Thursday, March 17, 2011

5 Ways To Network Your Way To Blogging Success By Steve Roy

Networking has become a buzzword over the last few years and with the explosion of social media, it has become “the way” to build a business.
We all know the vast power of social media and the role it can play in your success as a blogger. However, there are still many, many blogggers who are not taking advantage of this phenomenon.

When I say taking advantage of it, I don’t mean posting your weekend activities on Facebook or tweeting out random thoughts you have throughout the day.

What I’m talking about is using social media to build relationships with your peers and with those who are in social circles that you want to be a part of

The Power Of Networking

Networking is especially important for a new blogger. If you think you can go it alone and see the same level of success, then by all means try it. However, if you want to speed up the process of building traffic and gaining new readers and subscribers, then you need to leverage other bloggers audiences. This is where networking comes in.

Great content is the starting point for a successful blog, but when you are just beginning, nobody is going to read it because you have no traffic. Building significant levels of traffic takes time and that’s part of the blogging process, but why not help yourself and begin networking with bloggers who have already achieved what you want?

For example, I have a fitness blog which has been running since 2008. It has never received more than 300 visitors in any given month. Why? Because I have not networked one bit. I have written my posts and done nothing to get people to read them.

Now take my current blog, I have focused my attention on building relationships through networking and have had much greater success. Here some of the things I have done which have helped grow my blog quite rapidly:

1. Use guest posting.

We have all heard that guest posting is a great way to reach out to more readers and build traffic. A few important things to keep in mind when using this method are:

Find a blog in a similar niche.I see a lot of bloggers who want to submit their post to a high traffic site even though it is in a completely different niche. Big mistake. Even if you get some traffic from it, chances are that they will have little interest in your topic. There is no point to driving traffic to your blog if nobody wants to read it or opt in to your newsletter.

Interact with those who comment on your guest post. Don’t just reply with a “thanks for the comment”, ask them questions and get them talking to each other, that’s how you will get them to come to your blog and become your readers too.

2. Use Twitter.

For months, I was resistant to Twitter because I thought it was a glorified chat room. When I was finally convinced to get on board by a friend, I discovered its potential. In my opinion, Twitter is themost powerful of all social media streams. Just in the last month, I have been in contact with “A” list bloggers and gotten their radar, formed relationships with very successful business owners and bloggers, and made several friends in the process. When used correctly, Twitter can be incredibly powerful and can have a huge impact on your business.

3. Be Useful.

Anyone can self promote and send link after link promoting their own stuff, but the real potential for massive traffic is when others start doing it for you. I can send out 20 tweets about my own most recent post and get a few visitors.

One tweet from someone like Pat Flynn, Brian Clark, or Yaro Starak will send 50 or 100 times the traffic that I could promoting myself. How do you get these big names to promote you? You need to get their attention. Email them something that will interest them, sell their products as an affiliate, send them a personal and unique Tweet, but you HAVE to provide value.

Successful bloggers are incredibly busy people and inundated with emails, calls, and everything else all day every day. You need to stand out, be different, and NOT be looking for a handout. “Please RT this” will not work with these folks.

4. Make Friends.

I have been lucky enough to meet a few people on Twitter who I can now call friends. It just so happens that these friends have blogs that are MUCH more successful than mine.

My intention is to build on those friendships and hopefully learn some things about blogging along the way. If you have a hidden agenda and are just using your “friendship” for your benefit only, it won’t last too long and you will have burned a very important bridge.

If we constantly ask our network to promote us, it will most likely ruin the relationship. However, if we are providing a good resource for people and our content is high quality, we may find that we get promoted without even asking. Just being mentioned in a high profile bloggers blog can send hundreds or thousands of visitors to our sites. The important thing here is to focus on building a network of friends, not promoters.

5. Give, Then Receive.

If you can adopt the philosophy that you need to give before receiving, you will be in a much better position in the long run.

If you can consistently promote high quality sites and valuable resources to your network, you will find that you will begin to build credibility and trust. These two things are absolutely critical to a building a successful blog.

People love to share information. It’s our job to share high quality and valuable information. If you find a new blogger who seems to have great ideas, by all means, send out a tweet. If you come across a fascinating article, share that too.

Don’t worry about others promoting you right now, that will come in time (assuming you have good content). Your focus should be on providing helpful resources and offering that information to your network. Over time and with a little luck, you may get the attention of the people whose blogs you have been promoting. That’s when great things can happen.

If you are not building your network in some capacity every day, you are severely limiting the growth of your blog. Make a commitment to building relationships with those in your niche and start building mutually beneficial relationships today!

You will be amazed at the difference it can make.

About the Author: Steve Roy is the owner of EndingTheGrind.com, a blog dedicated to helping people get out of their miserable jobs, build an online business, and live with passion!

Thursday, March 10, 2011

Time to Move Your Clocks AHEAD one HOUR on Sunday!!

Its that "TIME" already! Day Light Savings time starts Sunday March 13th at 2 am! This is just a friendly reminder to "spring ahead" and start going to bed a few minutes earlier each night so you can remain as productive as possible!

Friday, March 4, 2011

How to Get Your Black Belt in Blogging By Bamboo Forest

Let me tell you a little secret about blogging: It’s very formulaic.


It’s more craft than art.

If you can internalize what’s required to write a solid blog post, you’ll beat out the competition in the same way someone with a black belt will usually win a fight against someone who hasn’t trained and internalized fighting principles.

While getting a black belt in blogging doesn’t guarantee you’ll become huge, it does significantly increase your chances.

Let’s examine some of the fundamentals you’ll need to master to receive your black belt in the craft of blogging.

1. Use Metaphors and Similes

Using metaphors and similes will increase the quality of your posts in two ways.

It helps your audience to easily understand a concept since you’ll be comparing the new concept with a concept they’re already familiar with.

It paints a picture in the minds of your readers which will engage and please them.

A metaphor I recently used was comparing water to focus. I explained to my audience that focusing on the negative is like randomly pouring water out of your canteen when you’re lost in a jungle and really need that water for survival.

Do you see how the above metaphor not only paints a picture that makes reading more enjoyable, but also instills the lesson with much greater impact than mere plain language does?

2. Be Succinct

Saying everything you want to say in fewer words requires more time than conveying the same message to your audience without concern of how many words you use.

It may seem odd that a shorter post often takes longer to write than a longer one, but it’s not.

When you strive to limit your word count without compromising your message, you have to be methodical in how you express your message. Conversely, when you’re indifferent about word count, you don’t need to make as much an effort in how you convey your message.

Just as a good martial artist strives to make every movement as efficient as possible with no wasted energy, likewise, you should make every post you write as short as possible without your message being compromised.

I have made this letter longer than usual, only because I have not had time to make it shorter. ~Blaise Pascal (1623-1662).

Your readership will love you for being concise.

3. Be Entertaining

As Jon Morrow of Copyblogger has mentioned before, if all people wanted was information they’d buy a textbook.

One primary reason people read blogs is because they’re looking for a diversion from the mundaneness of life.

If you want to compete with the competition, discover and practice as many ways as possible to make your blog entertaining.

Here are some ways to do that:

Use metaphors and similes.

Share interesting experiences and how they relate to your message.

Use quotes from books, music bands, movies and TV shows to help illustrate your points.

Be hilarious.

Be controversial.

4. Be Diligent

Unlike a black belt in the martial arts, once you get your black belt in blogging, it can be taken away from you within a moment’s notice.

In martial arts, once you get your black belt, you don’t necessarily have to spar with anyone from that day forward and you’ll always remain a black belt.

Not so with blogging.

You see, we’re fighting every day. Every day we’re fighting for people’s attention and trying to convince them that we’re worth staying subscribed to and that the competition can’t offer what we do.

There’s really only two ways to keep your black belt and it requires tremendous discipline.

1. Read like your life depends on it

I currently read an hour and a half a day and consider my reading more important than content creation for the simple reason that you can create all day long, but if it doesn’t shine, what good is it?

Reading diligently, blogs and books, will ensure that ideas are constantly coming to you and that they’re the kind of ideas that will keep your readers craving more of what you have to offer.

When I fall short in my reading regiment, fewer ideas come to me and the quality of ideas diminish.

2. Write like your life depends on it

While I definitely think reading is even more important than writing, writing’s a close second.

For starters, if you’re not updating your blog on a regular basis you can hardly be considered a blogging black belt no matter how much talent you have.

Writing is also the best way for you to practice all the techniques you’ve learned. Even in martial arts, any serious black belt never becomes complacent once they get to this exalted level. They just want to keep getting better.

What else do you need to receive your black belt in blogging?

About the Author: Tick Tock Timer is an online timer that helps anyone serious about getting things done be more productive, created by Bamboo Forest.

Sunday, February 27, 2011

5 Lessons I learned from Writing Almost 300 Guest Posts in One Year By Onibalusi Bamidele

I started blogging in January of 2010, and I’ve decided to give what it takes to make my blog successful. This great desire and determination of mine has led me to do a lot of things, some quite surprising, which includes writing almost 300 guest posts in one year. After writing tons of guest posts I’ve learned a lot of lessons, and I wanted to share them with you.

1. Having Goals Matter

You probably have heard many bloggers say that having goals is critical to succeeding as a blogger; this same principle applies to guest blogging.

When I started guest blogging, I used the work hard approach instead of the work smart approach, I didn’t have a specific goal in mind and this led me to writing so many guest posts without tracking the results, it was after I have written so many guest posts that I discovered I’m not getting results.

Right from the onset, make sure you know what your purpose for guest blogging is because it will determine your approach. If your purpose for guest posting is to improve your search engine rankings your approach will be different from that of someone who wants to increase his/her blog subscribers.

2. Quality Beats Quantity

I wouldn’t have agreed with the above statement when I was still new to guest blogging, no wonder they say “experience is the best teacher”.

There were days I wrote as much as 6 guest posts and I write guest posts almost every day of the week, my main aim was to get my guest posts published on many blogs, which led to the quality of my guest posts suffering. I submitted most of these guest posts to small blogs and they ended up sending me very little traffic, some blogs didn’t even send me any traffic.

I didn’t discover the truth until one day, my guest post was published on an A-list blog which sent me thousands of visitors; it was then that I realized that quality beats quantity.

The bitter guest blogging truth many people might not want to hear is this, “submitting 5 guest posts to 5 “big” A-list blogs is better than submitting 100 guest posts to smaller blogs”. Most A-list blogs will send you thousands of visitors depending on the quality of your guest post while the majority of the small blogs will send you very little traffic, if at all.

3. Your Guest Post Will Determine How Much Traffic You Will Get

From my experience with telling people the benefits of guest blogging I’ve seen a lot of people who believe that writing valuable posts for other people’s blogs is a waste of time. They believe it’s better to have all their best posts on their blogs only.

The truth is, if you write an exceptional post on your blog it can go viral, but as far as blogs with little traffic are concerned, luck plays a very large role,

In order to get good results from your posts you must have a big audience, and one great way to do this is by writing for other, larger blogs. A guest post on a big blog can send you far more traffic than you’ll ever get in a week, no matter how great you think your blog posts are.

Another thing is that many people make a mistake of writing low quality guest posts for other blogs, as this ends up affecting them because it is either rejected or it underperforms on the blog they submit it to.

The better your guest post, the more traffic you get – and this factor might be even more important than the size of the blog you as publishing your post on.

4. It is Very Important to Work on Sustaining Your Traffic

When I wrote a guest post for an A-list blog that sent me thousands of visitors, I was so happy and I began to think I would be getting so many visitors from that period onward. How mistaken I was. A lot of factors will determine the percentage of visitors you’ll be able to sustain from your guest posts, some of these factors include the quality of your own content, your domain name and your design/user experience.

It is very important to work on getting as many visitors from your guest posts to subscribe to your blog because that is the best way to keep them returning over and over again.

5. Rejection Is Inevitable

One thing many people are afraid when they consider guest blogging is rejection. They wonder what will happen if the other person doesn’t like their posts. That is a pretty good question, but you should also know that being rejected is not the end of the world – as long as you will be guest posting you should always be prepared for rejection. What matters most is not the rejection but how you deal with it.

If a blogger rejects your guest post, try to face the reality and find out what can be responsible for your guest post being rejected. It can be because of your guest post’s quality, it can be because of too much grammar errors and it can be because your guest post is not in line with the style of that blog. If you can’t figure out what is responsible for your guest post being rejected try to get in touch with the blogger and ask him/her politely to tell you why your guest post was rejected so that you can improve on it in the future.

Share Your Thoughts

What do you think about guest blogging? If you were to start guest posting again what would you do differently? Feel free to share your thoughts in the comments section.


About the Author: Onibalusi Bamidele is a 16 year old entrepreneur and founder of YoungPrePro, a site with practical tips on achieving online success.

Monday, February 21, 2011

How to Instantly Kill Laziness and Boost Blogging Productivity By Bamboo Forest

Something terrible happened.

I got lazy and stopped attending to my daily writing and reading duties as an online entrepreneur. On one of my blogs I haven’t written a single post since December 2nd. To say I’ve dropped the ball is a massive understatement.

What the hell do you do when you have a few sites going that have tons of potential and are even gaining momentum, but suddenly, a mad scientist injects you with the lazy bug?

Do you just sit there and watch it all go down?

If you want to ensure your online properties have any hope for the future you can’t allow yourself to be sucked down the whirlpool of complacency and indifference. Doing so is guaranteed to make anything you’ve worked hard on go absolutely nowhere.

But that’s NOT what we’re in the game for, right? We’re not doing this for our health. Let’s be honest here, we’re writing post after post, reading books and blogs and all the rest of it so that we can gains tons of readers and make the bloody mula.

You with me on this?

Laziness can hit anyone

We may enjoy what we do. But that’s not enough. Let me tell you something… the lazy bug can infect any and all people regardless of passion. And if you let it, it can destroy your dreams. I wish I could say this laziness and complacency that overcame me was a result of my busy schedule, but the reality is, it was due to my lack of will.

To be perfectly honest, I hit rock bottom. Not on drugs or alcohol mind you. But on incessantly watching YouTube videos, reading tweets, and in general, wasting time like my life depended on it.

Hopefully you’ll never get as bad as I was. And luckily there’s a technique that can get you out of laziness and into productivity even if you haven’t reached rock bottom.

Overcome resistance to work with this technique

The solution to inertia is putting yourself in jail. Not the kind of jail you go to when you steal a Twix bar from the local 7-Eleven, of course. What I’m talking about is called the ‘jail of productivity’. This jail, my friend, will guarantee that you get serious work done. And the best part is, it won’t let you out until you’ve actually accomplished something.

All you need to do to put yourself in the jail of productivity is simply set a timer and work non-stop until it sounds. This technique permits no excuses and leaves you with nothing in its wake except hardcore productivity.

How setting a timer saved me from laziness

Realizing I was letting days go by without getting much work done, I committed myself to setting a timer every day and working non-stop until it sounded.

By doing the above, I eliminated all outs available to me. I couldn’t watch another YouTube video, I was on the clock! I couldn’t check twitter; that’s not allowed while the timer’s running. Using a timer took me from rock bottom laziness to becoming a diligent worker.

I began my laziness recovery program with setting a timer and reading important blogs for 20 minutes each day and writing 30 minutes each day. The timer guaranteed I got 50 minutes of focused work in every day. That may seem small to you, but it’s a testimony that I’m on my way to full and complete recovery from my laziness addiction.

Why setting a timer is the best way to get you to work

If you’re in the planning stage of getting to work, this can last for hours. “Preparation” can consist of watching YouTube videos, reading the news, eating, TV, almost anything.
But we all know the truth… the “preparation stage” to getting to work is nothing more than procrastination disguised as necessity. Setting a timer, on the other hand, kills preparation. Setting a timer gets you right to work!

It also makes the work you do concrete. If you merely say you’re going to work on something, you have no idea how much time you’ll be investing into working. When work time is undertermined, your mind gets discouraged because it begins wondering how long and dreadful it’ll end up being which leads to procrastination.

But when you set a timer, committed to working for an allotted time, you’ve created a time frame that’s absolutely concrete. There’s a glorious light at the end of the tunnel which continuously entices you toward completion of your goal.

Where to find an effective online timer

I’ve actually created an online timer called Tick Tock Timer.

It’s specifically designed to kill your procrastination and get you to work without all the nonsense. I know it’s ironic that the very creator of a tool to beat procrastination fell into a whirlpool of non-productivity.

But it just goes to show you, any tool at your disposal, no matter how effective, is useless when you’re not using it.
If you’ve contracted the lazy bug, putting yourself in the jail of productivity (setting a timer) just might be the solution.

Give it a try.

About the Author: Bamboo Forest created Tick Tock Timer, an online timer that helps you stop procrastinating, get to work, and stay focused.

Monday, February 7, 2011

Website Building, Size Matters: Tips on Font, Color and Text Size

It's the little things that people over look when they are building their own website like text, size and color of the font. You have to take into consideration the "mood" of your website and who your target audience is. These will be the customers reading all about you and your fantastic business! Some fonts come across more casual where others are more formal. Most do it yourself website builders have a large array of fonts to chose from. Do not fall into the habit of mixing your fonts just because you can. It makes your content harder to read and may send a mixed message. (Indecisive anyone?)


I can not stress how important readability is for your website. Contrast is very important so you need to assess your background color compared to your font color. Size is a big factor as well so please stay away from tiny font. Anything over 10 point is good but I really like to use size 12.

You can have color in your eCommerce website builder you just need to use it in the 'right' way. It can help establish your identity especially if it matches the colors used in your other marketing tools/materials such as your logo, business cards and brochures. You can also use color (and font styles such as bold) in your website to highlight important information for your visitors.

The great thing about designing and building your own website is that you are in full control and its your personality alone that will shine through as you add pages, photos and articles for your visitors to read and then, hopefully, be inspired to connect with you.

Friday, January 28, 2011

Building Your Own Website: Simple Tips for the Beginner

Before you start with your eCommerce website builder you should consider your target audience and the purpose of your website. The entire reason for having a website is to be found and once found, your clients or customers to learn more about you, your products and your services. It is important to keep this in mind when you are choosing a website builder because often times your products and/or services may change or you may want to add new updates in order to keep your site fresh. You need a website builder that you can easily navigate, understand and change as needed.


When you are building your own website keep in mind that although your audience may like to see large images, video and listen to audio clips it may be hard for them to enjoy if they have an older computer. Usually older models take quite a but of time to download or open to pages that are heavy with photos. Also remember that balance is key when you are designing your site. You will want to have your home page visually balanced and pleasing to the eye. Making it simple and strait forward is a must when you want to keep your visitor on your site and not become frustrated because there's just too much going on and they are finding it hard to navigate from page to page or find the information they are looking for at a glance!

Next we will talk about font and color when designing your website!

Wednesday, January 19, 2011

Can I Afford to Have a Website?

I am often telling new clients about products or services that will help them launch their way into cyber space and hopefully make their own business successful in the process. One of the very first things that needs to be done is build a website. Yes, you can hire someone to build a website and maintain it for you however this option could cost you thousands of dollars. If you have a little time you can build your own website and easily maintain it by yourself. Sound daunting? It really isn't with a do it youself website builder that are located all over the Internet. These are what I use when my clients hire me to put together a simple, clean and manageable website with their specific company in mind. But is it affordable? Well, let's look at what makes a website unaffordable first:


A site is unaffordable when it's difficult to update because it takes too much time to figure out how to make changes or you have to hire someone else to make each change as you add a service or product.

A site is unaffordable when it doesn't work the way it should and your visitors become frustrated or annoyed which will certinaly make them lose all interest and leave your site.

A site is unaffordable if it looks unprofessional. Remember that your website is most often the first contact your clients or customers have and the first impression needs to be professional to reflect you, your products and services and your business as a whole.

A site is unaffordable when it's not search engine friendly, because you need to be easily found.

A site is unaffordable when it does not reflect what you are trying to convey to your potential clients or customers at all times.

People hire me to help them chose an eCommerce website builder because I am so familiar with the process but you can do this yourself. In the coming weeks I am going to post some tricks and tips when building your own website and hopefully this will inspire you to raise the bar and take control of your clients online experience!

Tuesday, January 11, 2011

Is Your Coporate Blog Sabotaging Your Business? By Lisa Barone

The experts have long agreed: Creating a corporate blog is an important step in giving your company a voice, building brand, and establishing that all-important thought leadership.

Your blog is to be your hub, the place where all the rest of your social media marketing connects. It’s an opportunity to encourage users to connect and form attachments over their affection for your brand and what you represent. All of that is true and awesomesauce. Well, until your corporate blog attacks your business, kicks your customers in the face, and quietly sucks your sales dry. What, you didn’t know that could happen?

The surge in blogging over the past few years has resulted in some problems for business owners who blogged first, asked questions later. Because, for all its strengths as a communication platform, blogging can also help business owners shoot themselves in the foot if they’re not careful. Here are a few ways your blog may accidentally sabotage your business.

You dilute your link profile

If you’re reading this, you’re either someone who understands the power of search engine optimization and Internet marketing, or you just got very, very lost on the Internet (we’re sorry). Assuming it’s the former, you probably understand the importance of keywords and attracting links with a purpose.

You’re very deliberately trying to build links to your site and to your services pages to help them rank better and bring more awareness to your users. So imagine what it does to your link profile when you acquire 10,000 links to your home page for the very-useless term [lisa barone]. Imagine how that might throw off your rankings for the terms you actually wanted that page to rank for. Yeah. Welcome to me getting scolded by nearly every boss I’ve ever had.

One reason people pointed so many lisa barone-laden pieces of anchor text toward previous home pages was because there was no Lisa Barone page on the sites I blogged for. When someone wanted to reference me, they linked to the company that I worked for. Understandable, but counter-productive. Also make sure that you’re not diluting your own link profile by linking to your home page when you should be linking to your personal About page. Before you start a blog, take into account how the links coming into your site may affect it and have a plan for tackling that.

You make your blog your home page

When a new visitor lands on your site, they are there for a purpose. They’re looking for information about who you are, what services you provide, how you get the job done, why you’re different, what your rates are, and how they’re supposed to get in touch with you. The purpose of your home page is to answer these questions, show relevance, and to entice them to click and enter your conversion funnel. New visitors to your home page are not looking for your latest blog post. Serving them that will confuse them and leave them with no information about your business or what you offer.

Some businesses will make their blog their home page because that’s the page mostly frequently updated and where all the conversation is happening. However, it doesn’t mean that page best addresses your customers’ needs. And that’s what your home page should do. Instead of serving up your blog as your home page and making users figure out where they’re supposed to click, how they learn more, and who, exactly, you are, give them the home page they’re looking for.

It’s disconnected from the main site

Corporate blogs work best when they’re a natural extension of the rest of your Web site. When the content found on the blog serves to give more information/street cred to your services. And to do that, readers need to be able to see the connection that exists between to the two entities.

Your corporate blog fails when you put it on a separate domain and make it hard for people to tie back or access your site. It fails when your blog doesn’t link to any other pages on your site or reference your service offerings in any way. Sure, blogs shouldn’t be overly-promotional, but never mentioning your products or services is actually more awkward than giving people useful information as it’s relevant. If you treat your blog like a totally separate island, consider what value it’s really bringing to your company.

Your blog becomes your business

Blogging is a lot like working out – once you take to it, it’s addicting. You have to blog every day and you have to blog harder than everyone else around you. And that’s great if you’re a professional blogger and blogging is how you make money. But for most people, blogging is not their business. [Even professional bloggers have to worry about things like branding these days.] It’s one facet of much larger marketing strategy. Don’t forget about the rest of your marketing strategy just because your blog talks back to you.

Remind yourself about how your blog relates to your business, what its objective is, and what it’s supporting. If you’re involved in catering marketing, your blog may be one part of that. But you still have to figure out the rest of social media, network within your industry, and then, you know, find time to run your catering business. Don’t let your blog become a distraction, either because it’s more “fun” than your other work or because you like the way it makes your ego feel.

You don’t commit to it

As a small business owner myself, I can certainly understand how time consuming (and exhausting) it is to continually be producing content to publish so that you can publish it on your blog. However, showcasing a blog that you update once every you feel like it may not give the best impression to potential customers. It shows them that you do things without a plan and that you’re not always the most reliable service provider. If you can’t commit to blogging a regular basis (even if it’s just once a week), consider if it’s worth doing at all. What are you planning to get from it?

You don’t play well in the sandbox

As Outspoken’s Chief Branding Officer, I often recommend companies take on corporate blogs as a way to get their voice out there and to establish personality and a POD. If you can hook someone to your blog, you’re giving them a direct line to your company message and your way of thinking. Assuming they connect with that, you’re able to significantly lower the bar to winning them over as a customer.

Unless, you’re a jerk. One of the most awesome ways a corporate blog can sabotage your business is when you use it to attack, alienate, and annoy other people. If you don’t know how to play well with others and the idea of occasionally smiling for diplomacy offends you, then maybe a blog shouldn’t be your best friend. Because as Vitaly Borker found out, “crazy bully” isn’t a long-term business strategy. It’s only beneficial to let people “see the real you” when you think there’s a chance they’ll actually like the real you.


Lisa Barone is co-founder and chief branding officer of Outspoken Media, Inc.







 

Saturday, January 1, 2011

Happy New Year! Bring on 2011!!


We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day. --Edith Lovejoy Pierce

Happy New Year!