Thursday, November 26, 2009

Happy Thanksgiving!

"He who thanks but with the lips
Thanks but in part;
The full, the true Thanksgiving
Comes from the heart."
-J.A. Shedd


Wishing you a wonderful Thanksgiving
Sharon LaMothe
LaMothe Services, LLC

Monday, November 23, 2009

LaMothe Services, LLC is Announcing the Launch of the Redesigned Blog, The Business of A.R.T.


LaMothe Services, LLC is announcing the launch of the redesigned blog, The Business of A.R.T. Found under the URL http://theagencyangle.blogspot.com/, the Business of A.R.T. is aimed at professionals in the Assisted Reproductive Technology industry who don't have the time to scour the internet looking for ways to improve their visibility within the current market.


Not only does The Business of A.R.T. blog share articles regarding social networking, branding, marketing and self promotion written by some of the top gurus in the marketing industry, Sharon LaMothe also writes about her own experiences as a surrogacy agency owner sharing tips on starting an agency, working from home, and business structure just to name a few of the more informative posts.

" Whereas LaMothe Services, LLC is designed for clients who desire to hire an assistant, of sorts, who is an expert within the infertility industry to guide and advise them, the blog, The Business of A.R.T. is a perfect compliment for those who simply need to catch up with the newest marketing and networking opportunities available." says Sharon LaMothe

For those not familiar with Sharon LaMothe, she is the Past Owner of Surrogacy Consultants of Florida, LLC and most recently the Owner of Infertility Answers, Inc. (http://infertilityanswers.net/) and is the author of the blog(s) Surrogacy 101 (http://infertilityanswers.typepad.com/surrogacy_101 and http://surrogacy101.blogspot.com/).

Sharon's responsibilities as an agency owner included interviewing new Surrogates, educating and assisting Intended Parents and Surrogates, managing relationships, writing packet forms, intake sheets, brochures and website content, marketing and advertising. Prior to owning SCF, Sharon worked with an adoption/surrogacy attorney. Sharon has also been a Gestational Surrogate, giving birth to twin girls in March of 2000 for a Florida couple, and in January 2005, gave birth to girl/boy twins for a New York couple.

Sharon's educational background includes a Social Services major which encompassed classes in Crisis Identification and Intervention, Interviewing and Counseling, Communication in Groups and Organizations. Sharon's continuing education classes include Total Quality Management (TQM) and Shared Decision Making. She has offered her unique perspectives and expertise by holding round table discussions and speaking on the topic of Surrogacy for SMART ART, RESOLVE, American Fertility Association, Fertile Dreams and by arranging staff development luncheons and meetings with various clinics, hospitals and law offices. Sharon is married with two children and currently resides in Seattle, WA.

Says LaMothe "I encourage anyone who is interested in growing their company, especially in our current economy, to subscribe to The Business of A.R.T. at the http://theagencyangle.blogspot.com/. This blog will most certainly save you time and money and will most likely motivate you to try out new marketing and networking opportunities."

Friday, November 6, 2009

The Culture of Gratitude Part #1


When I read this article, below, by Liz Jazwiec, I thought Who ever talks about gratitude in the work place. Actually "IN" the work place? And it's so important to have. Being thoughtful and thankful and having honest communication is the back bone to a great organization.

I have broken this article into two parts so please keep a look out for the 6 Ways to Create a Culture of Gratitude in Your Organization next! ;-)


Sharon LaMothe

LaMothe Services, LLC




Here’s a question just in time for Thanksgiving: Does your organization encourage a culture of gratitude? Not in an obligatory (and fear-tinged), “In this economy you’d better be grateful just to have a job, buddy!” way, but in a, “Gee, I really appreciate my coworkers and the feeling is mutual” way? Chances are the answer is no. According to a recent Gallup poll, 65% of people say they don’t feel appreciated at work. And that feeling quickly leads to pervasive negativity, low morale, and (worst of all) decreased productivity.


Companies can deliberately infuse their cultures, from top to bottom, with the proverbial “attitude of gratitude.” In fact, those who don’t put gratitude on a pedestal, especially in today’s high-stress work environments, are shooting themselves in the foot. “Too many people leave work every day thinking, My boss doesn’t appreciate me,” says Liz Jazwiec, author of Eat That Cookie!: Make Workplace Positivity Pay Off…For Individuals, Teams and Organizations. “When you feel that your boss doesn’t fully value your work, you start to care a little less. You don’t provide the kind of service you would if you felt appreciated. You don’t make an effort to help your coworkers. “And when the majority of the people in a workplace feel this way, the overall environment is hugely impacted,” she adds. “Productivity decreases, turnover increases, and it can become very difficult to stay afloat, especially in a tough economy.”


Jazwiec stresses that workplace gratitude isn’t something that is passed only from the boss to the employee. To have a real impact on workplace positivity, employees should show it to one another and to their bosses. And leaders and employees should show it to their customers. “It’s obvious when you are in a workplace where people value gratitude and graciousness,” says Jazwiec. “There is a really great vibe in those places. And when gratitude and graciousness are missing, it is equally evident. People in those environments seem to have a sense of entitlement. Coworkers who come into contact with them might say, ‘There is just no pleasing those people!’ Customers might say, ‘They just don’t care about me!’ Neither reaction is good for business.”


The great thing about infusing gratitude into the workplace is that it can come from anyone, regardless of position. “If you are a leader, you can infuse gratitude from the top down, perhaps by making it a required standard of behavior for employees,” says Jazwiec. “And if you are an employee, you can start your own grassroots gratitude movement by expressing gratitude yourself and encouraging your coworkers to do so as well. Everyone—and I mean everyone—can show gratitude in a workplace and influence others to do so.”

Monday, October 26, 2009

Social Networking, Social Media....are you ready?







I work with your business to promote YOU in the social media world...see how important it is for YOU to promote yourself and your company using social networking..and yes, that includes FaceBook!~ Click the title to watch You Tube's Social Media Revolution!


Sharon
LaMothe Services, LLC
727-458-8333

Thursday, October 15, 2009

Sharon LaMothe Will Be Attending the ASRM Meeting in Atlanta, GA Oct. 17-21

I will be attending the annual American Society for Reproductive Medicine meeting in Atlanta GA! If you are in the area and would like to meet please contact me at the cell number below. I will be arriving late Saturday evening October 17th and leaving the afternoon on October 21st. I am looking forward to all of the great educational opportunities offered and meeting other professionals within the Infertility field. I will blog about what I observe and learn when I return.

I hope to see you there!

Sharon LaMotheInfertility Answers, Inc.
http://infertilityanswers.org/
LaMothe Services, LLC
http://lamotheservices.com/
727-458-8333

Friday, September 18, 2009

Mental Marketing: It's All In Your Head!

I wrote this short article with Deborah Simmons for the Mental Health Professional Group's Spring/Summer Newsletter. It was so well received that I thought I would post it here! There is a part 2 coming and I will share that with you after it's printed! If you need help with marketing your practice then please visit my website LaMothe Services, LLC at http://lamotheservices.com/

Sharon

Mental Marketing It’s All in Your Head!
By: Sharon LaMothe and Deborah Simmons, PhD, LMFT

The world of marketing can be very confusing, especially when services and people, not products, are being sold. There are a number of components to marketing, including sales, advertising and branding. There are several venues in which to “sell” or promote services. Below you will find a few simple steps to help you conquer any concerns that you may have about marketing your unique mental health services on the Internet and elsewhere.

The very first thing to consider is who you would like to serve. By deciding on your desired clientele, you can focus on what is referred to as “niche marketing.” There are many good general therapists around but you have something special to offer. Own it and promote it. If you have several areas of expertise, you can use the same marketing techniques to reach potential clients as well as professional referral sources.

Along with knowing to whom you are marketing and what your expertise is, you need to know what your message is. Why should people come to you? What makes you special or memorable? Do you have unusual approaches, like EMDR, hypnosis, or special experience, or perhaps years working in a fertility clinic? Remember that your services and your “brand”--you-- make up your business and every business has competition. No one likes the idea of competing for clients but if you want to stay current, fresh, and focused in our new economic environment, you need to market yourself actively and differently then you might have been doing so in the past.

Now let’s look at positioning yourself on the Internet. While working with the Web can be daunting, it is increasingly your biggest and best tool. Not only will your personal web site reach other professionals, you will be connecting directly with actual patients or clients in a very personal way. Providing public access and information about you and your practice is one of the most important moves you can make. Google and websites have become invaluable search tools. They are often now the very first place where you “greet” your potential clients. Although it is great to ask other professionals to hand out your cards and refer clients to you, your website can offer so much more. Think of it as a living biography of who you are and what you do, as well as a form of web-based education and resources. You are offering the hope of solutions to people who need both, in your office and through linkages to other resources. With pages regarding your services, your biography (with a photo), your professional resources, events at which you will be available, books you have written or recommend, and a page regarding a personal statement about your practice and philosophy, a potential client can form enough of a connection to entice him or her to pick up the phone and make an appointment. Clients surveyed have mentioned that they were drawn to the photographs, philosophies, and the help that is offered on websites before they even consider making a phone call.

The Internet also offers an opportunity to ‘blog.’ Having a blog, especially if it is connected with your website, allows professionals, clients, and others to know more about you, how you think, and how you approach life. A news article or your comments on a current event allow people to connect with you on a level that normally wouldn’t be available.

Networking is a huge component to marketing your services. You already are doing that when you attend conferences, visit clinics, and join associations like the MHPG, ASRM, EDSPA, APA, AAMFT, or NASW. Networking in person builds trust with your peers and allows them to comfortably refer clients to you without hesitation. Go and meet fertility clinic nurses, doctors, and office managers. Do the same with OB-Gyn clinics. Clients deeply value personal referrals from people they trust. It certainly helps that you have provided several unique business cards to share with your website, blog and contact information boldly printed on them!

Let’s not forget the social networking sites available to anyone who owns a computer. Millions are using Face Book, LinkedIN, and Twitter to name a very few. There, on your “page,” you can list your biography, photo, website and import your blog. You can be easily accessible to potential clients. Take advantage of the professional groups available which will widen your professional net work. The book Ladies Who Launch and its accompanying website, http://www.ladieswholaunch.com/, is for entrepreneurs and who want to connect with others, whether it is about business or new ideas.

It is time to move past introversion and fear of the unknown and to embrace new ways of spreading your own wisdom to a wider clientele. Remember that marketing ‘services’ is all about marketing your professionalism, your compassion, and your approachability—you! Thing big!

Friday, September 11, 2009

Having trouble staying focused? These tips are for YOU!


Having trouble staying focused in your home office? There are so many distractions and in order to get everything done during the day that needs your attention you need to focus! Below are several tips that you probably already know about but just haven't put into practice. I suggest you give these ideas another try!

Sharon
LaMothe Services, LLC
http://lamotheservices.com/

The Art of Staying Focused

Many new and even seasoned internet marketers find it hard to stay focused on their tasks.
When you work online it can be nearly impossible to get anything accomplished when you run across new opportunities, are tempted to visit websites, watch videos, check email, browse forums, check your stats, listen to tele-seminars, browse Google and do other distracting online activities. Not to mention other offline distractions.

Here are a couple things you can do to diminish distractions.

1. Work alone in a quiet space

If you have young children you'll understand how crucial it is to work in a quiet space where other people can't distract you. It seems just about when you're ready to start working you're barraged by requests to do something or help with something.
Now, there's nothing more important than my family but when you need to work you must get down to work.

Go to a quiet space and carve out a solid amount of time where you can be productive. If someone else is in the room with you while you're working you run the possibility of getting distracted.

2. Throw your TV out the window

That's right. Turn it off and get rid of it. This will curb your curiosity of wondering what's on TV. When you're tempted to see what's on you tell yourself "well, I'll only watch a little bit."

Before you knew it your watching an hour or more of TV and aren't getting any word done. This can also be a form of psychologically avoiding tasks you need to get done - procrastination. Procrastination is a surefire way to make sure nothing gets done.

If you find yourself doing this, remember you can always record what you miss on Tivo, or better yet, you can probably find the shows you miss on online.


3. Get Rid of Internet Distractions

While it may be fun to look online for the latest viral videos, check you stats, check email, browse forums, you can literally waste hours doing these activities and check your favorite social networking site. These activities don't get you closer to your goal.

Force yourself not to do any of your favorite internet time wasters until you've gotten some real work done and can see actual results from your real efforts.

If you don't see results don't give up and give into temptation, try again and again. When you see results then reward yourself with your favorite activity.

If you don't actually have the will power to prevent yourself from engaging in your favorite online activities there is actually software which will block these activities for you.

By implementing at least one of these strategies you'll find your productivity going up and your goals will become much closer than you thought.

About the Author: Bill Thompson is an internet marketer and writer. Discover how Niche FAQ gets the niche research done for you so you can have more time to do your favorite activities

Friday, September 4, 2009

Twittering Your Small Business

I am sure you know by now I am pretty big into the whole social networking deal...and I love using twitter....I sign up clients for this FREE service and then we all twitter away. I hate hearing about who is driving to the store or whose kid is getting potty trained but for those who are using twitter as a business tool....sharing links and tips and sometimes an uplifting quote, its great! Check out this article below and then start twittering away! (I have over 500 followers! Feel free to join us at http://twitter.com/SharonLaMothe)

Sharon LaMothe
http://lamotheservices.com/

Twittering Your Small Business
By SCOTT CARMICHAEL, GADLING.COM

Word on the street is that "Twitter" is the latest rage, but chances are you have either ignored it, or simply didn't have the time to look into what it has to offer.

Thankfully, Twitter is extremely easy to explain -- they call themselves a "microblogging service". Micro blogging allows members to talk about anything they want, in bite size portions of 140 characters or less. That is essentially the entire service. What makes Twitter so popular is not what it does, but how many people it does it with. There are millions of people on Twitter, some very active, and some that signed up but never quite understood the concept. Like many blogs, the majority of people on Twitter use the service to relay information about their life. They'll post what they had for dinner, or what time they got up in the morning.

Hidden away in all those blog entries, could be the information you need to gain a customer, or prevent losing one. Here is a good example -- if one of your customers makes a purchase off your web site, but the product arrives damaged, they might take their complaint to Twitter before they even consider calling you.

Keep in mind that a disgruntled customer is often capable of creating a PR nightmare for you. A very simple way to be proactive about these things is to keep an eye out for keywords related to your business. The Twitter search feature allows you to search for anything in the millions of "Tweets" posted every day.

Get your own Twitter account, and if someone pops up with a complaint about your company and tries to spread the word to the rest of the Twitter world, step in and offer to help them out any way possible.

Remember, many Twitter users have their entire social network following their posts and badmouthing you or your products will often spread like wildfire.

Of course, Twitter can also be used to reach potential customers. You can do this by setting up your own Twitter page. I wouldn't recommend sitting at your desk all day describing what you see out your window, but a post a day about your deals, upcoming promotions or even as a place to hand out discount codes for your products will generate some goodwill and show your customers that you are at least aware of the latest social networking trends.

Just don't trick yourself into thinking that Twitter will magically increase your sales overnight. Getting your company on Twitter starts with registering an account -- do it now, and make sure you register all variations to your company name. Remember, Twitter is like domain names; if you don't register the name, someone else might, and the last thing you want is someone posting "Acme Widget Inc. sucks" using your company name.

Once you have your account setup, the hard part begins -- what to say?

I'd suggest beginning with some basic stuff. Post about a new product, post about trade shows you plan to attend. Think of Twitter as the message board at your local grocery store -- a place to share the good news about your company. Posting your messages to Twitter can be done through their web site, but also through one of the many "Twitter clients", available for most mobile phones and computers.

Once you've gotten a hang of posting, it's time to start doing some marketing. Make sure your Twitter profile page contains all the right information and be sure to use your company and product names in your "Tweets", that way the search engines will pick them up, making it easier for people to find you.

If your company specializes in "Widgets", start talking about them, provide general tips and tricks for people to use the product, and before you know it, you'll be seen as a specialist in your field (provided you are not posting utter rubbish).

There are of course also a couple of things not to do on Twitter -- most importantly, remember that anything nasty or rude you say can and will be used against you. If you badmouth a competitor, or a customer, make sure you are ready for the repercussions. Social networks are notoriously unforgiving, and if you screw up badly, it'll be all over the "blogosphere" before you know it.

Even if the entire experiment only yields one new customer, it is one customer you did not have before you started Twittering, and at the end of the day the whole thing will not have cost you anything other than your time.

By staying up to date with the latest social networking trends, you'll be ready for the next new service to popup, and before you know it, you'll be a pro at reaching new markets.

Sunday, August 23, 2009

Back to School

We are all learning from life every day and so I thought I would post the article below...In the field of reproductive technology even the professionals are learning every day...there are no degrees for agency owners (Surrogacy, Egg Donation) for example. Those who run agency's in the US are not licence or certified. However we hope that will change in the near future with seminars, classes and online modules to assist professionals working within the infertility industry to better serve their clients. It's never too late to learn....or to teach!


Sharon LaMothe
LaMothe Services, LLC
http://lamotheservices.com/
Back To School
by Will Craig
The kids are back in school. Are you?

We live in a knowledge-powered economy and if we're not continually upgrading our capabilities we become obsolete. The good news is the educational choices we make at 18 don't need to be hard and fast choices we're stuck with for a lifetime.

You can choose to look at lifelong learning as the homework assignment that never goes away. Or, you can choose to look at it as an essential strategy for living long and living well.

I'm not suggesting you must go to college to gain the necessary knowledge. What college did do for me was make me recognize that organized learning, whether in traditional schools or through condensed courses and teleclasses, would significantly shorten my learning curve.

"Don't let your schooling interfere with your education."
- Mark Twain


Had I to do it all over again I might choose a succession of bite-sized learning opportunities in the specific areas of my interest (recognizing those change over time). Short-term, condensed educational programs have become more available and recognized as an efficient way to gain specific expertise in less time without spending your life's savings on a long program.

Learning does not take place in a box we call a classroom or in a hotel conference room. We learn more, we learn better, and we learn faster by doing and being actively involved. How are you upgrading your knowledge and abilities?

Will Craig is President of Coach Training Alliance and holds a Masters Degree in Education and Human Development. He is co-author of the #1 best-selling coaching home study course, the Coach Training Accelerator.

Monday, August 3, 2009

Background Checks...A Necessary Tool

Background checks are so important when you are screening Intended Parents and Surrogates. The IP's want to make sure that their surrogate has no DUI's or criminal activity in their past and the Surrogates want to be reassured that their Intended Parents don't have any child molestation or abandonment issues in their past. The form below is a sample. I suggest that you find a professional outfit to run your background checks for you. You can build in the cost into your agency fees.

Sharon LaMothe
Infertility Answers, Inc.
http://infertilityanswers.org/
LaMothe Services, LLC
http://lamotheservices.com/


BACKGROUND CHECK RELEASE FORM

1) Signing this authorizes a background check.

2) You may not be offered entrance into or Surrogacy or Egg Donation Program based on it.

3) You can review the report and dispute errors prior to official turndown.

LAST NAME FIRST MIDDLE NAME SOC.SEC# FULL DATE OF BIRTH ______________ ________ ________ _______ __/__/____

PRESENT Address___________________________
CITY,ST,ZIP_____________________County____________ Years_____

PRIOR Address___________________________CTY,ST,ZIP____________________
County_____________Years_____

List any other counties in which you resided in
the last seven years. DRIVER LIC# _____________STATE:___ Your phone( )__________Cell _______________Home ______________Work

Other names used ____________________________

COLLEGE 1)_______________________City,ST_________________Dates(years) there: ______________DEGREE?________

2)___________________ ______________ ______________ ________

HIGH SCHOOL_____________________City,ST_________________ Dates(years) there: _______________Graduate? _________

DEGREES/LICENSES________________________YEAR EARNED_________

Name then if different ________________________________________

LIST ALL CONVICTIONS INCLUDING TRAFFIC (Indicate “M” for misdemeanor or “F” for felony. ) YR. NATURE OF OFFENSE WHERE(CITY/ST COUNTY) YR. NATURE OF OFFENSE WHERE (CITY,ST,COUNTY) 1)______ ________________ _________________ 2) ______ ________________ _________________ 3)______ ________________ _________________ 4) ______ ________________

_________________ ______________________Use space here for others: NOTE: INABILITY TO IDENTIFY YOUR PRIOR EMPLOYMENT CAN CANCEL OR DELAY PROCESS.


EMPLOYER NAME STREET CITY/ST PHONE NUMBER SUPV’R NAME DATES THERE 1)_______________________________ ________________ _____________________ ( ____)______________ ________________ FROM_______TO______ YOUR POSITION______________________EARNINGS_____________WHY LEFT?________________________CO-WORKER NAME___________________ 2)_______________________________ ________________ _____________________ ( ____)______________ ________________ FROM_______TO______ YOUR POSITION______________________EARNINGS_____________WHY LEFT?________________________CO-WORKER NAME____________________ 3)_______________________________ ________________ _____________________ ( ____)______________ ________________ FROM_______TO_______ YOUR POSITION______________________EARNINGS_____________WHY LEFT?________________________CO-WORKER NAME____________________

*CIRCLE ANY EMPLOYER WE ARE NOT FREE TO CONTACT. PLACE CHECK MARK BY ANY EMPLOYER YOU ARE INELIGIBLE FOR REHIRE.

I hereby authorize this release to ______________. Any information held by any parties regarding my prior employment , criminal, credit, driving, workers compensation and educational history as well as information regarding my general character and reputation can be released. I release any providers of such information from any liability for providing same. I understand the information may be reviewed initially and periodically by______________. I understand that any falsification of my information may make me ineligible for the ____________ program.


Signed__________________________________ Dated_____________

Notary: ____________________________ Stamp: