The Business of A.R.T.

Your Online Reputation

2012-01-20T08:00:00.000-08:00

This is something that I feel every business owner should keep in mind, especially if what is being "sold" is your own good name! Your reputation for being fair, honest, hard working and dependable is so important in the running of a surrogacy agency.

Read on and tell me what you think!

Sharon
http://lamotheservices.com/
Your Online Reputation
Does integrity really matter in online business? The owners of PCS Productions in Texas would likely say, "Yes!"

This company began in 1995 and has worked to develop quality audio and video productions. Their services extend to web design and hosting, audio streaming and print media projects.
This company has worked diligently to establish integrity in each form of media they present. Many of those media specialties interact with other forms of media so they must make sure they can transfer branding ideas from one concept to another.

I think what may be most impressive about this company is they have an extraordinary track record. Client testimonials are glowing and well respected.

If you are known by the company that you keep then this company visibly has a sense of integrity. Their staff has been sent on assignment to virtually every continent in the world and their work is called upon repeatedly by existing clients while others also seek them out for their skills.

So is this a puff piece about PCS Productions? No. In fact I don't know anyone who works there, nor have I visited with anyone. So, I guess you could say I am not promoting a service, but pointing to some interesting parallels I often find in the best businesses.

This company has a good reputation and that's the point of this article.

As an online business you need to work to establish a reputation that is used as a calling card for potential customers.

The web already has enough scam artists and fly-by-night operations so when I find a point of positivity I cling to it and then point it out to others.

The establishment of a strong work ethic combined with consistently providing the best possible service can do wonders for your business in the long term.

Someone once told me, "You really should take the high road. There's a lot less traffic." At first I smiled, but it's true. We all know someone who is adept at cutting corners. Perhaps we have encountered a business that left us high and dry after they got our money. We like those 'high road' companies.
What we want as business owners are those glowing testimonials that profess the depth of our commitment to excellence. These are words that may well encourage others to buy our product or use our service. Those precious words will not come if the customer is just another dollar figure.

As a business owner you place your name and reputation on every order you ship out. You stake the trust others would like to place in you on the way you handle issues that come up.

It's a whole lot easier to lose a reputation than it is to gain it back. Reputation is an investment in your future. It's an investment that can go away if you don't protect it wisely. What that means for a business owner is you have to put your customers first. Their concerns need to be a concern for you. Their issues require you be a problem solver. Deliver more than you have to and show absolute respect to your customers. After all, they are the ones you serve.
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About the Author: Scott Lindsay - Make A Website or Make Your Own Website Fast at HighPowerSites.com. Start a Home Business and Sell Ebooks at BooksWealth.com.

10 Top Tips for Banner Advertising

2012-01-10T08:00:00.000-08:00

Banner Ads are the attractive advertising medium that quickly grabs the visitors attention. Implementing an attractive banner ad is more important in order to effectively utilize the features or the power of banner ads.

The success of your online advertising purely depends on how far you are putting the right efforts in building the banner advertisements. You need to take care everything from animation, color combination, banner size and most importantly the Ads positioning. This article carries proven tips that really works to boost the performance of your banner ads. So designing an rich and attractive banner advertisement is easy if you are doing that simple.

1) Design Clear And Simple Banners.

When it comes to attractiveness, you should keep things simple. That is 100% applicable for designing the banner ads. Make your banner design simpler. That really attracts the visitors impression. The first impression is more important and that should be the best impression. Simple design helps you to make quality banner ads. Learn how to make perfect quality banner ads.

2) Focus Your Target Audience.

Targeting the audience in advertising is the prior goal. So you have to understand the audience first. Do you have that understanding ? If not, try to understand in the sense know at least, what they expecting from you and your business ? This helps you to design Ads with correct and accurate facts or information.
3) Keep The Brand In Banners.

It is advisable to show your branding over the banner ads. In general, branding helps the visitors to remember you web site. So put your logo and URL over the banner ads at least in the lowest corner or in the top. Branding helps your ads to stand out from the other banner ads placed nearer.
4) Ask questions on Banners.

Asking questions on the banner ads is the intelligent way of calling the visitors. In general, a question strikes the people to look for the answer. So ask some attractive or catchy question to the viewers. Thats the ever known best Call-To-Action.

5) Banner Ads Placement.

Even though you have designed a poor banner Ad but when placed in a hot position (top, top-left, top-right, middle) of the web page it wins. At the same time, placing a well designed ad at the worst place (lower-left, lower-right, bottom) of the web page fails. So it all depends on where you are placing the banner ads. Find out the best position, by experimenting with different banner Ads placements. That makes sense.

6) Test Drive The Banners.

As I told, experimenting is more important. Both the banner design and the placement you have to test. Do more test, do even more test and measure the impact. Do the corrective action and finally, your banner ads will be in the right place.

7) Use The Right Design Tools.

If you are looking for selecting the right designing tool, better go for great tools like Adobe Photoshop, Microsoft’s design and publisher tools etc. That really works well and helps you to make attractive designs. Try to become the expert with these tools. Learn the banner design tips.

8) Using Gimmick Attracts The Eyes.

Gimmicks really works well. Try to put some catchy and flashy objects or text over the banner ads. That grabs the visitors eye on the first look. Attracting on the first site is more important with banner ads. Using colorful gimmicks adds more value and adds that rich look to your Ads. But don’t overlaod the graphics, that will become uglier.

9) Keep It Professional.

A professionally design banner ads drives the visitor to explore more. It builds the trust over the advertisements and gives the good confidence to the visitor. Like “this advertisement looks professional so the information it offers should also be professional”. So flow your professionalism through out the banner design.

10) Give Importance To Text In Ads.

Texts are not only important in Text Ads but also in banner ads. It not like banner ads should only have the graphical and animations. You should have the right text. Your slogan or a question or even an offer. Use the selected keywords over the banner ads that directly relates your web site or business. There should be a balance between text and animation. Better to go for the 50-50 approach. That helps to make better looking Ads. You should know the tips to write text ads and apply that for banner ads usage.

Always keep in mind, an attractive banner ad should have Simple Graphics & Right Text which leads to higher Click Through Rate.

Mr Ven

Happy New Year!!

2012-01-01T00:01:00.000-08:00

We spend January 1 walking through our lives, room by room, drawing up a list of work to be done, cracks to be patched. Maybe this year, to balance the list, we ought to walk through the rooms of our lives... not looking for flaws, but for potential. ~Ellen Goodman

Content is KING!

2011-12-21T08:00:00.000-08:00

Now that your website is looking good, design wise, what about your content? What are you going to have on your website for your potential clients to read and learn about? You know what the most important part of the content is don't you? Good Writing! And to keep people coming back for more, updating your content often. Now when we are talking about a website for a service like surrogacy I don't believe that visitors are expecting to have something new on your site every time they visit. If you actually have a gallery of available surrogates and egg donors then, yes, that needs to be updated each time you have an approved candidate come on board. IP's especially will continue to check in and see if there is anyone new that they may be interested in. However, if you are running your program in a way where Intended Parents and Surrogates have to call for information on available matches then you need to have another way to keep your site fresh. Some suggestions are to have an events calendar and list all related conferences and seminars whether you are planning to attend or not. You can list birth announcements or even birthday announcements with the permission of your surrogates and IP's. You can have a surrogacy or ART in the news where you have hot links to articles that may be of interest to your visitors. Will your agency hold luncheons? Holiday parties? Meet and Greets? Have a place on the site, with photos, for these events. Why not add a blog? Fresh content is always available if you know where to look.

What about the pages that will not change as often? Your About Us page, Contact Us Page, your Home Page with your Mission Statement? Are you going to have a page that lists your services? Will that page also have your price list? Are you going to have separate pages for Intended Parents and Surrogates? Keep in mind that they WILL read each other's pages. Are you going to have a page to list professional links? (This will be good to have so that you can have a link exchange for your continued marketing) Are you going to list medical requirements for your surrogates? And legal aspects for your IP's? There is a lot to think about and your website can have several pages before it's all said and done.

Yes, there will be more to come, but your homework now is to list out what content you are planning on sharing with the rest of the world! Happy writing!

Sharon
http://lamotheservices.com/

Personal Power: Living From the Inside Out

2011-12-15T08:00:00.000-08:00

I wanted to share this with you today because I feel that we often forget that we have "personal power"! We move through our daily life being pushed and persuaded in what we "should" think or what we "shouldn't" question or we may just be wandering aimlessly until "things resolve themselves".

Below is a great little article that may put it all back into your own hands and offer you some guidance in bringing back your own personal power. Take that control and know that you are in charge of your life, your hopes and your dreams. You have the Power inside you!

Sharon LaMothe

LaMothe Services, LLC

http://lamotheservices.com/

Personal Power:Living From the Inside Out

by Laura Belsten, PhD, MCC

Lao Tzu, famous Chinese philosopher living over 2500 years ago, stated that the biggest problem in the world is that individuals experience themselves as powerless. Powerless individuals feel helpless, negative, lethargic, frustrated, resentful, and often live in fear, enslaved by circumstances they perceive as beyond their control.

The opposite of powerless is an inner awareness, an internal state of being we refer to as “personal power” in the emotional intelligence field.

Personal power is an inner awareness that makes us feel in control of our lives. It is an inner knowing that we can achieve our goals, a calm conviction about who we are and our ability to get the things we want in life.

Quiet Confidence

People with a highly developed sense of personal power have a quiet self-confidence that they can set the direction of their lives, and they do. They are able to distinguish among circumstances over which they have some control and those they do not. They define themselves from the inside out (for example, their internal self talk includes messages like “I am a capable person, I can manage this setback, I’m good at managing conflict, I’m creative”)

The biggest barrier to success in almost any endeavor is powerlessness, negativity, helplessness and inertia. Mahatma Gandhi had no army, never held or accepted political office, never used violence. He was a small, frail man, yet he defeated the armed might of the British Empire, driving the British out of India without firing a single shot. How did he accomplish this?

Personal power. Personal power can move mountains. Personal power solves problems.

Dr. Laura Belsten is Dean of the Graduate School of Coaching, Master Certified Coach (MCC), and a national leader in the field of Emotional Intelligence. Personal Power is one of the twenty-four key competencies of the Emotional Intelligence Profile. Learn them all!

Tips for Improving Your Donor Program By: Gail Sexton Anderson, Ed.M., Founder, Donor Concierge

2011-11-30T09:00:00.000-08:00

I have exposure to over 60 donor websites and 14 years of experience working with intended parents in need of egg donors. I have recently been asked by a few egg donor agencies what they can do to improve their programs. My experience has taught me that what intended parents look for in donors, regardless of their ethnic background, is a healthy, bright, egg donor who comes across as wholesome and attractive.

Healthy means having a good health history with no serious illness, no addiction issues, no history of anxiety or depression, and no eating disorders. But it goes beyond the health of the egg donor herself. It also means no one in her immediate family has any of these issues. There should also be no cancer in her immediate family. While it is not unusual for a grandparent to have cancer late in life, it is alarming to intended parents to see cancer in the immediate family, especially with her mother or father, particularly those occurring before the age of 40. After the age of 40, while it still may be worrisome to many intended parents, it is not as likely to be of a hereditary nature. Other types of cancer, such as breast cancer on the maternal side, is more likely to be a hereditary issue if it occurs before the age of 40.

Adult onset diabetes in the donor’s grandparents doesn’t tend to be a big concern but juvenile diabetes in the donor’s immediate family is a major concern due to hereditary factors. Another major concern among intended parents is mental illness and addiction. Alcoholism in a grandparent is not necessarily a huge issue and is fairly common. What is of greater concern is seeing a pattern of addiction in the donor’s family. If the grandfather was an alcoholic, and so was the uncle on the same side of the family, that indicates there could be a pattern of addiction, which is a hereditary issue. If the donor’s parents have ever struggled with addiction, that is also a huge red flag for intended parents, and they are unlikely to ever choose that donor. The same is true of any mental health issues in the family such as anxiety, depression, bipolar, and schizophrenia. Unfortunately, there is a strong hereditary factor for all of these mental health issues.

I realize that all of these things are not terribly unusual. It happens in the best of families. In fact, many intended parents may have these same issues within their own genetic families. But if there were a choice to avoid serious health issues, mental health issues, and addiction, all of which have genetic components, wouldn’t you want to avoid them too?

It is often difficult for intended parents to truly assess how bright an egg donor candidate may be. But intelligence is a concern for most intended parents that I work with. Most of my clients are well-educated, having attended college and in most cases, graduate school. They have worked hard and truly value intelligence and drive, and are hoping to find these characteristics in an egg donor. They want to see a spark of intelligence that will help them relate to the donor and feel like this is someone they could like, someone who could fit into their family. With barely more than a few pages of information and a few pictures, intended parents have to make one of the most difficult decisions of their life. One of the most important aspects of this is to see if the donor has attended college. For the most part, most of my clients want to see a BS or a BA; some will consider an AA if the donor seems to have drive, but many really would like to see more.

The jury is still out as to intelligence being nurture or nature. Intended parents know that they can nurture, but will their child feel like they fit into a family of very bright people if the answer is nature? That is why intended parents want to see demonstrated intelligence. Intended parents are hoping to find someone that will remind them of themselves. These are people who have excelled in academics and value that drive in others. If they had the opportunity to get to know these egg donors personally, they might not care what kind of degree they have because they would already know the quality individual that they are, but that is not the case. All they have are a few pages of a donor profile.

Beyond health and intelligence, intended parents like to see wholesome girls. They are often trying to either see themselves or visualizing a future daughter. They don’t like to see egg donor candidates who look like they are trying to seduce the camera or worse yet, their husbands. They want the donor to look like a nice girl they could take home for a family dinner, not someone who would drink too much and wind up dancing on the table. Again, what they want is someone they can relate to, who will fit into their family.

This all brings me to my final point; first impressions count, and when it comes to donors, it may be all that you have to get the intended parents’ attention. If intended parents don’t find an egg donor visually appealing, they will not look any deeper. There are some agencies that are very good at marketing their donors so there are things that you can do to present the donor at her best. Everyone has good hair days and bad hair days; just don’t use those bad hair day pictures. Choose the pictures that show your donor at her best. You don’t have to use every picture she sends you just because she sent it, and if the pictures she provides are not very good, take the time to shoot some pictures when you meet her. If photography is not your forte, send the donor to a studio or hire a photographer to take a few good shots for your site. You never get a second chance to make a first impression.

Tips on Improving Your Egg Donor Site By: Gail Sexton Anderson, Ed.M., Founder, Donor Concierge

2011-11-08T09:01:00.000-08:00

I work with over 60 agencies across the country, and they all have subtle differences that make them unique from the rest. Some are better than others, and there are extremes at both ends of the spectrum. Most, if not all of these sites, could use some general improvements. I have been asked by several agencies about how to best improve their sites, and I am happy to provide some tips. Many of these suggestions come from personal conversations with intended parents, and others are from my own experiences. Some sites are not very user friendly, and I know that if I find them difficult and cumbersome to search, you can only imagine how frustrating and discouraging they must be for the average intended parent. Most often, the intended parent is already emotionally frayed and desperately searching for the right egg donor. Hard to navigate sites exacerbate their stress and make the process more difficult for them.

Websites should be visually appealing, not distracting. It is probably worthwhile to keep your site looking fresh by taking a serious look at it every 5-7 years so that it doesn’t become stagnant or dated. Just as fashions come and go, so do website designs, color schemes, and technology. For example, at one point in time, most agencies used hand written applications. They felt that seeing a donor’s handwriting helped intended parents to form an impression of the donor. Today, hand written applications tend to make an agency’s site look small-time and unprofessional. Intended parents are far more sophisticated then you may realize. They have the opportunity to see numerous sites and as a result, they may worry when they see an outdated website. To them, it is a representation of a small mom and pop shop business. Even if you are a small agency working from home, which is how many agencies operate, you can present yourself as bigger than you are simply by having a fresh looking, updated site. It definitely makes a difference in how intended parents perceive your agency; I know because I hear their comments.

If you have more than 50 egg donors, you should have a filter to allow intended parents to find what they need quickly, without having to scroll through all of your donors. My favorite filters are those that allow the intended parents (and me) the ability to choose more than one option for each search requirement, i.e. eye color or hair color, by holding down the control key. I find that most intended parents are open to a range of eye colors and hair colors and having to search each possible combination separately can be very time consuming. The same holds true for ethnic heritage. Some Asian couples may only want to see Chinese donors, while others may be open to Japanese and Korean as well. Though lumping all Asian donors into Asian may be effective for the agency, it is definitely too broad a category and should list the donor’s specific heritage not just her race. Some of my favorite filter options are:

•Minimum Education = or < (College degree, Masters, PhD etc.)

•Hair color – Blond, Light Brown, Med. Brown, Black, Red (hold down control to choose more than one)

•Eye color – (hold down control to choose more than one)

•Age range

•Height range

•Repeat Donor (yes/no)

•Available (please, don’t show me who is in cycle)

•Race – Asian, African American, Middle Eastern, Caucasian, East Indian

•Ethnic Heritage – Chinese, Japanese, Korean, Filipino, Irish, French, German, Persian, etc. (hold down control to choose more than one)

•Academic Achievers – (Only donors who meet the following criteria belong in this group: GPA of 3.0 and up in college, SAT over 1250 on old SAT over 1700 on new SAT, ACT of over 27, Masters level or better)

Don’t make it difficult for intended parents to see full profiles. If they have to contact you to get a full profile, they may just move on to the next site that allows them direct access. You must have pretty amazing donors, either visually or academically, for intended parents to want to contact you for full profiles. And chances are that you are missing out on possible matches by making them jump through hoops to see a full profile. Some agencies feel they are protecting their donors, but in most cases, the site is already password protected. Those who have requested passwords are usually serious about finding a match.

The most important way to improve your site is to have really great donors. Make sure they complete their profiles, and stay in touch with your donors so that you aren’t surprised if they have moved, changed their mind, or are in cycle with another agency. Your donors will feel more committed to your program, and you will be more on top of their availability to cycle if you stay in touch. There is nothing worse than having an intended parent express interest in a donor only to find that you can’t locate her. Young women move frequently and don’t always update you with their new contact info. Staying in touch with your donors can also help you to keep your site looking fresh by adding current photos. Some agencies are good at rotating donor photos and posting new pictures, which can bring new attention to the donor and possibly a new match for you.

Think of your site as a storefront. You want to keep it looking clean, fresh, and interesting. Pay attention to details and make sure the donors’ profiles are complete. If a donor ages out, remove her from your site. Very few intended parents are comfortable choosing egg donors over the age of 30, particularly if she is not a previous donor and has no children of her own. It is far better to have a site with 50 great donors than a site with 1,000 so-so donors.

How Agency Owners Fail, Part Six: Unethical Behaviors

2011-10-29T08:00:00.000-07:00

No kidding. If that’s not stating the obvious then I don’t know what is! But lets remember that I am talking about Agency owners/staff who are dealing with clients who come to them already vulnerable and needing a guiding hand through this family building process. Add to that hopeful women who are excited to help your clients become the parents they have always dreamed of being. The temptation to engage in behaviors listed below can be quite strong. RESIST!

What does unethical behavior look like? Below is a snap shot:

*Anything illegal (This is a no brainer but it has to be on the list and I believe we can think of a recent case or two of baby selling/human trafficking....)

*My personal current pet peeve, using state or federal insurance for a surrogate pregnancy (this is illegal in some states and a huge gray area in others and it seems that most people do not want their tax dollars going toward a surrogacy pregnancy)

*Misleading Intended Parents (“Yes, we have several surrogates waiting to be matched” when you really have 2 and you have 5 IP’s in line)

*Misleading donors and surrogates about how many recipients or IP’s are waiting to be matched

*Misleading donors or surrogates about how long the wait may be to be matched and how long it will be before they get any sort of payment

*Telling donors that the agency have bought insurance for them when really they have not

*Misinforming surrogates or donors about the potential risks or procedures (Shots anyone? Bloating? Weight gain? No sex? Hmmmm)

*Telling Intended Parents that the surrogate has maternity insurance when the reality is there is a surrogacy exclusion on her policy and you are just praying that no one finds out

*”Fixing up” donor profiles by removing family history of cancer, alcoholism, drug abuse, higher IQ, etc. (No one will know! It’s ‘anonymous’ right?)

*Padding the bill

*Holding escrow when you are not licensed or bonded to do so

*Encouraging a surrogate to waive the right to an attorney in order to save money

*Not contacting the donor with an IPs further questions…instead just guess at the answer

I could go on. I don’t want to you to think I am totally innocent from all of the above! I held escrow…once! Back in 2003 and it just turned out to be a bigger pain then it was worth. We quickly found a local attorney to hold all of our escrows for us. (Instant relief!) I, myself, have waived the right to an attorney for my second surrogacy (2004-2005)…shame on me because I could have really used some advice about half way through…but that’s called the classroom of life. The other issues that are listed are being done by someone, somewhere, right now. Maybe just one or two unethical practices but still…more then one someone’s as a matter of fact. And most are changing their ways…it’s hard to change when you want your business to flourish but if you continue along this unethical path you soon will have zero clients to worry about!

How Agency Owners Fail Part Five: Isolating Yourself

2011-10-21T07:37:00.000-07:00

What does this ‘isolating yourself’ possibly mean? We have the Internet and phone(s) what else is there? Believe me I get this reaction all the time when I‘m consulting wanna be agency owners. It’s understandable that the Internet, which reaches almost every corner of our world, seems to be more then enough to run a business especially coupled with our cell phone! Not so my friends. In the world of surrogacy and donation being a one man alone show will not work. Soon you will find yourself lost in the ever shifting field of infertility, uneducated and uninformed. (Behind the times!)

I am not saying that you can’t run an agency by yourself. That is being done at this very moment by several reputable agencies a crossed the USA. What I am saying is that you need to connect with other agency owners, physicians, clinical staff, reproductive attorneys and mental health professionals. Being an island all unto yourself will not work in the long run.

I know that getting out of your home office is may cost you money and time. Visit clinics? Talk with attorneys? Attend a conference? Why do you need to do that when you can use the phone and internet? The answer is because people tend to trust those whom they meet in person and I don’t mean just once but over and over. It’s human nature. Plus the things you pick up about others when you meet THEM in person is invaluable!

Here are 8 tips to get you out of the isolation rut:

1) Making a few clinic/office visits a couple of times a year in your area will really help your business grow. (You don’t need to bring lunch…brochures and cards are just fine…cookies are good too!)

2) Attending a conference, seminar or workshop at least twice a year and networking while there (My suggestions: START ART and ASRM)

3) Meet with your clients, donors and surrogates in person whenever possible

4) Meet with hospital staff whenever there is a birth local to you

5) Bring brochures and business cards with you to your own personal appointments

6) Practice your ‘elevator speech’ for the next time someone asks you “What do YOU do?” Get use to talking about YOU!

7) Join a business group like the Rotary Club or Ladies Who Launch and attend meetings frequently (Even though these clubs are not within the infertility field you can network with other business owners and pick up some general marketing tips and make unexpected connections)

8) Join online list serves and then attend the face to face get togethers

You will find that once people see you out and about and connect with your charming personality your network and contacts will continue to grow. Someone who can’t help their client out might just send them to you. Others may want to work with you on a project or invite you to join a board. The more involved you become the more exposure you will get. Trust me…it’s all good!

Next week: How Agency Owners Fail: Unethical Behaviors

Asian Egg Donors Are in High Demand: A Note to Agencies by Guest Blogger Gail Sexton Anderson Ed. M.

2011-10-15T07:00:00.000-07:00

There is an influx of Chinese couples coming to the U.S. for fertility treatment in need of both egg donors and surrogates. Most Chinese couples want only Chinese egg donors but some are open to donors of other ethnic backgrounds. Make sure your egg donor profiles state the donor’s specific heritage, not just that they are Asian. This is too general and your donor will probably be passed over.

The couples who come to the U.S. for fertility treatment tend to be well educated and value education in the donors they seek. While some may be satisfied with egg donors who have a two year degree (AA), most want to see that the egg donor candidates have a four year degree (BS or BA) as a minimum requirement. This helps them to have some measure for intelligence and drive.

Donor blood type is very important to these couples since using an egg donor will, in most cases, be a family secret as egg donation is not culturally accepted by many of their families and communities. If you don’t know the blood type of your Asian egg donors, now is the time to have them be tested at a lab or donate blood since they learn their blood type while doing so. Otherwise, you may have difficulty matching your donors who are not aware of their blood type to Asian recipients.

Age is also a crucial factor. Asian woman tend to not respond as well as Caucasian women to fertility treatment. When it comes to choosing donors, they often ask for donors under the age of 25 to increase their odds. They may be willing to consider egg donors up to age 27 but usually only if these donors are previous successful egg donors. Unfortunately, many of the agencies I visit have Asian egg donors who are over 27 and even over 30. Most reproductive endocrinologist (REs) will not approve an Asian egg donor who is over 27 unless she is a blood relative.

I work with Asian couples every week and have worked with more than one hundred over the years. These are all common issues for Asian intended parents. I hope you find this helpful as you gear up to recruit more Chinese, Korean, Japanese and Vietnamese egg donors as these factors are also true for many other Asian intended parents.

How Agency Owners Fail, Part Four: Lack of Continuing Education

2011-10-09T07:00:00.000-07:00

There is no School of Surrogacy and Egg Donation. (or of any donation for that matter) There are no ‘how to run an agency’ classes out there, unless you hire LaMothe Services, LLC, but that is beside the point. You won’t find any courses offered at your local University or Community College on how to start an agency, run a donation program or serve your Intended Parents. We are just not that mainstreamed yet…sorry to say it. So when I talk about continuing your education I am talking about reaching out, taking the initiative and attending seminars and conferences that will allow you to become more knowledgeable in your field. The field of Third Party Family Formation.

A great example is START ART which is an annual REI Nursing Congress. START ART stands for Scientific &Therapeutic Approaches to Assisted Reproductive Technology. (Every August) I found this great seminar about 10 years ago (when it was called SMART ART). It offers CNE’s (Continuing Nursing Education Certification and this year 15.9 contact hours were designated.) It was supported this year by EDM Serono. Although I don’t need the nursing credits I know that this is a great learning experience for me and my peers. This year, in particular, several people who run agencies and work with donors and surrogates as well as working with Intended Parents, attended. Not only were we able to attend classes on important topics such as Insights into the Physiology of ART, Maximizing Donor Efficiency~ Egg Freezing and Egg Sharing, Legalities & Realities of Reproductive Tourism, and Embryo Culture: Making babies in the Twenty-first Century but some of us conducted round tables and shared our own knowledge of the world of ART. The networking opportunities were wonderful as well! This was a two and a half day seminar in Las Vegas. Was it worth the time and money! Yes! Did *I* come back to my office with useful information and energized by those I interacted with? Again, Yes! Am I getting paid to promote START ART? NO! But you should attend next year! (I will announce it on my blog. Subscribe so you won’t miss it!)

Another not to be missed conference is the American Society of Reproductive Medicine’s annual meeting in October this year. The ASRM holds an annual meeting every year (this is the 67th!) and as an agency owner you should already be a member. The program is jam-packed with useful sessions and this year it’s being held in Orlando from the 15-19th. Because thousands of people from all over the world attend, this is a great learning and networking opportunity! (again, I am not being paid to promote the ASRM annual meeting however I will be attending as usual.)

Personally I tend to lean toward the mental health portion of this meeting. I also belong to the Mental Health Professional Group and will be attending their welcoming dinner. (Again, meeting people in person where, for most of the year, we might only interact via the Internet) A few of the sessions I think will be fascinating this year are Two Moms, Two Dads: Same Sex Couples and Assisted Reproduction, Double Jeopardy, Infertility and Pregnancy Loss: Helping staff and Patients Cope, and Ethical Dilemmas to name a few. There are some great round table discussions as well. I don’t want to forget to mention Postgraduate Courses on both Saturday and Sunday before the conference. I am thrilled to be a part of the faculty this year focusing on The Psychology and Ethics of Marketing a Mental Health Practice in Infertility with the chair being William Petock, Ph.D. and Jeffery Barnett, Psy.D. All this plus the exhibits and Opening Ceremony at Disney’s Hollywood Studios!

Ok…so is your business going to FAIL if you don’t attend these (or other) conferences? No…you can get by without traveling a half a continent away. Learning about what’s happening in the legal arena, the clinics, (frozen eggs anyone?) and in the ART world of mental health is always educational. But attending these and other seminars and workshops will reassure your clients that you invest in yourself and your agency and are knowledgeable about what is going on ‘out there’ in the field of Infertility today! (Plus you get out of the office! See the world! And meet new people! A win-win situation!)

Next week read and comment on How Agency Owners Fail: Isolating Yourself

How Agency Owners Fail, Part Three: Poor Customer Service

2011-09-30T07:00:00.000-07:00

You give them everything and they still want more! Well…that’s the attitude that will put on strait on the road to failure, especially in the surrogacy and donor agency business! Clients are paying out of pocket for your specialized services and they expect the best once they commit!

One thing that you need to do first and foremost is charge a fair amount for your services. If you are not getting paid enough to cover your expenses and your payroll then you will end up cutting corners. Corners that your clients WILL notice! I realize that there is a lot of competition out there (more in some states then in others) however charging far below the minimum of your closest competitor is not the way to go. My suggestion is to first figure out how much your competitors are charging and for what services. Next look at what you are offering and your overhead costs. Remember that it takes time to build a great reputation and a lot of hard work before an agency starts to make a real profit. Quick example: In the case of a surrogacy agency it may take 3 IVF cycles and 2 surrogates for some IPs to reach the goal of having a baby. This could take 2 years of your agency’s time and commitment.

What is great customer service? You don’t have to look far to find out the answer…you only need to ask yourself what you would expect if you were in the same shoes as your clients. I know I may be preaching to the choir here because quite a few agencies are owned by past Intended Parents, Donors or Surrogates. Below is my short list for exceptional customer service:

*Phone calls or messages answered or returned promptly

*Clear communication

*Easy Accessibility to you or your staff (24 hour hot line available to clients who have retained your services)

*Taking responsibility for problems that may arise with you or your staff

*Going above and beyond when necessary

*Don’t avoid ‘difficult’ clients

*Never let more then 2 weeks go by without a phone call or e-mail to all parties involved (especially when things are going well)

*Refund when warranted (Read the post on Refunding)
*Offering up-to-date educational information to all clients. This means attending conferences and workshops within the infertility field so that YOU are educated and well informed!

So what if one or two of these little points are not on Your list? That doesn’t matter…because these items ARE on your potential client’s list along with many others. As I stated above, all you need to do is ask yourself how you would like to be treated, how you would feel IF and go from there. The way to build a great reputation is to offer the very best of you all in the name of customer service!

Next week look for How Agency Owners Fail: Lack of Continuing Education

Tips for Egg Donor Agencies: Fill in All the Blanks by Guest Blogger Gail Sexton Anderson, Ed. M.

2011-09-22T08:00:00.000-07:00

In a perfect world each egg donor would complete every answer on her egg donor profile. I know this is a nuisance for the agencies who post the profiles to their sites when there are blanks but it is a huge frustration for the intended parents who might have been interested in cycling with an egg donor if she had completed her profile. I know from working with egg donors that sometimes egg donors may not always be cognizant of the fact that information on their application is their opportunity to be known as an individual and can make the difference as to being chosen or not. Sometimes egg donors may forget that this is not a cold and distant decision but a life changing decision for the intended parents.

The intended parents have already had to grieve the loss of a child that is genetically related to the intended mother. At this point the Intended parents are hoping to find someone that feel could fit into their family. Filling in all of the blanks helps to give life to a flat profile and enable the intended parents to have a window into who the donor is so they can say “I like her, she seems like someone who I can relate to.”

These applications are the only way most intended parents can get any sense of what an egg donor candidate is like. If all an intended parent has to go on is a few clipped answers they can be left feeling no connection and no sense of why they would want to choose that particular egg donor’s genes to fill such a monumental role within their family. I have had many intended parents tell me they like the donor profiles were the donors have really put some thought into their answers.

As an agency it’s important to take the time to review every application before it is posted on your site to make sure the donor has taken the time to put a bit of her personality into her profile. It may take you more time on the front end but it will save you oodles of time and money on the matching end. You may not even be aware of how often a donor has been passed over for lack of information.

Gail Sexton Anderson has dedicated her career to helping intended parents from all walks of life to build families. She founded Donor Concierge as a compassionate approach to helping intended parents sort through the gauntlet of egg donor and surrogacy options. Gail has developed working relationships with many excellent egg donor and surrogacy programs, reproductive endocrinologists, fertility attorneys, and mental health professionals specializing in third party fertility counseling she has known and trusted for years.

How Agency Owners Fail, Part Two: Sticking to the No Refund Policy

2011-09-14T06:00:00.000-07:00

I know how this sounds…refunding money is never something you want to do but there are times when you have to even if it states quite clearly in your agency retainer agreement that there are NO REFUNDS. We had a no refund clause in our retainer agreement when my partner and I owned Surrogacy Consultants of Florida. However we found out quickly that our policy could not be set in stone.

Before I talk about refunds here I want to make a mention about your income. Intended Parents pay your bills. You are counting on their money to run your program all in the name of helping them reach their dream of parenthood. This is a good and needed service. However, if you mismanage your money, your income, it will come back to haunt you. I work with both large and small agencies and I have found that some live ‘hand to mouth’. Not a good idea. What I am about to suggest maybe hard for some especially if you are counting on living on the income that your agency is providing you. Do not spend any retainer money that comes through your office until your IP’s are matched with their donor or surrogate AND their contracts are signed. Not one penny. Bank it. This money may need to be refunded and if you spend it then where will you be?

Here is my refund ‘what if’ list:

*What if the surrogate/donor doesn’t want to work with the IPs that chose them? (and the IP’s don’t see any others they want and would like a refund)

*What if the surrogate/donor doesn’t pass the medical evaluation? (and the IP’s don’t see any others they want and would like a refund)

*What if the clinic rejects the donor or surrogate for failure to follow medical protocol or other reasons? (and the IP’s don’t see any others they want, don’t trust your pool of GS or Donors any longer and would like a refund)

*What if the Intended Parents have a medical or financial issue of their own and need to back out of your program? (After just a few weeks and they are not matched so they would like a refund)

*What if you find out the IP’s are delusional and YOU want to give them a refund after a few weeks of trying to please them and you see that it’s an impossible mission!?

*What if the donor/surrogate is not mentally able to perform their commitment and back out before contracts are signed? (and the IP’s don’t see any others they want and would like a refund)

There are quite a few scenarios but you get the picture. A refund maybe in order. If you can’t rematch, have a difficult client, someone is threatening to sue unless you do refund, or the surrogate/donor has been disqualified, someone may be asking for some sort of refund. (full or partial) If you don’t have any money in your account then this is the place where your reputation is put on the line. I can assure you that your clients will go on message boards to complain about you and your services, they will call their RE and attorney and they may even bring you to small claims court. Having their retainer money on hand could resolve a lot of problems.

If you manage your income and have a ‘cushion’ in your account equal to at least 3 retainer payments you will rest easier. Remember refunding is a hallmark of great customer service and if you have truly done all you can to make your client happy and a refund is the last resort then just give them the money! You will learn from this encounter and find that refunds are few and far between but less painful when you have the money set aside ‘just in case”.

At the end of the month look for How Agency Owners Fail: Poor Customer Service...your comments are always welcome!!

A New Book by Sharon LaMothe for the Children of Surrogates: Surrogacy Helps Make a Family Grow!

2011-09-13T17:39:00.000-07:00

I am thrilled to announce that my book, Surrogacy Helps Make a Family Grow!, is available on Amazon.com for those living and working in the world of surrogacy. This heartwarming story is written for the children of surrogate mothers who want to explain to them just how and why they are carrying a baby for another family.
I was a surrogate myself when my own kids were ages 3 and 13 and there were no books out there to help me explain this wonderful selfless act to them. Surrogacy Helps Make a Family Grow! is only 30 pages long and filled with colorful illustrations and makes a perfect 'welcome gift' from agencies, clinics and IPs. For women becoming surrogates themselves, this is a great tool to teach their own children about Gestational Surrogacy and how the whole family makes the dream of a baby come true for those in need.

Anyone wanting to buy 20 books or more please e-mail me at SurroMatchFL@aol.com for discount details!

How Agency Owners Fail, Part One: Lack of Communication

2011-09-01T18:00:00.000-07:00

It doesn’t matter how large of a business you own, if there is little or lack of communication either between you and your employees or between staff and clients you will fail unless this problem is corrected. In the field of surrogacy and egg/sperm donation there really is a lot of room for miscommunication.

First is the non-verbal cues that are given when your telephone is not answered during business hours or messages are not returned within a reasonable amount of time. What this says about your business is that you have no interest in who is calling or why or that you are too busy to take or return the call. This leaves potential clients, donors or surrogates wondering about the quality of services provided by you and your staff. (If they ever do hire you. This is where you might lose a great GS or IP.)

A second common problem with miscommunication is when a client has been given different information by different people in your office. This can happen when staff has not been updated regarding new or existing donors or available surrogates, when the client is quoted different pricing for services, or regarding case management and program protocol.

Speaking of available donors or surrogates, remember to keep your data base updated. When you have unavailable profiles listed in your data base it sends the signal that you are misinforming the public and are sharing more donor or surrogate profiles then you really have available. It also raises hopes if someone is really interested in a profile only to find that the candidate is not available. Always remove a profile once she is talking with other IP’s. If it doesn’t work out you can simply return the profile to your data base. Adding available profiles as soon as you can is a great indication that you have full control of your data base and know exactly who is on there plus all the details.

My third point is continued communication throughout the donation/surrogacy process. Often times once the match is made and the surrogate becomes pregnant, agency owners assume all is well and may not contact the IPs, donor, or surrogate for weeks or maybe even months. If you are advertising ‘full service agency’ that should include checking in on all parties and making sure that procedures have gone smoothly, if the relationship is going well amongst all parties and if anything extra is needed, In the case of the donation it is important to make sure the donor has recovered from her procedure and it’s always nice to see if a pregnancy resulted.

My forth and final point is the communication with other professionals in your field. I am taking about the clinic and nursing staff, attorneys involved, escrow agency and the mental health professional. It is so important that every one know exactly what is going on with your clients. Even if you are not the one directly communicating with these other professionals it is a good idea to remind your clients to make contact at certain points of a match. For instance the attorney should know when the birth is expected to take place and whether it is a singleton or multiples so the proper paperwork will be ready, it’s also a good idea to remind a surrogate to make arrangements for a hospital tour with her IPs, you should tell the clinic if a miscarriage takes place or a twin is lost and the mental health professional might like to know how the match is going and if there is a need for follow up.

Failure to communicate with all parties involved such as your agency staff, clients, and other professionals can give you and your agency a poor reputation. These are all issues can be worked on and eventually fixed. Your future as an agency owner depends on great communication!

Next week: How Agency Owners Fail: Sticking to the No Refund Policy

Tips for Egg Donors and Agencies: Profile Pictures by Guest Blogger Gail Sexton Anderson, Ed.M.

2011-08-22T16:55:00.000-07:00

A picture is worth a thousand words, or so the saying goes. Yet, I’m still surprised when I see some of the pictures that egg donors submit to be published with their profile. Overall, I think the quality of pictures has improved dramatically over the last several years. Or, more to the point,agencies are choosing more wisely when they select which photos to publish.

Nonetheless, there are a few photo problems that happen often enough that I think they are worth mentioning. Most of these issues can be fixed easily without taking away from the integrity of the donors appearance and in fact would make her more appealing to potential intended parents:

1) Red eye, this is such an easy fix with all of the photo packages that come with most computers these days.

2) Blurry images that make it difficult to see what the donor looks like. If that is the only picture you have of the donor you have got to get more or take her off your site until she can supply you with better quality pictures.

3) Pictures with other people in them, try your best to cut out other people. I do before I send them on to my clients to keep from distracting from the donor.

4) If the other people are family members label them clearly

5) Pictures that are too small and that can’t be enlarged by clicking on the image. I love the images that can be enlarged and maintain high resolution. It makes for a much better impression of the donor.

6) Intended parents often object to party pictures where the donor has a drink in her hand.

7) Intended parents also object to the vamping/sexy pictures. You know the ones where the donor looks like she is going to seduce the camera. She should look like a future daughter not like a sex kitten.

8) Think about what is in the background of the pictures. So many donors take pictures of themselves with their cell phone in their bathroom or a messy bedroom or in one case in a public bathroom with a bank of stalls behind her.

9) Obvious tattoos and piercings. We all know these things are not hereditary but intended parents are easily distracted and may make unfair assumptions about the donor.

10) Only use good hair day pictures. We all have bad hair day pictures but do we want them posted? Even if the donor is blind enough to give you the pictures from the day she decided purple hair would be fun if she normally has brown hair leave out Miss Purple Hair, again distracting.

11) Try to have at least one or two childhood pictures along with the current photos. Intended parents like to see the donor at different ages.

Intended parents want to feel like they know the donor since they probably won’t be able to meet her. The pictures should help to tell a story of who this donor is as an individual. If you don’t already you may want to take a few pictures of the donor when you meet her. Let her know that she will be having her picture taken and ask her to apply light, natural makeup and to dress simply in a nice top and jeans in solid colors that complement her coloring. This way you can see her build in a tasteful way and prints will not detract from her face. It may be well worth it to have some professional pictures taken if you are not particularly good at photography. One of the nicest sights has three simple shots of each donor taken at the interview. It is simple, straight forward and tasteful. I find the intended parents respond very well to this sight. While it is nice to have more pictures it is possible to have too many 3-9 good shots are usually ample to get a sense of what the donor looks like.

Gail Sexton Anderson has dedicated her career to helping intended parents from all walks of life to build families. She founded Donor Concierge as a compassionate approach to helping intended parents sort through the gauntlet of egg donor and surrogacy options. Gail has developed working relationships with many excellent egg donor and surrogacy programs, reproductive endocrinologists, fertility attorneys, and mental health professionals specializing in third party fertility counseling she has known and trusted for years.

5 Reasons Why You Should Respond to Every Comment by Pat Flynn

2011-08-15T19:58:00.000-07:00

If you enable comments on your blog (which I’m sure most of you do), then you obviously want your readers to interact by leaving comments after your post. Then why, I ask, does it usually end up being a one-sided conversation?

It’s like giving a presentation to a group of people and not responding to questions and comments from your audience. It just seems rude, but for some reason it has become standard for bloggers not to reply to comments made on their post.

So much for “interaction”.

For big-time bloggers with several comments on each post, it would obviously be tough to respond to each and every single comment. But you have to admit that it is nice to when the big names take the time to respond to some of the comments, right?

The truth is, most of us are not “big time” bloggers and we do have the time to respond. And yet – we don’t.

In Step #6 of 6 Steps To An Effective Guest Post, it mentions:

“If you are fortunate enough to get your site published, the work is not over yet. All your efforts should go into promoting that article and taking part in any comments that may be posted.

Why is this something that only guest posters should do? Every blogger should be doing it on their own posts too.

For the past several months, I’ve been doing my best to respond to each and every single comment on my own blog, just to see what would happen. The response has been nothing less than amazing. In fact, people have pointed out that they love that I respond to almost every comment, and some of my readers have even emailed me just to say thanks.

So what’s the real benefit? Why should you invest a few extra minutes to respond to your readers? Here are 5 reasons to do so:

1. It Encourages People To Comment

People don’t leave comments just so they can be left unread. By replying, you’re not only letting people know that you’re actively involved in reading the comments, but you’re encouraging them to come back and comment again later.

Furthermore, people who don’t normally comment may be happy to do so knowing that their comment will indeed be read.

2. It Adds to the Quality of Your Posts

A reply can often lead to side conversations within the commenting area that add to the content and overall quality of your post. Your points will be explained further, new points will be brought up, and questions that people may have get answered.

Also, new people will join the side conversations and add their own comments that they wouldn’t have normally made otherwise.

3. It Helps With Search Engine Optimization

Comments on your blog posts do in fact help with search engine optimization, although admittedly in a minimal way.

More comments, including your own, usually mean more instances of the keywords that you used in your blog post, which means you’re more likely to be found in the search engines for those terms.

Additionally, new terms that you did not use in your blog post will be brought up and discussed, which could potentially help you for those terms as well.

4. It Adds More Social Proof

Social proof is a psychological phenomenon that occurs when people’s decisions are influenced by making the assumption that surrounding people know more about certain situations than you do.

For example, if you’re at the mall and you see a huge crowd of people around a particular store, chances are that you’re going to walk over and see what the big deal is. In a similar way, you might be more inclined to follow a certain blogger in a niche just because they have more subscribers and followers than others.

In most cases, your own comments will count towards the overall comment count of your post. Respond to 15 comments, and you’ll have a total comment count of 30, which looks more far more impressive and interesting to your readers and any new visitors to your blog.

5. It Helps You Build Authority and Credibility

Finally, by responding to each comment, you’re establishing yourself as a go-to expert in your niche. You become more “real” and are seen as someone who actually takes time to care for your readers, which adds value to you and your blog.

Because responding to comments is abnormal, you’ll stand out of the crowd like no other. And if you can leave thoughtful, meaningful comments, you’ll make that much more of an impact on your readers.

It doesn’t take very much extra time, and the return on investment can be phenomenal. So why not give it a shot?

Try responding to every comment and see what happens.

So What Do You Think?

How do you feel when a blogger responds to a comment you left on his or her blog? Do you think it’s worth the time and effort to do so, or are we just wasting our time?

Please leave a comment below, and tell me what you think.

Cheers!

About the Author: After getting laid off back in 2008, Pat Flynn has since created an online empire, starting multiple online businesses which earn him well over 6-figures a year in passive income. He writes about online business and blogging on The Smart Passive Income Blog. You can also download his free eBook, eBooks the $mart Way, which reveals all of Pat’s secrets to writing and automating a killer eBook for your blog or business.

It's Time to Plan Your ASRM Annual Meeting Agenda! Put These Suggestions on Your List!

2011-08-02T07:15:00.000-07:00

Have you looked at your ASRM Program yet? If you have attended this great conference in the past then you know that all of the courses and roundtables fill up fast! The post grad course I am participating in is offered on page 15, Course PG1 offered on Saturday the 10/15. The Psychology and Ethics of Marketing a Mental Health Practice in Infertility. William Petok, Ph.D, and Jeffery E. Barnett, Psy.D. are also on the faculty with me! Not to be missed opportunity to learn about marketing your practice or business! Turn to page 50 and you will find #RTT19 Demystifying Gestational Surrogacy luncheon roundtable hosted by me as well! This is found under Mental Health! Remember these roundtables include lunch and are limited! This one is offered on Tuesday October 18th! I hope to see you there!

Marketing in Social Media is Not Off-putting to Users

2011-07-24T08:00:00.000-07:00

You know, facts often speak louder then *my* words. I found this study (from 2009) below and wanted to share it with you because it pretty much says what I have been preaching all along....social media is a GREAT way to get your company noticed! Read below and share with me what you are doing to become more visible in the infertility industry.....

Sharon LaMothe

LaMothe Services, LLC

http://lamotheservices.com/

More research has added weight to the assertion that social network users are receptive to brand marketing messages in their various social environments and are happy to recommend products or services themselves. by Helen Leggatt

The joint study, released this week by Performics and ROI Research, found that while sites such as Facebook and Twitter were primarily for socializing, branding and marketing content was widely accepted.

Not just accepted, it seems, but often acted upon. Many people took action after seeing a brand mentioned on a social channel. For instance, the study of 3,000 active social network users in the U.S. found that almost half (48%) of Twitter users who saw a brand's name mentioned on the site would go on to use a search engine to investigate further.

In addition:
- 34% have used a search engine to find information on a product/service/brand after seeing an advertisement on a social networking site,

- 30% have learned about a new product, service or brand from a social networking site,

- 32% said messages about printable coupons on social sites resonate with them,

- 28% said messages about sales or special deal notifications resonate with them.

So, marketers need not give social media a wide berth when it comes to disseminating brand information. The keys are to find the right "voice" and the right buttons to press to pique their interest and encourage further engagement and conversation.

"Social networks are creating a monumental shift in how people communicate with each other and with brands," said Michael Kahn, SVP of Marketing at Performics. "The results of this study can help marketers better understand where and how consumers interact with social media sites and what types of offers and communications engage them and motivate them to act.

Twelve Tips for Writing Better Marketing Brochures By Julia Hyde

2011-07-12T08:00:00.000-07:00

Every year, thousands of online businesses fail. No business owner plans to fail, but they fail all the same. One of the main reasons for the high failure rate is an overreliance on one marketing channel: the Internet.

Marketing isn't about the medium; it's about getting and keeping customers. Internet marketing can help, but only if you use it in conjunction with other tools. In order to succeed, every company must have brochures and other forms of printed sales literature to hand out to customers and prospects.

A company needs printed marketing literature for two reasons:

Credibility. People expect a "real" company to have printed sales literature. Anyone can spend $60 on business cards and letterhead and call themselves a company. But if you want people to know you mean business, you need a brochure. Read more about the Importance of a Logo and Marketing Materials.

Time. People want printed material to take home and read at their leisure. Brochures also support other advertising, direct mail, and online promotions. In short, a good brochure sells.

Here are 12 tips on writing a brochure that will support your online marketing efforts and increase your sales.

1. Know what your reader wants. Write your brochure or leaflet from the reader's point of view. What are your readers' concerns? What do they need to know before they make a purchase? Try writing down all the questions you hear from your customers and try and answer them in your collateral.

2. Motivate your reader to look inside. The first page your reader will see is the front cover. Get it wrong and you will likely lose the sale. Start with the benefits of your product, or use thought-provoking statements that motivate the reader to pick up the brochure and open it. Tell the reader there's something inside just for them -- an exclusive invitation, a free report, a special discount, or advance notice of sales. Don't put just your company logo or product name on the front. That will not work.

3. List the contents. In brochures of eight pages or more, a table of contents is essential. Design it so that the table of contents stands out from the rest of the text. Use the contents to sell the brochure. Don't use mind-numbing words like "Introduction" or "Model No. A848DHGT." Use your key sales points in your headings.

4. List your product's benefits. Purchasers care about benefits, not features. To develop a list of benefits, draw up a list of product features and add the words "which means that..." after each point. For example, "The cake is made from an original recipe, which means that...it tastes better." Or, "The car has a 300 horse-power engine, which means that...it goes faster." Benefits are what sells products. Learn more about Copywriting Basics.

5. Make the brochure a keeper. Putting helpful information in your brochure will encourage the reader to keep it, refer to it often, or pass it on to other people. If you are selling paint, you can provide hints on color schemes, painting how-to information, tips from the pros, or other information. If you are selling skin care products, you can give your readers tips on how to combat pimples, dry skin, fine lines, and wrinkles.

6. Alter the shape. Who says a brochure has to be 8 ½ by 11? If you are selling sandwiches, design a brochure in the shape of a sandwich. Season tickets to soccer matches? Design it in the shape of a soccer ball. Use your imagination to come up with an original, eye-catching piece.

According to Direct Magazine, a recent mailing by CSi, a company that conducts customer satisfaction surveys for automobile insurance firms and repair shops, got a 15 percent response rate with a brochure delivered in a 32-ounce squeeze sport water bottle. The headline read, "Thirsty for more repair orders?"

Try tall and slim, square, oblong, whatever you like. The only limitation is your imagination, and, of course, your budget.

7. Make it personal. An experienced speaker talking to a large audience will pick out someone in the crowd, and talk directly to him or her. This connection allows the speaker to make the talk more personal. In a similar fashion, write your brochure with an imaginary person in mind. Why? Because writing in a direct "I'm-talking-only-to-you" style will increase response.

8. Add atmosphere. You don't want your brochure to sound aloof. Let your reader share your feelings. A brochure about a wood-burning stove does not need to go into the ins and outs of how the stove works. Tell your reader about rainswept winter evenings and snowbound afternoons. Let your words show them how warm and snug and they'll be when they purchase one of your stoves.

9. Start selling right away. Not everyone needs to know about every aspect of your product or service. Don't waste their time telling them about things that don't convey a benefit.

10. Address your reader's needs. Don't get carried away with your own interests. Talk about your reader, not yourself.

11. Give directions. Organize your brochure so readers can flip through the pages and easily find what they want. Provide clear signposts or headlines throughout the brochure and make sure each one says "Hey, pay attention to me!"

12. Ask for action. Regardless of how you organize your brochure, there's only one way to end it. Ask for action. If you want your reader to respond, include an 800 number, reply card, or some form of response mechanism. In fact, to increase your brochure's selling power, include your offer and a response mechanism on every page.

Julia Hyde is an independent copywriter and consultant specializing in advertising, search engine optimization, and search engine marketing services. To learn more, visit her Web site at juliahyde.com or email her at info@juliahyde.com.

Happy 4th of July! From LaMothe Services and Infertility Answers, LLC

2011-07-04T08:25:00.000-07:00

Happy Independence Day From All of Us at LaMothe Services, LaMothe Surrogacy Consulting and Infertility Answers! Have a safe and happy holiday weekend!

How to Build a Sound Marketing Plan for Your Small Business

2011-06-28T08:00:00.000-07:00

www.AllBusiness.com is a great site to find marketing (and other ideas). Listed below is a great article on marketing...and I can't stress enough that you NEED to market! You can't just sit in your home office and think that people are going to "find" you on the Internet of that your favorite RE is going to send you all his clients. You need to do the work! Get started!

Sharon
http://lamotheservices.com/

How to Build a Sound Marketing Plan for Your Small Business

Not unlike a business plan, a marketing plan can play an important role in the success of your small business. While the plan is primarily for your own purposes, it should include:

*Your products and/or services
*Your demographic audience
*Methods of selling
*Pricing
*Your budget
*Your geographic market
*Your competition and your competitive edge
*An overview of the marketing tools available: Media outlets, PR possibilities, community activities, conferences, potential speaking engagements, and so on.

The final objective of your marketing plan is to define who you are trying to reach, what you are selling, how you will reach this audience, and how much it will cost to do. You will then devise a means of communicating your message to your audience.

Just as you do in your business plan, you will need to pull the many pieces together to demonstrate how you will reach your target audience. For example, if your plan is to increase the sale of your brand of healthy popcorn to a teen market, you might show how you will distribute samples at school activities, sponsor a series of events for teens, and propose articles on the health benefits of your popcorn to teen-oriented magazines and Web sites.

Within your marketing plan show how you will use diverse methods to get your message across, including different forms of media, product samples, sponsorship and so on. Also, maintain a level of marketing at all times. During slower seasons you may just want to keep your brand in front of your audience, while in busier seasons you will need a more aggressive approach. Define such a strategy in your plan.

As a small business, you can make a big impact by seeking out media that appeal to your niche market. Keep in mind that marketing is a long-term effort and slow and steady typically wins the race — or in this case, the customers.

6 Tips for Successful Networking

2011-06-21T08:10:00.000-07:00

I feel like now is the time to at least take a look at networking. Maybe you have told quite a few people what you are planning to do...open an agency. That is NOT considered networking...at least not in a major way. You are a 'service based' business. No matter where you go and what you are doing YOU ARE NETWORKING. I don't mean that you have to wear lipstick and heels to the local Albertsons or Safeway but you never know when someone will ask you what do you do. Being confident, observant, friendly and having that business card on hand really is a start. Networking at the ASRM conference is easier because you do have a target audience there. Putting yourself 'out there' again and again is how you are going to build your business whether by phone or in person and knowing these 6 tips really will help. Again I am looking at www.morebusiness.com. (I like to give credit where credit is due!)

Sharon LaMothe
LaMothe Services, LLC
http://lamotheservices.com/

6 Tips for Successful Networking
Here are some networking tips that could help you have a little bit of fun, as well as generate more business and profits for your small business.
Radiate Confidence

Even if you are shy or nervous, keep your poise and have a confident attitude as you walk into any meeting or conference. This will attract others. As you do so, you need to be prepared to carry on an intelligent discussion.
Study what is going to be discussed during the meeting. When people understand that you are serious about participating in the discussions in a meaningful and useful way, they will respect you and seek you out.
Do Not Dismiss Small Talk
Small talk is a vital part of business communications. By making small talk, you will make other people feel comfortable in your presence, and also slowly build up a level of trust with them.
You can start your sales ‘pitch’ after you have come to know something about the likes and dislikes of the other person. Serious discussions and negotiations will eventually be conducted, but small talk has its place in interactions between business people.

Observe the Other Person
When you are talking with other people, observe their reactions and their body language. You might find that a particular person is more interested in hearing details about you and your small business. You can then focus on that person, since you will have already captured their interest.
This strategy will save you from wasting time on people who are not interested in your company or your products. Limit the amount of time you spend trying to convince someone, before you move on to the next group or person.
Wasting your time on someone who is clearly not interested in what you have to offer will only leave you with less time to converse with others.
Keep Your Business Card Ready
You should not give your business card to each and every person, but you should give it to anyone who displays even the slightest potential of becoming a customer.
Follow-Up Is Important, Too
Call, email, or fax the people you’ve had a good interaction with during your meeting. This will indicate to the other person that you enjoyed meeting him or her, and that you are now interested in conducting serious business.
Nothing Ventured, Nothing Gained
Do not be afraid of what the other person might think about you. You can expect to have a few misses before you find an approach that works. Until then, keep on trying and attend as many networking events as you possibly can so that you can meet a wide variety of people. A few setbacks should not stop you from meeting new and interesting people that can help advance your business goals.
Use the above tips to better networking, and you will turn into a networking specialist in no time. In addition to getting increased business, you might also make some new friends - and it is this combination that makes networking fun and profitable.

START ART Las Vegas 2011 REGISTRATION INFORMATION!

2011-06-17T13:58:00.000-07:00

The First Step~Considering Your Business Choice

2011-06-14T08:00:00.000-07:00

So you have been a surrogate or Intended Parent and think that you can do just a good a job as the other professionals that assisted you with your surrogacy journey. (or not...you could have been an Independent and feel that others can learn from your mistakes or your success) you have friends who come to your for advice and childless couples who ask if you know anyone that would consider carrying for them. You can do this kind of "connecting 2 and 2" and actually make 4, however that is not all the ingredients needed to have your own surrogacy business or ANY business for that matter.
I am going to use this section of my blog to spoon feed potential new agency owners. Some of my advice is from making a success of Surrogacy Consultants of Florida, LLC and the mistakes that were made as well. (I hate to admit mistakes but if it will help YOU...)
Lets start with the basics. Do you have the business plan, money, ambition, time, compassion, connections, education, experience, flexibility, ability to network and the support from those around you? A 'NO' answer to any of these things sends the first red flag! Do you know the first people who suffer when you start a service based business like a surrogacy/egg donation agency? Your Family! Your Children! Something to think about. Unless you are doing this matching 'thing' at your own expense I suggest you don't expect to get your first pay check for a year or more. The business comes first and therefore any money coming in at first must feed the business. (more on that later).
I really am NOT trying to talk you out of this wonderful enterprise. Being an agency owner is fulfilling, exciting, a wonderful way to meet great people and work with others who have the same goals and desires BUT it is a commitment. And that's the first step....
Sharon LaMothe
LaMothe Services, LLC
http://lamotheservices.com/

Lessons From The Wizard of Oz: by Will Craig

2011-06-07T08:00:00.000-07:00

Most of us are familiar with the story of Dorothy and the friends she meets on her way to find the Wizard. The Scarecrow who felt he lacked a brain; the Tin Man who didn’t think he had a heart; and the Cowardly Lion who wished he had courage.

The Wizard (a man whose heart was in the right place but whose ethics needed some work) actually exercised some effective coaching skills at the end of the story.

For each of Dorothy’s three friends, he fostered a sense of belief that they, indeed, had those things they sought so desperately. He convinced the Scarecrow he was smart by giving him a diploma. The Tin Woodsman received his gift from the Wizard and knew he now had a heart because it was breaking. The Cowardly Lion became instantly courageous when he received his medal for bravery.

Believing in Yourself

When Dorothy saw her friends all get what they wanted she was in firm belief she could certainly have what she wanted. Glynda, the Good Witch, had Dorothy repeat, “There’s no place like home, there’s no place like home, there’s no place like home…

Each of them, as it turns out, already had inside of them the answers they were seeking. Ironically, they had the potential and the ability to grant their own desires from the very beginning. The only thing missing was belief.

The beauty of The Wizard of Oz is that we are all able to identify with the characters and their challenges along life’s path. Doesn’t it make you think of the fantastic life you could have if you really believed you could?

Sharon LaMothe
Infertility Answers, Inc.
http://infertilityanswers.org/
LaMothe Services, LLC
http://lamotheservices.com/

Branding Your Surrogacy Agency

2011-05-31T08:30:00.000-07:00

Once again I go to the Internet to say what I want to say to you without the writers cramp. My brother, Derrick, is in the branding and marketing business and he quotes this topic over and over to big and small businesses alike. I found this article on www.MoreBusiness.com. It's all true especially with a surrogacy agency. Please use the word 'services' wherever it says products...you will see that it reads the same way!

Sharon LaMothe
LaMothe Services, LLC
http://lamotheservices.com/

How Can Branding Help Small Businesses?
An effective branding strategy creates a ‘pull’ for your products. (Services) This eventually is very rewarding financially since you save a lot of time and money that would otherwise be spent trying to ‘push’ your products.(Services) Read on to realize the effectiveness of branding for your small business.

Branding your products, your business - and even you - basically means that you are assuring people that whenever they buy any of your products and services, they are assured good quality and great service.

It means that they not only are buying your product (and Services), but also getting peace of mind for years to come.

Branding the Right Way

Proper branding will ensure that people want to be associated with your company. They will feel proud and happy after buying your products and will also want others to know that they have purchased your products. Simply printing your logo in every place possible does not ensure branding.

Following up with other marketing strategies and delivering quality products to match your branding strategy will ensure that your name is on customers’ minds when they set out to purchase a product.

Building up a brand name takes time, effort, and a great deal of patience. You must know what products your customers want and need. You must also be able to deliver them consistently. Your strategy will depend on the type of product you are manufacturing or marketing.

Once you start marketing your product and get some market feedback, then the next step is to analyze the information (negative or positive) that you have received. Conducting surveys is a great way to get the most unbiased information.

Surveys can also give you insight as to what your customers really want and expect. Once you have that information, don’t just sit on it – follow up with a concrete plan of action.

Be Aggressive – And Smart

Develop and promote your company logo and slogan aggressively. Price your products competitively and increase your market presence by advertising in any medium that fits in your budget. Some inexpensive forms of advertising are print media, such as flyers and brochures, and the Internet.

You should print your logos, slogans or any other punch line wherever possible including business cards, letterheads, invoices - and even on the emails you send out.

Along with great marketing, your sales should also increase. Increased sales are necessary if you want your brand name to become well known. Your customers must be happy with the quality of your products and services. If they are, they will slowly link your product with your logo. This is how you will know that your branding efforts are working.

Once your target audience is made aware that they are at an advantage when they buy your products rather than those of the competition, then they will prefer to purchase from you.

Be Consistent

Your branding efforts should be consistent - and once your brand name is embossed in the subconscious minds of your target audience, then you will have succeeded in branding your business. You will then be able to enjoy the fruits of your labor.

Branding is not easy, especially for small businesses with limited budgets. However, persistence backed up by good quality, great customer service, effective advertising will yield results.

Expand Your Business With Blogging

2011-05-23T08:30:00.000-07:00

I obviously feel that blogging is important…I own several blogs myself and write for others…I design blogs for those who don’t have the time and I teach the ins and outs of posting, comment moderation and content writing to people who want to be independent and share their own ideas. This post below really hits home to the WHY of it all…blogs are here to stay so embrace all of the possibilities and open the door to Your World……and see who enters!
Sharon LaMothe
http://lamotheservices.com/

Expand Your Business With Blogging
Statistically speaking, you're likely reading this outside of normal business hours. Am I right, or am I right? Why? Because if you have a life (okay... admittedly many people don't) the majority of your time is spent away from the office and outside of normal business hours. Usually, when the sun goes down you are already out the door. Frazier has left the building.
But the sun never sets on the internet. It operates 24/7/365 for online and offline businesses both. There are no doors to unlock and no lights to turn on. The doors are always open and the lights are always on. No brick; no mortar; no time clocks.
There are so many important online tools for both marketing (presenting your company and product to the market) and sales (trading that product/service for revenue)... if you're not using them you're soon to be extinct.
Even the US government figured that out. Filed any corporate taxes lately? Most companies now do it online (it is called EFTPS, if you're at all curious).
Low-to-No Cost
Many of the online resources available for your business are usable with no cost and can offer great results. Calculate the ROI on that: small investment (mostly in your time) and great results. Infinite ROI? No, not quite. But as a business owner if you use these available tools correctly it will make a difference in your business.
Put another way, if you are not using online tools for your business, the wolves are at the door and your house is made of sticks. Not brick and mortar; sticks.
Blogging is increasingly being used to effectively to present businesses and products to the market. Websites like Blogger and Wordpress make it possible to share value - your knowledge and experience - through blog posts.
Helpful blog posts on relevant content establish you as a leader and creates a relationship that your consumers don't normally get from just visiting your website. Just today in a phone conversation a client said, "I was so glad to see you are a real person!" The personal touch works.
Need a great example? Go look at 3PAR's company blog called "StorageRap" (www.storagerap.com). No, I'm not associated with 3PAR in any way. But Marc Farley is awesome at what he does for the data storage industry. Take special note of the value that he delivers. Yes, it comes with a heavy dose of opinion, and more than a bit of controversy, but that is the whole point of blogging! Ever read a boring blog post... more than part-way? I rest my case.

About the Author: Brian Moore is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Brian and his team have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Brian, visit: http://www.meetbrianmoore.com.

Marketing in a Recession? YES!

2011-05-15T11:00:00.000-07:00

Below is a topic close to my heart! I have several clients who KNOW that they have to DO SOMETHING to keep up with their competition....and that includes new marketing strategies. The good thing is that you don't have to pay out a lot of money to get results! No matter what you do though, marketing is key!
Tell me what you are doing to keep your business front and center for everyone to see!
Thanks!
Sharon
http://lamotheservices.com/

Marketing in a Recession? YES!

Is the current tough market the right time to be slashing your advertising budget? Not if you want your business to survive the economic downturn and lay the groundwork to thrive when the economy improves! Tough times may actually provide us our best opportunity to reach out to our customers with little or no competition because so many of our competitors are doing just the opposite of that in an attempt to save money.

During good times everyone has the money (and bravery) to seek out clients, creating an atmosphere of extreme competition where reaching the consumer with your message proves to be exceedingly difficult. NOW is the time to have faith in your product or service, to reach out to your customers and to secure your success now and into the future. And there are easy and cost effective ways of doing so.

There are some simple things that you can do. Everyone knows about the internet, but not everyone knows the free ways to get exposure on the internet. You can write an article about your industry, or a product, and submit it to one of the many sites that accept them. At the end of your article, you mention your business and have a link to your website. Each site has it's guidelines on how the articles are to be written, so make sure to follow them. This will help establish you as a leader in your industry as long as the information you share is helpful and not self-promoting.

Guerilla marketing is great in slow time. Have some flyers or postcards made. One of your employees or friends can design it or you can find an affordable place to do it for you. During your slow time, have your employees go to a busy area and hand them out. Now you are putting your message directly into the hands of prospective customers. Make sure you have an attractive offer that will entice people to visit your business. Obviously, this is mainly for businesses with a store front, but you can do guerilla marketing online as well.

Guerilla marketing is done differently online. With blogs and social networking sites, there are opportunities to market your business in a different setting. You can create blogs and check the response you get from each entry which can help you check what the market is interested in at any given time. Or you can find blogs that have an issue that your company can help with. Respond to the blog with your company information. You can set up an account with a social networking site, giving more information about your business and connecting to other businesses to network and exchanges leads.

Cross promote with other businesses, in other ways. If you're feeling the pinch of the economy, most likely other businesses in your area/industry are feeling it as well. Find other businesses that don't compete with yours and see about exchanging some flyers or a banner promoting each other's business. Or if your business is online, do a link exchange with other businesses. Do not over due the link exchange or Google may lower your organic search results. Be selective in who you work with both online and in the brick and mortar world.

Press Releases can be a very effective way to bring attention to your business. If you have something that impacts the community, then you can have someone write a press release for you. If you hire someone to do it for you, make sure they know how to write and distribute it. Again, remember the topic must be something that impacts the community and not just a self-serving piece promoting your business.

These are just some of the ideas that will help your business grow in any economy. There are plenty of marketing options out there. You just need to find the ones that work for you.

--------------------------------------------------------------------------------

About the Author: Rob Bedell is an expert in the media industry and has worked in the industry for over 15 years. He has worked with some of the largest media companies in the world, Tribune and Knight-Ridder, as well as helping restructure and rebuild other companies in the Los Angeles, CA Metropolitan area. He now owns a marketing company that helps small to medium sized business, making sure that their marketing pays them back. www.bedellmediaconsulting.com.

LaMothe Product Review: The Wellgate Women’s Slimfit Wrist Support

2011-04-27T08:00:00.000-07:00

I had been feeling a little bit of pain in my right wrist and just thinking to myself that it will go away if I just rest it more when into my in box came a request for a product review from Wellgate for Women. Like manna from Heaven I said SURE! I’ll give it a try never thinking that it may just actually work! Before I say any more let me give you a few tips fromThe American Physical Therapy Association to help women avoid getting Carpal Tunnel Syndrome:

• If you're typing, only move your fingers and keep your wrists straight. Consider using a keyboard pad to rest your wrists during breaks.

• When typing, maintain good posture to reduce strain. Make sure your spine is flush with the back of the chair, your shoulders are relaxed and feet are flat on the floor.

• Make sure your computer monitor is at eye level so you don't have to bend your neck.

• At home, take frequent breaks from activities that require repetitive motion. For example, if you spend a lot of time in the kitchen slicing and dicing, be aware that all that cutting can put a lot of strain on the wrist.

• Consider using a wrist brace at night or when playing sports to keep the wrist in a neutral position and allow it to rest.

I wish I had read this a few years ago! Needless to say that I have been trying out this Wellgate Slim Fit Wrist Support for about two weeks and it really does work. Not only is it comfortable but I actually like wearing it to bed. My wrist feels refreshed and everyone who knows what I do for a living understands that if your wrist is in pain the work just won't get done.

I highly recommend Wellgate’s Slimfit Wrist Support. They use memory foam and soft fabrics to provide comfort day or night, which is important as orthopedists often recommend wearing a brace to bed to help speed recovery which is exactly what I do.

Give it a try and tell me what you think!

Are You Ready for National Infertility Awareness Week? April 24th through April 30th

2011-04-22T08:00:00.000-07:00

What a great opportunity RESOLVE has created in maintaining NIAW! Professionals in the field of collaborative reproduction can take the initiative by offering discounts, free services, and resources during this week to highlight their own businesses as well as their willingness to educate and assist those suffering with infertility. Take a moment to check out the RESOLVE website and see what you can do to make this week successful for everyone!

Egg Donors Verses the ASRM: Antitrust Class Action Suit Filed

2011-04-18T17:18:00.000-07:00

Yes, you read that headline right! Lindsay Kamakahi has sued the American Society for Reproductive Medicine (ASRM), the Society for Assisted Reproductive Technology (SART), and the Pacific Fertility Center for "price fixing and reaping the anti-competitive profits for themselves". You can read all about it here in the Courthouse News Service and here is the actual file.

So the question is do egg donors have a case against these parties? I am not an attorney but in general I doubt it. However, this case is bound to shine yet another spotlight on what an egg donor is paid and how the infertility 'industry" is going about self regulation. Comments have been made that egg donors need to be protected and that they might be exploited however there are a lot of educational tools available not only within clinics, agency's, and not for profit sites but all over the Internet as well. But how does someone put a price on their own genetics? What kind of guidelines are being offered? The reality may be is that no one wants to think about selling their genetics...that's why it's called egg 'donation'. The compensation comes into play for the medical trauma and inconvenience of the donation itself. At the end of the day the Intended Parents maybe the ones who need protection. They are the people, after all, that will have to pay the upwards of $10,000.00+ bill. Perhaps the word donation will be removed from the third party family building vocabulary. We will all have to wait and see......

It's Time to Register for START ART (formally SMART ART)!!

2011-04-07T08:00:00.000-07:00

About START ART:
Infertility is a challenging and rewarding field of nursing, and one that is evolving rapidly and dramatically, requiring nurses and other healthcare practitioners to constantly remain current with the latest state-of–the ART technology. Those in practice, as well as nurses in transition, accept that this ever changing arena requires an ongoing commitment to pursue new information, techniques, and best practices. And, equal in priority, is the IVF nurse’s sensitivity to parents’ quest to create families and the fragility of early embryonic life.

The Annual REI Nursing Congress: Scientific & Therapeutic Approaches To Assisted Reproductive Technology (STARTARTSM) provides a unique and comprehensive educational opportunity, featuring critical updates on the latest advances in reproductive medicine, from procedures and protocols to psychosocial and legal issues. The goal of this Congress is to provide late-breaking information and cutting-edge techniques to improve ART outcomes - a goal that is matched by the IVF nurses’ skills, compassion, and caring that make this field so remarkable. (This is a great educational tool for all agency owners too!)

SO if you haven't already heard, START ART (formally SMART ART) is scheduled for August 4-6 at the Renaissance Las Vegas Hotel in Las Vegas. The same place SMART ART was held last year. If you haven't experience this conference then I highly suggest that you consider it especially if you are a surrogacy or egg donation agency owner because I have always found the legal and mental health segments to be excellent. Its also great to know what some of the clinical aspects are in Assisted Reproductive Technology as well. Here are the program objectives:

Summarize recent advances in hormonal treatments and regimens involved in assisted reproductive technology (ART)
Distinguish strategies for modifying stimulation protocols to maximize outcomes
Describe clinical and laboratory features that predict response and prognosticate outcome with ART
Explain advances in laboratory techniques for oocyte preservation
Review impact and strategies for managing male factor infertility
Discuss strategies to preserve fertility in cancer patients
Identify mental health, legal, and psychosocial issues encountered by infertile couples
Summarize various psychosocial issues and support strategies that clinicians can employ in working with infertile couples
Highlight recent advances in the fields of molecular genetics and proteomics as they impact the clinical practice of preimplantation genetic screening and diagnosis
This activity is intended for the education of nurses, nurse practitioners, and other healthcare professionals specializing in reproductive medicine and assisted reproductive technology.

The beauty of this seminar is that it has been totally underwritten! This means that registration is FREE! Enrollment is limited and available on a first-come, first-serve basis. Tuition has been underwritten by an educational grant from EMD Serono and includes all scientific sessions, a course syllabus, CNE certification, and planned meal functions. (EMD Serono Inc. is an affiliate of Merck KGaA, Darmstadt, Germany)

I hope to see you in Las Vegas at START ART!

Sharon

Don’t Use Twitter Like a Wet Cracker By Joshu Thomas

2011-03-31T08:03:00.000-07:00

Crackers – The drier the better! Am sure you would never go shopping for a wet cracker. Then why use a twitter account the same way?

Twitter is a marketing bomb if used the right way. I have been using twitter for more than 2 years now and have been benefited only when I discovered the right way to use it.

Just like many of us I usually blindly do 2 things:

Blindly follow as many as suggested twitter accounts to follow.

Blindly tweet every single post on my blog using the retweet plugins.

I can for sure say these two are the biggest mistakes that could get your cracker wet.

The major pattern you could see on Twitter is:

You get followed back by many if you follow them

People subscribe to auto-follow tools to increase the follower counts

Your Twitter dashboard is flooded with tweets if you leave it un touched for 10 minutes

As soon as you tweet you see few new visitors from twitter landing on your website / blog

Is that what Twitter is all about – a few extra visitors, lot of blind tweets, flooded dashboards and huge chunk of followers to show off?

Now let me share what I learnt the hard way and something that could really help you benefit.

I created another twitter account and followed a different strategy that the one I used to use and many of us still use.

I had the new Ground rules this time:

Only follow who I really wanted to

Will try to keep the follower to following ratio unequal

Have a straight forward profile Bio (simple words about me and what I do)

Have a real profile pic (preferably not a graphic unless you are a huge brand)

Respond to direct messages

Visit / Reply to interesting tweets and if good, re-tweet.

Meet / interact with real people and build contacts

How this was different from my previous approach

With my old profile even though I had 8000+ followers on a retweet I used to get 120 -150 new hits on my blog posts. Then what are the 7850 followers for? Spamming you? I guess you have got the message I am trying to send across.

Here is a snapshot of my account: ( I have 60 people I follow and 1794 followers)

Take Home: Twitter is all about real people and real contacts – build them and you would be rewarded.

About the Author: Joshu Thomas is a Blogger from India. Blogging and web development helped him become independent, and that is why loves it. You can read more from him on his website, OrangeCopper.com.

3 Ways to Make Your Writing Clearer and More Engaging By Bamboo Forest

2011-03-24T07:58:00.000-07:00

Your ideas may be superb while floating in your cranium. Once they get to paper, however, if they’re difficult to understand or blandly presented, their impact will be compromised. Blogging’s at its best when ideas are expressed clearly and compellingly.

The following three strategies will assist you:

1. Move confusing sentences to a clean page

Ever been whistling along with your blog post when suddenly you arrive at a thought you’re trying to express on paper, yet it’s being completely uncooperative like a toddler who refuses to eat his brussels sprouts?

If you’re dealing with a bratty sentence that doesn’t want to be clear and concise, don’t let it just sit there misbehaving. You have to discipline it. To do so, move the disorderly sentence away from your post, onto an empty page.

Once you’ve pasted the confusing sentence into clear, white space, begin formulating a new sentence underneath it. By moving the confusing sentence outside of your post and onto an empty page, you won’t be distracted by the rest of your writing. The singularity of focus gained will help you create a better, clearer sentence.

Sometimes it’s helpful when pasting the confusing sentence to include the surrounding sentences for context.

2. Replace a word used in consecutive sentences when it’s monotonous

I’ll use an example from a blog post I wrote that uses a river as a metaphor. Pay close attention to how the word ‘rushing’ is used in two consecutive sentences.

Here’s the original segment:

“Do you hear the sound of the water rushing over the rocks? Tell me… when you hear the rushing water, when are you hearing it; in the past or the future? Neither. It’s only possible to hear this precious sound in the now.”

Do you notice how the word ‘rushing’ used in these consecutive sentences sounds monotonous? Using this word consecutively dulls the delivery because it’s repetitive to the reader’s ear. Instead, it’s best to replace one of the usages of ‘rushing’ with a synonym or something close to it.

Look at the improved version with the second use of ‘rushing’ replaced with a new word:

“Do you hear the sound of the water rushing over the rocks? Tell me… when you hear the babbling water, when are you hearing it; in the past or the future? Neither. It’s only possible to hear this precious sound in the now.”

Much better sounding prose, no? In the aforementioned example, replacing one of the usages of ‘rushing’ actually fosters a more vivid picture in the reader’s mind. A thesaurus can help you come up with a good replacement for a word that’s detrimentally used twice in a row.

3. Don’t over explain

Our writing often gives enough information so that the reader will understand what you’re conveying even if you didn’t specify every last detail. If you’re determined to give information that your readers will discern without your help, you’ve bloated your writing and slowed its delivery.

In the book On Writing, Stephen King reminds us, “If I tell you that Carrie White is a high school outcast with bad complexion and a fashion-victim wardrobe, I think you can do the rest, can’t you? I don’t need to give you a pimple-by-pimple, skirt-by-skirt rundown.”

The above principle applies equally to non-fiction.

Earlier I told you that when you’re dealing with a confusing sentence, you should move it onto an empty page and construct a clearer sentence underneath to take its place.

I also added this:

“Sometimes it’s helpful when pasting the confusing sentence to include the surrounding sentences for context.”

You’ll notice I didn’t specify how many surrounding sentences you should include because that’s something you’ll determine yourself, right?

When writing for your audience, always make clarity and engagement the highest priority.

About the Author: Bamboo Forest created Tick Tock Timer, an online timer that helps bloggers increase their focus and get more work.

5 Ways To Network Your Way To Blogging Success By Steve Roy

2011-03-17T07:51:00.000-07:00

Networking has become a buzzword over the last few years and with the explosion of social media, it has become “the way” to build a business.
We all know the vast power of social media and the role it can play in your success as a blogger. However, there are still many, many blogggers who are not taking advantage of this phenomenon.

When I say taking advantage of it, I don’t mean posting your weekend activities on Facebook or tweeting out random thoughts you have throughout the day.

What I’m talking about is using social media to build relationships with your peers and with those who are in social circles that you want to be a part of

The Power Of Networking

Networking is especially important for a new blogger. If you think you can go it alone and see the same level of success, then by all means try it. However, if you want to speed up the process of building traffic and gaining new readers and subscribers, then you need to leverage other bloggers audiences. This is where networking comes in.

Great content is the starting point for a successful blog, but when you are just beginning, nobody is going to read it because you have no traffic. Building significant levels of traffic takes time and that’s part of the blogging process, but why not help yourself and begin networking with bloggers who have already achieved what you want?

For example, I have a fitness blog which has been running since 2008. It has never received more than 300 visitors in any given month. Why? Because I have not networked one bit. I have written my posts and done nothing to get people to read them.

Now take my current blog, I have focused my attention on building relationships through networking and have had much greater success. Here some of the things I have done which have helped grow my blog quite rapidly:

1. Use guest posting.

We have all heard that guest posting is a great way to reach out to more readers and build traffic. A few important things to keep in mind when using this method are:

Find a blog in a similar niche.I see a lot of bloggers who want to submit their post to a high traffic site even though it is in a completely different niche. Big mistake. Even if you get some traffic from it, chances are that they will have little interest in your topic. There is no point to driving traffic to your blog if nobody wants to read it or opt in to your newsletter.

Interact with those who comment on your guest post. Don’t just reply with a “thanks for the comment”, ask them questions and get them talking to each other, that’s how you will get them to come to your blog and become your readers too.

2. Use Twitter.

For months, I was resistant to Twitter because I thought it was a glorified chat room. When I was finally convinced to get on board by a friend, I discovered its potential. In my opinion, Twitter is themost powerful of all social media streams. Just in the last month, I have been in contact with “A” list bloggers and gotten their radar, formed relationships with very successful business owners and bloggers, and made several friends in the process. When used correctly, Twitter can be incredibly powerful and can have a huge impact on your business.

3. Be Useful.

Anyone can self promote and send link after link promoting their own stuff, but the real potential for massive traffic is when others start doing it for you. I can send out 20 tweets about my own most recent post and get a few visitors.

One tweet from someone like Pat Flynn, Brian Clark, or Yaro Starak will send 50 or 100 times the traffic that I could promoting myself. How do you get these big names to promote you? You need to get their attention. Email them something that will interest them, sell their products as an affiliate, send them a personal and unique Tweet, but you HAVE to provide value.

Successful bloggers are incredibly busy people and inundated with emails, calls, and everything else all day every day. You need to stand out, be different, and NOT be looking for a handout. “Please RT this” will not work with these folks.

4. Make Friends.

I have been lucky enough to meet a few people on Twitter who I can now call friends. It just so happens that these friends have blogs that are MUCH more successful than mine.

My intention is to build on those friendships and hopefully learn some things about blogging along the way. If you have a hidden agenda and are just using your “friendship” for your benefit only, it won’t last too long and you will have burned a very important bridge.

If we constantly ask our network to promote us, it will most likely ruin the relationship. However, if we are providing a good resource for people and our content is high quality, we may find that we get promoted without even asking. Just being mentioned in a high profile bloggers blog can send hundreds or thousands of visitors to our sites. The important thing here is to focus on building a network of friends, not promoters.

5. Give, Then Receive.

If you can adopt the philosophy that you need to give before receiving, you will be in a much better position in the long run.

If you can consistently promote high quality sites and valuable resources to your network, you will find that you will begin to build credibility and trust. These two things are absolutely critical to a building a successful blog.

People love to share information. It’s our job to share high quality and valuable information. If you find a new blogger who seems to have great ideas, by all means, send out a tweet. If you come across a fascinating article, share that too.

Don’t worry about others promoting you right now, that will come in time (assuming you have good content). Your focus should be on providing helpful resources and offering that information to your network. Over time and with a little luck, you may get the attention of the people whose blogs you have been promoting. That’s when great things can happen.

If you are not building your network in some capacity every day, you are severely limiting the growth of your blog. Make a commitment to building relationships with those in your niche and start building mutually beneficial relationships today!

You will be amazed at the difference it can make.

About the Author: Steve Roy is the owner of EndingTheGrind.com, a blog dedicated to helping people get out of their miserable jobs, build an online business, and live with passion!

Time to Move Your Clocks AHEAD one HOUR on Sunday!!

2011-03-10T06:28:00.000-08:00

Its that "TIME" already! Day Light Savings time starts Sunday March 13th at 2 am! This is just a friendly reminder to "spring ahead" and start going to bed a few minutes earlier each night so you can remain as productive as possible!

How to Get Your Black Belt in Blogging By Bamboo Forest

2011-03-04T07:41:00.000-08:00

Let me tell you a little secret about blogging: It’s very formulaic.

It’s more craft than art.

If you can internalize what’s required to write a solid blog post, you’ll beat out the competition in the same way someone with a black belt will usually win a fight against someone who hasn’t trained and internalized fighting principles.

While getting a black belt in blogging doesn’t guarantee you’ll become huge, it does significantly increase your chances.

Let’s examine some of the fundamentals you’ll need to master to receive your black belt in the craft of blogging.

1. Use Metaphors and Similes

Using metaphors and similes will increase the quality of your posts in two ways.

It helps your audience to easily understand a concept since you’ll be comparing the new concept with a concept they’re already familiar with.

It paints a picture in the minds of your readers which will engage and please them.

A metaphor I recently used was comparing water to focus. I explained to my audience that focusing on the negative is like randomly pouring water out of your canteen when you’re lost in a jungle and really need that water for survival.

Do you see how the above metaphor not only paints a picture that makes reading more enjoyable, but also instills the lesson with much greater impact than mere plain language does?

2. Be Succinct

Saying everything you want to say in fewer words requires more time than conveying the same message to your audience without concern of how many words you use.

It may seem odd that a shorter post often takes longer to write than a longer one, but it’s not.

When you strive to limit your word count without compromising your message, you have to be methodical in how you express your message. Conversely, when you’re indifferent about word count, you don’t need to make as much an effort in how you convey your message.

Just as a good martial artist strives to make every movement as efficient as possible with no wasted energy, likewise, you should make every post you write as short as possible without your message being compromised.

I have made this letter longer than usual, only because I have not had time to make it shorter. ~Blaise Pascal (1623-1662).

Your readership will love you for being concise.

3. Be Entertaining

As Jon Morrow of Copyblogger has mentioned before, if all people wanted was information they’d buy a textbook.

One primary reason people read blogs is because they’re looking for a diversion from the mundaneness of life.

If you want to compete with the competition, discover and practice as many ways as possible to make your blog entertaining.

Here are some ways to do that:

Use metaphors and similes.

Share interesting experiences and how they relate to your message.

Use quotes from books, music bands, movies and TV shows to help illustrate your points.

Be hilarious.

Be controversial.

4. Be Diligent

Unlike a black belt in the martial arts, once you get your black belt in blogging, it can be taken away from you within a moment’s notice.

In martial arts, once you get your black belt, you don’t necessarily have to spar with anyone from that day forward and you’ll always remain a black belt.

Not so with blogging.

You see, we’re fighting every day. Every day we’re fighting for people’s attention and trying to convince them that we’re worth staying subscribed to and that the competition can’t offer what we do.

There’s really only two ways to keep your black belt and it requires tremendous discipline.

1. Read like your life depends on it

I currently read an hour and a half a day and consider my reading more important than content creation for the simple reason that you can create all day long, but if it doesn’t shine, what good is it?

Reading diligently, blogs and books, will ensure that ideas are constantly coming to you and that they’re the kind of ideas that will keep your readers craving more of what you have to offer.

When I fall short in my reading regiment, fewer ideas come to me and the quality of ideas diminish.

2. Write like your life depends on it

While I definitely think reading is even more important than writing, writing’s a close second.

For starters, if you’re not updating your blog on a regular basis you can hardly be considered a blogging black belt no matter how much talent you have.

Writing is also the best way for you to practice all the techniques you’ve learned. Even in martial arts, any serious black belt never becomes complacent once they get to this exalted level. They just want to keep getting better.

What else do you need to receive your black belt in blogging?

About the Author: Tick Tock Timer is an online timer that helps anyone serious about getting things done be more productive, created by Bamboo Forest.

5 Lessons I learned from Writing Almost 300 Guest Posts in One Year By Onibalusi Bamidele

2011-02-27T08:00:00.000-08:00

I started blogging in January of 2010, and I’ve decided to give what it takes to make my blog successful. This great desire and determination of mine has led me to do a lot of things, some quite surprising, which includes writing almost 300 guest posts in one year. After writing tons of guest posts I’ve learned a lot of lessons, and I wanted to share them with you.

1. Having Goals Matter

You probably have heard many bloggers say that having goals is critical to succeeding as a blogger; this same principle applies to guest blogging.

When I started guest blogging, I used the work hard approach instead of the work smart approach, I didn’t have a specific goal in mind and this led me to writing so many guest posts without tracking the results, it was after I have written so many guest posts that I discovered I’m not getting results.

Right from the onset, make sure you know what your purpose for guest blogging is because it will determine your approach. If your purpose for guest posting is to improve your search engine rankings your approach will be different from that of someone who wants to increase his/her blog subscribers.

2. Quality Beats Quantity

I wouldn’t have agreed with the above statement when I was still new to guest blogging, no wonder they say “experience is the best teacher”.

There were days I wrote as much as 6 guest posts and I write guest posts almost every day of the week, my main aim was to get my guest posts published on many blogs, which led to the quality of my guest posts suffering. I submitted most of these guest posts to small blogs and they ended up sending me very little traffic, some blogs didn’t even send me any traffic.

I didn’t discover the truth until one day, my guest post was published on an A-list blog which sent me thousands of visitors; it was then that I realized that quality beats quantity.

The bitter guest blogging truth many people might not want to hear is this, “submitting 5 guest posts to 5 “big” A-list blogs is better than submitting 100 guest posts to smaller blogs”. Most A-list blogs will send you thousands of visitors depending on the quality of your guest post while the majority of the small blogs will send you very little traffic, if at all.

3. Your Guest Post Will Determine How Much Traffic You Will Get

From my experience with telling people the benefits of guest blogging I’ve seen a lot of people who believe that writing valuable posts for other people’s blogs is a waste of time. They believe it’s better to have all their best posts on their blogs only.

The truth is, if you write an exceptional post on your blog it can go viral, but as far as blogs with little traffic are concerned, luck plays a very large role,

In order to get good results from your posts you must have a big audience, and one great way to do this is by writing for other, larger blogs. A guest post on a big blog can send you far more traffic than you’ll ever get in a week, no matter how great you think your blog posts are.

Another thing is that many people make a mistake of writing low quality guest posts for other blogs, as this ends up affecting them because it is either rejected or it underperforms on the blog they submit it to.

The better your guest post, the more traffic you get – and this factor might be even more important than the size of the blog you as publishing your post on.

4. It is Very Important to Work on Sustaining Your Traffic

When I wrote a guest post for an A-list blog that sent me thousands of visitors, I was so happy and I began to think I would be getting so many visitors from that period onward. How mistaken I was. A lot of factors will determine the percentage of visitors you’ll be able to sustain from your guest posts, some of these factors include the quality of your own content, your domain name and your design/user experience.

It is very important to work on getting as many visitors from your guest posts to subscribe to your blog because that is the best way to keep them returning over and over again.

5. Rejection Is Inevitable

One thing many people are afraid when they consider guest blogging is rejection. They wonder what will happen if the other person doesn’t like their posts. That is a pretty good question, but you should also know that being rejected is not the end of the world – as long as you will be guest posting you should always be prepared for rejection. What matters most is not the rejection but how you deal with it.

If a blogger rejects your guest post, try to face the reality and find out what can be responsible for your guest post being rejected. It can be because of your guest post’s quality, it can be because of too much grammar errors and it can be because your guest post is not in line with the style of that blog. If you can’t figure out what is responsible for your guest post being rejected try to get in touch with the blogger and ask him/her politely to tell you why your guest post was rejected so that you can improve on it in the future.

Share Your Thoughts

What do you think about guest blogging? If you were to start guest posting again what would you do differently? Feel free to share your thoughts in the comments section.

About the Author: Onibalusi Bamidele is a 16 year old entrepreneur and founder of YoungPrePro, a site with practical tips on achieving online success.

How to Instantly Kill Laziness and Boost Blogging Productivity By Bamboo Forest

2011-02-21T08:00:00.000-08:00

Something terrible happened.

I got lazy and stopped attending to my daily writing and reading duties as an online entrepreneur. On one of my blogs I haven’t written a single post since December 2nd. To say I’ve dropped the ball is a massive understatement.

What the hell do you do when you have a few sites going that have tons of potential and are even gaining momentum, but suddenly, a mad scientist injects you with the lazy bug?

Do you just sit there and watch it all go down?

If you want to ensure your online properties have any hope for the future you can’t allow yourself to be sucked down the whirlpool of complacency and indifference. Doing so is guaranteed to make anything you’ve worked hard on go absolutely nowhere.

But that’s NOT what we’re in the game for, right? We’re not doing this for our health. Let’s be honest here, we’re writing post after post, reading books and blogs and all the rest of it so that we can gains tons of readers and make the bloody mula.

You with me on this?

Laziness can hit anyone

We may enjoy what we do. But that’s not enough. Let me tell you something… the lazy bug can infect any and all people regardless of passion. And if you let it, it can destroy your dreams. I wish I could say this laziness and complacency that overcame me was a result of my busy schedule, but the reality is, it was due to my lack of will.

To be perfectly honest, I hit rock bottom. Not on drugs or alcohol mind you. But on incessantly watching YouTube videos, reading tweets, and in general, wasting time like my life depended on it.

Hopefully you’ll never get as bad as I was. And luckily there’s a technique that can get you out of laziness and into productivity even if you haven’t reached rock bottom.

Overcome resistance to work with this technique

The solution to inertia is putting yourself in jail. Not the kind of jail you go to when you steal a Twix bar from the local 7-Eleven, of course. What I’m talking about is called the ‘jail of productivity’. This jail, my friend, will guarantee that you get serious work done. And the best part is, it won’t let you out until you’ve actually accomplished something.

All you need to do to put yourself in the jail of productivity is simply set a timer and work non-stop until it sounds. This technique permits no excuses and leaves you with nothing in its wake except hardcore productivity.

How setting a timer saved me from laziness

Realizing I was letting days go by without getting much work done, I committed myself to setting a timer every day and working non-stop until it sounded.

By doing the above, I eliminated all outs available to me. I couldn’t watch another YouTube video, I was on the clock! I couldn’t check twitter; that’s not allowed while the timer’s running. Using a timer took me from rock bottom laziness to becoming a diligent worker.

I began my laziness recovery program with setting a timer and reading important blogs for 20 minutes each day and writing 30 minutes each day. The timer guaranteed I got 50 minutes of focused work in every day. That may seem small to you, but it’s a testimony that I’m on my way to full and complete recovery from my laziness addiction.

Why setting a timer is the best way to get you to work

If you’re in the planning stage of getting to work, this can last for hours. “Preparation” can consist of watching YouTube videos, reading the news, eating, TV, almost anything.
But we all know the truth… the “preparation stage” to getting to work is nothing more than procrastination disguised as necessity. Setting a timer, on the other hand, kills preparation. Setting a timer gets you right to work!

It also makes the work you do concrete. If you merely say you’re going to work on something, you have no idea how much time you’ll be investing into working. When work time is undertermined, your mind gets discouraged because it begins wondering how long and dreadful it’ll end up being which leads to procrastination.

But when you set a timer, committed to working for an allotted time, you’ve created a time frame that’s absolutely concrete. There’s a glorious light at the end of the tunnel which continuously entices you toward completion of your goal.

Where to find an effective online timer

I’ve actually created an online timer called Tick Tock Timer.

It’s specifically designed to kill your procrastination and get you to work without all the nonsense. I know it’s ironic that the very creator of a tool to beat procrastination fell into a whirlpool of non-productivity.

But it just goes to show you, any tool at your disposal, no matter how effective, is useless when you’re not using it.
If you’ve contracted the lazy bug, putting yourself in the jail of productivity (setting a timer) just might be the solution.

Give it a try.

About the Author: Bamboo Forest created Tick Tock Timer, an online timer that helps you stop procrastinating, get to work, and stay focused.

How to use Twitter For Business - Five Tips For Twitter Newcomers By Debs Williams

2011-02-14T07:00:00.000-08:00

Twitter is a wonderful business tool, not least because it's free; all it will cost is your time (and if that's in short supply, you can hire a social media marketer to manage it for you).

Used well, Twitter can provide good exposure for your business; but you can also damage your brand with social media marketing if you're not careful, so it's worth learning the biggest dos and don'ts before you start using Twitter.

Tip 1: Be yourself and be human

The beauty of Twitter is that it's a huge global community of human beings (mostly; there are spammer accounts but they're easy to spot, block and report). So do show your human side, especially when using your business account. Talk about things that matter to you: funny things your children say, recent achievements, your favourite band or TV show, and so on. Join in with conversations that interest you - be friendly, show emotion, and use smilies if you want to.

On the other hand, don't be too human. Don't share anything you wouldn't share at a real-world business networking event; keep intimate health problems and controversial or potentially offensive opinions to yourself.

Tip 2: Watch how you write
Some people write well, others don't - that's true in all areas of life, not just on Twitter. You don't need to be a bestselling novelist to use Twitter, but it helps if you have basic literacy skills (and if you use Twitter at the website instead of through a client, your Tweets will be spellchecked as you type anyway - which helps).

However good (or bad) your writing skills are, with Twitter's 140-character limit you'll need to be creative with your Tweets. Your Tweets need to be concise yet informative, and often you'll be trying to squeeze in a URL too (URL shortening services like bit.ly and tinyurl.com are lifesavers).

One definite don't is using text speak. Text speak is fine if you're 13, but as a professional adult promoting your business you're just going to look silly, and won't communicate your messages efficiently - unless you're targeting 13 year olds.

Tip 3: Share and share alike

If you have some good news - related to your business or your personal life - share it; everybody loves a good news story.

Do share links - to your website, your blog, your local news service, or anything else that interests your followers - this is a great way to get conversations going. But do remember to explain what the link's about, or your followers will feel less inclined to click it. And don't Tweet the same link over and over; people will quickly become bored and may stop following you.

Do retweet your friends' links, too; they'll be grateful, and so will your followers if the link is interesting and relevant. But here's a very big 'do' - DO make sure you click the link and read the content before sharing it with your followers, or you could end up sharing a page that's irrelevant or offensive, or which contradicts your usual position on the subject.

Tip 4: Be part of the community

Don't treat Twitter as your personal billboard. It's not: it's a community, millions of members strong, and the community as a whole is not very tolerant of users who constantly advertise. Try to stick to the 80-20 rule when you use Twitter for business: no more than 20% of your Tweets should advertise or self-promote, and at least 80% should be non-promotional. If you can get the ratio down to 90-10 or 95-5, even better.

Listen to what people are saying, and join in. Twitter is a network of conversations, so it's good practice to listen and respond to parts of those conversations that interest you; don't just stand in the middle of the room with a megaphone, shouting "I'm fabulous! I'm selling widgets at 20% off this week!" Again - if you wouldn't do it at a business networking event, don't do it on Twitter.

Do retweet your friends' requests for help (for example, charity appeals and sponsorship requests), and do introduce friends that are new to Twitter and could do with some followers. And again - do retweet useful, interesting links from people you follow, but always check links before sending.

Tip 5: Mind your language

Don't use offensive language when representing your business on Twitter; even mild swearwords can put sensitive souls off following you (and besides - cursing in public is hardly professional).

Use Twitter to answer customer questions and solve their problems, by all means; many organisations use Twitter as a customer services tool very effectively. But never, ever use an impolite or impatient tone with a customer. On Twitter, everything you say is out there for everyone to see, so leave your followers with the best possible impression of your brand at all times... the Internet has a very long memory!

Finally - consider this a bonus tip, since it's not really connected to any of the previous ones - try to enjoy yourself when you use Twitter. Try to embrace all that's good about Twitter - the new friendships and business contacts you'll make, the fun hashtags and trending topics, the strong community spirit - and before long you'll be singing (or is that Tweeting?) Twitter's praises to anyone who'll listen.

About the Author: Debs Williams is Managing Director of debbidoo Ltd, a marketing company in Caernarfon, North Wales that provides marketing, website design, copywriting and internet marketing services to organisations of all shapes and sizes in a variety of industries.

Website Building, Size Matters: Tips on Font, Color and Text Size

2011-02-07T07:34:00.000-08:00

It's the little things that people over look when they are building their own website like text, size and color of the font. You have to take into consideration the "mood" of your website and who your target audience is. These will be the customers reading all about you and your fantastic business! Some fonts come across more casual where others are more formal. Most do it yourself website builders have a large array of fonts to chose from. Do not fall into the habit of mixing your fonts just because you can. It makes your content harder to read and may send a mixed message. (Indecisive anyone?)

I can not stress how important readability is for your website. Contrast is very important so you need to assess your background color compared to your font color. Size is a big factor as well so please stay away from tiny font. Anything over 10 point is good but I really like to use size 12.

You can have color in your eCommerce website builder you just need to use it in the 'right' way. It can help establish your identity especially if it matches the colors used in your other marketing tools/materials such as your logo, business cards and brochures. You can also use color (and font styles such as bold) in your website to highlight important information for your visitors.

The great thing about designing and building your own website is that you are in full control and its your personality alone that will shine through as you add pages, photos and articles for your visitors to read and then, hopefully, be inspired to connect with you.

Building Your Own Website: Simple Tips for the Beginner

2011-01-28T06:58:00.000-08:00

Before you start with your eCommerce website builder you should consider your target audience and the purpose of your website. The entire reason for having a website is to be found and once found, your clients or customers to learn more about you, your products and your services. It is important to keep this in mind when you are choosing a website builder because often times your products and/or services may change or you may want to add new updates in order to keep your site fresh. You need a website builder that you can easily navigate, understand and change as needed.

When you are building your own website keep in mind that although your audience may like to see large images, video and listen to audio clips it may be hard for them to enjoy if they have an older computer. Usually older models take quite a but of time to download or open to pages that are heavy with photos. Also remember that balance is key when you are designing your site. You will want to have your home page visually balanced and pleasing to the eye. Making it simple and strait forward is a must when you want to keep your visitor on your site and not become frustrated because there's just too much going on and they are finding it hard to navigate from page to page or find the information they are looking for at a glance!

Next we will talk about font and color when designing your website!

Can I Afford to Have a Website?

2011-01-19T07:25:00.000-08:00

I am often telling new clients about products or services that will help them launch their way into cyber space and hopefully make their own business successful in the process. One of the very first things that needs to be done is build a website. Yes, you can hire someone to build a website and maintain it for you however this option could cost you thousands of dollars. If you have a little time you can build your own website and easily maintain it by yourself. Sound daunting? It really isn't with a do it youself website builder that are located all over the Internet. These are what I use when my clients hire me to put together a simple, clean and manageable website with their specific company in mind. But is it affordable? Well, let's look at what makes a website unaffordable first:

A site is unaffordable when it's difficult to update because it takes too much time to figure out how to make changes or you have to hire someone else to make each change as you add a service or product.

A site is unaffordable when it doesn't work the way it should and your visitors become frustrated or annoyed which will certinaly make them lose all interest and leave your site.

A site is unaffordable if it looks unprofessional. Remember that your website is most often the first contact your clients or customers have and the first impression needs to be professional to reflect you, your products and services and your business as a whole.

A site is unaffordable when it's not search engine friendly, because you need to be easily found.

A site is unaffordable when it does not reflect what you are trying to convey to your potential clients or customers at all times.

People hire me to help them chose an eCommerce website builder because I am so familiar with the process but you can do this yourself. In the coming weeks I am going to post some tricks and tips when building your own website and hopefully this will inspire you to raise the bar and take control of your clients online experience!

Is Your Coporate Blog Sabotaging Your Business? By Lisa Barone

2011-01-11T16:38:00.000-08:00

The experts have long agreed: Creating a corporate blog is an important step in giving your company a voice, building brand, and establishing that all-important thought leadership.

Your blog is to be your hub, the place where all the rest of your social media marketing connects. It’s an opportunity to encourage users to connect and form attachments over their affection for your brand and what you represent. All of that is true and awesomesauce. Well, until your corporate blog attacks your business, kicks your customers in the face, and quietly sucks your sales dry. What, you didn’t know that could happen?

The surge in blogging over the past few years has resulted in some problems for business owners who blogged first, asked questions later. Because, for all its strengths as a communication platform, blogging can also help business owners shoot themselves in the foot if they’re not careful. Here are a few ways your blog may accidentally sabotage your business.

You dilute your link profile

If you’re reading this, you’re either someone who understands the power of search engine optimization and Internet marketing, or you just got very, very lost on the Internet (we’re sorry). Assuming it’s the former, you probably understand the importance of keywords and attracting links with a purpose.

You’re very deliberately trying to build links to your site and to your services pages to help them rank better and bring more awareness to your users. So imagine what it does to your link profile when you acquire 10,000 links to your home page for the very-useless term [lisa barone]. Imagine how that might throw off your rankings for the terms you actually wanted that page to rank for. Yeah. Welcome to me getting scolded by nearly every boss I’ve ever had.

One reason people pointed so many lisa barone-laden pieces of anchor text toward previous home pages was because there was no Lisa Barone page on the sites I blogged for. When someone wanted to reference me, they linked to the company that I worked for. Understandable, but counter-productive. Also make sure that you’re not diluting your own link profile by linking to your home page when you should be linking to your personal About page. Before you start a blog, take into account how the links coming into your site may affect it and have a plan for tackling that.

You make your blog your home page

When a new visitor lands on your site, they are there for a purpose. They’re looking for information about who you are, what services you provide, how you get the job done, why you’re different, what your rates are, and how they’re supposed to get in touch with you. The purpose of your home page is to answer these questions, show relevance, and to entice them to click and enter your conversion funnel. New visitors to your home page are not looking for your latest blog post. Serving them that will confuse them and leave them with no information about your business or what you offer.

Some businesses will make their blog their home page because that’s the page mostly frequently updated and where all the conversation is happening. However, it doesn’t mean that page best addresses your customers’ needs. And that’s what your home page should do. Instead of serving up your blog as your home page and making users figure out where they’re supposed to click, how they learn more, and who, exactly, you are, give them the home page they’re looking for.

It’s disconnected from the main site

Corporate blogs work best when they’re a natural extension of the rest of your Web site. When the content found on the blog serves to give more information/street cred to your services. And to do that, readers need to be able to see the connection that exists between to the two entities.

Your corporate blog fails when you put it on a separate domain and make it hard for people to tie back or access your site. It fails when your blog doesn’t link to any other pages on your site or reference your service offerings in any way. Sure, blogs shouldn’t be overly-promotional, but never mentioning your products or services is actually more awkward than giving people useful information as it’s relevant. If you treat your blog like a totally separate island, consider what value it’s really bringing to your company.

Your blog becomes your business

Blogging is a lot like working out – once you take to it, it’s addicting. You have to blog every day and you have to blog harder than everyone else around you. And that’s great if you’re a professional blogger and blogging is how you make money. But for most people, blogging is not their business. [Even professional bloggers have to worry about things like branding these days.] It’s one facet of much larger marketing strategy. Don’t forget about the rest of your marketing strategy just because your blog talks back to you.

Remind yourself about how your blog relates to your business, what its objective is, and what it’s supporting. If you’re involved in catering marketing, your blog may be one part of that. But you still have to figure out the rest of social media, network within your industry, and then, you know, find time to run your catering business. Don’t let your blog become a distraction, either because it’s more “fun” than your other work or because you like the way it makes your ego feel.

You don’t commit to it

As a small business owner myself, I can certainly understand how time consuming (and exhausting) it is to continually be producing content to publish so that you can publish it on your blog. However, showcasing a blog that you update once every you feel like it may not give the best impression to potential customers. It shows them that you do things without a plan and that you’re not always the most reliable service provider. If you can’t commit to blogging a regular basis (even if it’s just once a week), consider if it’s worth doing at all. What are you planning to get from it?

You don’t play well in the sandbox

As Outspoken’s Chief Branding Officer, I often recommend companies take on corporate blogs as a way to get their voice out there and to establish personality and a POD. If you can hook someone to your blog, you’re giving them a direct line to your company message and your way of thinking. Assuming they connect with that, you’re able to significantly lower the bar to winning them over as a customer.

Unless, you’re a jerk. One of the most awesome ways a corporate blog can sabotage your business is when you use it to attack, alienate, and annoy other people. If you don’t know how to play well with others and the idea of occasionally smiling for diplomacy offends you, then maybe a blog shouldn’t be your best friend. Because as Vitaly Borker found out, “crazy bully” isn’t a long-term business strategy. It’s only beneficial to let people “see the real you” when you think there’s a chance they’ll actually like the real you.

Lisa Barone is co-founder and chief branding officer of Outspoken Media, Inc.

Happy New Year! Bring on 2011!!

2011-01-01T00:01:00.000-08:00

We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day. --Edith Lovejoy Pierce

Happy New Year!

Sharon LaMothe
LaMothe Services, LLC and Infertility Answers

Happy Holidays to You and Yours from LaMothe Services, LLC

2010-12-24T07:50:00.000-08:00

Every piece of the universe, even the tiniest little snow crystal, matters somehow. I have a place in the pattern, and so do you…Thinking of you this holiday season!-- T.A. Barron

Wishing everyone a wonderful holiday season!

Sharon LaMothe
Infertility Answers and LaMothe Services, LLC

The Best of 2010 LaMothe Book Reviews:Surrogacy and Embryo, Sperm, & Egg Donation: What Were You Thinking?: Considering IVF & Third-Party Reproduction by Theresa M. Erickson

2010-12-22T08:42:00.000-08:00

I was very excited to receive my copy of Surrogacy and Embryo, Sperm, & Egg Donation: What Were You Thinking?: Considering IVF & Third-Party Reproduction by Theresa M. Erickson. What I expected was a book filled with guidelines and tips for those who are venturing for the first time into the unknown territory of Third Party Family Building and I was not disappointed!

Education and research is key when considering any third party reproduction route and there are several books out on the market that can assist Intended Parents in making a sound decision. But along with reading books like Surrogacy and Embryo, Sperm, & Egg Donation: What Were You Thinking? visiting website's and researching all options, it is wise to surround oneself with seasoned professionals in the field of Assisted Reproductive Technology. Theresa Erickson is one of those highly sought after reproductive attorneys that can provide sound advice and guidance just as she provides in her books.

Surrogacy and Embryo, Sperm, & Egg Donation: What Were You Thinking? is divided into four 'fertility options' as stated in the title but there is so much more to be discovered here. With chapters on Disclosure, Reproductive Tourism, Agency vs Independent and Online Matching, Trust and Escrow Accounts, and much more, this book is a must read for any Intended or Recipient Parent considering working with a third party to build their family.

About the Author Theresa Erickson:

Theresa M. Erickson is one of the few attorneys in the United States who practices exclusively in reproductive and family formation law. The managing partner of Erickson Law, APLC, she is also the Founder and Chair of Conceptual Options, The Surrogacy and Egg Donation Center, and lives in San Diego, California.

The Best of 2010 LaMothe Book Reviews: One More Giraffe by Kim Noble

2010-12-20T08:31:00.000-08:00

One More Giraffe by Kim Noble is such a sweet little book...and I do mean little...perfect for small hands and short for the easily distracted toddler. Nine pages, illustrated by Stephanie Gibson, bring home the struggles of two Giraffes who want to have their own family but no matter how hard they tried they just couldn't do it alone. Then a "lady giraffe" comes along and offers them a very special gift and from there, with the help of a kind doctor and a long wait, they have their family.

This book introduces the simple concept of egg donation to the very young and opens the door to the telling their own story.

I highly recommend any new parent via egg donation to have One More Giraffe by Kim Noble on their little ones book shelf.

The Best of 2010 LaMothe Book Reviews: Delivering Hope: The Exraordinary Journey of a Surrogate Mom by Pamela MacPhee

2010-12-17T08:00:00.000-08:00

Delivering Hope: The Exraordinary Journey of a Surrogate Mom by Pamela MacPhee is truly inspiring. Although her story starts in 2000, little has changed within the surrogacy world especially for those carrying for their relatives. As Pam is telling her own story she is also sharing the very important steps needed to start and complete such a venture. She very candidly tells of her medical and psychological screenings, legal proceedings, the medications and embryo transfer as well as her relationship with her cousin and his wife plus other family and friends. Although not every woman who has ever experienced surrogacy has the same tale to tell, any reader will get an exceptional overview of all that surrogacy entails. Being a past Gestational Carrier myself (twice), I can honestly say that each surrogacy experience has it's own challenges and rewards!

The Best of 2010 LaMothe Book Reviews:Why I'm So Special, A Book About Surrogacy by Carla Lewis-Long

2010-12-15T08:00:00.000-08:00

If you are looking for a simplistic way to explain to your toddler about his or her birth from surrogacy,then Why I'm So Special, A Book About Surrogacy by Carla Lewis-Long is a great place to start. Approximately 40 pages long, Why I'm So Special focuses on a Mom and Dad who wanted a baby and after much trying they head for a doctor who tells them about surrogacy. Once the Mom and Dad meet their surrogate, Bonnie, the baby 'is put into Bonnie's tummy' and it starts to grow. With simple language and great illustrations, any toddler will come away with the feeling that he or she was already planned and Mom and Dad were able to make their dream come true by finding someone to help them. (In this case a Gestational Carrier)

The Best of 2010 LaMothe Book Reviews:Adopting: Sound Choices, Strong Families by Patricia Irwin Johnston

2010-12-13T08:04:00.000-08:00

Adopting: Sound Choices, Strong Families by Patricia Irwin Johnston was published in 2008 and yet will remain timeless. This is a book that I would personally recommend for anyone who is wondering if adoption is even possible for their own unique circumstances. On a personal note, my own father was adopted in 1937 and knowing how he was found and accepted into his family and some of the struggles that my grandparents had back 'in the day' helps me relate to others considering adoption. Because Pat is living what she writes about, it makes this book easier to read and understand.

The introduction is the first place a reader learns what they are about to encounter between the covers of this thought provoking book (don't skip this!) and then you move onto the chapters....each and every one offering a tremendous amount of information but not in an overwhelming way. If you are a heterosexual couple, single or gay and are considering adoption to build your family then this is the FIRST book you should read. From Unraveling the Challenges for Family Building to a complete overview on adoption and finally how to make sound choices that fit your expectations (think financial, taxes, age of the child, open adoption, adoption services, home studies etc.) and the 'Real Thing'. These four parts bring all the important considerations to the reader in a way that is easy to understand with Pats personal thoughtful touch regarding infertility and adoption permeating each and every chapter. I also personally love the resource section at the end of each segment! So helpful! This is also a must read for professionals in the Infertility and Family Building Field.

About Patricia Irwin Johnston:

Patricia Irwin Johnston, MS, is an infertility and adoption educator and advocate with over 30 years of experience as both a volunteer (with local and national advocacy groups in the field) and as professional (publisher at Perspectives Press, Inc.) in the field of challenged family building. She is the author of several award-winning books (the most recent, Adopting: Sound Choices, Strong Families won the 2009 IPBA Benjamin Franklin Award as best self-help book) and has herself been given several awards, including being named a 2007 Angel in Adoption by the Congressional Coalition on Adoption. A member of an extended family directly touched through five generations by adoptions, Pat and her husband live in Indianapolis.

The Best of 2010 LaMothe Book Reviews: Making Babies: The Definitive Guide to Improving Your Fertility and Reproductive Health by Jason Jackson N.D.

2010-12-08T07:00:00.000-08:00

Some books that come to me in the mail don't hold much of a surprise for me. They are just what they seem, at least if you judge the book by it's cover. Making Babies: The Definitive Guide to Improving Your Fertility and Reproductive Health by Jason Jackson N.D. certainly has a lot more to offer then I expected. To start, Jason Jackson runs a successful Natural Medicine practice from Brisbane, Australia. He has lectured and consulted extensively on numerous health topics throughout Australia and overseas. Mr Jackson specializes in reproductive health and infertility and is recognized as one of Australia's leading Naturopaths in this area and is an authority in the field of Clinical Nutrition and Herbal Medicine.

The introduction is what really captured my attention: "Over the thousands of years that humans have been able to reproduce, it has been only the last fifty years or so in the industrialized world, with its nutrient-depleted foods, genetically engineered agriculture, chemical processing, drugs, radiation and pollution, that we are now observing massive impacts on our ability to bear offspring, particularly in affluent Western societies." The last fifty years?

With chapters on Male and Female Reproductive Overviews, Preparing for Conception, Stress and Fertility, and yes, Medically Assisted Reproductive Technology (which is considered 'Plan C') I found that Jason Jackson was very adept at covering everything that one would need to know to do just that, Make Babies.

What I was really happy about were the detailed black and white photos depicting not only the human anatomy but also of fibroids, PCOS, IVF Procedure and quite a few more that add value to each chapter.

I recommend Making Babies The Definitive Guide to Improving Your Fertility and Reproductive Health by Jason Jackson N.D. as a guide to your fertility wellness as well as a great infertility resource.

The Best of 2010 LaMothe Book Reviews: If at First You Don't Conceive: A Complete Guide to Infertility Dr. William Schoolcraft, MD, HCLD

2010-12-06T07:49:00.000-08:00

If at First You Don't Conceive: A Complete Guide to Infertility from One of the Nation's Leading Clinics by Dr. William Schoolcraft, MD, HCLD, has been available since March 2010 but I have had the pleasure of receiving and reviewing an advanced copy and highly suggest that you order yours now!

There are two hundred and sixty five pages in If at First You Don't Conceive: A Complete Guide to Infertility from One of the Nation's Leading Clinics and each and everyone of them are worth reading. If you have just found out that you have a problem with fertility, this must be the first book you read. Not only does Dr. Schoolcraft talk about being your own best advocate he writes about the most common fertility challenges, the most common solutions for those challenges and covers the emotional challenges as well. I love the fact that he includes stories from his patient's which makes you feel connected to what this book is all about, validation, education, support and solutions.

If you are not familiar with Dr. WILLIAM SCHOOLCRAFT, MD, HCLD, he is a fertility specialist and researcher and is the director of the Colorado Center for Reproductive Medicine.

The Best of 2010 LaMothe Book Reviews: Birthing a Mother The Surrogate Body and the Pregnant Self By Dr. Elly Teman

2010-12-03T08:37:00.000-08:00

Finally! A book that explores the relationship between surrogates (gestational carriers) and their Intended Mothers. Well written and full of real life examples, Dr. Teman draws on anthropological fieldwork among Jewish Israeli women and shares with her readers what many of us in the Third Party Family Building industry want all surrogates/carriers and their Intended Mothers to know: that being a Gestational Carrier has complex and varied emotions attached, not to the fetus but more likely to the intended mother and that, for the most part, the carrier is disassociated from the baby growing in her womb. Tamar, a surrogate, says it best "And that's why I say, I didn't just give birth to a baby, I gave birth to a mother." Shlomit, an Intended Mother also states, "I always say, my mother gave birth to me the first time, she gave me life. But my surrogate gave me life a second time."

Birthing a Mother is divided into four unique parts: Dividing, Connecting, Separating, and Redefining. The entire work here is brilliant and, as a past Gestational Carrier myself, I can relate to the many stories shared within each part quite easily. A reference of "a child through the mail" caught my attention and I thought about my first Intended Mother who, because of distance, was not a 'partner' in the pregnancy the way that she might have wanted. Perhaps she thought of her twins as mail order until I flew down to her so she could take part in the last few weeks of the pregnancy.

I am sure that Intended Parents will see their thoughts and fears reflected in Birthing a Mother The Surrogate Body and the Pregnant Self and be able to use this information learned to understand their own intimate relationship with their Gestational Carrier.

December is The Best of the LaMothe Book Reviews! Lets Start with Budgeting for Infertility By Evelina Weidman Sterling & Angie Best-Boss

2010-12-01T08:28:00.000-08:00

I am dedicating the month of December to the best of my LaMothe Book Reviews for 2010. These are books that you should consider reading, buying for your professional library and promoting to your clients. If you have a book that you would like to recommend a book for a professional LaMothe Book Review please contact me at mailto:info@LaMotheServices.com.
Sharon

Budgeting for Infertility By Evelina Weidman Sterling & Angie Best-Boss : A LaMothe Book Review

Especially important in our current financial crisis, Budgeting for Infertility is a timely and accurate depiction of what it takes to pay for Assisted Reproductive Technology (ART) to complete a family. I found this book not only assists with budgeting but also educating Intended Parents on all aspects of ART including treatment terms, how to choose a clinic, finding affordable fertility medications, understanding the financial options and even exploring adoption. I especially liked reading the comments from Intended Parents who know first hand what it's like to travel down the road of infertility treatments. I highly recommend this book for anyone starting out, or even in the middle of their own personal infertility journey. Well worth buying and passing along.

Synopsis

Having a baby can be one of the most wonderful times of your life -- but if you need help to conceive, it can swiftly become a staggeringly expensive undertaking. With the average cost of infertility treatments ranging from $35,000 to $85,000 in the United States (most of which is not covered by insurance companies), many women and couples find themselves having to make difficult choices about building their families.

Getting a grip on your finances is one of the few things you can do to regain control of this process. Infertility experts Evelina Weidman Sterling and Angie Best-Boss have created the ultimate guide to ensuring the most cost-effective care with the highest chances for success. With anecdotes, interviews, and advice from both doctors and patients, you can easily apply these specific money-saving strategies to your own unique situation.

Learn how to:

- Select a fertility clinic with a high rate of success

- Convince your insurance company to cover more of the costs

- Track down the most affordable fertility drugs

- Travel abroad for cheaper care or international surrogacy

- Avoid the scams and unnecessary expenses every step of the way

Personal and professional, Budgeting for Infertility is an invaluable resource that shows you how to pay for infertility treatment...and still have money in the bank for diapers and day care.

Happy Thanksgiving!!

2010-11-25T07:01:00.000-08:00

LaMothe Services, LLC wishes you and yours a very Happy Thanksgiving!

For each new morning with its light,

For rest and shelter of the night,

For health and food, for love and friends,

For everything Thy goodness sends.

~Ralph Waldo Emerson

Survival Strategies for Your Small Business

2010-11-15T07:28:00.000-08:00

As a business owner or manager, during the last 18 months you have been faced with shrinking profit margins and fewer customers lining up to purchase your once thought to be “hot products or services.” The question of how to survive these seemingly tough times usually results in answers such as…”we have to lay off more workers” or, “…let’s close the office located in Suburbia”.

The problem with this approach is that…when the economy rebounds, you will be looking to re-hire those very people you laid off in the first place. Unfortunately, you may discover that they have moved on to other jobs, gone back to school, or start their own businesses. You have then put yourself in a situation where you have to now hire and train a new employee or hire a more experienced worker who can “hit the ground running”.
Laying off employees during economic downturns should be a “last resort”. Well, at least not until you have explored all other avenues, namely trying the strategies I have outlined below. I will even go one step further. If you have already implemented some (if not all) of these strategies, or have made them an integral part of your company’s operating culture, chances are you have not cancelled your long-planned vacation to the Bahamas.

Additionally, although these key strategies can be adopted by businesses regardless of size, they are primarily geared towards Small Businesses. The definition of a small business will obviously vary by industry and, more importantly, it may depend on the business owner’s personal assessment. Regardless, you can find out the classification of your business as defined by the Small Business Association (SBA) by going to http://www.sba.gov

Survival Strategies

1. Schedule Weekly Budget Meetings. The assumption is that you have a budget. You may be surprised at how many small businesses either (a) don’t spend the time to develop a proper budget or, (b) don’t have a regular budget review process. Use the meeting to challenge managers and supervisors to find ways to reduce expenses in their respective departments (and reward them). Have the managers call in via conference calls if you have satellite offices in various parts of the country or globally. Make sure they are prepared with arguments to justify the budgets of their various departments and plans on how to cut costs.

2. Set up a Profit Committee/Task Force. This should be employee-driven. Challenge them to contribute ideas but, more importantly, reward them for good ideas that actually get implemented.

3. Revamp your performance reviews. Are the employees (especially Senior Managers) objectives aligned with company goals (i.e. increase sales, reduce expenses, improve customer service)? Are the goals more than simply rhetoric or “feel good” words? Simply put, are the objectives specific enough and…can you really “MEASURE” the progress?

4. Review your “Turnover” ratios. Profits are quickly eaten up by idle inventory a late-paying customers. Incorporate these items as a part of your budget review process. Work closely with your vendors to reduce case packs, or get simply get rid of items that don’t sell! Offer to settle with your late-paying customers or arrange for installment payments on outstanding receivables. Getting something is better than nothing in tough economic times.

5. Rely on the leverage you have with your vendors. Partnerships should be more than just “talk”. Negotiate better terms, i.e. try to increase “days to pay” for your invoices. Even taking an extra 5 days per month on a base of business valued at $1 million annually can earn your business extra interest of over $3,000, after taxes. That’s real money!

6. Change your Payroll Cycle. If you are on a weekly payroll cycle, consider moving to bi-weekly. If you are paying bi-weekly, consider moving to semi-monthly (15th and 30th). Perform a cost-benefit analysis to make sure this makes sense for your business. You can reduce payroll processing costs which can be significant especially if you have a fairly large employee base.

7. Get on the “green” bandwagon early. Become more energy efficient. Who knows…you may even qualify for tax breaks. Get employees in the habit of turning off lights when they leave conference rooms. Installing sensors for rooms or areas used infrequently may be something to think about. Turn off computers and unplug office equipment at the end of each day. According to the government’s ENERGY STAR program, 40% of the electricity that home electronics use is consumed while the products are turned off. I would imagine this applies to office equipment as well.

8. Meet with your banker. Set up a meeting right away. Not only will you be building a critical relationship (one that too many managers neglect), but ask them for ideas. They have the benefit of seeing what works (or doesn’t) for other businesses so feel free to pick their brain. Best of all…it’s free advice! Discuss things like…putting extra cash in Money Market accounts, CD’s etc. See if you can move your operating account to an interest bearing checking account. While the interest earned may not be “earth shattering”, it is still money earned without doing anything different. If there is a limit on the amount of checks that can be written in such an account, analyze the fees that the bank may charge vs. the interest that can be earned. Pay bills electronically and offer direct deposit for your employees to reduce any check writing fees. Also, are you carrying too high balance of a balance in your checking account? Work with your accountant and take a look at your cash flow to see if some of that idle money can be earning interest elsewhere.

9. Trim your travel budget (if you still have one). Telephone and/or Video Conference will save you tons of cash. Also, are the seminars and conferences you attend every year really paying off? Maybe attending 2 instead of 4 will reap the same benefits.

10. Renegotiate contracts. Bring in service providers (telephone, software, etc,) and consultants to discuss current contracts and reduce fees. Take a look at your leases (office equipment, rent, etc.). Also, are you taking full advantage of any “hidden deals” and/or discounts? Have you been paying attention to the invoices in an effort to avoid “overcharges”? Take advantage of the economic downturn. No one wants to lose a customer at this point. Where appropriate, bring other providers in to bid for your business. Caution: don’t hire them simply because they are cheap!

11. Tax strategies. If you invest a lot in equipment and are incurring high business equipment taxes Explore states with business-friendly tax codes. There are benefits to setting up an “equipment holding” company in a low tax state. Business losses and write-offs may also result in your business qualifying for various tax breaks and deductions. Talk to a good tax attorney about how to maximize these and other tax deductions for your business.

12. Budget for “reserves”. In other words, have a “contingency” or “miscellaneous” account as a line item in your budget. A good starting point would be to set aside 5% – 10% of all your total expenses for unforeseen circumstances. Keep in mind, if we could predict the future, we would all be millionaires. Incorporating the “reserve” account as an “expense” item is simply good business policy.

13. Look at your health insurance benefits. If you haven’t spoken to your Insurance Rep in a while, now would be a good time. You should be reviewing your policy every six months anyway. A slight change in your workforce level can have a significant impact on the employer (and employee) is your contract coming up for renewal? Can you break the contract without incurring any fees? You may be able to find a good deal out there without sacrificing coverage.

14. Conduct annual invoice audits. Look closely at the invoices received from your vendors. If you don’t have a good system for monitoring the invoices before they are paid, you may be surprised at the number of duplicate or erroneous payments that can occur. An extra “0″ added to a $1,000 invoice results in a $10,000 payment and a $9,000 mistake. Incentivize your employees when they discover these errors. For example, if they recover monies, split it with them. It’s a “win-win” deal!

15. Go after abandoned customers. If a competitor closed its doors, that should spell “O P P O R T U N I T Y”. The customer may be cutting back, but when things get better or they find a new job, they will be back. You will want to make sure you are well positioned to fill the gap left by your competitor.

16. Explore new sales markets. As strange as it may seem, an economic downturn is the perfect time to look for opportunities in new markets. Territories once shunned (especially overseas) now deserve a second or third look. Again, get ideas from your employees.

17. Stay involved in your community. Don’t cut back on your sponsorship of community events and charitable donations. The money spent on the uniforms for the Little League Baseball team is “big deal”. People remember this stuff. Those people are potential customers or good referral sources. Actually, its worth much more than the tons of money you spent for the sign at your local Major League Baseball stadium. You know…the one that nobody notices!

18. Do you twitter? Do you have a presence on the social networking sites? Yes, I do mean Facebook, Twitter, MySpace, etc. Are your employees set up on LinkedIn? Even if you are a “Mom and Pop” type businesses, consider paying one of your tech savvy employees 15 or 20 cents extra a week to post updates and monitor these sites for you if you do not have the “know how.”

19. Part-time and Independent Contractors. Before you consider laying off, explore the possibility of reducing hours or changing the status of an employee to “Independent Contractor”. The employees will still appreciate having an income and, at the same time, you will save money on payroll taxes and/or health insurance contributions you were obligated to.

20. Finally…be honest with employees. Don’t tell them today things are great, and then tomorrow start laying off. On the other hand, if things are really tough, let them know. If you build an honest relationship and take the time to let you know how much you appreciate their effort, they will “go to bat” for you during the tough times. If you do have to resort to laying them off, they will understand even if it hurts. Chances are, if you have implemented the other 19 strategies mentioned her and made them an integral part of your company’s culture, your employees will be the ones saving your company from going under in an economic downturn.

Author: Donald Harper
Article Source: EzineArticles.com

Important!! November is National Adoption Month

2010-11-01T08:43:00.000-07:00

November is National Adoption Month, a month set aside each year to raise awareness about the adoption of children and youth from foster care. This year's National Adoption Month initiative targets adoption professionals by focusing on ways to recruit and retain parents for the 115,000 children and youth in foster care waiting for adoptive families.

Activities and celebrations are kicked off with a Presidential Proclamation, and while efforts made at the national level certainly help build awareness of adoption, participation in local programs, events, and activities by those of us with a direct connection to adoption can often be the most effective way to promote positive perceptions, debunk the myths, and draw attention to the tens of thousands of children in foster care who wait and hope for permanent families.

Along with the month long celebration is the very special Adoption Day. November 20, 2010, will mark the 11th National Adoption Day. It's a special day because thousands of adoptions are finalized in court rooms all across the United States.

Password Issues By Toby Grundtner

2010-10-25T06:03:00.000-07:00

Nightmare -
Over the last few months I have been getting a lot of calls from people who have had their AOL/Yahoo/MSN and other accounts hacked into.

Whoever is hacking into the account is then changing the password so the real owner cannot get into it. Then the hackers start sending SPAM email to everyone in the owner's address book.

As you can imagine, it turns into a nightmare for the rightful owner of the account. Here are some tips to avoid this scenario:

1. Use Strong Passwords -

You wouldn't believe how many people tell me that their password is the word "password". This is one of the top 10 most popular passwords in the world. Other popular passwords are 123456, qwerty, abc123, letmein, monkey, myspace1, password1, link182 and (your first name). It would take a normal desktop PC mere seconds to crack these passwords. Choose something more complicated. How good is your password? Go to HowSecureIsMyPassword.net to find out. You'll be surprised.

2. Avoid the "Phishing" Net -

Phishing is the term for someone trying to gain access tour information through dishonest methods. "We need you to verify account info" and "Please log in to collect your reward" are just a few of the more popular ways hackers are getting your information. A bank, credit card company, etc will never ask you personal/sensitive information via email. DON'T FALL FOR IT! When in doubt, call your account holders directly.

3. Use Sentences to Make it Easy/Secure -

Use phrases to make it easy. "I Love My Canines Too Much!" could be made into a password of "ILMK9S2MCH!". According to HowSecureIsMyPassword.net it would take 12 thousand years to crack that password!

By following these steps you can keep all of your accounts safe and secure.

Tune IN!! On October 21, The Surrogacy Lawyer Radio will Interview Sharon LaMothe, Author of “Surrogacy Helps a Family Grow,” and Tracy Armato, Conceptual Options Program Director

2010-10-19T17:47:00.000-07:00

The Surrogacy Lawyer Radio Program Presents “Talking about Surrogacy to the Children of Surrogates”

On October 21, The Surrogacy Lawyer Radio will interview Sharon LaMothe, author of “Surrogacy Helps a Family Grow,” and Tracy Armato, Conceptual Options Program Director

When a woman decides to become a surrogate mother, she will have many conversations: with members of the surrogacy agency team, the intended parents, the medical and legal professionals involved in her care and with her spouse or partner and other adult relatives and friends, to name a few. But one of the most important conversations she will have is with her children, so she can explain the surrogacy process to them.

On the Thursday, October 21 episode of The Surrogacy Lawyer: Your Guide to IVF and Third Party Reproduction, Theresa Erickson, Esq., will be discussing how surrogate mothers should talk to their children about their pregnancies for another family. Ms. Erickson will interview Sharon LaMothe, a former gestational surrogate and author of the upcoming book Surrogacy Helps a Family Grow, and Tracy Armato, program director of Conceptual Options, The Surrogacy and Egg Donation Center and past surrogate. This episode will air on at 11AM PST/2PM EST on Voice America.

Sharon LaMothe is currently the owner of Infertility Answers, Inc., and the creator of two blogs about third party reproduction. She also owns LaMothe Services, LLC, an assisted reproductive technology business solutions service. Tracy Armato is responsible for overseeing the daily operations of Conceptual Options. Having been a gestational surrogate, Tracy has viewed third party reproduction from both angles and is a key support figure for surrogates.

“As a surrogacy lawyer and owner of a surrogacy and egg donation agency, I am excited about this new tool to help surrogate mothers talk to their children about the amazing gift they are giving another set of parents,“ says attorney Erickson. “Having open and honest conversations about third party reproduction is essential, whether you are a surrogate or egg, sperm or embryo donor. I look forward to advancing the conversation about this important topic.”

About Theresa Erickson, Esq.

Ms. Erickson is the managing partner of Erickson Law and the founder and chair of Conceptual Options, The Surrogacy and Egg Donation Center. In addition, Ms. Erickson is the author of the newly released Surrogacy and Embryo, Sperm, & Egg Donation: What Were You Thinking? Erickson was motivated to write her second book so she could educate potential intended parents, as well as the women who become surrogates and egg donors, about what all parties need to know if they are going to become involved in third party reproduction.

Attorney Erickson is a globally recognized expert in this specialized area of law and is a board member of the American Fertility Association and the legal director of Parents Via Egg Donation. For more information, please visit www.ericksonlaw.net and www.conceptualoptions.com.

Remember! November is National Diabetes Awareness Month!

2010-10-18T18:08:00.000-07:00

Because October is such a big month for Brest Cancer Awareness we sometimes are burned out by November! Don't let this happen to you! November is a great opportunity to share with your clients information about diabetes and how it affects fertility. For example:

Diabetes Commonly Occurs in Association with Polycystic Ovarian Syndrome (PCOS)

Increased Susceptibility to Urinary and Genital Tract Infections

Elevated Blood Glucose Is Teratogenic To the Growing Fetus

High Blood Glucose Level Causes Accelerated Fetal Growth

Psychological and Physical Effects on Sex

Although the entire month of November is dedicated to National Diabetes Awareness Month, November 14th is World Diabetes Day.

I plan on sharing posts on my other Blogs, http://surrogacy101.blogspot.com and http://infertilityanswers.typepad.com/surrogacy_101 regarding Diabetes during the month of November and how it can affect fertility.

Sharon LaMothe

Sharon LaMothe of LaMothe Services and Infertility Answers to Attend the ASRM Meeting in Denver

2010-10-18T07:30:00.000-07:00

The American Society of Reproductive Medicine is holding it's 66th annual meeting in Denver this month! I will be attending and arriving in Denver this Sunday the 24th and staying until Wednesday the 27th. I am thrilled to be attending the Opening Ceremony Sunday evening and networking with some of the most hard working and knowledgeable professionals in the Infertility Field. Some of the great seminars I will be attending include Open Vs Closed Gamete Donation, Wrinkled Parents; Medical, Ethical and Psychological Issues of Parenting at an Older Age, and Infertility as a Public Health Priority. There are so many opportunities to meet people that I have "friended" on Facebook or accepted into my network on LinkedIn. If you would like to meet with me, just send me an e-mail at SurroMatchFL@aol.com or give me a call at 727-458-8333.

As for MY clients that I consult with, know that I attend these events, meetings and seminars around the country so that I can share what I have learned with you through my blogs, posts, and conversations. In this time of social networking, spending hours online and answering e-mail, I believe that it is so important to have face-time with clients and other professionals in this ever growing field of infertility.

Please contact me if you plan to be attending the ASRM or visiting Seattle, WA where my offices are located. If you need my consulting services remember that our first conversation is free so that we can assess how best to use my expertise to help you reach your goals.

I hope to hear from you soon!

Sharon LaMothe

ASRM Congratulates IVF Pioneer and Nobel Prize Winner, Robert Edwards (as posted October 4th 2010)

2010-10-11T12:07:00.000-07:00

ASRM released the following statement today (October 4th) when we learned that Professor Robert Edwards had been awarded the Nobel prize in physiology or medicine.

ASRM Congratulates IVF Pioneer and Nobel Prize Winner, Robert Edwards

Statement attributable to William Gibbons, MD President, American Society for Reproductive Medicine

"On behalf of our members and their patients, it is a thrill to extend our heartfelt congratulations to Professor Robert Edwards for his receipt of the Nobel Prize.

The development of In Vitro Fertilization truly revolutionized infertility care, allowing millions of patients to become parents. It also allowed us to further develop our understanding of human reproduction and development, leading further advances.

Professor Edwards and Doctor Steptoe tackled not only formidable scientific obstacles in order to make this advance, but worked in the face of significant social opposition as well. We are pleased the Nobel committee has chosen to recognize this very important work."

ASRM's affiliate, the Society for Assisted Reproductive Technology publishes the latest assisted reproductive technology data on its website, www.sart.org.

And see, http://asrm.org/news/article.aspx?id=2512.

Breast Cancer Myths: Provided by the National Breast Cancer Foundation, Inc.

2010-10-02T09:59:00.000-07:00

Don't let yourself be a victim of misinformation and the myths generated by fear.

BREAST CANCER MYTHS

The Myth
Finding a lump in your breast means you have breast cancer.

The Truth
If you discover a persistent lump in your breast or any changes in breast tissue, it is very important that you see a physician immediately. However, 8 out of 10 breast lumps are benign, or not cancerous. Sometimes women stay away from medical care because they fear what they might find. Take charge of your health by performing routine breast self-exams, establishing ongoing communication with your doctor, and scheduling regular mammograms.

The Myth: Men do not get breast cancer.
The Truth
Quite the contrary. Each year it is estimated that approximately 1,700 men will be diagnosed with breast cancer and 450 will die. While this percentage is still small, men should also give themselves regular breast self-exams and note any changes to their physicians.

The Myth
A mammogram can cause breast cancer to spread.

The Truth
A mammogram, or X-ray of the breast, is one of the best tools available for the early detection of breast cancer. It CANNOT cause cancer to spread, nor can the pressure put on the breast from the mammogram. Do not let tales of other people's experiences keep you from having a mammogram. Base your decision on your physician's recommendation and be sure to discuss any questions or concerns with your doctor.

The Myth
Having a family history of breast cancer means you will get it.

The Truth
While women who have a family history of breast cancer are in a higher risk group, most women who have breast cancer have no family history. If you have a mother, daughter, sister, or grandmother who had breast cancer, you should have a mammogram five years before the age of their diagnosis, or starting at age 35.

The Myth
Breast cancer is contagious.

The Truth
You cannot catch breast cancer or transfer it to someone else's body. Breast cancer is the result of uncontrolled cell growth in your own body.However, you can protect yourself by being aware of the risk factors and following an early detection plan.
The Myth
Knowing you have changes in the BRCA1 or BRCA2 gene can help you prevent breast cancer.

The Truth
While alterations in these genes in men and women can predispose an individual to an increased risk of breast cancer, only 5% to 10% of patients actually have this mutation. This is not an absolute correlation. Like your age or having a family history of breast cancer, it's a factor you just can't control. But you can let your physician know, perform regular breast self-exams, and focus on the fact your chances of not having this disease are greater than 90%.

The Myth
Antiperspirants and deodorants cause breast cancer.

The Truth
Researchers at the National Cancer Institute (NCI) are not aware of any conclusive evidence linking the use of underarm antiperspirants or deodorants and the subsequent development of breast cancer.

For more information, please visit:
http://www.cancer.gov/cancertopics/factsheet/Risk/AP-Deo.

Coaching Outside the Box by Dave Krueger, MD

2010-09-28T06:43:00.000-07:00

We are all coaches in our own way. Below is a short article written by Dave Krueger, MD that may open doors for you and your clients.
Sharon LaMothe

Ben Fletcher at the University of Hertfordshire in the United Kingdom devised a study to get people to break their usual habits. Each day the subjects picked a different option from poles of contrasting behaviors -- lively/quiet, introvert/extrovert, reactive/proactive -- and behaved according to this assignment.

So an introverted person, for example, would act as an extrovert for an entire day. Additionally, twice weekly, they had to stretch to behave in a way outside their usual life pattern – eating or reading something they would never have done.

What do you think was the biggest change in the group?

The remarkable finding was that after four months, the subjects had lost an average of eleven pounds. And six months later, almost all had kept the weight off; some continued to lose weight. This was not a diet, but a study focusing on change and its impact.

The Underlying Principle

Requiring people to change routine behavior makes them actually think about decisions rather than habitually choosing a default mode without consideration. In having to actually process decisions actively, they exercised their choice and decision-making abilities, extending to other choices such as what to eat, and what not to. Once becoming aware of actively making choices, they could decide what’s in their best interest.

“The box” most of us are in is the result of programming and conditioning. And it is self-created in adulthood. Recognizing yourself as the author, the creator of your story challenges an assumed model and leads to the deeper question, “How do I create something else instead?” And, “What will the ‘something else’ be?” Coach outside the box and watch your clients flourish!

Using Social Media to Meet People by Chris Brogan (**Read Before Attending the ASRM Conference!)

2010-09-12T08:50:00.000-07:00

We, in the Business of Infertility...or better said....The Business of Helping People Reach Their Dreams of Becoming Parents, are about to have one of our HUGE annual conferences in Denver. The American Society of Reproductive Medicine holds a conference each year that attracts thousands from the infertility industry and the reason it attracts thousands is due to the fact that everyone who is anyone attends. The majority of attendees are doctors, fertility clinic staff members, third party agency owners, pharmaceutical representatives, reproductive attorneys, psychologists or mental health professionals just to name a few. All want to learn, share, reconnect and network. But what happens the rest of the year? We use social media. But do we use it well enough?

Below is an article from Chris Brogan that may help you make the best use of your social networking before and after you attend the ASRM conference. ( October 23-27, 2010. Place: Colorado Convention Center, Denver, Colorado, USA)

I hope to see YOU there!
Sharon

Conferences, job interviews, parties, and other events that bring people together to meet for the first time can be tricky for some people. Or what about when you are looking for people that share your interests regardless of location. On one hand, you have people who are a little shy, and unsure what to say upon meeting someone for the first time. On the other, you have people who aren’t especially shy, but who don’t like meeting someone cold. Social media tools are perfect for this.

Before Events

If you’re going to an event, start checking around to see who’s attending. Look for an Upcoming entry or a Facebook group. Most modern conferences put these up as matter of course (and if you RUN a conference, consider this step). From there, see if you are already friends (social network definition) with any one. If not, consider friending them based on the fact you’re heading to the same event.

Other places to check for event communities are on Yahoo! Groups and Google Groups. You might have some other recommendations for this one, too.

Before Interviews, and Related to Events

Log into LinkedIN and see what you can find about your interviewer, people who work at the prospective new company, and other companies in the industry. It’s a way to build a picture of the landscape without relying on other people’s information. For instance, if the company you’re thinking of working at turns up zero results in a search on LinkedIN, it might mean that the culture is less forward-thinking or at least not social media equipped. If you look at a few profiles that come up in the search, and note that people are only there a year (two or three samples, maybe), then perhaps the place is big on competition, or maybe not really rewarding to long term employees.

Related to events, once you know someone’s going, see if you can find them in Facebook (maybe MySpace), LinkedIN, Twitter, and see if you can search out a blog by putting their name and blog in a Google search. Oh, and don’t forget Flickr.

Flickr is a PERFECT tool for searching out info on people. I’ve known some people who don’t use their headshot as an icon on any social network, but a little Flickr searching later, I realized I could point them out at an event. (By the way, if you don’t know this, that’s why I put LOTS of pictures of myself on my website. It’s because I want you to be able to find me at events. Not because I’m vain, though I guess you could argue that one, too).

Conversation Pieces

From here, once you find some shreds of this person or some people online, you’ve built yourself a means by which to seek out similar points of interest, tangential conversational topics, and maybe even potential business opportunities you can discuss, should the moment arise. That’s the beauty of social media and social networks. They let you better understand the people who participate.

If You Find NOTHING About People

That can be a conversation starter, too. “I didn’t find you on Facebook. What do you think of those social networks?” You can assume that the person isn’t especially convinced of the value of social networks and making media, but I wouldn’t lead outright with that. Maybe this person is a prolific blogger behind the firewall. Maybe they’re using an alias. It took me a little TOO long to connect Genuine on Twitter with Jim Turner of One By One Media. They were two different people in my head until spending some time at an event.

After Events

Stealing a page from Jeff Pulver (who is a MASTER at building community in the real world and online), after events is a great time to “plumb up” all the various social media connections. Get connected in Facebook, maybe LinkedIN, in Twitter, Flickr, and wherever else you tend to use. Consider reading their blog, adding it to your reader for a while. Make it a chance to learn more about the person now that you’re in their orbit. Do what Laura “Pistachio” Fitton does and invite them into your Twitter Village. The point is to get to know them now that you’ve met in person.

Reflect on YOUR Presence

Some people are debating the value of Facebook right now as a business platform. At the very baseline, fill out your profile. Give information that you wouldn’t mind your employer seeing. Not because you have to self-censor, but in this world where people use the tools that are available, your Facebook page and your Twitter stream and all these various artifacts you’re creating are available for people to search.

At the same time, once you get over the paralysis of the above, make sure you put enough of yourself into your profiles that people can get these conversational hooks to communicate with you at events. If you’re strictly business at your conference appearances, try to indicate that in your profile. The point is, once you realize that you can use these tools to build real world relationships, consider the effect in both directions (you finding them; them finding you).

First Moves Are Yours

The conversation itself is up to you, and no, I don’t tell you how to not be shy at an event directly (though one way you can do this is to find your way into circles of people on the periphery, and look for your conversational in). But with some of this prep out of the way ahead of time, you’ll find yourself a lot more prepared than when you used to show up at these events “cold.”

17 Twitter Tips (as found, in part, on DoshDosh)

2010-09-06T07:28:00.000-07:00

As most of you already know, I 'do' social media for people in the Reproductive Industry. They are trying to reach out to other professionals (like I do) as well as potential egg donors or surrogates and intended parents and donor egg recipients. Sharing information and educating the public is another great reason for people to turn to social media in the first place. I set up businesses and individuals on the road to social networking success by placing bios and information about their business on places like Facebook, Wellsphere, Plaxo and Twitter to name a very few. Needless to say they still have to USE these tools to get the most out of them. Below is a segment on Twitter that I found that should catapult even the busiest executive into posting a 'tweet' once in a while. Sharon

Twitter gives you a fragmented experience of opinions, events, news, ideas and feedback largely because its structured to accommodate non-contextual usability: You can easily follow thousands of users and listen in and enter into conversations conducted among multiple users at any point. And this is usually the case.

On the other hand, Twitter can be actively used as a tool to push out messages that capitalize on the attention you’re receiving from other users. Yes, I’m talking about self-promotion and marketing. This involves active user engagement.

1. Personal Branding. Twitter is a social media platform you can use to build your personal brand. It has the primary benefit of developing a casual persona and establishes you as a social personality that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas.

2. Get Feedback. Need an alternative perspective on how a website looks or the right course of action to take? Blast out a message asking for advice and you’ll receive replies from other users. This collective intelligence can be used as fodder for articles or projects.

3. Hire People. Need a good logo designer, marketer or programmer? Send out a message asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations.

4. Direct traffic. Twitter can be used to get traffic to your websites or the sites of friends. If you ask your friends to tweet about it, the message will spread faster and further as other active users pick it up. There is a viral nature to all types of news, even on a site like Twitter.

5. Read News. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. You can also subscribe to Twitter feeds for specific websites/conferences, which allows you to receive and view content quickly. This is very useful for active social news participants.

6. Make New Friends. Like any other social network, Twitter has a built-in function for you to befriend and track the messages of other users. This is an easy way for you connect with people outside of your usual circle. Make an effort to add active users you find interesting. A Twitter acquaintance can be developed into a long lasting friendship.

7. Network for benefits. Twitter can be used as a socializing platform for you to interact with other like-minded people, especially those in the same industry. It can be used to establish consistent and deeper relationships for future benefits such as testimonials or peer recommendations.

8. Use it as a ToDo list. Use Twitter to record down what you need to do while you are away from the computer. Mark the tweet as a favorite to file it for referencing. Another alternative is to use an Online task management service that is synced with Twitter. One example is Remember The Milk.

9. Business Management. Twitter can be used as a company intranet that connects employees to one another. Workers can liaise with each other when working on group projects. Particularly useful when certain workers go out often in the field. Updates could be set to private for security reasons.

10. Notify Your Customers. Set up a Twitter feed for the specific purpose of notifying customers when new products come in. Customers can subscribe via mobile or RSS for instant notification. Twitter can also be used to provide mini-updates for one-on-one clients.

11. Take Notes. Twitter provides you with an easy way to record important ideas or concepts you want to explore further. Include links relevant to ideas you want to explore. Note taking can also be done offline via mobile applications.

12. Event Updates. Businesses can use Twitter as a means to inform event participants and latest event happenings/changes. This is a hassle-free way of disseminating information, especially when you don’t have the means to set up a direct mobile link between you and the audience

13. Find Prospects. Twitter can be used as a means to find potential customers or clients online. Do a search for keywords related to your product on Twitter Search and then follow users. Tweet about topics parallel to your product and close prospects away from public channels by using direct messages or offline communications. Discretion and skill is needed in this area.

14. Provide Live coverage. Twitter’s message size limit prevents detailed coverage of events but it can allow you to provide real-time commentary which may help to spark further discussion or interest on the event as other Twitter users spread the message. Very useful for citizen journalism.

15. Time Management and Analysis. Twitter can simply be used to keep a detailed record of what you are doing every daily. This might be boring for others but this type of usage is useful when you want to analyze how you spend and manage your time.

16. Set Up Meetings. Twitter can help you organize impromptu meetups. For example, you can twitter a message while at a cafe, event or art gallery and arrange to meet fellow users at a specific spot. It’s an informal and casual way of arranging a meeting.

17. Acquire Votes. Send a link to your stories you’ve submitted in other social news sites like Digg. Sometimes your followers will vote up the stories because they agree with it. This allows you to acquire more support for your efforts on other social media websites

10 Reasons Why You Should STILL Be Using Facebook (as found on SEO Chicks)

2010-08-30T07:20:00.000-07:00

Since writing a few blog posts about the benefits of using Facebook for marketing, I have been asked; “Well, how do you do it?” There are no secrets to using Facebook, unless you are running illegal scripts. Depending on the reasons and types of markets you might be dealing with on Facebook, it’s really quite simple to utilize the social network as a marketing tool.
“Don’t hate on Facebook.” Give it a chance before you decide to curse it to hell as an annoying social site that is a waste of time. If you STILL aren’t using Facebook for yourself, you won’t be able to understand how to use it for anyone else.

Create your “internet marketer” profile. I prefer when people give it their own personal touch. Add some (and only some) albums of cool pictures for me to see what you are like. Myself among many others are dying to judge you. This sounds a lot worse than it actually is.

By now, you probably already know over 100 people on Facebook. Whether they are your actually friends, or authors of the blogs you read. The #1 Simple Step of Social Media Success is to connect with these people, according to Chris Winfield. Facebook makes it really easy for you, and separates these people into networks, and clubs. You already know who you should be conversing with. In most cases, networking professionals will accept your friend request.

Some of these people, you might not have gotten a chance to talk to at the latest convention and now you are looking at mobile uploads of their children. This really is a wonderful tool.

Here are 10 reasons why you should STILL be using Facebook as a Marketing Professional:

1. Join all the groups that relate to you & add connections: Start conversations with people you look up to in the industry. Possibly gain a friend request or two hundred.

2. Promote your blog or other blogs you are promoting on your profile, using BlogFriends. You spent hours perfecting the perfect blog post, now everyone knows.

3. Draw attention to yourself quickly: Upload a new album, post a note, poke people (occasionally), comment on everyone’s stuff. Being popular on Facebook can easily transfer over to real life.

4. Set up real life connections: Introduce yourself to your Facebook friends. Start a relationship. These people are also voters on Social News sites, and blog writers, and good people to know.

5. Research information for clients & Gain Knowledge: Dive head first into groups and read what people are saying about your clients. Excellent for those who are practicing Reputation Management. Read forums, participate, research, and get to work!

6. Network before big events: With SMX West coming up, there are tons of groups to join. See who will be there. Set up a meeting with these people by sending them a message on Facebook, or just simply join the group so people will know you will be there as well. Look at their profile, if they have recent news, you will have a conversation starter at the convention.

7. Update your Status: I hate to say it but those people who tie in their Twitter with their Facebook status are super helpful. If you become a regular status updater, people will always take interest in whatever your doing. It’s like reality TV. *Congratulations to Glen Allsopp who just PASSED HIS DRIVING TEST! 38m ago*

8. Applications Help: It’s true that many applications are annoying. But the Stumble Upon application is awesome! It shows on your profile and news feed what you are Stumbling, so this way everyone else knows, and will also stumble if they are interested.

9. Facebook is Improving: The ever changing controls are sometimes annoying but helpful. You can edit your preferences in the news feeds and see what you want to see. You can also control what people see about you with privacy and security settings.

10. Facebook Profiles Rank- If clients are looking you up, they might like the fact that your profile comes up (but they might not). In this case, it works the same as LinkedIn. So make sure to keep it as Professional as the business you run. *For example: While hiring, I did a search and found a possible employee Facebook page and lets just say they weren’t hired based on the profile picture alone. This could have totally worked in their favor, if I saw a nice clean page with nice comments from Coworkers, friends, a link to their blog, etc.

So… Why Not? It’s totally up to you how you want to use it. If you choose not to use Facebook, then don’t. If you just want to use to it watch what everyone else is doing, that is fine too. You don’t have to add every application, or give drinks to your Top Friends. You can totally make what you want of it.

I hope that this post helps people who are still “Hating” and helps them find success with Facebook conversations, like I have in many ways.

If you have any other reasons or ideas why Marketing Professionals should STILL be using Facebook, please let me know!

A Public Thank YOU for SMART ART XI

2010-08-23T04:54:00.000-07:00

I had the pleasure to once again attend the SMART ART XI conference in Las Vegas from August 5-7 th and, as usual, it was a wonderfully educational experience. I was able to present at two luncheon round tables as well as attend all of the sessions. I want to publicly thank MERCK for their unrestricted educational grant to make this conference possible! It would be a shame to lose such a valuable asset (and we would have) if MERCK hadn't stepped up to the plate with their funding! I also want to thank Letters and Sciences who is the sponsor of SMART ART (as they have each year) and to all of the staff that works so hard to make sure that everything runs smoothly. I want to send a special THANK YOU out to Sally Zahuta who is the program manager of Letters & Sciences.

I encourage anyone who wants to learn more about what is happening in the world of Assisted Reproduction, (legally, medically and psychologically) to take advantage of this wonderful opportunity when it comes around again next year!

I am already planning to attend!
With a Greatful Heart,
Sharon LaMothe

Blogger or Mind-Reader? Six Ways to Give Your Audience Exactly What It Wants by Skellie and ProBlogger

2010-08-20T12:10:00.000-07:00

ProBlogger readers are absolutely spoilt when it comes to great articles about coming up with post ideas. But what about thinking up the post topics your audience has been craving?

In this post I’ll be outlining six strategies you can use to determine exactly what kind of posts your audience wants to see on your blog.

1. Listen to comments

One thing you might have noticed is that commenters will sometimes ask you to expand on a section of your post. Either they wanted more information on a specific point, a more thorough exploration of one of your ideas or a clear explanation of something that’s confused them. Instead of answering in comment form, you can turn your answer in a post (and use the answer to drive more traffic back to your original article.)

2. Listen to emails

Part of being a blogger is receiving and answering reader questions by email. These questions can be a great source of ideas for posts your audience is craving.

After receiving the tenth or so email on how I find and use great Flickr images in posts on my own blog, I decided to write a complete guide to the process after sensing it was something a lot of readers were interested in. The resulting post went on to become one of the most popular articles I’ve ever written!

Listening to reader emails can result in some fantastic post ideas.

3. Ask them

A fairly obvious option, but one I don’t see many bloggers explore. Ask your readers to submit ideas for posts they’d like to see on your blog. Do this every couple of months and you’ll have a list of ideas you can turn to when your well of inspiration runs dry. If you notice several ideas on the same topic or area you can bet that it’s something quite a few of your readers would like to see more of.

4. Turn wants and needs into post-topics

Grab a notebook, open to a new page and put a pen in one hand. Write down all the possible niche-related wants and needs of your target audience.

If your target audience is interested in debt elimination, for example, their wants and needs cloud might look like this:

To develop a workable budget and stick to it.

To spend less without sacrificing quality of life.

To find cheaper versions of the things they need.

To find new ways to make a bit of extra money.

To avoid getting into future debt.

To become debt-free as soon as possible.

To eliminate unnecessary expenses.

If we give each want/need its own space on the page, we can start to branch out post ideas from each one. Because each of these post ideas is based on something our target audience wants, we can almost guarantee that it will be useful to them.

5. What do you want?

You’d be hard pressed to find a baseball blogger who’s not into baseball, a copywriting blogger who’s not into copywriting, a travel blogger who doesn’t like travel, and so on. You are part of your target audience. The things you’d like to see someone else in your niche write may just be what your target audience is also searching for.

Expanding on this premise, you can use your own niche experiences, problems and triumphs as fodder for blog posts. If you struggle with something related to your niche on a daily basis, maybe your readers are struggling with it too? If you’re worked out a solution to a problem related to your niche — something you were experiencing — maybe your readers would find the solution truly useful themselves?

If there’s a skill you’ve always wanted to learn, a problem you’ve always wanted to solve or a resource list you’ve always hoped to see, stop waiting for someone else to use your good idea, execute it yourself and turn the result into a truly useful blog post.

6. Reverse engineer what worked

Look at your blog’s top ten most popular post. They’re examples of posts that your target audience truly wanted to read. You can build on their success by adapting the same format to new content.

Let’s say one of your most popular posts was a list of ways to make money with eBay. You could capitalize on the success of the first article by creating an updated version (25 More Ways to Make Money With eBay), or invert the format by taking the opposite tack (25 Ways to Guarantee You’ll Lose Money With eBay) and outlining don’ts rather than dos.

Another effective strategy is to apply the same post format and headline formula to a new subject. Your list of 10 Insane Firefox Extensions for Web Designers could be followed by a list of 10 Insane Firefox Extensions for Entrepreneurs, or Journalists, or anything/anyone you can imagine (as long as it’s of interest to your target audience).

The crux of this strategy lies in combining what has worked well previously with something fresh, new and interesting.

Points to review:

Find ideas in comments.

Find ideas in emails.

Ask your readers what they want.

Use your audience’s wants and needs as a springboard for post topics.

Find inspiration in your own wants and needs.

Transfer the best qualities of your most popular posts into something new.

The Essence of Your Business Story by David Krueger MD

2010-08-05T09:54:00.000-07:00

What's your promise?

The answer: Your brand.

Your brand is an organizer for everything you do, for every connection with potential clients and readers, including website, blog, articles. Your brand triggers meaning and connections; it carries its own value. Brand awareness is the link in the consumer's brain between the brand name and certain associations about the product or service.

What's the opposite of a brand?

The answer: Generic.

Our clients—and potential clients—consciously and unconsciously take notes on how we brand and value ourselves, charge what we're worth, and handle the business of coaching. How we handle this will determine if we have clients, and how successful we—and they—will be.

Brand, value, fees, and best practices constitute four of the greatest challenges for the business aspects for Professional Coaches. And it is crucial to present a model of professionalism as we work with clients and in every aspect of our business.

Neuroeconomic studies show that we make purchase decisions at the midbrain level due to the psychological impact and associations we have to a brand. These midbrain preferences and decisions occur seconds before the choice and action registers in the logical brain—the prefrontal cortex. Once your unconscious mind makes an emotional commitment to a “yes” or a “no” it sends the conscious mind on the mission to gather all the logical reasons to support that decision. This rationalization is called confirmation bias.

Whoever has the best story wins. Storytelling excellence is not something you just pick up along the way. It is an art, a craft, and a discipline to be mastered.

Join Me, Sharon LaMothe, at SMART ART XI in Las Vegas! There is Still Time!

2010-07-27T12:21:00.000-07:00

Good news! Due to very recent cancellations, registration has reopened for additional nurses to attend the August 5-7 SMART ART XI CNE meeting. If you have colleagues and friends who had hoped to attend but thought missed the registration deadline, now is their opportunity to register. The registration website is www.123enroll.com/SMARTART.

Additional good news: the room block at the special negotiated rate has been extended through Monday July 26th. If you have not yet made hotel reservations, take advantage of these special rates and register by Monday July 26. A direct link... to reservations at the Renaissance Las Vegas Hotel is available on the registration website at www.123enroll.com/SMARTART. Enter the group code smasmaa to receive the discounted rate of $109 + tax. Reservations can also be made by calling toll free 800-750-0980 or locally 702-784-5700. Refer to the SMART ART Room Block. Book soon - after July 26, any remaining rooms in the SMART ART room block must be released.

Sharon LaMothe

Infertility Answers, Inc.

http://infertilityanswers.org/

LaMothe Services, LLC

http://lamotheservices.com/

727-458-8333

Silent Words That Work By Will Craig

2010-07-22T04:36:00.000-07:00

We live in a culture that supports the tennis-volley-approach to conversation: 'You say something, and quickly, I say something next.' This happens almost without pause or without us taking a breath.

We are all guilty of formulating what we are going to say next, even before the person speaking stops sharing their thoughts. What if the words you did not speak were more powerful than the words you did speak?

Here's a challenge for you: Get comfortable with being still. Don't be afraid of silence. When you get good at this, the quality of your coaching improves. Don't be afraid of the struggle your client may be going through during the silence in your coaching sessions.

Quiet moments provide the ideal environment for growth and insight. Silence is where some of the best growth happens and when some of the best insights appear that would have otherwise been missed during our chatter.

Without having to work very hard—and by just settling into the silence—your client can suddenly leap into a new frame of mind. Perhaps this is all they need to feel your time together has been well spent.

Silence is Golden

Building on this same idea, the "silent words" you say to yourself are extremely powerful. How might you benefit yourself and your clients with these strategies? This week, turn silence into gold!

10 Ways to Get Your Comments Blocked or Deleted From Daily Blog Tips

2010-07-07T09:28:00.000-07:00

Leaving comments on other blogs is one of the most efficient ways to promote your own blog, and to network with fellow readers and blog owners.

Given the rise of blog spam, however, getting your comments approved is not as easy as it sounds. Below you’ll find 10 ways to get your comments blocked or deleted (so yeah, avoid them if you can).

1. Use a keyword as your name

The field “Name” on the comment form refers to your name. It doesn’t refer to your blog name, and it certainly doesn’t refer to keyword you are trying to optimize for. Writing something like “John Doe – CarsBlog.com” is fine for most blog owners, but “Cheap Car Parts” would flag you as spam from miles away.

2. Use sensitive keywords in your comment

Even if you comment is a legitimate one, you should avoid using sensitive keywords like viagra, loans, and blackjack, because the spam filter of the blog will probably block your comment.

3. Use HTML to make your comment stand out

Sure, you want to make sure that people will read your comment and visit your blog after that, but don’t try to achieve that by using the bold or italic typefaces throughout your comment.

4. Write in capital letters

The same is true for writing in CAPITAL LETTERS. The analogy for this would be people trying to have a nice conversation while you come screaming at them with your thoughts on the issue. The blog owner will probably just delete your comment.

5. Write a one-line comment

Maybe you are in a hurry, maybe you just want to get a link back to your blog. Either way, if all you write is “Great post!” or “I will certainly try to use that information!”, there are good chances that your comment will be deleted.

6. Write a comment before reading the post

If it becomes clear to the blog owner that you wrote your comment without even reading or understanding his post, he’ll probably just delete it. Even if he approves your comment you’ll look a bit stupid, so make sure to read the post before commenting.

7. Include a link to a dubious page in your comment

Including a link to a related post inside your comment is usually fine. However, you should clarify where the link is pointing to. If the blog owner gets suspicious about the link he’ll probably just delete the whole comment to be on the safe side.

8. Include a second link to your site at the end of your comment

Most blog platforms allow you to include the URL of your website when leaving a comment, and that URL will be used to link your name to your site. Some people, however, like to reinforce that by signing-off their comments with their name and with a second link to their sites. Needless to say this practice makes the comment look spammy.

9. Use foul language in your comment

Expressing your opinion is fine, but don’t include foul language in your comment, even if you are upset or annoyed by something in the post. This is one of the quickest ways to get your comment deleted.

10. Attack the author or other commenters

Criticism is fine, and even appreciated by most bloggers. Personal attacks and confrontations, however, will only make you sound like a troll, reducing the chances of getting your comments approved.

What else would you add to this list?

Where is the Care in Conventional Health Care? by Guest Blogger Dr. Christina Grant

2010-06-30T09:07:00.000-07:00

My entire orientation to health and wellbeing is from a holistic perspective so it astounds me to see the majority of our population allowing themselves to be “treated” by a system run by insurance companies and pharmaceutical giants. These industry giants dictate scientific study and treatments geared toward the ultimate goal of selling us something, not healing us.

Our system of medicine is excellent in emergencies and immediate life-saving procedures. If there is an emergency, I want conventionally-trained doctors on my case. However, beyond emergencies, there is nothing done to heal the whole person or address the root cause of an ailment. We are separated into little parts, our humanity cast aside. The incredible power and influence of the mind, thoughts, beliefs, and emotions to make us sick, and help us heal, is ignored.

When we arrive at a hospital or doctor’s office we are most often viewed as a file folder, an insurance card, and someone who needs to be dealt with as fast as possible because there are just too many other important things to do, like get on to the next patient (i.e. bring in more money), make sure to avoid being sued for malpractice, and bill insurance.

My mother is in her 70’s now. She said when she went in for a physical exam the doctor seemed puzzled that she wasn’t on any prescription drugs - not that she would be, since she is in great health, exercises daily, and eats well. I wonder why a doctor would be surprised that a 70-something person is not on a drug. Is this because almost everyone over a certain age has multiple bottles of prescription pills sitting in their cabinets?

I would like to see more holistic-oriented doctors coming out of medical school. The training for doctors is heavy on left-brain proof and scientific method, very light on heart, intuition, and what it means to be in service to others: the human side of healing. To be more holistic would require a different orientation from doctors: less devotion to needing everything proven by linear, limited science before it can be acknowledged, and more of an open mind to the mysteries and complexities of how a human being can heal; less of a need to get rich while fostering a desire to serve and be a healer.

Our training in this society is to trust science and refute intuition and inner knowing. I understand this, being trained in the system myself. It is valuable to have facts and figures we can see and know. It was drummed into me that you don’t say a word about anything unless there have been studies to back it up. But I’ve learned in practice with real, live human beings the deeper value of keeping the heart open and engaged, the mind flexible to human mysteries – to keep active within the thought, “Although I am well-trained and understand the value of science, I don’t have all the answers and am willing to entertain the improbable.”

What we now call “alternative” medicine is traditional medicine, used far longer than the very recent advent of a multi-billion dollar industry with profits on the mind. (Note that Americans seem less healthy now than ever before.) Only lately has it begun to make its way into conventional medicine. Reiki, acupuncture, massage, prayer, and energy healing are inching their way in - thankfully so - to help patients get something deeper that can touch the core of who they are, where true healing exists.

In my community there are multitudes of holistic healing resources including medical doctors that are aware of holistic practices and utilize these resources with their patients. My own conventional medical doctor is holistic in his approach. His office is quiet, comfortable, and warm. Not overwhelmed by frenzy, nor the standard tacky medical office furniture, or white, stark walls and artificial light, the environment itself puts people at ease. I appreciate that he is very conscious of the fact that a real, live, human being has sat down in the chair next to him. He sits, leans back, relaxes, looks at the patient as if he has all the time in the world to listen. And that he does, with his heart. He is gentle, wise, and not the least bit arrogant, rushed, or too busy. He never gives the impression that he is on a higher plane. Consequently, he is revered in the community – a beloved figure.

One of the ways we can foster more doctors like this is to balance the male-dominated medical system (left-brain, linear) with the ancient, traditional healing arts of the feminine (right-brain, intuitive). And that is another subject for another day, because there is much to say about it. But keep it in mind. The only reason we’ve lost our connection to extremely powerful, nurturing, effective, and deeply healing practices is because we pushed the feminine underground. She’s on her way back, not to dominate, but to integrate. Meanwhile, seek out holistic, heart-centered practices to complement your healing the next time you have the need to see your doctor. You just might find the whole medical system works better for you when you have options and various healers devoted to your well-being.

Dr. Christina Grant is a holistic healer and spiritual counselor who helps people attain well-being, greater insight, and inner peace in their lives. Her writing is published nationwide. To send a message, schedule an appointment, or sign up for her e-newsletter, go to www.christinagrant.com.

10 Things Your Blog Doesn’t Need by Jill Smokler

2010-06-21T08:52:00.000-07:00

Adding things to your newly created blog is pretty cool, right? But be careful, there are things that you’d better leave out. Below you’ll find 10 of them.

1. Auto-Music: Nobody, and I mean, nobody wants to hear it. I vow never to subject you to my love of Barry Gibbs and Barbara Streisand duets and implore you to extend the same courtesy to me. Please.

2. Animated Gifs: Sure, they were cool in the late 90s. Now? Not so impressive. Let’s leave them over at My Space where they belong.

3. Tiny Type: If I have to strain my eyes to read your post, I’m just not going to. No matter how good your blog is.

4. Comment Verification: Install a spam preventing plug-in. It will take care of the spam and save people the effort of typing out nonsense words, or even worse, solve math problems just to leave a comment. Even if you’re on Blogger and have to delete a spam comment or two every now and then, it’s a small sacrifice and courteous to your readers. And it will keep them coming back and commenting again.

5. Spelling & Grammar Errors: Proofread. And then proofread again. Preview your post before you publish it. Even have someone else glance at it. Of course, we all make mistakes, but do your best to publish a post free of obvious errors.

6. Badges of prizes and awards you won: Sure, they’re flattering when you start blogging, but if you’ve been around a while your sidebars will start looking like Boy Scout vests. Dedicate a separate page for them and clean up those sidebars. You’ll look no less popular, and the sidebar police will thank you.

7. Regurgitated Content: If you said something that bears repeating, link back to that original post. Your readers will know if you keep spitting out the same old content and Google frowns upon duplicate posts. It’s bad idea all around.

8. Flashy Backgrounds: Your blog is not the Vegas strip. Black backgrounds with flashing lights and neon colors are not only hideous and hard to read, but they also take away what people are really at your blog to see: Great content.

9. Lies: It may be tempting to make things up to gain more traffic, but don’t. You will be found out, and you will look like an idiot.

10. Plagiarism: The only worse thing than blatantly making stuff up? Stealing other people’s stuff. It’s pretty much the biggest no-no there is in blog-land. If you want to quote someone, go for it and link back to them. Otherwise, you’re history.

Jill Smokler blogs about parenting; the good, the bad and the scary at Scary Mommy. She can be found at on Twitter as @scarymommy.

6 Ways to be Kind to Your Readers from Bamboo Forest

2010-06-14T08:35:00.000-07:00

Kindness can go a long way, regardless of what you are trying to accomplish. If you are trying to build a popular blog, well, you might wanna be kind to your readers, as this will improve the chances of them coming back and becoming part of your community. Below you’ll find 6 tips for this purpose.

1. Kill or shorten introductions. They are often unnecessary and can make your post longer but not better. Every time you find yourself writing an intro, ask yourself if it’s necessary for the reader to understand what you’re trying to say. If it’s not, then just cut to the chase.

2. Champion quality over quantity. Sometimes the obsession for a certain amount of posts begins to infiltrate our consciousness. People are reading our posts for what they have to say, not because you just wrote another one. So if you’re only capable of writing one good post a week, then stick with that. Your readers will respect you for it. This concept is especially important to observe when you consider the competition. Your posts have to compete with other A-listers in your niche. How’s a mediocre post going to do that?

3. Commit to having every post be entertaining. For example, I had a long blogging hiatus. While I could have written a post explaining to my audience that it’s going to be a while before I write another post, I concluded that would be the most boring post in the world.

That said, when you just have to get that informational post out there–make it as entertaining as humanly possible regardless of the boring nature of the subject. Humor can work well here.

4. Write clearly. The sign of a great writer is when their readers can start from the beginning of the page and get to the bottom without having to read any sentence twice. Do you have that kind of clarity and simplicity in your writing?

5. Keep your posts as short as possible. Blogging is not about us the authors–it’s aboutthem, the readers. So if you have a post that “requires” 1000 words, see if you can be extremely concise and get it down to 700. Or to put it another way,

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”~Hans Hofmann

6. Step up your game. This isn’t the most conventional way to be kind to your readers, but blogging is highly competitive. Show your readers on a regular basis that your writing is getting more concise, more compelling as well as more entertaining. The best way to do this is to read more, write more and think more. Every few months your writing should not only get better, but it should also become more creative. You should be evolving all the time.

“You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless” says Seth Godin.

What will you do this week to show more kindness to your readers?

About the Author: Bamboo Forest created Tick Tock Timer, an online timer that helps make bloggers ridiculously productive. He also writes for Pun Intended, a blog that’s hilarious and enlightened.

10 Ways to Convert Your Blog Visitors Into Dedicated Readers by Oleg Mokhov

2010-06-07T07:58:00.000-07:00

Do you want your blog to grow, increase your readership and subscriber numbers, have your content constantly spread, and make more money? Then you need to convert your blog visitors into dedicated readers.

Visitors are those that stop by your blog, skim through an article or two, and then leave – never to return. Boo. They’re of no use.

But dedicated readers regularly read your blog, spread your articles, leave high-quality comments, and buy your products. Yay! More of these, please.

Your mission is to convert your blog visitors into dedicated readers.

What good is 1,000 visitors a day if most of them don’t return? Traffic figures alone might make you feel good, but it doesn’t get you any desired results.

It’s all about quality over quantity. 100 dedicated readers beats out 1,000 passer-by visitors.

Here are 10 ways to convert your blog visitors into dedicated readers:

1. Be Yourself

This is slap-in-the-forehead common sense. But some bloggers try to be someone they’re not just because that type of personality is successful.

Just be yourself. Not only is it easy when you don’t have to force an unnatural persona, but you’ll have a 100% genuine and desirable voice.

On my blog Lifebeat, I’m completely myself. And it’s so easy not having to worry about projecting a certain image. I just write how I talk. Very relaxed and informal. I keep it simple and to-the-point. I inject jokes and music references. I constantly share personal examples. And since I’m a huge anime fan, all my articles have anime images rather than Flickr or iStock Photo ones.

Are you funny? Be funny. Serious? Be serious. Angry? Be angry.

Just be yourself.

2. Put the Reader Experience First

What makes you return to a restaurant? Chances are it’s not just the food but the experience.

Great articles alone aren’t enough. You also need a great reader experience. If you want visitors to convert into dedicated readers, you need a website people want to regularly return to.

That means don’t do anything on your blog that’ll compromise the reader experience. Translation: don’t annoy your visitors.

Common offenders: too many popups, ads, social bookmarking buttons, and subscribe links.

Just look at some of the most successful blogs: Daily Blog Tips, Problogger, Copyblogger and so on. No popups, and very light ads, social bookmarking buttons, and subscribe links.

I designed Lifebeat to put the reader experience first. Very clean, very simple, and the content is at the forefront. There’s no popups, no ads, no anything that would detract from enjoying reading one of my articles.

If someone really wants to subscribe or share your article on Twitter, they’ll do it. Don’t annoy and turn them away, losing what could’ve become a dedicated reader.

3. Focus on Benefits to the Reader, Not Your Features

If you want dedicated readers, your blog should focus on what the benefit is to the visitor. Not just your thoughts and ideas but value to a visitor.

Answer the “so what” question for new visitors: what’s in it for them? Why should they care?

Instead of putting the spotlight on what features my blog has, I focus on the benefit to visitors: helping you maximize your life. Ideas and strategies to help you do more of what you love and are passionate about. Not only do I state it in the About page and anywhere else, but that’s the focus I have for each article I write: how can I help and provide value to you, the reader.
Visitors care what you can do for them (benefits), not what thoughts and ideas you have (features). Focus on benefits, not features.

4. Write for Humans, Not Search Engines

Who reads your blog? People. So write for them.

Some bloggers make the mistake of writing articles solely based on highly-searched keywords. That results in nothing-new, unremarkable traffic bait. They might get search engine traffic, but very few visitors will be converted into readers.

The best search engine optimization is amazing content. Not website tweaks. Not a WordPress plugin. Not meta whozawhutsit. But amazing content.

If people like your articles, they’ll share it on social media, blogs, email, and even word of mouth. You’ll get higher-quality links, too, since it’s interested people linking to you. And, as Daniel here or Darren of Problogger and Brian of Copyblogger will tell you, high-quality backlinks are the ultimate SEO.

Now, optimizing for search engines can help with search traffic. And if you find a keyword phrase that happens to fit what you were going to write about anyway, go ahead and use it.

I don’t consider searched keywords when writing an article. Only once I have an idea down, I’d use the Google keywords tool to see if there’s a wording for the topic that people use most often. If not, I don’t worry about it at all. I never once let keywords dictate what I’ll write.

But put your message first – don’t compromise it. Make search engine considerations a distant second to writing what you have to say.

Write for people first, optimize for search engine traffic later.

5. Be Consistent

Choose a posting schedule and stick to it no matter what. Build a cache of articles or schedule your posts if needed.

I clearly state that I post a new article on Lifebeat every Monday and Thursday. I’ve stuck to that schedule ever since I started and haven’t missed a day yet.

Consistent readers need consistent updates to return to. Provide it for them.

They’ll know when to expect a new article, just like how people regularly check in to their favorite webcomics and news sites on certain days.

6. Make It Easy for Visitors to Subscribe

The more you have to work to get something, the less likely you’ll take the time to get it. Right? Don’t even try to deny it. That’s why iTunes is killing it in music sales: it couldn’t be easier to find and download a tune.

Be like iTunes on your blog. Make it clear and simple for visitors to be able to subscribe via email and RSS feed. Remove as many doors for your visitors as possible.

A visitor who subscribes is much more likely to convert into a dedicated reader. This is because your visitors can read your latest articles from the convenience of their email inbox or RSS feed reader. Your stuff is sent to them, so even after they forget about your blog they’ll still get your new articles, increasing the chance of them reading regularly (and maybe even sharing or buying your stuff).

Putting an RSS and mail icon in a sidebar isn’t enough. Make the subscribe option on your blog as non-cryptic and easy as possible.

Only a small percentage of your visitors will actually know what what an RSS or mail icon mean. Spell it out for the rest of your visitors, including why they should subscribe (it saves them time and energy because new content is delivered directly to them).

And people love free stuff, so don’t forget to mention that visitors can subscribe for free. Magazine subscriptions still have some thinking that subscribing to anything means paying.
I have a simple design on Lifebeat, so the subscribe buttons are in plain sight and clearly marked. I also explain in a short sentence what it means to subscribe and why a visitor should do it… and of course I mention that it’s free.

7. Be Remarkable

Be unique. Be great. Amplify yourself.

Don’t try to be the best in some field where you could never dominate. Instead, do what Seth Godin says: create your own category and dominate it. Analyze and figure out your unique traits, then crank them up to a 10.

People aren’t going to be interested in yet another productivity, personal finance, time management, self improvement, or whatever blog that says nothing new. Use #3 (Be Yourself) and amplify your unique traits.

I’m a writer, electronic musician, and adventurer who’s following his unconventional passion in life via non-conforming means. I never followed societal rules and found my own way. I also have child-like curiosity, not limiting myself to how I “should” act – an eternal kid in an adult’s world. I combine all of those traits and more into what I hope is an always-improving remarkable voice that can offer something interesting, something fresh, something game-changing and disruptive.

Would you return to a blog that bores you or doesn’t excite you? Of course not. So be interesting to read, and visitors will start converting into dedicated readers.

8. Talk With Your Visitors

It really is that simple: talk with your visitors. Reply to their comments and emails, send thank-you notes if they leave a comment or subscribe, or whatever else.

Use what works best for you (and doesn’t compromise your personal style – remember, be yourself). Email, comments, Twitter, whatever. But use at least one method of communication, so that visitors can form a relationship with you and feel like they’re reading from someone they know (or know that they can contact, at least).

I’ve never been comfortable on social networks and instant messenger, but blog comments and email have been natural for me. So I focus on posting and responding to comments and sending and replying to emails as my forms of communication with my visitors and readers. I also try to regularly send out thank-you emails.

People regularly return to something that they’ve formed a relationship or connection with. Think about it: you care way more about what your friends are doing than strangers.

9. Be Unconventional

Say something new that gets people thinking, motivated, and/or take action.

If you piss them off, that’s great too – there’s no such thing as bad publicity, and controversy gets visitors interested (just ask Seth Godin, Tim Ferriss, or Steve Pavlina).

I’m constantly pushing myself to get out of my comfort zone and become even less self-conscious by writing about unconventional topics (or at least an unconventional perspective on something). Heck, even I would get bored of my own writing if I played it safe.

If your article is no different from the latest blurbs that day, your visitors will treat it at such: a quick skim-through and then move on.

Get visitors thinking and talking and you increase the chance of them coming back for more (and maybe even bringing some friends along).

10. Have Fun

A blog isn’t a cubicle job, so just have fun.

People want to enjoy what they consume. If you have fun writing an article, chances are people will have fun reading it. And people tend to return and consume more of what’s fun and enjoyable.

I have so much fun writing and making music on Lifebeat it should be illegal. Like, I’ll be writing an article or creating a new tune or mix, and an alarm will sound. Woo woo woo! It’s the fun alarm: someone’s having way too much fun.

Have fun, and your blog will be fun – and visitors will start converting into dedicated readers.

Maximize Your Blog Visitors

Maximize your blog visitors by converting them into dedicated readers using these 10 ways.
Your blog to grow, your readership and subscriber numbers will increase, your content will be constantly spread, and you’ll make more money from more products sold. Now who doesn’t want all that?

Have these 10 ways helped you convert your blog visitors into dedicated readers? What other ways have worked for you?

Oleg Mokhov is a writer, musician, and adventurer who explores unconventional life-maximizing ideas and makes energizing electronic dance music at Lifebeat. You can read more about maximizing your own life in his Life Maximization Guide.

Change Your Thoughts, Change Your Life by Will Craig

2010-06-02T12:23:00.000-07:00

One of the biggest challenges of being self-employed is actually being alone in your business. You are alone with your thoughts for the majority of time and, sometimes, to your own detriment.

You can change your life by changing your thoughts. Here's what we mean: Everything in this world once started with a single thought. Look around you right now. Everything in the room-including this computer screen-was once just a thought in someone's head.

Our Thoughts Create

Endowed with this gift, we are able to mold our own lives and create our destiny. Our lives today are the direct result of our past and present thoughts, feelings, words, emotions, and desires. Any time we don't like something in our lives, we can acknowledge that our past thoughts might have had something to do with this.

Once we understand that we have created everything in our life, good and bad, we realize that we also have the power to change anything in our life by merely changing our thoughts.

Thought Is Energy

When we think a thought, it is projected into the universe at a certain rate of vibration. (Hang in there, this gets a little esoteric). Thoughts are also magnetic and attract energy of the same vibration. This is the universal 'Law of Attraction'. Chose your thoughts well. 'Like attracts like.'

In 1937, Napoleon Hill stated in his famous book, Think and Grow Rich, that 'thoughts are things' and that 'whatever the mind of man can conceive and believe, he will achieve.' You are an achiever. Think well and you will grow rich.

Remove Negative Feedback from Organic Search Engine Results by Brandon Leibowitz

2010-05-25T14:48:00.000-07:00

There are many reasons that you may want to manage your online reputation. What do we mean by online reputation?

Since the internet has become interactive, meaning customers can interact with website owners; you must be weary of negative feedback and do everything in your power to manage your reputation on the organic search engine results. One post from an irate customer can tarnish your online business.

Everyone has seen the "Rip off Reports" about shady business on the web. Well anyone can post a Rip off Report about your company.

These posts tend to rank high in the search engines because this is an authoritative site. This can be bad if your business has a rip off report rating. Now whenever someone searches for your company website, the negative report will show up on the search results, usually in the top three results. This is detrimental and can have huge consequences.

There are a number of other ways a negative report about your business can hurt you. What about a Better Business Bureau low rating, Yelp reviews, negative forum posts, Craig's List posts, etc. all get indexed within the search engines quickly and tend to rank high.

If these sites did not rank so high organically in the search engines then it would not be such a problem, but since they are authority sites they tend to dominate the organic search results.

The consequences of having negative reviews means that customers will be weary to shop from your store or to do business with you. They may even tell friends, family, or coworkers not to shop at your store due to a bad experience or negative reviews.

Would you want to buy from a store without positive rankings? I think not. So why would anyone else on the web buy from a site that has received negative feedback.

A good way to check if your site has any negative reviews is to type in different variation of your website/ company name in Google, Yahoo, and Bing. Scroll through the first three pages to see if anything bad sticks out. If something does, then you must take corrective action immediately to thwart these sites.

Now that you are aware of negative feedback and the impact it can have on your business you may be wondering what you can do to avoid this.

The simplest and easiest solution is to personally manage any complaints against you company and ensure that angry customer problems are resolved. Unfortunately, sometimes this is not possible and the customer is angry and wants to do everything in their power to spread the word about your service. This means you have to fight back, by building or promoting existing pages for those specific keywords that are bringing up the negative feedback.

You can create new sites and make sure they are tailored around specific keywords that bring up negative feedback about your site. Promote these new sites by building links and adding the new sites to directories and other authoritative websites.

The other solution is to review the sites just below the negative feedback and try to push those sites up the rankings. This can be achieved by promoting and building back links to these sites. In time these sites will surpass the negative results and dominate the search results.

These methods should help remove any negative feedback or remarks about you or your company from showing up on the search results.

Remember that this is an ongoing process and the negative feedback will start to reappear if you do not continue to monitor the new sites that replaced the negative feedback. This will show your customers that you truly care for them and will increase sales, revenue, and ultimately your business's bottom line.

About the Author: Brandon Leibowitz is a professional internet marketer. He has been involved in search engine optimization and marketing consulting with over five years of industry knowledge. Read news, tips, tricks, and anything else related to search engines in his SEO and SEM Blog.

10 Tips to Manage Criticism by Edward Khoo

2010-05-20T14:36:00.000-07:00

Oh sure, you think you nailed that site architecture and that home page reads like pure poetry, right? After all, you wrote it. But that’s the problem. You wrote it. You designed the graphics. You created the keyword list based on those finely-honed intuitive instincts so it must be perfect. It’s your baby.

Fact: you aren’t always right. Fact: some of your ideas just aren’t practical. Fact: a second, third and even a fourth opinion improves even the best-thought-out plan – if you’re willing to listen and learn.

1. Just because you fall short doesn’t mean you failed.

Easy to say, but not necessarily easy to live with. No one likes criticism. No one likes to admit that there’s a better solution, but the fact is, there are always better solutions. Criticism is a tool. It provides different perspectives. It identifies steps that you missed during the first round.

Learn from others. Just because you get push-back from a new client doesn’t mean the client got it right and you got it wrong. It simply means the client has a different point of view – one from which you just might learn a thing or two.

2. Open mind, closed mouth.

This is going to come as a shock but you won’t get it right every time. Ok you’re good, but you aren’t perfect.

You also aren’t a mind reader. Be prepared to revise your thinking and to look at your professional and personal life from a different point of view. Keep an open mind when listening to criticism. And don’t defend your baby. There are a lot of ways to get it right. Acquiring knowledge from others is the best way to learn. It’s real-world, real-time learning, not something you picked up in a school classroom 10 years ago.

3. Become a stakeholder but don’t drive your stake through the heart.

You know, the only way to kill a vampire is to drive a wooden stake through the undead monster’s heart. And you may occasionally run in to a client or colleague that tries your patience to the point where driving a stake through the “idiot’s” heart sounds like a reasonable solution.

Okay, first, it’s not a solution. In fact, your negative reaction to criticism, regardless of the source, will only make a problem worse. It’s important to remember that things like site design, graphics and site text are 100% subjective and sometimes you won’t be 100% spot on.
Take a position. Become a stakeholder in any project or undertaking but don’t cling to your POV with your last breath. There are a million ways to get it right and listening to some constructive criticism from a client, a co-worker, family member or friend may actually move that undertaking in another direction. A better direction.

4. Consider the source.

Who's criticizing? Does that person have authority? Is she better versed in the topic? Is he the one with the checkbook?

Clients want things done a certain way – even if you know they’re dead wrong in their approach. As a knowledgeable professional, you have an obligation to point out flaws in the client’s thinking. However, once you’ve pointed out the flaw and the client still wants it done his way, you’ve done your job. You provided the best consultation you could, you provided the road map to success, but if the guy with the checkbook wants black text against a black background – even after you’ve explained why that’s a problem – you’ve done your job.

5. Learn from anyone and everyone.

There will always be someone who disagrees with your point of view, your suggestions, your designs and your expertise. No problem.

Confident people learn from anyone simply by listening. You don’t have to accept the point of view. Your free will remains in tact. Your opinions remain unchanged.
The key is to have confidence in your abilities, professional and otherwise. With self-confidence, criticism isn’t a threat. It’s a useful tool.

Learn by listening. The more perspectives you see, the better equipped you become when similar circumstances come up next month or 10 years from now.

6. How’s your self-image doing?

Don’t take it personally.

Development is a process, a strategy, a goal or objective, but it’s not about you. Keep your self-image strong and you’ll keep you self-esteem in place.

Emotional intelligence (EQ) is an asset that’s often more important than intellectual intelligence (IQ). Accept criticism and learn from it. The result is a collaboration that delivers the positive outcomes from which all stakeholders benefit.

7. Not all criticism is constructive.

We’ve all met people, or have dealt with clients, who are mean-spirited – men and women who actually enjoy tearing your concepts to shreds. So be it.

Consider the source of the criticism. Consider the value of the criticism. Consider the benefits derived from the criticism. Never stop learning, even from those who are totally clueless. There may be a pearl of wisdom in what these mean-spirited people have to say.

Find those pearls and use them. Learn from them – even if the intent of their criticism is to undermine your efforts. Keeping silent in the face of criticism isn’t easy but it is beneficial to you, the client, the project, the objective.
Accept what you can’t change. It’ll save a lot of sleepless nights, hassles and headaches – especially when you realize that the source of the criticism doesn’t have the experience and knowledge you have.

8. Learn to let go.

You have an idea or concept, a design or strategy that you know is perfect. Okay, maybe it is, but don’t marry yourself to any one way of doing things. Learn to let go. Learn to keep an open mind.

You’ll be a better person for your efforts. Even better, you’ll learn to be a quality service provider when you can let go of that perfect concept and follow a different path. There are lots of ways to achieve success.

9. Recognize your own limitations.

Each of us has different strengths. Each of us has different limitations (weaknesses). Take pride in your strengths and use them to your advantage and to the advantage of your clients, your family and friends.

Accept your limitations and learn from others to lessen the negative impact personal limitations have on your professional career or the growth of your client base.

10. A closed mind never welcomes criticism.

Too bad. If you close your mind to new ideas, differing opinions or points of view, you don’t grow. You don’t get better. You don’t learn.
Criticism is about managing your emotions. It’s also about learning how people think, determining their needs and meeting those needs. Always put the needs of others before your own needs. It makes you a better human being and a better business owner, whether you’re a one-man company working out of a spare room at home or the CEO of a multi-national conglomerate.

Welcome criticism. Even mean-spirited criticism. In the end, you’ll learn. You’ll become a better human being and a better service provider. Think of criticism as a lesson from which you can become better at whatever it is you do.

The development of emotional intelligence isn’t something that’s taught in school. It’s something we learn by living, working with a variety of personalities and adapting to the needs of others.

To grow your business or to grow as a human being, recognize criticism as a positive, not a negative, in your daily routine.

In the end, you come out ahead. In the end, your business prospers.

In the end, you win.

This guest article was written by Edward Khoo, a full time blogger from Malaysia. Follow him @squall768.

Three Hidden Gems for Marketing Your Business Socially by Shell Harris

2010-05-13T13:28:00.000-07:00

Small businesses are seizing online social media as part of their efforts to establish a niche and engage a wider prospective customer base.

Social media is not a fad – it is here to stay.

The issue is how to gatecrash someone else’s party with a commercial message that doesn’t get you thrown out of the door as soon as you walk in!

This is the conundrum which established, mainstream social media sites such as Facebook and MySpace are trying to address as they seek to monetize all those surfer eyeballs spending minutes, hours and days on the internet. While this may seem like someone else’s problem, it is in fact every business’ problem – how to engage potential customers as part of their recreational time online.

It is important for businesses to understand that while Facebook, Digg, Reddit, LinkedIn and the rest of the big players in social media, may be grabbing the headlines with multi-million dollar valuations and financing, they are not the only party on the block.

So let’s take a look at three sites you may not have heard of, but they are bubbling under the top division in the social media league.

Kirtsy

Kirtsy (kirtsy.com) caters primarily to women and it’s a good social media site for businesses looking to attract women as their prospective customers.

The site is primarily user-content driven with a substantial amount of third party content added by the users themselves for comment, education and simple fun. Kirtsy focuses on female friendly topics and issues, but they do include forums and self-help groups for dealing with more than just relationships and the site lends itself to infiltration by businesses with something positive and constructive to say on issues such as technology, especially if it addresses a female experience with the issue.

Kirtsy is well laid out, simple to use and makes it easy to register – it stands out because of its focus on women.

Small Business Brief

Small Business Brief (smallbusinessbrief.com) is a good example of how to develop a blog into a social media site – Small Business Brief is primarily a blog, with content centering upon small business issues, however, it has developed beyond a blogger writing posts.

The site/blog stands out because of the quality of the posts and information which is included – it is obviously written well and by people who really do know what they are talking about based upon experience. What makes SBB stand out though is the opportunity for users, eg. your business, to interact with solution provision. If you do have a genuine B2B solution, then SBB has a platform for you to hold forth. If you are a B2C company, you have a community of tens of thousands of small and medium sized business owners for you to tap into, to bolster your own knowledge and experience base.

SBB has some way to go in getting its format better developed, but it certainly shows how powerful even a simple platform can become in the social media niche.

NowPublic

NowPublic (nowpublic.com) is a social media platform powered by citizen journalists who either write, or more usually, share existing content with the rest of the site community. News items are voted up or down, depending on popularity pretty much the same way as we see on Digg or Reddit.

NowPublic stands out because of the diversity of issues which are covered – there is a well organized format which effectively replicates the content of a serious newspaper, and there is a very active community of users and a vocal commentary on stories of consequence.

Consider NowPublic to be an evolution of Digg and Reddit, with a greater degree of organization, much more user-friendly and a very lively community which is not primarily made up of internet nerds, but Joe Public with a passion for issues.

Of course there are dozens of other great niche social sites that can help your business, but the key is finding one that you enjoy and are passionate about. Better to be heavily involved in one social media site than a lurker in many. Who knows, one day you may find you are using social media for more than just promoting your business, you’ll also use it to promote yourself.

Shell Harris is a founding partner at Big Oak Studios, Inc., a Richmond SEO Company and currently manages a team of experienced SEO and search engine marketing experts, helping their client's realize increased search engine visibility, website traffic and online brand awareness. He also writes the SEO Comic, Ranked Hard which pokes fun at the SEO community. Being a former designer, Shell loves working with infographics and you can see some of his favorites at the Infographics Showcase.