore-today%E2%80%99s-top-ideas" rel="nofollow noopener" style="border: 0px; color: #dc3425; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">75 billion ideas</a> on Pinterest.</li>
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">87% of Pinners have purchased a product because of Pinterest.</li>
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;"><a href="https://www.pinterest.com/pin/343258802830888837/" rel="nofollow noopener" style="border: 0px; color: #dc3425; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">72% of Pinners use Pinterest</a> to decide what to buy offline.</li>
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">67% of Pinners are under 40-years-old.</li>
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">Over 5% of all referral traffic to websites comes from Pinterest.</li>
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">Pinterest said 80% of its users access Pinterest through a mobile device.</li>
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;"><a href="https://www.millwardbrowndigital.com/pinterest-and-the-power-of-future-intent/" rel="nofollow noopener" style="border: 0px; color: #dc3425; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">93% of active pinners </a>said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.</li>
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">Two-thirds of pins represent brands and products.</li>
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">Food & Drink & Technology are the most popular categories for men.</li>
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">An average Pins made by an Active Female User is 158.</li>
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">Recipes: There are more than 1.7 billion recipe Pins.</li>
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">Shopping: Every day nearly <a href="http://marketingland.com/pinterest-50-billion-pins-123572" rel="nofollow noopener" style="border: 0px; color: #dc3425; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">2M people Pin</a> product rich Pins.</li>
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">Articles: More than 14 million articles are Pinned each day.</li>
<li style="border: 0px; font: inherit; list-style: outside disc; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;"><a href="http://mashable.com/2012/04/29/pinterest-interest/" rel="nofollow noopener" style="border: 0px; color: #dc3425; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">Average time spent </a>on Pinterest per visit is 14.2 minutes.</li>
</ul>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
*Source: Omnicore</div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: calibri;">Why am I telling you about Pinterest? Because a lot of
people in the reproductive field have yet to think of this as a great marketing
tool!<span style="mso-spacerun: yes;"> </span>Below are some thoughts on who you
might be able to reach via advertizing on Pinterest:</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Women interested in becoming Egg Donors</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Women interested in freezing their eggs</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Women interested in Surrogacy</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Women who may need IUI or IVF</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Women who need sperm donors</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Women interested in taking place in clinical
trials/studies</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Women who are already experiencing infertility
and need support and guidance</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #c00000;"><span style="font-family: calibri;">Remember!! The Pinterest annual household income of
$100,000 or more, almost 73 percent are female…..This is the reason I am giving
Pinterest a separate plug….it is a great marketing avenue. <o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><b style="mso-bidi-font-weight: normal;"><span style="color: #c00000;"><span style="font-family: calibri;"><span style="color: black; font-weight: 400;">* This chart is from 2017 so note that these </span><span style="color: black; font-weight: 400;">statistics</span><span style="color: black; font-weight: 400;"> have changed</span></span></span></b></div>
<br /><div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-70123743341861446222020-11-30T08:30:00.001-08:002020-11-30T08:30:00.854-08:00Modernizing the Patient Experience in Reproductive Medicine: Part 8- What About Blogs?<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: calibri;">Now I don't want to insult anybody's intelligence but I am
going to start out with the blog basics and move on from there so please bare
with me!</span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjNGv4or72Z7QTiPyH8Ys4FkP4HGfvQBJUgo1S4la5pYxVmu2tsYrcuHtKqp5qhIGOaQh0qVGhzQ51LmOmQDHujIXZM1CO-IGNFnovuw2ayDBGb3A6TCsFb8uSovEy6DdpuISSpYaYj3D8/s1600/Blogging+stats.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="511" data-original-width="384" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjNGv4or72Z7QTiPyH8Ys4FkP4HGfvQBJUgo1S4la5pYxVmu2tsYrcuHtKqp5qhIGOaQh0qVGhzQ51LmOmQDHujIXZM1CO-IGNFnovuw2ayDBGb3A6TCsFb8uSovEy6DdpuISSpYaYj3D8/s400/Blogging+stats.jpg" width="300" /></a></div>
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</div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: calibri;">If you don't already have a business blog then the following
tips will help you set one up:</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; mso-list: l0 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;">
<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">An
interesting, creative title to draw attention</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; mso-list: l0 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;">
<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">All
of your contact information</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; mso-list: l0 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;">
<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">A
short biography of you and your business</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; mso-list: l0 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;">
<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">A
picture of you and your office</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; mso-list: l0 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;">
<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">Introduction
to your staff</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; mso-list: l0 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;">
<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">Useful
resource links</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; mso-list: l0 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;">
<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">Links
to your Social Network page(s)</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; mso-list: l0 level3 lfo1; tab-stops: list 1.5in; text-align: justify; text-indent: -0.25in;">
<span style="color: black; font-family: arial, sans-serif; mso-fareast-font-family: Arial; mso-themecolor: text1;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="color: black; mso-themecolor: text1;"><span style="font-family: calibri;">Include fresh content at least once or
twice per week</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; text-align: justify;">
<span style="color: #c00000;"><span style="font-family: calibri;">*There are many Blogging tools and sites including Blogger.com,
Typepad.com and Wordpress.com~ All have a do-it- yourself approach. Your
website may also provide a component for your business blog</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; text-align: justify;">
<span style="font-family: calibri;">I have several
business and surrogacy related blogs out there plus I write for other people's
blogs. I love reposting from other bloggers too. All of this can help your
brand and business grow.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; text-align: justify;"><span><span style="text-align: left;"><font face="calibri">* This chart is from 2017 so note that these statistics have changed</font></span></span></div>
<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-55401177813145317012020-11-18T08:30:00.001-08:002020-11-18T08:30:02.897-08:00Modernizing the Patient Experience in Reproductive Medicine: Part 7-More Ways to Use You Tube<span style="font-family: "calibri";"><span style="font-family: "times new roman";">
</span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWt0aa_vm1g7hMBYKdJGtjNZAdW3VBVWuyqqKSkPO4TRBj0Mq-anrz8qluGyCD9OvG-gyTKvQi-BLAN-uEIo_n2ShwOfC0brEEibGHYUrDZ3QpVwcHSrt5aT09WcydAqgVAm9wxB9kd7ol/s1600/image.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="294" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWt0aa_vm1g7hMBYKdJGtjNZAdW3VBVWuyqqKSkPO4TRBj0Mq-anrz8qluGyCD9OvG-gyTKvQi-BLAN-uEIo_n2ShwOfC0brEEibGHYUrDZ3QpVwcHSrt5aT09WcydAqgVAm9wxB9kd7ol/s320/image.png" width="320" /></a></div>
<div align="center">
<span style="font-family: "calibri";"></span><br /></div>
<span style="font-family: "calibri";"></span><br />
<span style="font-family: "calibri";"></span><br />
<span style="font-family: "calibri";"></span><br />
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<span style="font-family: "calibri";"><span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span>Create “how to” videos to help your patients
(How to give yourself an injection for example)</span></div>
<span style="font-family: "calibri";">
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span>Post solutions to common problems or issues</div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span>Embed videos on your web site on appropriate
pages, including customer support and product tours.</div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span>Post a blog entry discussing a problem and
include a video for visual support. </div>
<div class="MsoListParagraph" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="color: #c00000; font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="color: #c00000;">Go the extra mile by
adding closed-captions or subtitles to your videos. Remember that not everyone
can watch or hear videos in the same way</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in;">
As you can see You Tube is a
valuable tool for your marketing tool box. It can take some time to get a
polished product up and running but it will be well worth it in the end.<span style="mso-spacerun: yes;"> </span>Other how to video's can include what to
expect in an egg retrieval, an embryo transfer, what does a 3 day embryo look
like, a tour of your offices or lab, or meet a satisfied client. The sky is the
limit!</div>
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<br /></div>
</span><br />
<div style="text-align: center;">
<span style="font-family: "times new roman";">
</span></div>
<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-14671293678756699472020-11-04T08:30:00.001-08:002020-11-04T08:30:08.003-08:00Modernizing the Patient Experience in Reproductive Medicine: Part 6-Making You Tube Work for You and Your Clients/Patients<br />
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<b style="mso-bidi-font-weight: normal;"><span style="color: #c00000; font-family: "bookman old style", serif; mso-fareast-font-family: BatangChe;">Let's start off with a You Tube Hot Fact:<span style="mso-spacerun: yes;"> </span>Social media-related YouTube stats are
impressive. </span></b><br />
<span style="color: #424242; font-family: lato, sans-serif; font-size: 38px;"><br /></span>
<span style="color: #424242; font-family: lato, sans-serif; font-size: 38px;">YouTube Statistics </span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><font color="#424242" face="lato, sans-serif"><span style="font-size: 38px;"><br /></span></font>
<ul style="background: rgb(255, 255, 255); border: 0px; color: #424242; font-family: "open sans", sans-serif; font-size: 16px; line-height: 1.875em; margin: 0px 0px 1.25em; outline: 0px; padding: 0px 0px 0px 3.15em; vertical-align: baseline;">
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The very <a href="https://www.youtube.com/watch?v=jNQXAC9IVRw" style="background: transparent; color: #7bc143; margin: 0px; outline: none; padding: 0px; vertical-align: baseline;">first YouTube video</a> was uploaded on 23 April 2005.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The total number of people who use YouTube – 1,300,000,000.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">300 hours of video are uploaded to YouTube every minute!</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Almost 5 billion videos are watched on Youtube every single day.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">YouTube gets over 30 million visitors per day</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">In an average month, 8 out of 10 18-49 year-olds watch YouTube.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">By 2025, <a href="https://www.thinkwithgoogle.com/infographics/video-trends-where-audience-watching.html" style="background: transparent; color: #7bc143; margin: 0px; outline: none; padding: 0px; vertical-align: baseline;">half of the viewers under 32</a> will not subscribe to a pay-TV service.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="https://www.thinkwithgoogle.com/infographics/video-trends-where-audience-watching.html" style="background: transparent; color: #7bc143; margin: 0px; outline: none; padding: 0px; vertical-align: baseline;">6 out of 10 people</a> prefer online video platforms to live TV</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The total number of hours of video watched on YouTube each month – 3.25 billion.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">10,113 Youtube videos generated over 1 billion views.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">80% of YouTube’s views are from outside of the U.S.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The average number of mobile YouTube video views per day is 1,000,000,000</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The average mobile viewing session lasts more than <a href="https://www.youtube.com/intl/en-GB/yt/about/press/" rel="noopener" style="background: transparent; color: #7bc143; margin: 0px; outline: none; padding: 0px; vertical-align: baseline;" target="_blank">40 minutes</a>. This is up with more than 50% year-over-year.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Female users are 38% and male users are 62%.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">User Percentage by Age 18-24 – 11%, 25-34 – 23%, 35-44 – 26%, 45-54 – 16%, 50-64 – 8%, 65+ – 3%, unknown age – 14%.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">More than half of YouTube views come from mobile devices.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">YouTube’s mobile revenue is up to 2x y/y.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The number of hours people spend watching videos (aka watch time) on YouTube is up 60% year-over-year, the fastest growth we’ve seen in 2 years.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">YouTube has launched local versions in more than 88 countries.</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">9% of U.S small businesses use Youtube</li>
<li style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Approximately 20% of the people who start your video will leave after the first 10 seconds. Create a damn good intro.</li>
</ul>
<div>
<span style="color: #424242; font-family: "open sans", sans-serif;">*Credit to Fortunelords </span></div>
</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibQFfrA2j9rwguNlcomawlIz5fxDiXVjKl0x_OzCSz83SztPKA9AuLv03J7VhtTo21uJFvWCGGPmFEM9JverbvyyfuRu4uwjt-zijdMMZwi9RphVxmQFcjPAAvgoynDomSGbCrZQ8c2xA2/s1600/A+Branded+Baby.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="281" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibQFfrA2j9rwguNlcomawlIz5fxDiXVjKl0x_OzCSz83SztPKA9AuLv03J7VhtTo21uJFvWCGGPmFEM9JverbvyyfuRu4uwjt-zijdMMZwi9RphVxmQFcjPAAvgoynDomSGbCrZQ8c2xA2/s320/A+Branded+Baby.jpg" width="320" /></a></div>
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<span style="color: black; mso-themecolor: text1;"><span style="font-family: calibri;">Let You Tube help you brand YOU!<o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
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<div align="center">
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<span style="color: black; mso-themecolor: text1;"><span style="font-family: calibri;"><b>Now that you have let that sink in, below are some tips
for making You Tube work for you and your patients/clients:</b></span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="color: black; font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="color: black; mso-themecolor: text1;"><span style="font-family: calibri;">Set
up a channel to reflect your brand and engage with others. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="color: black; font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="color: black; mso-themecolor: text1;"><span style="font-family: calibri;">Create
short videos of valuable tips of interest to your clients and prospects to show
off your expertise.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="color: black; font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="color: black; mso-themecolor: text1;"><span style="font-family: calibri;">Share
slides from presentations that weren’t recorded. (which, by the way, is exactly
what I am doing here!!)</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="color: black; font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="color: black; mso-themecolor: text1;"><span style="font-family: calibri;">Put
together a creative video explaining your services. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="color: black; font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="color: black; mso-themecolor: text1;"><span style="font-family: calibri;">Promote
your events using recordings of previous events.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="color: black; font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="color: black; mso-themecolor: text1;"><span style="font-family: calibri;">Introduce
your staff to add authenticity. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="color: black; font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="color: black; mso-themecolor: text1;"><span style="font-family: calibri;">Post
links to your videos on various social networks. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="color: black; font-family: "times new roman", serif; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="color: black; mso-themecolor: text1;"><span style="font-family: calibri;">Display
company information in every video including name, URL, phone number and email
address. </span></span><br />
<span style="font-family: calibri;"></span><br />
<span style="font-family: calibri;">More You Tube tips on the next post!</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;"><span style="font-family: calibri;"><span style="text-indent: 0px;">* This information is from 2017 so note that these numbers have changed</span></span></div>
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</div>
<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-47186884363429661082020-10-21T08:30:00.004-07:002020-10-21T08:30:00.303-07:00Modernizing The Patient Experience in Reproductive Medicine: Part 5- You Tube<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLFKtB7ey0PHWqBQ-x8RQTMw8D-bb0rtiM_vUlU_J4HHlUM2QHFyYnDydIBLm26EuIO-cbHdR6B264BCt3raC3nn9Lwjm6d4aGOsyMHUDhO_e670SQE0fEXcvO4uoqnqdqUUcbp02mPHb_/s1600/YouTube-stats-Bloomberg-chart-001.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="666" data-original-width="1200" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLFKtB7ey0PHWqBQ-x8RQTMw8D-bb0rtiM_vUlU_J4HHlUM2QHFyYnDydIBLm26EuIO-cbHdR6B264BCt3raC3nn9Lwjm6d4aGOsyMHUDhO_e670SQE0fEXcvO4uoqnqdqUUcbp02mPHb_/s400/YouTube-stats-Bloomberg-chart-001.png" width="400" /></a></div>
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<span style="font-family: calibri;">Not only can you use You Tube for your own Videos- you can
implement the following to get the most out of this amazing site!</span></div>
<div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 37.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Streaming Ads-Shorter is better....less than 1
min</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 37.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Advertise on the side bar</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 37.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font: 7pt "times new roman";">
</span></span></span><span style="font-family: calibri;">Advertise on 3rd Party sites</span><o:p><span style="font-family: calibri;"> </span></o:p></div>
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<span style="font-family: calibri;">In the next few posts I have some great ideas for you on how
to make You Tube work for you! Have you subscribed yet to this blog? You
probably should so all of this great information will land in your e-mail in
box and you can read it over coffee and start planning your marketing strategy
for 2018!! </span></div>
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<span style="font-family: calibri;">**Learn more about LaMothe Services and how I can help YOU! <a href="http://www.lamotheservices.com/">www.LaMotheServices.com</a></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: calibri;">* This chart is from 2018 so note that these numbers have changed</span></div>
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<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-25709269774047856172020-10-07T08:30:00.002-07:002020-10-07T08:30:04.703-07:00Modernizing the Patient Experience in Reproductive Medicine: Part 4- Twitter<div class="separator" style="clear: both; text-align: center;">
</div>
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<span style="font-family: calibri;"><strong>Letting Twitter Work
for You</strong></span><br />
<span style="font-family: calibri;"><strong><br /></strong></span>
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbKdpPSBA9b5ggQAGJTkNw5Rqz1BPR7MesrJsrWv_W5VHfuL_n4G4eDIhSprgJM73B5JNvR-PsmAm6lromrvC5I889dtiT-Vm_E_V3nOjXWI811L-IQhhyYr2C-u0FWv5jySwG8WET7Yuy/s1600/Twitter-statistics-2017.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1467" data-original-width="794" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbKdpPSBA9b5ggQAGJTkNw5Rqz1BPR7MesrJsrWv_W5VHfuL_n4G4eDIhSprgJM73B5JNvR-PsmAm6lromrvC5I889dtiT-Vm_E_V3nOjXWI811L-IQhhyYr2C-u0FWv5jySwG8WET7Yuy/s640/Twitter-statistics-2017.jpg" width="345" /></a></div>
<span style="font-family: calibri;"><strong><br /></strong></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; mso-list: l0 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;">
<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">Invite
your professional network (via e-mail, Facebook and LinkedIN) to connect with you on Twitter</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; mso-list: l0 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;">
<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">Lookup
professional associates manually</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; mso-list: l0 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;">
<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">Follow
other professional associates that you know or want to work with</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; mso-list: l0 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;">
<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">Post
a note “tweet” about your company news, events, activities, services, promote
other professionals</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in; mso-list: l0 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;">
<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">Drive
traffic to your Websites, You Tube, Facebook and Blogs by tweeting about posts and articles
</span></div>
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<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">Utilize
for opinion polls</span></div>
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<span style="font-family: arial, sans-serif; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-size-adjust: none; font: 7pt "times new roman";"> </span></span></span><span style="font-family: calibri;">Build
community by commenting/retweeting others</span></div>
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<span style="font-family: calibri;">Remember that you can link these
social networking sites together in several different ways. This enables you to
just post in one place and have that same post show up in several different
sites. </span></div><div class="MsoNormal" style="margin: 0in 0in 10pt 1in;"><span style="font-family: calibri;">* This chart is from 2017 so note that these numbers have changed</span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
</div>
<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-76892045557122170092020-09-22T08:30:00.001-07:002020-09-22T08:30:02.891-07:00Modernizing the Patient Experience in Reproductive Medicine: Part 3- Facebook <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6GITi8uUS2R98Q_CkRdF6dC_9vGe2hSBRBtis7HpfPYP-5PT9pOqPTSi78kGq7IR9vvQy4n7208h6o6QbeRoqfNCy6UPS3_o-_cB-CmRtm3Eb07uBqa-FUUG5gSs7EJCwuku1uOhv82fn/s1600/mainarticle_image.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6GITi8uUS2R98Q_CkRdF6dC_9vGe2hSBRBtis7HpfPYP-5PT9pOqPTSi78kGq7IR9vvQy4n7208h6o6QbeRoqfNCy6UPS3_o-_cB-CmRtm3Eb07uBqa-FUUG5gSs7EJCwuku1uOhv82fn/s1600/mainarticle_image.jpg" /></a></div>
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<span style="font-family: "calibri";">First let me tell you some facts that you may or may not
know. I am pretty sure if you are reading this it just might be that you saw my
blog post link on my own Facebook or Twitter feed and so you already know all about what I am going to share...or not...read on and see! ;-)</span></div>
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<h3 style="-webkit-font-smoothing: antialiased; background-color: white; box-sizing: border-box; color: #333333; font-family: "PT Sans Narrow"; font-size: 20px; font-weight: 400; line-height: 36px; margin: 0px 0px 7px; text-indent: 0px;">
<span style="box-sizing: border-box; color: red;">Facebook Facts and Statistics</span></h3>
<ol style="background-color: white; box-sizing: border-box; color: #444444; font-family: Roboto; font-size: 16px; margin: 0px 0px 26px; text-indent: 0px;">
<li style="box-sizing: border-box;">Worldwide, Total number of <span style="box-sizing: border-box; color: red;">Monthly Active Users: 2 billion.</span></li>
<li style="box-sizing: border-box;">Total number of <span style="box-sizing: border-box; color: red;">Mobile Monthly Active Users: 1.66 billion.</span></li>
<li style="box-sizing: border-box;">Total number of <span style="box-sizing: border-box; color: red;">Desktop Daily Active Users: 1.18 billion.</span></li>
<li style="box-sizing: border-box;">Total number of <span style="box-sizing: border-box; color: red;">Mobile Daily Active Users: 1.57 billion.</span></li>
<li style="box-sizing: border-box;">The gender split on Facebook is <span style="box-sizing: border-box; color: red;">46% men and 54% women.</span></li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; color: red;">One in five page views</span> in the <span style="box-sizing: border-box; color: red;">United States</span> occurs on Facebook.</li>
<li style="box-sizing: border-box;">More than <span style="box-sizing: border-box; color: red;">83% of daily active users</span> are outside the US and Canada.</li>
<li style="box-sizing: border-box;">The Facebook <span style="box-sizing: border-box; color: red;">like button</span> has been <span style="box-sizing: border-box; color: red;">pressed 1.13 trillion times.</span></li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; color: red;">The average time</span> spent on Facebook per visit is 20 minutes making the average monthly time spent to 600 hours.</li>
<li style="box-sizing: border-box;">At its current growth rate, Facebook acquires about <span style="box-sizing: border-box; color: red;">8 users per second.</span> That’s 7,246 people every 15 minutes.</li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; color: red;">75% of all men and 83% of all women</span> who use the internet can be reached via Facebook.</li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; color: red;">Every 60 seconds,</span> this is what happens on Facebook: 3,000,000 items are shared, 243,000 images are uploaded and 3,125,000 likes are generated.</li>
<li style="box-sizing: border-box;">Currently, Facebook is available in <span style="box-sizing: border-box; color: red;">101 languages.</span></li>
<li style="box-sizing: border-box;">Any two people on Facebook are separated by an average of <span style="box-sizing: border-box; color: red;">57 degrees of separation.</span></li>
<li style="box-sizing: border-box;">Facebook Messenger and WhatsApp collectively process about <span style="box-sizing: border-box; color: red;">60 billion messages a day,</span>3 times the number of normal SMSes sent globally.</li>
<li style="box-sizing: border-box;">An average Facebook user has <span style="box-sizing: border-box; color: red;">155 friends.</span></li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; color: red;">87%</span> of online users of <span style="box-sizing: border-box; color: red;">age 18-29</span> are on Facebook.</li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; color: red;">56% of online Seniors</span> aged 65+ are on Facebook and 63% are between age 50-64.</li>
<li style="box-sizing: border-box;">About <span style="box-sizing: border-box; color: red;">66%</span> of Facebook users turn to the platform <span style="box-sizing: border-box; color: red;">for news.</span></li>
<li style="box-sizing: border-box;">As reported at the end of Q1, Facebook’s revenue stands <span style="box-sizing: border-box; color: red;">at $8.03 billion, at a 49% increase year-on-year.</span></li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; color: red;">80% of Facebook’s revenue</span> comes from ads, and 20% from virtual games.</li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; color: red;">65 million businesses</span> now have Facebook pages.</li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; color: red;">Nearly one-third of Facebook users</span> (32 percent) engage with brands regularly.</li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; color: red;">42% of marketers</span> report that Facebook is critical or important to their business.</li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; color: red;">42% of customer service</span> responses from brands on Facebook happen within the first 60 minutes.</li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; color: red;">70% marketers claimed</span> that they use Facebook to acquire new customers, while 47% have said that the social network was their top influence for purchases.</li>
</ol>
<div style="background-color: white; box-sizing: border-box; color: #444444; font-family: Roboto; font-size: 16px; margin-bottom: 25px; text-indent: 0px;">
<a href="http://www.soravjain.com/wp-content/uploads/2017/08/facebook-stats-facts-2017-infographic.png" style="background: transparent; box-sizing: border-box; color: #e23a3e; text-decoration-line: none;"></a></div>
</div>
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<span style="font-family: "calibri";">With some of these numbers you
might now see why you should really give due respect to what this free networking service
can do for you and your business if you manage to keep up with it all. And that
is not so hard to do!</span></div>
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<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in;">
<span style="font-family: "calibri";">Below are a few tips on how to use
Facebook to your best advantage. </span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "calibri";">Create a professional Facebook page for your
Practice</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "calibri";">Select a business category from the drop-down
menu such as “Health/Medical/Pharm.”</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "calibri";">Create an interesting profile, photos (office,
staff, etc.)</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "calibri";">Advertise your new profile by sending it to all
your co-workers and professional friends</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "calibri";">Make sure you add links to your website, You
Tube, LinkedIN, Twitter and blog</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "times new roman" , "serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">●<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "calibri";">Remember to update and post several times per
week</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "calibri";">Do you have more to add? Please write down your own tips in the comment section!</span><o:p><span style="font-family: "calibri";"> </span></o:p></div>
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<span style="font-family: "calibri";"><span style="mso-spacerun: yes;"> </span>[ FB Fact Source:<span style="background-color: white; color: #444444; font-family: Roboto; font-size: 16px;"> </span><a href="https://zephoria.com/" rel="noopener" style="background: rgb(255, 255, 255); box-sizing: border-box; color: #e23a3e; font-family: Roboto; font-size: 16px; text-decoration-line: none;" target="_blank">Zephoria</a><span style="background-color: white; color: #444444; font-family: Roboto; font-size: 16px;">, </span><a href="https://drumup.io/" rel="noopener" style="background: rgb(255, 255, 255); box-sizing: border-box; color: #e23a3e; font-family: Roboto; font-size: 16px; text-decoration-line: none;" target="_blank">Drumup</a><span style="background-color: white; color: #444444; font-family: Roboto; font-size: 16px;">, </span><a href="https://en.wikipedia.org/wiki/Main_Page" rel="noopener" style="background: rgb(255, 255, 255); box-sizing: border-box; color: #e23a3e; font-family: Roboto; font-size: 16px; text-decoration-line: none;" target="_blank">Wikipedia</a><span style="background-color: white; color: #444444; font-family: Roboto; font-size: 16px;">, </span><a href="https://www.omnicoreagency.com/" rel="noopener" style="background: rgb(255, 255, 255); box-sizing: border-box; color: #e23a3e; font-family: Roboto; font-size: 16px; text-decoration-line: none;" target="_blank">Omnicoreagency</a>] </span></div>
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<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-64444082976892115412020-09-09T08:30:00.001-07:002020-09-09T08:30:02.738-07:00Modernizing the Patient Experience in Reproductive Medicine: Part 2- Let's Look at Social Networking<br />
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<span style="font-family: "calibri";">The next few blog posts are going to focus on Social
Networking. As most of you know I actually do a lot of social networking not
only for myself but for quite a few clients in the Reproductive Field. It
brings visibility and shares your business's very important messages. Building
a following is vital and for low to no cost why not take advantage of this
great marketing tool?</span></div>
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<span style="font-family: "calibri";">While at the ASRM I met with Rob Taylor from TD Media and
what he uses social networking for is a practice/business advocacy tool.<span style="mso-spacerun: yes;"> </span>This means that he takes the "Happy
Patient/Client" and empowers them to become an advocate via social
networking to support the clinic or business that they have had a positive
experience with. This is extremely important<span style="mso-spacerun: yes;">
</span>as potential clients are out there on Bing and Google reading everything
they can about you and your business so they can make an informed decision. </span></div>
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<span style="font-family: "calibri";">My next post is all about Facebook!</span></div>
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<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-57102102648384955962020-08-26T12:30:00.001-07:002020-08-26T12:30:07.728-07:00Modernizing the Patient Experience within Reproductive Medicine: Part 1- Nothing Can Replace Great Customer Service!<br />
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<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "calibri";">I spoke on a
panel at the American Society for Reproductive Medicine a few years ago on the
Patient Experience and the ways that would make it easier to reach people who need
Assisted Reproductive Technology to build their families. As I was putting
together my power point (By the way I hate doing power points but apparently
that's what people want when they attend seminars!) I thought that the
information I was giving to clinics can and will work just as well for
Surrogacy, Egg, Sperm, and Embryo Donation Agency owners as well as
Reproductive Attorneys , Mental Health Professionals, Adoption Agencies and
Pharmaceutical Companies. <o:p></o:p></span></span></div>
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<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "calibri";">I am going
to blog about all the great information that came out of this panel here on The
Business of ART topic by topic. Please feel free to comment and add your own
ways you feel would be helpful to patients suffering from infertility and/or
using some form of ART to grow their families.<o:p></o:p></span></span></div>
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<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "calibri";">So ideally
these Top 10 Customer Service tips are something that you and your staff are
already doing. Do you have anything to add to this list? Is there something
that you can improve on? How are your communication skills? How about your
staff? Is their attitude 'customer friendly'? This is the first step to making
your company better than anyone else's! <o:p></o:p></span></span></div>
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<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-81879372246410032022020-08-14T08:00:00.001-07:002020-08-14T08:00:03.237-07:00Setting Up The Surrogacy Agency: The LLC<div class="separator" style="clear: both; text-align: center;">
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I am going to cheat on this one and give you an article from About.com. I had a business attorney to go through all the in's and outs regarding an LLC and that's what was decided upon. It'a up to you to decide what's best.<br />
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The Limited Liability Company, or LLC<br />
BY: Scott Allen<br />
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The Limited Liability Company, or LLC, has in recent years become the most popular legal structure for small businesses wishing to incorporate. The exact requirements vary slightly from state to state, but setting up an LLC is a relatively simple process that can usually be done in an hour or less, depending on the complexity of your organizational structure.<br />
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Difficulty: Easy<br />
Time Required: 1-4 hours, depending on complexity of company<br />
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Here's How:<br />
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Obtain a copy of your state's LLC Articles of Organization form from your state's Secretary of State office. When you contact them, also find out if the state in which you are incorporating requires you to post a notice in the newspaper. Also find out any specific rules regarding business names. <br />
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Choose a name for your business that complies with your state's rules for LLC business names. The main part of the business name is generally very flexible, but each state has a list of prohibited words, such as "Corporation", "Incorporated", "Insurance", "City", and others. Your legal name must end with an LLC designator, such as "Limited Liability Company", "LLC", etc. Also, the name can not be the same as another LLC on file in the state in which you are filing. <br />
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Fill out the LLC Articles of Organization form. This is usually a relatively simple process, as the only things you need to notify the state about regarding your LLC are items such as name, its business purpose, principal office address, the "registered agent" for receiving any legal documents, and the names of the initial members. You do NOT have to specify at this point the ownership distribution or management structure, just the names of the LLC's members. <br />
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Publish a notice in your local newspaper of your intention to form an LLC (if required by your state - don't waste the money otherwise). This should be done prior to filing your Articles of Organization. Currently this is only required in Arizona and New York. Check with your state's Secretary of State to be certain. <br />
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Submit your Articles of Organization form to your Secretary of State along with the appropriate filing fee. Fees range from $40 to $900, depending on the state. Be careful: some states may have a corporate tax which is separate from the filing fee but must be paid at the time of filng. For example, California has only a $70 filing fee, but an $800 annual tax. <br />
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That's it, you're done! At least legally, that is. Now wasn't that easy? While you're done in terms of legal requirements, there's still a very important piece missing: the LLC Operating Agreement. However, the Operating Agreement is not required by the state, and can be created after the legal filings are done. If you are the sole owner of the LLC, you probably don't need one at this point. However, if there is so much as one other owner, it's best to make a written agreement of the terms. <br />
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Create an LLC Operating Agreement that spells out the financial and management rights and responsibilities of the LLC members, such as: who contributes what if the LLC needs additional capital, when and how profits from the business will be distributed, under what terms members can leave the LLC, etc. Even (or perhaps especially) among friends and family, leaving these questions unanswered can create strains on both the business and personal relationships down the road. Put it in writing!<br />
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Tips:<br />
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Although not legally required, you should probably work out the details of the Operating Agreement well in advance of filing the LLC Articles of Organization. You may find that someone doesn't want to be a part of it once they know the whole deal, or perhaps that you need to bring someone else in. Work it out in advance. <br />
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You can hire an attorney for this, but really, unless your organization is fairly complex, you can do this yourself. <br />
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Unless you have a compelling reason otherwise, it's generally best for small businesses to incorporate in the state in which it will principally be doing business. There are some tax and organizational advantages to registering in certain states, however. Delaware, Nevada, and recently Wyoming are the most popular for out-of-state corporate registration. Consult with an attorney or research it on the web further if you are in doubt.<br />
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<br /><div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-35436212369060225902020-08-01T15:00:00.001-07:002020-08-01T15:00:09.430-07:0020 Survival Strategies for Your Small Business<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixsHyAS9drkXQt3wbHJMRgTklPOlkwEjOR1CajsNLAQXg3fMsjX8anPKOh6stGmEMCVf-e7uIsSSq58WJtXXvLfjn26xzsa0_JrpEAwxzTFneOO9BkiocicI9NZafYPQ62T6_XlNw_aBFa/s1600/iStock_000003416170XSmall.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" ex="true" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixsHyAS9drkXQt3wbHJMRgTklPOlkwEjOR1CajsNLAQXg3fMsjX8anPKOh6stGmEMCVf-e7uIsSSq58WJtXXvLfjn26xzsa0_JrpEAwxzTFneOO9BkiocicI9NZafYPQ62T6_XlNw_aBFa/s200/iStock_000003416170XSmall.jpg" width="200" /></a><br />
As a business owner or manager, during the last 18 months you have been faced with shrinking profit margins and fewer customers lining up to purchase your once thought to be “hot products or services.” The question of how to survive these seemingly tough times usually results in answers such as…”we have to lay off more workers” or, “…let’s close the office located in Suburbia”.<br />
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The problem with this approach is that…when the economy rebounds, you will be looking to re-hire those very people you laid off in the first place. Unfortunately, you may discover that they have moved on to other jobs, gone back to school, or start their own businesses. You have then put yourself in a situation where you have to now hire and train a new employee or hire a more experienced worker who can “hit the ground running”.<br />
Laying off employees during economic downturns should be a “last resort”. Well, at least not until you have explored all other avenues, namely trying the strategies I have outlined below. I will even go one step further. If you have already implemented some (if not all) of these strategies, or have made them an integral part of your company’s operating culture, chances are you have not cancelled your long-planned vacation to the Bahamas.<br />
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Additionally, although these key strategies can be adopted by businesses regardless of size, they are primarily geared towards Small Businesses. The definition of a small business will obviously vary by industry and, more importantly, it may depend on the business owner’s personal assessment. Regardless, you can find out the classification of your business as defined by the Small Business Association (SBA) by going to http://www.sba.gov<br />
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Survival Strategies<br />
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1. <strong>Schedule Weekly Budget Meetings</strong>. The assumption is that you have a budget. You may be surprised at how many small businesses either (a) don’t spend the time to develop a proper budget or, (b) don’t have a regular budget review process. Use the meeting to challenge managers and supervisors to find ways to reduce expenses in their respective departments (and reward them). Have the managers call in via conference calls if you have satellite offices in various parts of the country or globally. Make sure they are prepared with arguments to justify the budgets of their various departments and plans on how to cut costs.<br />
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2. <strong>Set up a Profit Committee/Task Force</strong>. This should be employee-driven. Challenge them to contribute ideas but, more importantly, reward them for good ideas that actually get implemented.<br />
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3. <strong>Revamp your performance reviews</strong>. Are the employees (especially Senior Managers) objectives aligned with company goals (i.e. increase sales, reduce expenses, improve customer service)? Are the goals more than simply rhetoric or “feel good” words? Simply put, are the objectives specific enough and…can you really “MEASURE” the progress?<br />
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4. <strong>Review your “Turnover” ratios</strong>. Profits are quickly eaten up by idle inventory a late-paying customers. Incorporate these items as a part of your budget review process. Work closely with your vendors to reduce case packs, or get simply get rid of items that don’t sell! Offer to settle with your late-paying customers or arrange for installment payments on outstanding receivables. Getting something is better than nothing in tough economic times.<br />
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5. <strong>Rely on the leverage you have with your vendors</strong>. Partnerships should be more than just “talk”. Negotiate better terms, i.e. try to increase “days to pay” for your invoices. Even taking an extra 5 days per month on a base of business valued at $1 million annually can earn your business extra interest of over $3,000, after taxes. That’s real money!<br />
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6. <strong>Change your Payroll Cycle</strong>. If you are on a weekly payroll cycle, consider moving to bi-weekly. If you are paying bi-weekly, consider moving to semi-monthly (15th and 30th). Perform a cost-benefit analysis to make sure this makes sense for your business. You can reduce payroll processing costs which can be significant especially if you have a fairly large employee base.<br />
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7. <strong>Get on the “green” bandwagon early</strong>. Become more energy efficient. Who knows…you may even qualify for tax breaks. Get employees in the habit of turning off lights when they leave conference rooms. Installing sensors for rooms or areas used infrequently may be something to think about. Turn off computers and unplug office equipment at the end of each day. According to the government’s ENERGY STAR program, 40% of the electricity that home electronics use is consumed while the products are turned off. I would imagine this applies to office equipment as well.<br />
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8. <strong>Meet with your banker</strong>. Set up a meeting right away. Not only will you be building a critical relationship (one that too many managers neglect), but ask them for ideas. They have the benefit of seeing what works (or doesn’t) for other businesses so feel free to pick their brain. Best of all…it’s free advice! Discuss things like…putting extra cash in Money Market accounts, CD’s etc. See if you can move your operating account to an interest bearing checking account. While the interest earned may not be “earth shattering”, it is still money earned without doing anything different. If there is a limit on the amount of checks that can be written in such an account, analyze the fees that the bank may charge vs. the interest that can be earned. Pay bills electronically and offer direct deposit for your employees to reduce any check writing fees. Also, are you carrying too high balance of a balance in your checking account? Work with your accountant and take a look at your cash flow to see if some of that idle money can be earning interest elsewhere.<br />
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9. <strong>Trim your travel budget</strong> (if you still have one). Telephone and/or Video Conference will save you tons of cash. Also, are the seminars and conferences you attend every year really paying off? Maybe attending 2 instead of 4 will reap the same benefits.<br />
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10. <strong>Renegotiate contracts</strong>. Bring in service providers (telephone, software, etc,) and consultants to discuss current contracts and reduce fees. Take a look at your leases (office equipment, rent, etc.). Also, are you taking full advantage of any “hidden deals” and/or discounts? Have you been paying attention to the invoices in an effort to avoid “overcharges”? Take advantage of the economic downturn. No one wants to lose a customer at this point. Where appropriate, bring other providers in to bid for your business. Caution: don’t hire them simply because they are cheap!<br />
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11. <strong>Tax strategies</strong>. If you invest a lot in equipment and are incurring high business equipment taxes Explore states with business-friendly tax codes. There are benefits to setting up an “equipment holding” company in a low tax state. Business losses and write-offs may also result in your business qualifying for various tax breaks and deductions. Talk to a good tax attorney about how to maximize these and other tax deductions for your business.<br />
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12. <strong>Budget for “reserves</strong>”. In other words, have a “contingency” or “miscellaneous” account as a line item in your budget. A good starting point would be to set aside 5% – 10% of all your total expenses for unforeseen circumstances. Keep in mind, if we could predict the future, we would all be millionaires. Incorporating the “reserve” account as an “expense” item is simply good business policy.<br />
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13.<strong> Look at your health insurance benefits</strong>. If you haven’t spoken to your Insurance Rep in a while, now would be a good time. You should be reviewing your policy every six months anyway. A slight change in your workforce level can have a significant impact on the employer (and employee) is your contract coming up for renewal? Can you break the contract without incurring any fees? You may be able to find a good deal out there without sacrificing coverage.<br />
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14. <strong>Conduct annual invoice audits</strong>. Look closely at the invoices received from your vendors. If you don’t have a good system for monitoring the invoices before they are paid, you may be surprised at the number of duplicate or erroneous payments that can occur. An extra “0″ added to a $1,000 invoice results in a $10,000 payment and a $9,000 mistake. Incentivize your employees when they discover these errors. For example, if they recover monies, split it with them. It’s a “win-win” deal!<br />
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15. <strong>Go after abandoned customers</strong>. If a competitor closed its doors, that should spell “O P P O R T U N I T Y”. The customer may be cutting back, but when things get better or they find a new job, they will be back. You will want to make sure you are well positioned to fill the gap left by your competitor.<br />
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16. <strong>Explore new sales markets</strong>. As strange as it may seem, an economic downturn is the perfect time to look for opportunities in new markets. Territories once shunned (especially overseas) now deserve a second or third look. Again, get ideas from your employees.<br />
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17.<strong> Stay involved in your community</strong>. Don’t cut back on your sponsorship of community events and charitable donations. The money spent on the uniforms for the Little League Baseball team is “big deal”. People remember this stuff. Those people are potential customers or good referral sources. Actually, its worth much more than the tons of money you spent for the sign at your local Major League Baseball stadium. You know…the one that nobody notices!<br />
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18.<strong> Do you twitter</strong>? Do you have a presence on the social networking sites? Yes, I do mean Facebook, Twitter, MySpace, etc. Are your employees set up on LinkedIn? Even if you are a “Mom and Pop” type businesses, consider paying one of your tech savvy employees 15 or 20 cents extra a week to post updates and monitor these sites for you if you do not have the “know how.”<br />
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19. <strong>Part-time and Independent Contractors</strong>. Before you consider laying off, explore the possibility of reducing hours or changing the status of an employee to “Independent Contractor”. The employees will still appreciate having an income and, at the same time, you will save money on payroll taxes and/or health insurance contributions you were obligated to.<br />
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20. Finally…<strong>be honest with employees</strong>. Don’t tell them today things are great, and then tomorrow start laying off. On the other hand, if things are really tough, let them know. If you build an honest relationship and take the time to let you know how much you appreciate their effort, they will “go to bat” for you during the tough times. If you do have to resort to laying them off, they will understand even if it hurts. Chances are, if you have implemented the other 19 strategies mentioned her and made them an integral part of your company’s culture, your employees will be the ones saving your company from going under in an economic downturn.<br />
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<br />
Author: Donald Harper<br />
Article Source: EzineArticles.com<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-47750424856842695242019-04-27T07:30:00.000-07:002019-04-27T07:30:02.654-07:006 Ways to Create a Culture of Gratitude in Your Organization<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiytJ-MBzERQOVDIudJcP1dq8kasRIIHdm-BIQCYrWjlNTNKhegbub9Oi30bKOjka-jO0uUhmEWpQGbAITqdbg3fueccUERx5r7A-Pg3yVpgBv0JaHTXg5jwQlX6g_J39BAYTR4uNQc6Mcv/s1600/gratitude.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="200" data-original-width="150" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiytJ-MBzERQOVDIudJcP1dq8kasRIIHdm-BIQCYrWjlNTNKhegbub9Oi30bKOjka-jO0uUhmEWpQGbAITqdbg3fueccUERx5r7A-Pg3yVpgBv0JaHTXg5jwQlX6g_J39BAYTR4uNQc6Mcv/s320/gratitude.jpg" width="240" /></a></div>
From my personal experiences, I always have a wonderful high that lasts the whole day when I feel that I am appreciated....and someone has actually taken the time to verbalize their gratitude to me. Read below about the 6 ways YOU can create a culture of Gratitude where you work. Thank YOU for reading!<br />
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Sharon LaMothe</div>
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LaMothe Services, LLC</div>
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<a href="http://lamotheservices.com/">http://lamotheservices.com/</a></div>
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6 Ways to Create a Culture of Gratitude in Your Organization </div>
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By: Liz Jazwiec</div>
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If you want to make this the season of gratitude at your organization, the following tips will help you hardwire workplace gratitude from the ground up. </div>
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<strong>Say thanks.</strong> When someone does something kind for you, whether it’s your boss, your coworker, or a stranger, recognize it. A simple “thanks” will do. “You can’t expect people to appreciate you if you don’t receive their kindnesses and compliments with thankfulness,” says Jazwiec. “Sure, you might be skeptical if your boss goes to a leadership conference, and upon his return starts handing out compliments left and right. But just stop and think. Are those compliments making people happy? When you are recognized, does it give you even just the tiniest little twinge of happiness? </div>
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<strong>Adopt an “it’s the thought that counts” attitude.</strong> Consider this scenario: A new VP at a hospital wants to do something special for her hardworking, overworked staff. It’s decided that pizza will be provided for the entire hospital staff, rolling out over a Sunday, Monday, and Tuesday to ensure that every person on every shift can take a pizza break. The pizza plan goes into effect and the VP, who arranged everything, walks around the departments, expecting to be welcomed with open arms by an appreciative staff. Instead she finds that many of the teams taking care of patients are upset because they can’t leave their patients to go down to the cafeteria where the pizzas are located. Meanwhile they complain, the business office and IT staffs are able to go to the cafeteria as they please. </div>
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“Sometimes you have to take into account the intentions of your boss or your coworkers. If it is clear that they meant for something to be a way of thanking you or helping you, don’t complain about how they missed the mark. Thank them for thinking of you and move on.” <br />
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<strong>Communicate openly and honestly. </strong>If it’s gratitude you need, tell someone. Often your leaders or coworkers can be so tied up in their own tasks that they forget about those working around them. The natural reaction when this happens is to either hold in your negative feelings or complain to another coworker. But a more proactive stance might be to opt for open and honest communication.</div>
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<strong>Be prepared for some kind words.</strong> If you are unaccustomed to getting compliments, it may take some time for you to feel comfortable receiving them. Just practice and be prepared for some kind words. </div>
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<strong>Thank those you serve.</strong> Once you have mastered the gratitude thing with your bosses and your coworkers, you need to move on to the people you serve. “When I first told my staff that we ought to be thanking our patients, one of them replied, ‘What are we supposed to say? Thank you for breaking your leg?’” relates Jazwiec. “Obviously not. I suggested they say, ‘Thank you for putting your trust in us today.’ Regardless of your line of work, there is no better time to start showing your customers you appreciate them than in a slow economy. </div>
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<strong>Know that gratitude encourages repeat performances.</strong> Leaders, remember the behavior you recognize will be repeated. If you think an employee handled a disgruntled customer well or showed great proficiency in managing a group project, let him or her know about it and they’ll work hard to do the same, or even better, next time. And employees, if you acknowledge your boss’s efforts to show gratitude, they will keep doing it. Thank your boss for going to bat for you and your coworkers over a new piece of equipment you need or a pay raise dispute, and he or she will be more likely to do it again in the future.</div>
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<em>About the AuthorLiz Jazwiec is a nationally renowned speaker, strategist, and consultant who has shared her passion for leadership, engagement, and service with audiences across the country.</em> </div>
<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-24081577477065852772019-04-04T08:00:00.000-07:002019-04-05T22:10:52.684-07:003 Steps to Becoming a Trusted, Customer-Focused BusinessWhere has the customer service gone people ask....maybe department stores can ignore the importance of customer service these days but "service related" industry's simply CAN NOT afford to allow their clients to believe they are not special, unique and cared about. Your clients are your number ONE marketing and networking tool. Seriously folks! If you have a happy client they are going to spread the word about how wonderful, compassionate and caring you are...have a client who is disgruntled, unsatisfied and ignored will cost you more than money when THEY start telling their story! Customers need to know that you care...that they mean something to you other then a pay check. Treat them as you would like to be treated and watch your business grow!<br />
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Sharon<br />
http://lamotheservices.com<br />
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<strong>Times Are Tough. Do Your Customers Know You Care?</strong><br />
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<strong>3 Steps to Becoming a Trusted, Customer-Focused Business </strong><br />
by Larry Streeter, Constant Contact Vice President, Customer Support<br />
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Here in the Constant Contact Customer Support center, we have the benefit of connecting with our users every day -- either by phone, through live chat, or via email. We've been listening carefully to what they're saying about how the economy is impacting their businesses and their lives. And you know what? We've learned something very interesting and extremely valuable to any business or organization:<br />
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A down economy is the best time to connect with your customers.<br />
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Consumers are seeking trusted business sources to hear their concerns and provide them with options. Customers want your ear and your empathy. They want to be heard and acknowledged. They need to know that you understand and care about what they're going through -- even if they're not buying from you at this point in time.<br />
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It comes down to this: You may have the best product or service out there, but that alone won't guarantee your success if you haven't built loyal bonds with your customers. As we've often said, your existing customers are your best customers. They will thank you with their repeat business and send you business referrals. And they will think of you when they're ready to buy -- in good times and in bad. But customer loyalty must be earned.<br />
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Unlike big business, small organizations are uniquely able to cater to customer needs and earn their loyalty. How do you do that? By being 100% customer focused every day, with every interaction, in every aspect of your business. Here are three ways simple ways you can earn their loyalty by focusing on super-serving your customers.<br />
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<strong>1. Be Passionate About Your Customers</strong><br />
Being passionate about your customers starts with listening to and hearing their concerns. Make sure you always understand what the customer is saying or asking. Educate them on the value of the products and services you provide, and offer them solutions based on what they need. Passion means proving to customers you are vested in their success.<br />
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Passion also means being accessible, accountable, and HONEST. If there's a problem, don't gloss over it. Own it. And don't quit until you make it right. Saying, "I'm sorry, let's work this out" goes a long way toward earning your customer's gratitude and return business. Get on the phone or send an email and make that personal connection.<br />
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<strong>2. Use Every Interaction as an Opportunity to Build a Relationship</strong><br />
Consumers today are feeling beat up and shrugged off by the sorry state of some big-business customer service. Customers desire connection.<br />
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We have a mantra here: "Leave no customer unsatisfied." We give every customer our utmost respect and complete attention. This applies to all our users -- whether they are a current customer or have just signed up for a free trial. We make sure that with every interaction with our support team, that the caller is completely satisfied. And we take a lot of pride in that.<br />
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Every interaction -- be it over the phone, in an email, or across the counter -- is an opportunity to deepen your bond with your customer. Make sure all your employees share your commitment to your customers' success.<br />
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<strong>3. Learn What's Important to Customers and Deliver It</strong><br />
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The businesses that are going to survive this economy unscathed are the ones who are listening to their customers and adapting their businesses based on customer feedback. By letting your customers know that you are not only interested in their feedback -- but you are willing to act on it -- you can build stronger customer relationships and earn your customers' loyalty.<br />
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Extend invitations for customers to give you feedback at every opportunity. If you have a physical store, put a suggestion box at the counter -- alongside your email sign-up list.<br />
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Include an open-ended question at the end of every email marketing communication asking, "How are we doing? What could we do better?"<br />
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Survey your customers to find out what they want and need right now. Ask them, if they're not buying from you now, why not? What would it take to get their business back? Report on that feedback to your mailing list in your future email marketing communications.<br />
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Write a Question-and-Answer column in your email newsletter inviting customers to sound off and tell you what's on their minds. Offer free advice. Use customer feedback to inform your email marketing content and drive your campaigns.<br />
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The economy may be turbulent for some time. The good news is, building loyal customer bonds is an investment in your business's future. Because when the dust clears and the economy picks up again, loyal customers are more apt to come back to a trusted source with whom they've done business before. But that's true only if they believe you're focused not on what you want to sell them, but on what they need. Today that might just be a good ear that shows you care.<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-78421196249350626242019-03-27T09:00:00.000-07:002019-03-30T10:21:56.639-07:00Transitions: You Are Not Alone! Let LaMothe Services Help Answer Your Most Pressing Business Related Questions!<div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">Are you going through a transition? I have to admit that I am going through a bit of a transition myself! My website(s) are in the middle of a redesign, I will soon have some new, time saving, applications in place and I'm learning something new every day, one being that the only one who can set limits for me is....me! And the same goes for you, my friends!</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">What are your most pressing business questions? Please share them in the comments or contact me through any of the social media listed below. I will take each one and write a blog post and do my best to answer your question or reflect on your comment. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">You can always e-mail me at: Sharon@LaMotheServices.com<br />I invite you all to add me to your LinkedIN connections: <a href="https://www.linkedin.com/in/lamotheservices" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/lamotheservices</a></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">I also invite you to friend me on Facebook <a href="https://www.facebook.com/SharonLaMothe" rel="noopener noreferrer" target="_blank">https://www.facebook.com/SharonLaMothe</a></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">Let's not forget about Pinterest <a href="https://www.pinterest.com/lamotheservices/" rel="noopener noreferrer" target="_blank">https://www.pinterest.com/lamotheservices</a></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">and then there's twitter <a href="https://twitter.com/SharonLaMothe" rel="noopener noreferrer" target="_blank">https://twitter.com/SharonLaMothe</a> </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">I look forward to hearing from you!</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">Sharon LaMothe</span></div>
<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-64176584170256725212019-03-19T08:00:00.000-07:002019-03-19T08:00:06.635-07:00Getting Out From Behind Your Computer; In Person Networking!<br />
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<span style="font-size: 12pt;">So today I want to share with you some tips to networking in person! So often we are stuck behind a computer screen or the phone and not really interacting with people in person (missing out on that all important body language anyone?). That can make you feel isolated if you don't make it a point to get out and actually shake hands and look someone, anyone, in the eyes!</span></div>
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<span style="font-size: 12pt;">Here we go! If you have anything to add please share in the comments!</span></div>
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<strong style="background-color: white; color: #333333; font-family: Georgia, serif; font-size: 12pt;">Radiate Confidence</strong><span style="background-color: white; color: #333333; font-family: Georgia, serif; font-size: 12pt;"> </span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><span style="background-color: white; color: #333333; font-family: Georgia, serif;">Even if you are shy or nervous, keep your poise and have a confident attitude as you walk into any meeting or conference. This will attract others. As you do so, you need to be prepared to carry on an intelligent discussion.</span></span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><span style="background-color: white; color: #333333; font-family: Georgia, serif;">Study what is going to be discussed during the meeting. When people understand that you are serious about participating in the discussions in a meaningful and useful way, they will respect you and seek you out.</span></span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><strong style="background-color: white; color: #333333; font-family: Georgia, serif;">Do Not Dismiss Small Talk</strong></span></div>
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<span style="font-size: 12pt;"><strong style="background-color: white; color: #333333; font-family: Georgia, serif;"> </strong><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><span style="background-color: white; color: #333333; font-family: Georgia, serif;">Small talk is a vital part of business communications. By making small talk, you will make other people feel comfortable in your presence, and also slowly build up a level of trust with them.</span></span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><span style="background-color: white; color: #333333; font-family: Georgia, serif;">You can start your sales ‘pitch’ after you have come to know something about the likes and dislikes of the other person. Serious discussions and negotiations will eventually be conducted, but small talk has its place in interactions between business people.</span><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><strong style="background-color: white; color: #333333; font-family: Georgia, serif;"><br />Observe the Other Person</strong></span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><span style="background-color: white; color: #333333; font-family: Georgia, serif;">When you are talking with other people, observe their reactions and their body language. You might find that a particular person is more interested in hearing details about you and your small business. You can then focus on that person, since you will have already captured their interest.</span></span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><span style="background-color: white; color: #333333; font-family: Georgia, serif;">This strategy will save you from wasting time on people who are not interested in your company or your products. Limit the amount of time you spend trying to convince someone, before you move on to the next group or person.</span></span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><span style="background-color: white; color: #333333; font-family: Georgia, serif;">Wasting your time on someone who is clearly not interested in what you have to offer will only leave you with less time to converse with others.</span></span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><strong style="background-color: white; color: #333333; font-family: Georgia, serif;">Keep Your Business Card Ready</strong></span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><span style="background-color: white; color: #333333; font-family: Georgia, serif;">You should not give your business card to each and every person, but you should give it to anyone who displays even the slightest potential of becoming a customer.</span></span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><strong style="background-color: white; color: #333333; font-family: Georgia, serif;">Follow-Up Is Important, Too</strong><span style="background-color: white; color: #333333; font-family: Georgia, serif;"><br /></span></span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><span style="background-color: white; color: #333333; font-family: Georgia, serif;">Call, email, or fax the people you’ve had a good interaction with during your meeting. This will indicate to the other person that you enjoyed meeting him or her, and that you are now interested in conducting serious business.</span></span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><strong style="background-color: white; color: #333333; font-family: Georgia, serif;">Nothing Ventured, Nothing Gained</strong></span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><span style="background-color: white; color: #333333; font-family: Georgia, serif;">Do not be afraid of what the other person might think about you. You can expect to have a few misses before you find an approach that works. Until then, keep on trying and attend as many networking events as you possibly can so that you can meet a wide variety of people. A few setbacks should not stop you from meeting new and interesting people that can help advance your business goals.</span></span></div>
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<span style="font-size: 12pt;"><br style="background-color: white; color: #333333; font-family: Georgia, serif;" /><span style="background-color: white; color: #333333; font-family: Georgia, serif;">Use the above tips to better networking, and you will turn into a networking specialist in no time. In addition to getting increased business, you might also make some new friends - and it is this combination that makes networking fun and profitable.</span></span></div>
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<span style="font-size: 12pt;"><span style="background-color: white; color: #333333; font-family: Georgia, serif;">What do you that makes you feel special or confident when getting ready to attend a business function or meeting? Please do share! I would love to hear from you. Feel free to email me at Sharon@LaMotheServices.com! Take me up on the <b>Free 40 minute consult</b>. You never know what will come out of talking to someone else about your goals. </span></span></div>
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<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-44444464428789381762019-03-13T09:00:00.000-07:002019-03-13T09:00:08.906-07:00Customer Service: How To Work With Your Customers to Take Your Business to the Next Level <br />
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<span style="font-size: 12pt;">Let's chat about costumer service. <span style="background-color: white; font-family: "georgia" , serif;">Where has the customer service gone people ask....maybe department stores can ignore the importance of customer service these days but "service related" industry's simply CAN NOT afford to allow their clients to believe they are not special, unique and cared about. Your clients are your number ONE marketing and networking tool. </span></span><span style="background-color: white; font-family: "georgia" , serif; font-size: 12pt;">If you have a happy client they are going to spread the word about how wonderful, compassionate and caring you are...have a client who is disgruntled, unsatisfied and ignored will cost you more then money when THEY start telling their story! Customers need to know that you care...that they mean something to you other then a paid invoice. Treat them as you would like to be treated and watch your business grow!</span></div>
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<span style="font-size: 12pt;"><span style="background-color: white; font-family: "georgia" , serif;">It comes down to this: You may have the best product or service out there, but that alone won't guarantee your success if you haven't built loyal bonds with your customers. As I've already said, your existing customers are your best customers. They will thank you with their repeat business and send you business referrals. And they will think of you when they're ready to buy -- in good times and in bad. But customer loyalty must be earned.<br /><br />Unlike big busin</span><span style="background-color: white; font-family: "georgia" , serif;">ess, small organizations are uniquely able to cater to customer needs and earn their loyalty. How do you do that? By being 100% customer focused every day, with every interaction, in every aspect of your business. What are the best ways to show that you care about your customers/clients? Here are a few suggestions:</span></span></div>
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<span style="font-size: 12pt;"><span style="background-color: white; font-family: "georgia" , serif;">~Extend invitations for customers to give you feedback at every opportunity. If you have a physical store, put a suggestion box at the counter -- alongside your email sign-up list.<br /><br />~Include an open-ended question at the end of every email marketing communication asking, "How are we doing? What could we do better?"<br /><br />~Survey your customers to find out what they want and need right now. Ask them, if they're not buying from you now, why not? What would it take to get their business back? Report on that feedback to your mailing list in your future email marketing communications.<br /><br />~Write a Question-and-Answer column in your blog inviting customers to sound off and tell you what's on their minds. Offer free advice. Use customer feedback to inform your email marketing content and drive your campaigns.</span></span></div>
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<span style="font-size: 12pt;"><span style="background-color: white; font-family: "georgia" , serif;">What are you currently doing to show your customers how much you care about their business? Please share with the rest of us in the comments below!</span></span></div>
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<span style="font-size: 12pt;"><span style="background-color: white; font-family: "georgia" , serif;">If you have any comments I would sure like to hear from you! Feel free to PM me or email me at Sharon@LaMotheServices.com or visit www.LaMotheServices.com.</span></span></div>
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<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-54209197522118223712019-03-07T08:30:00.000-08:002019-03-07T08:30:00.124-08:00Blogging Tips, Ideas and Simple Topics<div style="font-family: arial, helvetica, sans-serif; font-size: 13.3333px;">
<span style="font-size: 12pt;">Hello and welcome again! Have you done anything to promote your business this week? Because I am on social media everyday for my clients I, of course, spend time working on my own online presence.</span></div>
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<span style="font-size: 12pt;">I also blog.... I spend quite a bit of time blogging for others. Usually I write 4 blog posts at a time and my clients either schedule them on their own blogs or have me post them directly to their sites. Either way, I enjoy writing on a multitude of topics. Of course I am also promoting what ever services or products my clients tell me are on special for that month. But that can't be the only thing your blog is about. You need to have a variety to keep people coming back and interested.</span></div>
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<span style="font-size: 12pt;"><span style="background-color: white; color: #333333;">At times small business owners are stumped as to what to write about. So here is a short list of possible simple topics to get you started. You will quickly notice that many of these posts can be written in a few minutes.</span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">Meet one of our employees </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">Meet one of our customers </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">Here’s an upcoming event you might be interested in. </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">A quick tip </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">One of our clients sent us this photo </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">Something I read that you might find useful </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">A couple of websites that can be helpful </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">An industry trend we see developing </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">Why did we start this company. </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">What it is like to work for our company </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">Something we are doing to support our community </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">How our business was founded </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">We had a client ask us this yesterday </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">A new service we are offering </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">A new product available </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">How we make the ordering process simple for you. </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">Meet our customer support team </span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">Find us on Facebook, LinkedIN, Pinterest, Twitter etc</span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">Visit us at ________event</span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">Sign up for our newsletter</span><br style="background-color: white; color: #333333;" /><br style="background-color: white; color: #333333;" /><span style="background-color: white; color: #333333;">In the News</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12pt;">In the comments please share some of the blog tips/ideas you are currently using. If you simply don't have a blog or don't like writing, you can always contact me at www.</span></span>LaMotheServices<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12pt;">.com or email me to set up your own free 40 minute </span>consultation<span style="font-size: 12pt;">!</span></span></div>
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<span style="font-size: 12pt;">CONFESSION--I spend so much time blogging for others my own blog is a little behind...like 2018 behind...I'm trying to make up for that now! </span></div>
<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-13438185672964094542019-03-01T09:00:00.000-08:002019-03-01T09:00:02.697-08:00Social Networking is Great for Your Business! <div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">Today I am going to share with you one of my most popular services: Social Networking. If you hate spending time on Facebook or Twitter then I can help! Especially if you just KNOW that the more you put yourself out there, the more exposure you and your business can get, the better!</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNtG8hUmBYrDBQ2dBnwYH4DLiBFtHqxe3EjJ7BXRB11rhW7rMiqMN_6dgwYFIdtbZ3BQCp5dI-lK5zWoX1VVfHdV2kp8Ru6m9UztNVEpDFAFvWcwmYG3OH0JDx_Kb6nnNutRLSVRQuyz99/s1600/01694f48212fc65832bc7b3b6bb3de45.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="800" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNtG8hUmBYrDBQ2dBnwYH4DLiBFtHqxe3EjJ7BXRB11rhW7rMiqMN_6dgwYFIdtbZ3BQCp5dI-lK5zWoX1VVfHdV2kp8Ru6m9UztNVEpDFAFvWcwmYG3OH0JDx_Kb6nnNutRLSVRQuyz99/s320/01694f48212fc65832bc7b3b6bb3de45.jpg" width="320" /></a></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">Social Networking is the fastest and easiest way to stay in touch with colleagues, co-workers, industry professionals, family, and friends. But learning how to navigate a site by yourself can be frustrating especially if you would rather be spending time doing other things. Networking in any form is a great way to keep your business in the forefront of everyone's mind and lead you to a better position in your industry or field.</span></div>
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<span style="font-size: 12pt;"><strong>Package #1 includes:</strong></span></div>
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<span style="font-size: 12pt;">Facebook~LinkedIN~Twitter~etc.</span></div>
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<span style="font-size: 12pt;">Setting up your social networking site with your e-mail and contact information</span></div>
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<span style="font-size: 12pt;">Posting your bio and other relevant information</span></div>
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<span style="font-size: 12pt;">Feed your blog to your networking site if possible</span></div>
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<span style="font-size: 12pt;">Showing you how to invite friends from your address book to your site</span></div>
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<span style="font-size: 12pt;">Teaching you how to navigate the site easily and quickly</span></div>
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<span style="font-size: 12pt;"><strong>Package #2 includes:</strong></span></div>
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<span style="font-size: 12pt;">Maintenance of your social networking sites</span></div>
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<span style="font-size: 12pt;">Posting on your sites 2/3 times per week</span></div>
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<span style="font-size: 12pt;">Networking with other relevant groups on your site</span></div>
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<span style="font-size: 12pt;">Keeping you informed of events posted on your sites</span></div>
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<span style="font-size: 12pt;">I believe most here have already set up all of your online social networking sites but if not, I am here to help. The posting, however, is what often takes up the most time.</span></div>
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<span style="font-size: 12pt;">I just want to say that it's ok to post a meme or a quote or something personal once in a while. It shakes things up and will allow your readers to get to know the personal you!</span></div>
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<span style="font-size: 12pt;">What types of information do you post on your social networking sites? Please share your ideas in the comments. Local events? Specials? Memes? Personal photos? Your blog? (Do you have a blog? I think I will write about that next!)</span></div>
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<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0tag:blogger.com,1999:blog-2256253967498602468.post-83510534064713663112019-02-23T08:00:00.000-08:002019-02-23T19:35:09.566-08:00Getting Motivated! What does it take?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig0l7YH2hPll_qJhf1yeQD8c8P-lKj1ggsJl7pwI4DGUMbYbLl-dpubKPmcBhJZwHFTwzHVCS-fYBo_tiUwkpshqpTTMgfv_Its9hHsvAr8f-rLySH_3_-D1_JD3FJUStZDiZNz3_MvmZn/s1600/612c777aa6ee7bbab21dd86b496f54db.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="550" data-original-width="500" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig0l7YH2hPll_qJhf1yeQD8c8P-lKj1ggsJl7pwI4DGUMbYbLl-dpubKPmcBhJZwHFTwzHVCS-fYBo_tiUwkpshqpTTMgfv_Its9hHsvAr8f-rLySH_3_-D1_JD3FJUStZDiZNz3_MvmZn/s200/612c777aa6ee7bbab21dd86b496f54db.jpg" width="181" /></a></div>
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<span style="font-size: 12pt;">Who else finds winter so UN-MOTIVATING? There are days when it's so dark and dreary it's hard to stay focused on what you need to do vs what you might want to do (stay in bed, book a trip to Hawaii, or just binge watch Netflix). That's one great reason to hire a business consultant. Someone to be accountable to. Someone who helps you stay on track. Someone who wants you to reach your goals as much as you do!</span></div>
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<span style="font-size: 12pt;">Here are a few more reasons to invest in a business consultant:</span></div>
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<li class="yiv5850817887MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;"><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><span style="font-family: "tahoma";">Do you have new projects that are under consideration?</span></span></li>
<li class="yiv5850817887MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;"><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><span style="font-family: "tahoma";">Are you currently working with business clients that are difficult or complicated</span></span></li>
<li class="yiv5850817887MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;"><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><span style="font-family: "tahoma";">Are you exploring options for additional services</span></span></li>
<li class="yiv5850817887MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;"><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><span style="font-family: "tahoma";">Do you need advice regarding best business practices</span></span></li>
<li class="yiv5850817887MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;"><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><span style="font-family: "tahoma";">Do you need marketing solutions</span></span></li>
<li class="yiv5850817887MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "tahoma";">Are you interested in brainstorming and idea generation sessions</span></span></span></li>
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<span style="font-size: 12pt;">The reality is that NOW is the best time to get your business running as smoothly as possible. To have a plan in place, one that will hopefully will give you more PERSONAL time when the weather gets better and the sun is finally shining! </span></div>
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<span style="font-size: 12pt;">I invite you to visit my website for a list of services that I offer at </span><span style="font-size: 12pt;"><a href="http://www.lamotheservices.com/" rel="noopener noreferrer" target="_blank">www.LaMotheServices.com</a> </span><span style="font-size: 12pt;">I do have a free 40 minute consultation so that you have time to share with me what your greatest concerns are and what type of help you might need before you even consider purchasing a consulting package. Let's talk! What do you have to lose?</span></div>
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<span style="font-size: 12pt;">In the comments, what motivates you to being an <span style="text-align: center;">entrepreneur? Is it the flexible hours? Is it because you are doing something you love? Is it because you have always wanted to be your own boss? Or is it something else? Please share!</span></span></div>
<div class="blogger-post-footer">Please visit the LaMothe Services, LLC website: http://lamotheservices.com/
Thank you!
Sharon LaMothe</div>Sharon LaMothehttp://www.blogger.com/profile/02423824331665266609noreply@blogger.com0