10 Reasons Why You Should STILL Be Using Facebook as a Marketing Professional

Since writing a few blog posts about the benefits of using Facebook for marketing, I have been asked; “Well, how do you do it?” There are no secrets to using Facebook, unless you are running illegal scripts. Depending on the reasons and types of markets you might be dealing with on Facebook, it’s really quite simple to utilize the social network as a marketing tool.

“Don’t hate on Facebook.” Give it a chance before you decide to curse it to hell as an annoying social site that is a waste of time. If you STILL aren’t using Facebook for yourself, you won’t be able to understand how to use it for anyone else.

Create your “internet marketer” profile. I prefer when people give it their own personal touch. Add some (and only some) albums of cool pictures for me to see what you are like. Myself among many others are dying to judge you. This sounds a lot worse than it actually is.

By now, you probably already know over 200 people on Facebook. Whether they are your actually friends, or authors of the blogs you read. The #1 Simple Step of Social Media Success is to connect with these people, according to Chris Winfield. Facebook makes it really easy for you, and separates these people into networks, and clubs. You already know who you should be conversing with. In most cases, networking professionals will accept your friend request.

Some of these people, you might not have gotten a chance to talk to at the latest convention and now you are looking at mobile uploads of their children. This really is a wonderful tool.

Here are 10 reasons why you should STILL be using Facebook as a Marketing Professional:

1. Join all the groups that relate to you and add connections: Start conversations with people you look up to in the industry. Possibly gain a friend request or two hundred.

2. Promote your blog or other blogs you are promoting on your profile, using BlogFriends. You spent hours perfecting the perfect blog post, now everyone knows.

3. Draw attention to yourself quickly: Upload a new album, post a note, poke people (occasionally), comment on everyone’s stuff. Being popular on Facebook can easily transfer over to real life.

4. Set up real life connections: Introduce yourself to your Facebook friends. Start a relationship. These people are also voters on Social News sites, and blog writers, and good people to know.

5. Research information for clients and Gain Knowledge: Dive head first into groups and read what people are saying about your clients. Excellent for those who are practicing Reputation Management. Read forums, participate, research, and get to work!

6. Network before big events: With SMX West coming up, there are tons of groups to join. See who will be there. Set up a meeting with these people by sending them a message on Facebook, or just simply join the group so people will know you will be there as well. Look at their profile, if they have recent news, you will have a conversation starter at the convention.

7. Update your Status: I hate to say it but those people who tie in their Twitter with their Facebook status are super helpful. If you become a regular status updater, people will always take interest in whatever your doing. It’s like reality TV. *Congratulations to Glen Allsopp who just PASSED HIS DRIVING TEST! 38m ago*

8. Applications Help: It’s true that many applications are annoying. But the Stumble Upon application is awesome! It shows on your profile and news feed what you are Stumbling, so this way everyone else knows, and will also stumble if they are interested.

9. Facebook is Improving: The ever changing controls are sometimes annoying but helpful. You can edit your preferences in the news feeds and see what you want to see. You can also control what people see about you with privacy and security settings.

10. Facebook Profiles Rank- If clients are looking you up, they might like the fact that your profile comes up (but they might not). In this case, it works the same as LinkedIn. So make sure to keep it as Professional as the business you run. *For example: While hiring, I did a search and found a possible employee Facebook page and lets just say they weren’t hired based on the profile picture alone. This could have totally worked in their favor, if I saw a nice clean page with nice comments from Coworkers, friends, a link to their blog, etc.

So… Why Not? It’s totally up to you how you want to use it. If you choose not to use Facebook, then don’t. If you just want to use to it watch what everyone else is doing, that is fine too. You don’t have to add every application, or give drinks to your Top Friends. You can totally make what you want of it.

I hope that this post helps people who are still “Hating” and helps them find success with Facebook conversations, like I have in many ways.



If you have any other reasons or ideas why Marketing Professionals should STILL be using Facebook, please let me know!

How to use Twitter For Business - Five Tips For Twitter Newcomers By Debs Williams

Twitter is a wonderful business tool, not least because it's free; all it will cost is your time (and if that's in short supply, you can hire a social media marketer to manage it for you).

Used well, Twitter can provide good exposure for your business; but you can also damage your brand with social media marketing if you're not careful, so it's worth learning the biggest dos and don'ts before you start using Twitter.

Tip 1: Be yourself and be human

The beauty of Twitter is that it's a huge global community of human beings (mostly; there are spammer accounts but they're easy to spot, block and report). So do show your human side, especially when using your business account. Talk about things that matter to you: funny things your children say, recent achievements, your favourite band or TV show, and so on. Join in with conversations that interest you - be friendly, show emotion, and use smilies if you want to.

On the other hand, don't be too human. Don't share anything you wouldn't share at a real-world business networking event; keep intimate health problems and controversial or potentially offensive opinions to yourself.

Tip 2: Watch how you write
Some people write well, others don't - that's true in all areas of life, not just on Twitter. You don't need to be a bestselling novelist to use Twitter, but it helps if you have basic literacy skills (and if you use Twitter at the website instead of through a client, your Tweets will be spellchecked as you type anyway - which helps).

However good (or bad) your writing skills are, with Twitter's 140-character limit you'll need to be creative with your Tweets. Your Tweets need to be concise yet informative, and often you'll be trying to squeeze in a URL too (URL shortening services like bit.ly and tinyurl.com are lifesavers).

One definite don't is using text speak. Text speak is fine if you're 13, but as a professional adult promoting your business you're just going to look silly, and won't communicate your messages efficiently - unless you're targeting 13 year olds.

Tip 3: Share and share alike

If you have some good news - related to your business or your personal life - share it; everybody loves a good news story.

Do share links - to your website, your blog, your local news service, or anything else that interests your followers - this is a great way to get conversations going. But do remember to explain what the link's about, or your followers will feel less inclined to click it. And don't Tweet the same link over and over; people will quickly become bored and may stop following you.

Do retweet your friends' links, too; they'll be grateful, and so will your followers if the link is interesting and relevant. But here's a very big 'do' - DO make sure you click the link and read the content before sharing it with your followers, or you could end up sharing a page that's irrelevant or offensive, or which contradicts your usual position on the subject.

Tip 4: Be part of the community

Don't treat Twitter as your personal billboard. It's not: it's a community, millions of members strong, and the community as a whole is not very tolerant of users who constantly advertise. Try to stick to the 80-20 rule when you use Twitter for business: no more than 20% of your Tweets should advertise or self-promote, and at least 80% should be non-promotional. If you can get the ratio down to 90-10 or 95-5, even better.
                                  
Listen to what people are saying, and join in. Twitter is a network of conversations, so it's good practice to listen and respond to parts of those conversations that interest you; don't just stand in the middle of the room with a megaphone, shouting "I'm fabulous! I'm selling widgets at 20% off this week!" Again - if you wouldn't do it at a business networking event, don't do it on Twitter.

Do retweet your friends' requests for help (for example, charity appeals and sponsorship requests), and do introduce friends that are new to Twitter and could do with some followers. And again - do retweet useful, interesting links from people you follow, but always check links before sending.

Tip 5: Mind your language

Don't use offensive language when representing your business on Twitter; even mild swearwords can put sensitive souls off following you (and besides - cursing in public is hardly professional).

Use Twitter to answer customer questions and solve their problems, by all means; many organisations use Twitter as a customer services tool very effectively. But never, ever use an impolite or impatient tone with a customer. On Twitter, everything you say is out there for everyone to see, so leave your followers with the best possible impression of your brand at all times... the Internet has a very long memory!

Finally - consider this a bonus tip, since it's not really connected to any of the previous ones - try to enjoy yourself when you use Twitter. Try to embrace all that's good about Twitter - the new friendships and business contacts you'll make, the fun hashtags and trending topics, the strong community spirit - and before long you'll be singing (or is that Tweeting?) Twitter's praises to anyone who'll listen.



About the Author: Debs Williams is Managing Director of debbidoo Ltd, a marketing company in Caernarfon, North Wales that provides marketing, website design, copywriting and internet marketing services to organisations of all shapes and sizes in a variety of industries.

Self-Promotion That's Fun

This is a picture of me at the Hubbard Glacier!

I have been working with individuals who have no idea how to market themselves. They even seem a little embarrassed that they have to "do it" at all. In the past many relied on referrals from professionals who have been long standing friends as well as colleagues, but as people move on, change jobs, or retire sometimes those referrals dry up and it's hard to relearn how to network and, well...basically sell themselves and their services.

This article below gives an insight to self-promotion. Many of my clients are already on FaceBook, Linkedin, Twitter, Pinterest and Plaxo among other social networking sites but those venues are just the tip of a very large Internet iceberg!

Feel free to contact me with any questions regarding your own marketing issues. Simple and affordable solutions can be found at
http://lamotheservices.com/

Sharon LaMothe

Self-Promotion That's Fun

by Will Craig

Do you have as many clients as you want? Are you "landing" the type of clients that are absolutely fun to work with? Okay, here is one more question... Are you promoting yourself?

The reason most of us get into coaching is to coach. Few of us -if any- get into this business to promote ourselves (and wouldn't it be great if we didn't have to). The sad fact is, we do.

Here's why:
Unless people know about you they can't hire you. It's easy to think that others who enthusiastically market themselves are, in some way, "fly-by-night hucksters." In some cases this may even be true. The fact is, if you don't promote yourself your potential clients may end up hiring those less qualified individuals instead of you. You've given them no choice because you haven't promoted yourself to them as an option.

If you think about it you have an obligation to promote yourself so that the clients that really need to work with you have a way to reach you (and not someone else). The good news is this doesn't have to be an obnoxious task.

Here's how:

The professionals that are successful at selling their services aren't really selling at all. They are promoting themselves in subtle, yet convincing ways. They are allowing their prospects to get to know them. They are building rapport and trust. In a nutshell, they are just being themselves.

If you put yourself in situations where you allow people to experience you, you will have your pick of clients. And they'll be the best clients for you! Feel good about promoting yourself by recognizing that marketing your professional services is nothing more than relationship building.

Mainstream sales and advertising has given the marketing of professional services a bad rap. When self-promotion is done right, it's fun and rewarding, PLUS you can feel good about it. Go out and be yourself with as many people as possible. The ones who are attracted to you will work the hardest for themselves. They will also be the most fun for you to have as clients.

Sharon LaMothe
LaMothe Services, LLC http://lamotheservices.com
LaMothe Surrogacy Consulting http://lamothesurrogacyconsulting.com
Infertility Answers, Inc. http://infertilityanswers.org

Blog Post Ideas and Topics for Your Small Business Website from The Small Business Survival Guide

Having new and updated content on your website is important. We are consistently reminding small business owners of the importance of keeping a blog aspect incorporated into their site as well as adding to it on a regular basis.

At times small business owners are stumped as to what to write about. So here is a short list of possible simple topics to get you started. You will quickly notice that many posts can be written in a few minutes.


Meet one of our employees

Meet one of our customers

Here’s an upcoming event you might be interested in.

A quick tip

One of our clients sent us this photo

Something I read that you might find useful

A couple of websites that can be helpful

An industry trend we see developing

Why did we start this company.

What it is like to work for our company

Something we are doing to support our community

How our business was founded

We had a client ask us this yesterday

A new service we are offering

A new product available

How we make the ordering process simple for you.

Meet our customer support team

Find us on Facebook, LinkedIN, Pinterest, Twitter etc

Visit us at ________event

Sign up for our newsletter

In the News

I added a few more ideas but if you need more help you can contact LaMothe Services!! We can brainstorm with you!

8 Tips to Optimize Your Time for Blog Writing by Marko Saric

I regularly hear statements like I just don’t have time to work on my blog, I am too busy to get out there and promote the blog, I have to do this, I have to do that, plus many other excuses. What these people really mean is I prioritize something else.

“Time is free, but it’s priceless. You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it you can never get it back.” – Harvey MacKay

Even though time is a limited resource, we still have 24 hours in a day, which is plenty of time, but it is a matter of reevaluating our priorities.

Most bloggers might have a job that takes some 9 hours daily, then you sleep some 7 hours and it leaves you with some 8 hours daily to do some house work, hang out with your friends and family or work on your hobbies.

That is why you have to learn to control your time, optimize it the best possible way and manage it wisely. There are the 8 ways that you can find more time to work on your blogging dreams.

Stop reading, take action

Reading and learning is important, but only to a point. It is important to stop and implement some of the things you have read about. If you don’t take your time to use what you have learned, nothing will change and you will stand still. Be a blog producer.

Stop checking the stats

If you are regularly stressing yourself checking your blog visitor stats, your RSS subscriber stats, your earning stats, stop. Checking them will not help, but actively working on things that will improve those stats will. Try not to check the stats more than once daily.

Focus on the tasks that have the highest impact

You must focus your energy on the tasks that have the highest impact on your goals. For bloggers, the goal usually is to increase the readership, and the task that will bring you closer to that goal is creating remarkable content and pulling your target audience to your blog.

Don’t get distracted

In the age of the Internet it is very easy to get distracted and waste several hours reading RSS, checking Facebook, sending tweets or reading Steve Pavlina’s blog (it happens to me every once in a while as Steve’s blog is so good). Shut out the distractions!
Throw away your television

Most of the people that say that they are too busy to be able to work on their blogs regularly, still seem to have enough time to watch hours of television every day. TV watching might be entertaining, but it is not going to bring you closer to your blogging goals.

Forget your strict schedule

Did you set yourself on a very strict schedule of having to produce regular blog posts? Forget about it. Your blog will not become extinct if you miss a day or two. The tight schedule just might strain you so much that you give up the blog. Writing one great post per week will have a much bigger impact than writing one average post daily.

Maximize your health

Eat healthy. Do some exercise. Get enough sleep. Leading a healthy lifestyle will definitely make you more energetic, fresh and will improve your productivity and will win you time.

Your passion motivates you

We always hear about the blog passion and it really is true. If your blog topic is something you really love, it is going to be so much easier to motivate yourself to work on it. You will not be able to fall asleep because you would want to blog, you would wake up very early energetic to get out of the bed and do even more blogging.

From passive viewing to active working

Majority of the “busy” bloggers are spending more time surfing the internet and watching TV than working on their blogs and at the end of another day they have nothing to show for. You must be disciplined and shift your focus from passive viewing into active working on your blogging targets and dreams. No one else but you can do it.

**You can always hire a "ghost blogger" from LaMothe Services. We offer monthly packages to help you keep up with the demands of your readers! Give us a call!

How is Your Work-Life Balance? By Dr. Christina Grant~Guest Blogger

When you are in balance and harmony with life you can be most effective in your business. What you want to achieve suffers when you are too much engrossed in the tasks or worries of work and not taking time to maintain harmony within your body, mind, and spirit.

Most of us have been trained to work hard. If we are not working hard, we have been programmed to feel guilty about not working hard. Ever heard someone called lazy because they weren’t working hard enough?

Hard work has held the promise of reward, but there is a downside if we find ourselves not enjoying the living of it all. If balance between work and life outside of work is not maintained, your well-being can suffer, harming your peace of mind, physical health, and your relationships.

Even if you love your work, thrive on it, and can do it all day and into the night, it is important to take some time to rest and create a balance. Stop, reflect, restore, and revitalize. Your relationships need attention, your spirit needs nurturing, your body needs care, and your mind needs some time off. If these are neglected, is there any amount of success that can make up for their loss?

I think it is important to work at something you love, or at least like. Simultaneously, it is important to pay attention to your inner world. This helps you maintain a healthy balance. There are 10 simple things you can do each day to aid you in this worthy endeavor. I practice them myself and hope you will join me.

1. Inhale with awareness.

2. Walk in nature, even for just 10 minutes. Aim for 30.

3. Sit in silence and still your mind for at least 10 minutes each day.

4. Notice if you are thirsty, hungry, tired. What do you do about it?

5. While eating, slow down and give your full attention.

6. Avoid people who consume your energy.

7. Embrace people who accept and support your endeavors.

8. Regard the beauty of your surroundings.

9. Appreciate the freedom and ability to work or establish a business of your own.

10. Exhale completely.



Dr. Christina Grant is a holistic healer and spiritual counselor who works in person and by phone. She has helped hundreds of people attain physical, mental, emotional and spiritual well-being through personal transformation. Her writing is published nationwide. She is co-author of Eight Minute Muse and is completing a book with a fresh perspective on women’s health. To learn more see her website www.christinagrant.com and blog http://christinagrant.blogspot.com.

Are You Ready for START ART 2013 in Las Vegas?

This STARTART Congress will be held August 8-10, 2013 at:

Renaissance Las Vegas Hotel

3400 Paradise Road

Las Vegas, NV

For your convenience, a direct link to reservations at the Renaissance Las Vegas Hotel is available on our website at www.directrsvp.com/STARTART. Enter the group code STRSTRA to receive the discounted rate of $99 + tax. Reservations can also be made by calling toll free 800-750-0980 or locally 702-784-5700. Refer to the STARTART Room Block.

I hope to see you there!!
Sharon LaMothe

Happy New Year!

Happy New Year 

From

LaMothe Services, LaMothe Surrogacy Consulting and Infertility Answers!

Wishing you all the best in 2013!

Please Support Fertility Within Reach in 2013

Through education and coaching, Fertility Within Reach (FWR) aims to empower infertile individuals to advocate in order to build their family. Information on our site is intended to support your communication process with physicians, insurance companies, employers, and legislators in your efforts to access Infertility treatment for yourself and the infertility community.

---

How can YOU become your own best advocate?

We have first hand experience with overcoming the many obstacles in order to access treatment for Infertility. Please visit the Empower Yourself page and review our 1 page guides on ways you can empower yourself in navigating this path.

Read how these Fertility Within Reach
families became their own best advocates

Come to the Fertility Planit show for FREE!

The Giving Season

We cannot thank you enough for your support of Fertility Planit. With our show only 3 weeks away, we want you to be empowered by the world class experts, therapists and inspirational leaders speaking at our show -- and find everything you need to build your family -- as our guest. Now through December 31, use promo code FPHOLIDAYCOMP and attend our show at no charge. This offer is limited. Please take a moment to register while you can: http://bit.ly/FPShowReg



In return and as a gift to the community, please consider sharing where you are in your journey to parenthood, what you've learned along the way, or how you became a parent, as part of our new Fertility Planit Diaries. Simply create and upload a video on YouTube. Our Founder/CEO Karin Thayer kicks off the discussion in the short clip above, describes her own journey to motherhood and how to post your story. With so many of you using video to capture holiday memories, there's no time like the present.

We can't wait to see what you have to say and meet you at the show.

Happy Holidays! 

Fertility Planit Show
Jan 12 & 13
Sat & Sun, 10 AM - 6 PM
Hyatt Century Plaza, Los Angeles

Happy Holidays!

Wishing you a Merry Christmas and a very Happy New Year!

From LaMothe Services, LaMothe Surrogacy Consulting and Infertility Answers

Coaching Outside the Box by Dave Krueger, MD

We are all coaches in our own way. Below is a short article written by Dave Krueger, MD that may open doors for you and your clients.
Sharon LaMothe

Ben Fletcher at the University of Hertfordshire in the United Kingdom devised a study to get people to break their usual habits. Each day the subjects picked a different option from poles of contrasting behaviors -- lively/quiet, introvert/extrovert, reactive/proactive -- and behaved according to this assignment.

So an introverted person, for example, would act as an extrovert for an entire day. Additionally, twice weekly, they had to stretch to behave in a way outside their usual life pattern – eating or reading something they would never have done.

What do you think was the biggest change in the group?

The remarkable finding was that after four months, the subjects had lost an average of eleven pounds. And six months later, almost all had kept the weight off; some continued to lose weight. This was not a diet, but a study focusing on change and its impact.

The Underlying Principle

Requiring people to change routine behavior makes them actually think about decisions rather than habitually choosing a default mode without consideration. In having to actually process decisions actively, they exercised their choice and decision-making abilities, extending to other choices such as what to eat, and what not to. Once becoming aware of actively making choices, they could decide what’s in their best interest.

“The box” most of us are in is the result of programming and conditioning. And it is self-created in adulthood. Recognizing yourself as the author, the creator of your story challenges an assumed model and leads to the deeper question, “How do I create something else instead?” And, “What will the ‘something else’ be?” Coach outside the box and watch your clients flourish!

Maine’s Highest Court Rules that District Courts Have Authority to Make Parentage Determinations in Gestational Surrogacy

Maine’s Highest Court Rules that District Courts Have Authority to Make Parentage Determinations in Gestational Surrogacy

Last week, Maine’s Supreme Judicial Court addressed for the first time the issue of parentage in a gestational surrogate birth, finding that the District Courts have authority under existing law to determine who a child’s parents are when the child is conceived through ART and then carried and delivered by another person.

In Nolan v. LaBree, a married woman (Mrs. LaBree) agreed to carry a pregnancy for a married couple (the Nolans) resulting from transfer of an embryo created from the Nolans’ egg and sperm; all parties were in agreement that the Nolans were the parents of the resulting child.

ASRM and SART were signers on an amicus brief, along with Gay and Lesbian Advocates and Defenders and other medical and legal authorities on assisted reproduction.

The court’s decision may be read at http://statecasefiles.justia.com/documents/maine/supreme-court/2012-me-61.pdf?ts=1336158415.

Winners Announced for the NIAW book drawing of A Surrogacy Helps Make a Family Grow!

A copy of Surrogacy Helps Make a Family Grow! will be sent out to the following 5 lucky winners:


M.C. of Fresno, CA

J.H. of Redmond, WA

T.B. of Lake St. Louis, MO

N.C. of Rockport, ME

and

S.W. of Streetsboro, OH



Thank you to the 182 participants who entered this contest! I will be doing it again very soon!

Happy Easter from LaMothe Surrogacy Consulting and LaMothe Services, LLC

Wishing you a wonderful Spring and a Happy Easter weekend!

From all of us at LaMothe Services and LaMothe Surrogacy Consulting!

Sustainable Tips to Save Small Business Owners Money By Catherine Corley

There are several ways that being green positively affects your bottom line.


Creating Interest and Loyalty

Employing greener practices in your place of business creates interest and loyalty from a variety of sources, like your consumers, investors, and your own employees. The National Restaurant Association (NRA) also supports this theory: “(There is) growing interest by consumers in wanting to frequent restaurants or feeling more positive about frequenting restaurants that are instituting green practices,” said Sue Hensley, senior vice president of communications for the NRA. “I don’t see consumers’ interest waning in that area.”

Showcasing Your Sustainable Efforts

You may be surprised to find your customers and associates have been waiting on you to capitalize on their enthusiasm, creativity and loyalty. According to Merchant Circle, this is one marketing opportunity that small businesses can easily take advantage of. Adding/improving upon more socially responsible service offerings also increases public image and stakeholder engagement. A company with a positive reputation often has the competitive edge.

Offsetting Climbing Energy Costs

A restaurant’s profit is typically only 3-9 percent of its total revenue. The money saved on operating costs adds directly to the bottom line, so saving 20 percent on energy operating costs through no-cost, low-cost and investment energy improvements can increase your profit as much as one-third. Check out a full list of best management practices for your business sector here.

Tips to Get You Started

The key for a business owner is to still provide goods and services at a profit, while sustaining the environment. Here is a list of some of the key elements to start thinking about when first taking on sustainable practices for your small business:
* Set goals — Identify your purpose, whether your goal is to cut costs or to be environmentally responsible, or both.
*Watch the bottom line —Implementing sustainable practices that provide no return on investment are not practical or wise.
* Start small — Look at reducing energy, even if it’s as simple as unplugging charges while not in use. Switch to CFL or LED lighting—you don’t need to wait to phase these in; your overall energy reduction justifies the immediate switch—and then progress to purchasing energy-saving appliances. Realign procedures to maximize energy efficiency.
*Look upstream — Find sustainable suppliers and sourcing. Know the environmental impact all your sources have on your business.
*Look downstream —Examine your waste stream. Look for ways to reduce, reuse and recycle.
*Build green — Implement green building practices. There is even an option to seek a Leadership in Energy and Environmental Design (LEED) certification.
*Invest in people — Investing in the community and your own employees is an essential component to sustainability.
 *Learn more – Join and support sustainable organizations and attend their education events.
*Get certified—Invest in a Life Cycle Assessment or seek an audit from a third-party certifier, if applicable.
*Tell others—Share your story with customers so they know not only where your products originate, but also why they should buy your product over others, especially if it costs more. For more, read “True Restaurant Sustainability: More Success, Better Future,” published by NetWorld Alliance.
*Avoid “Green Washing” —Part of being profitable while being green for small businesses is gaining a loyal customer base and creating interest. It is easy for consumers today to be skeptical of all of the “green” talk that is going on.
Catherine Corley is Vice President of Strategy for Sam’s Club, which published the white paper, “How to Be Green and Stay Lean: How Being Sustainable Can Save Your Business Money.”

Why Blog at ALL? Top 6 Reasons By: Sharon LaMothe

I have had several people ask me about blogging...after all, setting up blogs is one of the many services I offer on LaMothe Services, LLC http://lamotheservices.com/. I thought it would be a great idea for me to post my answers here (on MY blog) for all to read...and decide if they, too, want to join the blog craze!

Why Blog at All? Top 6 Reasons

By: Sharon LaMothe

1) Think of a Personal blog as an on-line journal that you can share with your family or friends. You can post pictures of your latest vacation, your newest family member and chat about how the garden is growning. Whatever your interest you can blog about it!

2) A Business blog is a great FREE marketing asset that is a must have in this economy. Its a wonderful way to introduce new products or services or give Kudos to your best employees. You can run polls, have contests, and ask your clients for input and comments.

3) With almost everyone in the business world having computer access, there are a large number of people reading blogs. From professionals to potential customers or clients, blogs are here to stay and are even accused of taking the place of newspapers a crossed the country!

4) A blog offers credibility to you and your business. It also shows that you are on top of technology and not the "dinosaur" that some may accuse you of...

5) Blogs are viral (in a good way!) They attract regular visitors and subscribers...your blog can be RSSed (Real Simple Syndication) into your website and social networking pages.

6) Blogs not only offer a voice for you and your company but you can think of it as a form of communication of epic proportions along with the ability to "publish" anything you want at any time you want.

If you have any questions regarding blogging and how you can set one up, just contact me at SurroMatchFL@aol.com.

Sharon LaMothe

LaMothe Services, LLC

http://lamotheservices.com/

10 Top Tips for Banner Advertising

Banner Ads are the attractive advertising medium that quickly grabs the visitors attention. Implementing an attractive banner ad is more important in order to effectively utilize the features or the power of banner ads.

The success of your online advertising purely depends on how far you are putting the right efforts in building the banner advertisements. You need to take care everything from animation, color combination, banner size and most importantly the Ads positioning. This article carries proven tips that really works to boost the performance of your banner ads. So designing an rich and attractive banner advertisement is easy if you are doing that simple.

1) Design Clear And Simple Banners.

When it comes to attractiveness, you should keep things simple. That is 100% applicable for designing the banner ads. Make your banner design simpler. That really attracts the visitors impression. The first impression is more important and that should be the best impression. Simple design helps you to make quality banner ads. Learn how to make perfect quality banner ads.

2) Focus Your Target Audience.

Targeting the audience in advertising is the prior goal. So you have to understand the audience first. Do you have that understanding ? If not, try to understand in the sense know at least, what they expecting from you and your business ? This helps you to design Ads with correct and accurate facts or information.
3) Keep The Brand In Banners.

It is advisable to show your branding over the banner ads. In general, branding helps the visitors to remember you web site. So put your logo and URL over the banner ads at least in the lowest corner or in the top. Branding helps your ads to stand out from the other banner ads placed nearer.
4) Ask questions on Banners.

Asking questions on the banner ads is the intelligent way of calling the visitors. In general, a question strikes the people to look for the answer. So ask some attractive or catchy question to the viewers. Thats the ever known best Call-To-Action.

5) Banner Ads Placement.

Even though you have designed a poor banner Ad but when placed in a hot position (top, top-left, top-right, middle) of the web page it wins. At the same time, placing a well designed ad at the worst place (lower-left, lower-right, bottom) of the web page fails. So it all depends on where you are placing the banner ads. Find out the best position, by experimenting with different banner Ads placements. That makes sense.

6) Test Drive The Banners.

As I told, experimenting is more important. Both the banner design and the placement you have to test. Do more test, do even more test and measure the impact. Do the corrective action and finally, your banner ads will be in the right place.

7) Use The Right Design Tools.

If you are looking for selecting the right designing tool, better go for great tools like Adobe Photoshop, Microsoft’s design and publisher tools etc. That really works well and helps you to make attractive designs. Try to become the expert with these tools. Learn the banner design tips.

8) Using Gimmick Attracts The Eyes.

Gimmicks really works well. Try to put some catchy and flashy objects or text over the banner ads. That grabs the visitors eye on the first look. Attracting on the first site is more important with banner ads. Using colorful gimmicks adds more value and adds that rich look to your Ads. But don’t overlaod the graphics, that will become uglier.

9) Keep It Professional.

A professionally design banner ads drives the visitor to explore more. It builds the trust over the advertisements and gives the good confidence to the visitor. Like “this advertisement looks professional so the information it offers should also be professional”. So flow your professionalism through out the banner design.

10) Give Importance To Text In Ads.

Texts are not only important in Text Ads but also in banner ads. It not like banner ads should only have the graphical and animations. You should have the right text. Your slogan or a question or even an offer. Use the selected keywords over the banner ads that directly relates your web site or business. There should be a balance between text and animation. Better to go for the 50-50 approach. That helps to make better looking Ads. You should know the tips to write text ads and apply that for banner ads usage.

Always keep in mind, an attractive banner ad should have Simple Graphics & Right Text which leads to higher Click Through Rate.

Mr Ven

Happy New Year!!

We spend January 1 walking through our lives, room by room, drawing up a list of work to be done, cracks to be patched. Maybe this year, to balance the list, we ought to walk through the rooms of our lives... not looking for flaws, but for potential. ~Ellen Goodman

Content is KING!

Now that your website is looking good, design wise, what about your content? What are you going to have on your website for your potential clients to read and learn about? You know what the most important part of the content is don't you? Good Writing! And to keep people coming back for more, updating your content often. Now when we are talking about a website for a service like surrogacy I don't believe that visitors are expecting to have something new on your site every time they visit. If you actually have a gallery of available surrogates and egg donors then, yes, that needs to be updated each time you have an approved candidate come on board. IP's especially will continue to check in and see if there is anyone new that they may be interested in. However, if you are running your program in a way where Intended Parents and Surrogates have to call for information on available matches then you need to have another way to keep your site fresh. Some suggestions are to have an events calendar and list all related conferences and seminars whether you are planning to attend or not. You can list birth announcements or even birthday announcements with the permission of your surrogates and IP's. You can have a surrogacy or ART in the news where you have hot links to articles that may be of interest to your visitors. Will your agency hold luncheons? Holiday parties? Meet and Greets? Have a place on the site, with photos, for these events. Why not add a blog? Fresh content is always available if you know where to look.

What about the pages that will not change as often? Your About Us page, Contact Us Page, your Home Page with your Mission Statement? Are you going to have a page that lists your services? Will that page also have your price list? Are you going to have separate pages for Intended Parents and Surrogates? Keep in mind that they WILL read each other's pages. Are you going to have a page to list professional links? (This will be good to have so that you can have a link exchange for your continued marketing) Are you going to list medical requirements for your surrogates? And legal aspects for your IP's? There is a lot to think about and your website can have several pages before it's all said and done.

Yes, there will be more to come, but your homework now is to list out what content you are planning on sharing with the rest of the world! Happy writing!

Sharon
http://lamotheservices.com/

Personal Power: Living From the Inside Out

I wanted to share this with you today because I feel that we often forget that we have "personal power"! We move through our daily life being pushed and persuaded in what we "should" think or what we "shouldn't" question or we may just be wandering aimlessly until "things resolve themselves".

Below is a great little article that may put it all back into your own hands and offer you some guidance in bringing back your own personal power. Take that control and know that you are in charge of your life, your hopes and your dreams. You have the Power inside you!

Sharon LaMothe

LaMothe Services, LLC

http://lamotheservices.com/

Personal Power:Living From the Inside Out

by Laura Belsten, PhD, MCC

Lao Tzu, famous Chinese philosopher living over 2500 years ago, stated that the biggest problem in the world is that individuals experience themselves as powerless. Powerless individuals feel helpless, negative, lethargic, frustrated, resentful, and often live in fear, enslaved by circumstances they perceive as beyond their control.

The opposite of powerless is an inner awareness, an internal state of being we refer to as “personal power” in the emotional intelligence field.

Personal power is an inner awareness that makes us feel in control of our lives. It is an inner knowing that we can achieve our goals, a calm conviction about who we are and our ability to get the things we want in life.

Quiet Confidence

People with a highly developed sense of personal power have a quiet self-confidence that they can set the direction of their lives, and they do. They are able to distinguish among circumstances over which they have some control and those they do not. They define themselves from the inside out (for example, their internal self talk includes messages like “I am a capable person, I can manage this setback, I’m good at managing conflict, I’m creative”)

The biggest barrier to success in almost any endeavor is powerlessness, negativity, helplessness and inertia. Mahatma Gandhi had no army, never held or accepted political office, never used violence. He was a small, frail man, yet he defeated the armed might of the British Empire, driving the British out of India without firing a single shot. How did he accomplish this?

Personal power. Personal power can move mountains. Personal power solves problems.

Dr. Laura Belsten is Dean of the Graduate School of Coaching, Master Certified Coach (MCC), and a national leader in the field of Emotional Intelligence. Personal Power is one of the twenty-four key competencies of the Emotional Intelligence Profile. Learn them all!

Tips for Improving Your Donor Program By: Gail Sexton Anderson, Ed.M., Founder, Donor Concierge

I have exposure to over 60 donor websites and 14 years of experience working with intended parents in need of egg donors. I have recently been asked by a few egg donor agencies what they can do to improve their programs. My experience has taught me that what intended parents look for in donors, regardless of their ethnic background, is a healthy, bright, egg donor who comes across as wholesome and attractive.

Healthy means having a good health history with no serious illness, no addiction issues, no history of anxiety or depression, and no eating disorders. But it goes beyond the health of the egg donor herself. It also means no one in her immediate family has any of these issues. There should also be no cancer in her immediate family. While it is not unusual for a grandparent to have cancer late in life, it is alarming to intended parents to see cancer in the immediate family, especially with her mother or father, particularly those occurring before the age of 40. After the age of 40, while it still may be worrisome to many intended parents, it is not as likely to be of a hereditary nature. Other types of cancer, such as breast cancer on the maternal side, is more likely to be a hereditary issue if it occurs before the age of 40.

Adult onset diabetes in the donor’s grandparents doesn’t tend to be a big concern but juvenile diabetes in the donor’s immediate family is a major concern due to hereditary factors. Another major concern among intended parents is mental illness and addiction. Alcoholism in a grandparent is not necessarily a huge issue and is fairly common. What is of greater concern is seeing a pattern of addiction in the donor’s family. If the grandfather was an alcoholic, and so was the uncle on the same side of the family, that indicates there could be a pattern of addiction, which is a hereditary issue. If the donor’s parents have ever struggled with addiction, that is also a huge red flag for intended parents, and they are unlikely to ever choose that donor. The same is true of any mental health issues in the family such as anxiety, depression, bipolar, and schizophrenia. Unfortunately, there is a strong hereditary factor for all of these mental health issues.

I realize that all of these things are not terribly unusual. It happens in the best of families. In fact, many intended parents may have these same issues within their own genetic families. But if there were a choice to avoid serious health issues, mental health issues, and addiction, all of which have genetic components, wouldn’t you want to avoid them too?

It is often difficult for intended parents to truly assess how bright an egg donor candidate may be. But intelligence is a concern for most intended parents that I work with. Most of my clients are well-educated, having attended college and in most cases, graduate school. They have worked hard and truly value intelligence and drive, and are hoping to find these characteristics in an egg donor. They want to see a spark of intelligence that will help them relate to the donor and feel like this is someone they could like, someone who could fit into their family. With barely more than a few pages of information and a few pictures, intended parents have to make one of the most difficult decisions of their life. One of the most important aspects of this is to see if the donor has attended college. For the most part, most of my clients want to see a BS or a BA; some will consider an AA if the donor seems to have drive, but many really would like to see more.

The jury is still out as to intelligence being nurture or nature. Intended parents know that they can nurture, but will their child feel like they fit into a family of very bright people if the answer is nature? That is why intended parents want to see demonstrated intelligence. Intended parents are hoping to find someone that will remind them of themselves. These are people who have excelled in academics and value that drive in others. If they had the opportunity to get to know these egg donors personally, they might not care what kind of degree they have because they would already know the quality individual that they are, but that is not the case. All they have are a few pages of a donor profile.

Beyond health and intelligence, intended parents like to see wholesome girls. They are often trying to either see themselves or visualizing a future daughter. They don’t like to see egg donor candidates who look like they are trying to seduce the camera or worse yet, their husbands. They want the donor to look like a nice girl they could take home for a family dinner, not someone who would drink too much and wind up dancing on the table. Again, what they want is someone they can relate to, who will fit into their family.

This all brings me to my final point; first impressions count, and when it comes to donors, it may be all that you have to get the intended parents’ attention. If intended parents don’t find an egg donor visually appealing, they will not look any deeper. There are some agencies that are very good at marketing their donors so there are things that you can do to present the donor at her best. Everyone has good hair days and bad hair days; just don’t use those bad hair day pictures. Choose the pictures that show your donor at her best. You don’t have to use every picture she sends you just because she sent it, and if the pictures she provides are not very good, take the time to shoot some pictures when you meet her. If photography is not your forte, send the donor to a studio or hire a photographer to take a few good shots for your site. You never get a second chance to make a first impression.

Tips on Improving Your Egg Donor Site By: Gail Sexton Anderson, Ed.M., Founder, Donor Concierge

I work with over 60 agencies across the country, and they all have subtle differences that make them unique from the rest. Some are better than others, and there are extremes at both ends of the spectrum. Most, if not all of these sites, could use some general improvements. I have been asked by several agencies about how to best improve their sites, and I am happy to provide some tips. Many of these suggestions come from personal conversations with intended parents, and others are from my own experiences. Some sites are not very user friendly, and I know that if I find them difficult and cumbersome to search, you can only imagine how frustrating and discouraging they must be for the average intended parent. Most often, the intended parent is already emotionally frayed and desperately searching for the right egg donor. Hard to navigate sites exacerbate their stress and make the process more difficult for them.


Websites should be visually appealing, not distracting. It is probably worthwhile to keep your site looking fresh by taking a serious look at it every 5-7 years so that it doesn’t become stagnant or dated. Just as fashions come and go, so do website designs, color schemes, and technology. For example, at one point in time, most agencies used hand written applications. They felt that seeing a donor’s handwriting helped intended parents to form an impression of the donor. Today, hand written applications tend to make an agency’s site look small-time and unprofessional. Intended parents are far more sophisticated then you may realize. They have the opportunity to see numerous sites and as a result, they may worry when they see an outdated website. To them, it is a representation of a small mom and pop shop business. Even if you are a small agency working from home, which is how many agencies operate, you can present yourself as bigger than you are simply by having a fresh looking, updated site. It definitely makes a difference in how intended parents perceive your agency; I know because I hear their comments.

If you have more than 50 egg donors, you should have a filter to allow intended parents to find what they need quickly, without having to scroll through all of your donors. My favorite filters are those that allow the intended parents (and me) the ability to choose more than one option for each search requirement, i.e. eye color or hair color, by holding down the control key. I find that most intended parents are open to a range of eye colors and hair colors and having to search each possible combination separately can be very time consuming. The same holds true for ethnic heritage. Some Asian couples may only want to see Chinese donors, while others may be open to Japanese and Korean as well. Though lumping all Asian donors into Asian may be effective for the agency, it is definitely too broad a category and should list the donor’s specific heritage not just her race. Some of my favorite filter options are:

•Minimum Education = or < (College degree, Masters, PhD etc.)

•Hair color – Blond, Light Brown, Med. Brown, Black, Red (hold down control to choose more than one)

•Eye color – (hold down control to choose more than one)

•Age range

•Height range

•Repeat Donor (yes/no)

•Available (please, don’t show me who is in cycle)

•Race – Asian, African American, Middle Eastern, Caucasian, East Indian

•Ethnic Heritage – Chinese, Japanese, Korean, Filipino, Irish, French, German, Persian, etc. (hold down control to choose more than one)

•Academic Achievers – (Only donors who meet the following criteria belong in this group: GPA of 3.0 and up in college, SAT over 1250 on old SAT over 1700 on new SAT, ACT of over 27, Masters level or better)

Don’t make it difficult for intended parents to see full profiles. If they have to contact you to get a full profile, they may just move on to the next site that allows them direct access. You must have pretty amazing donors, either visually or academically, for intended parents to want to contact you for full profiles. And chances are that you are missing out on possible matches by making them jump through hoops to see a full profile. Some agencies feel they are protecting their donors, but in most cases, the site is already password protected. Those who have requested passwords are usually serious about finding a match.

The most important way to improve your site is to have really great donors. Make sure they complete their profiles, and stay in touch with your donors so that you aren’t surprised if they have moved, changed their mind, or are in cycle with another agency. Your donors will feel more committed to your program, and you will be more on top of their availability to cycle if you stay in touch. There is nothing worse than having an intended parent express interest in a donor only to find that you can’t locate her. Young women move frequently and don’t always update you with their new contact info. Staying in touch with your donors can also help you to keep your site looking fresh by adding current photos. Some agencies are good at rotating donor photos and posting new pictures, which can bring new attention to the donor and possibly a new match for you.

Think of your site as a storefront. You want to keep it looking clean, fresh, and interesting. Pay attention to details and make sure the donors’ profiles are complete. If a donor ages out, remove her from your site. Very few intended parents are comfortable choosing egg donors over the age of 30, particularly if she is not a previous donor and has no children of her own. It is far better to have a site with 50 great donors than a site with 1,000 so-so donors.

Asian Egg Donors Are in High Demand: A Note to Agencies by Guest Blogger Gail Sexton Anderson Ed. M.

There is an influx of Chinese couples coming to the U.S. for fertility treatment in need of both egg donors and surrogates. Most Chinese couples want only Chinese egg donors but some are open to donors of other ethnic backgrounds. Make sure your egg donor profiles state the donor’s specific heritage, not just that they are Asian. This is too general and your donor will probably be passed over.

The couples who come to the U.S. for fertility treatment tend to be well educated and value education in the donors they seek. While some may be satisfied with egg donors who have a two year degree (AA), most want to see that the egg donor candidates have a four year degree (BS or BA) as a minimum requirement. This helps them to have some measure for intelligence and drive.

Donor blood type is very important to these couples since using an egg donor will, in most cases, be a family secret as egg donation is not culturally accepted by many of their families and communities. If you don’t know the blood type of your Asian egg donors, now is the time to have them be tested at a lab or donate blood since they learn their blood type while doing so. Otherwise, you may have difficulty matching your donors who are not aware of their blood type to Asian recipients.

Age is also a crucial factor. Asian woman tend to not respond as well as Caucasian women to fertility treatment. When it comes to choosing donors, they often ask for donors under the age of 25 to increase their odds. They may be willing to consider egg donors up to age 27 but usually only if these donors are previous successful egg donors. Unfortunately, many of the agencies I visit have Asian egg donors who are over 27 and even over 30. Most reproductive endocrinologist (REs) will not approve an Asian egg donor who is over 27 unless she is a blood relative.

I work with Asian couples every week and have worked with more than one hundred over the years. These are all common issues for Asian intended parents. I hope you find this helpful as you gear up to recruit more Chinese, Korean, Japanese and Vietnamese egg donors as these factors are also true for many other Asian intended parents.

Tips for Egg Donor Agencies: Fill in All the Blanks by Guest Blogger Gail Sexton Anderson, Ed. M.

In a perfect world each egg donor would complete every answer on her egg donor profile. I know this is a nuisance for the agencies who post the profiles to their sites when there are blanks but it is a huge frustration for the intended parents who might have been interested in cycling with an egg donor if she had completed her profile. I know from working with egg donors that sometimes egg donors may not always be cognizant of the fact that information on their application is their opportunity to be known as an individual and can make the difference as to being chosen or not. Sometimes egg donors may forget that this is not a cold and distant decision but a life changing decision for the intended parents.

The intended parents have already had to grieve the loss of a child that is genetically related to the intended mother. At this point the Intended parents are hoping to find someone that feel could fit into their family. Filling in all of the blanks helps to give life to a flat profile and enable the intended parents to have a window into who the donor is so they can say “I like her, she seems like someone who I can relate to.”

These applications are the only way most intended parents can get any sense of what an egg donor candidate is like. If all an intended parent has to go on is a few clipped answers they can be left feeling no connection and no sense of why they would want to choose that particular egg donor’s genes to fill such a monumental role within their family. I have had many intended parents tell me they like the donor profiles were the donors have really put some thought into their answers.

As an agency it’s important to take the time to review every application before it is posted on your site to make sure the donor has taken the time to put a bit of her personality into her profile. It may take you more time on the front end but it will save you oodles of time and money on the matching end. You may not even be aware of how often a donor has been passed over for lack of information.

Gail Sexton Anderson has dedicated her career to helping intended parents from all walks of life to build families. She founded Donor Concierge as a compassionate approach to helping intended parents sort through the gauntlet of egg donor and surrogacy options. Gail has developed working relationships with many excellent egg donor and surrogacy programs, reproductive endocrinologists, fertility attorneys, and mental health professionals specializing in third party fertility counseling she has known and trusted for years.

A New Book by Sharon LaMothe for the Children of Surrogates: Surrogacy Helps Make a Family Grow!

I am thrilled to announce that my book, Surrogacy Helps Make a Family Grow!, is available on Amazon.com for those living and working in the world of surrogacy. This heartwarming story is written for the children of surrogate mothers who want to explain to them just how and why they are carrying a baby for another family.
I was a surrogate myself when my own kids were ages 3 and 13 and there were no books out there to help me explain this wonderful selfless act to them. Surrogacy Helps Make a Family Grow! is only 30 pages long and filled with colorful illustrations and makes a perfect 'welcome gift' from agencies, clinics and IPs. For women becoming surrogates themselves, this is a great tool to teach their own children about Gestational Surrogacy and how the whole family makes the dream of a baby come true for those in need.



Anyone wanting to buy 20 books or more please e-mail me at SurroMatchFL@aol.com  for discount details!

Tips for Egg Donors and Agencies: Profile Pictures by Guest Blogger Gail Sexton Anderson, Ed.M.

A picture is worth a thousand words, or so the saying goes. Yet, I’m still surprised when I see some of the pictures that egg donors submit to be published with their profile. Overall, I think the quality of pictures has improved dramatically over the last several years. Or, more to the point,agencies are choosing more wisely when they select which photos to publish.

Nonetheless, there are a few photo problems that happen often enough that I think they are worth mentioning. Most of these issues can be fixed easily without taking away from the integrity of the donors appearance and in fact would make her more appealing to potential intended parents:

1) Red eye, this is such an easy fix with all of the photo packages that come with most computers these days.

2) Blurry images that make it difficult to see what the donor looks like. If that is the only picture you have of the donor you have got to get more or take her off your site until she can supply you with better quality pictures.

3) Pictures with other people in them, try your best to cut out other people. I do before I send them on to my clients to keep from distracting from the donor.

4) If the other people are family members label them clearly

5) Pictures that are too small and that can’t be enlarged by clicking on the image. I love the images that can be enlarged and maintain high resolution. It makes for a much better impression of the donor.

6) Intended parents often object to party pictures where the donor has a drink in her hand.

7) Intended parents also object to the vamping/sexy pictures. You know the ones where the donor looks like she is going to seduce the camera. She should look like a future daughter not like a sex kitten.

8) Think about what is in the background of the pictures. So many donors take pictures of themselves with their cell phone in their bathroom or a messy bedroom or in one case in a public bathroom with a bank of stalls behind her.

9) Obvious tattoos and piercings. We all know these things are not hereditary but intended parents are easily distracted and may make unfair assumptions about the donor.

10) Only use good hair day pictures. We all have bad hair day pictures but do we want them posted? Even if the donor is blind enough to give you the pictures from the day she decided purple hair would be fun if she normally has brown hair leave out Miss Purple Hair, again distracting.

11) Try to have at least one or two childhood pictures along with the current photos. Intended parents like to see the donor at different ages.

Intended parents want to feel like they know the donor since they probably won’t be able to meet her. The pictures should help to tell a story of who this donor is as an individual. If you don’t already you may want to take a few pictures of the donor when you meet her. Let her know that she will be having her picture taken and ask her to apply light, natural makeup and to dress simply in a nice top and jeans in solid colors that complement her coloring. This way you can see her build in a tasteful way and prints will not detract from her face. It may be well worth it to have some professional pictures taken if you are not particularly good at photography. One of the nicest sights has three simple shots of each donor taken at the interview. It is simple, straight forward and tasteful. I find the intended parents respond very well to this sight. While it is nice to have more pictures it is possible to have too many 3-9 good shots are usually ample to get a sense of what the donor looks like.

Gail Sexton Anderson has dedicated her career to helping intended parents from all walks of life to build families. She founded Donor Concierge as a compassionate approach to helping intended parents sort through the gauntlet of egg donor and surrogacy options. Gail has developed working relationships with many excellent egg donor and surrogacy programs, reproductive endocrinologists, fertility attorneys, and mental health professionals specializing in third party fertility counseling she has known and trusted for years.

5 Reasons Why You Should Respond to Every Comment by Pat Flynn

If you enable comments on your blog (which I’m sure most of you do), then you obviously want your readers to interact by leaving comments after your post. Then why, I ask, does it usually end up being a one-sided conversation?

It’s like giving a presentation to a group of people and not responding to questions and comments from your audience. It just seems rude, but for some reason it has become standard for bloggers not to reply to comments made on their post.

So much for “interaction”.

For big-time bloggers with several comments on each post, it would obviously be tough to respond to each and every single comment. But you have to admit that it is nice to when the big names take the time to respond to some of the comments, right?

The truth is, most of us are not “big time” bloggers and we do have the time to respond. And yet – we don’t.

In Step #6 of 6 Steps To An Effective Guest Post, it mentions:

“If you are fortunate enough to get your site published, the work is not over yet. All your efforts should go into promoting that article and taking part in any comments that may be posted.

Why is this something that only guest posters should do? Every blogger should be doing it on their own posts too.

For the past several months, I’ve been doing my best to respond to each and every single comment on my own blog, just to see what would happen. The response has been nothing less than amazing. In fact, people have pointed out that they love that I respond to almost every comment, and some of my readers have even emailed me just to say thanks.

So what’s the real benefit? Why should you invest a few extra minutes to respond to your readers? Here are 5 reasons to do so:

1. It Encourages People To Comment

People don’t leave comments just so they can be left unread. By replying, you’re not only letting people know that you’re actively involved in reading the comments, but you’re encouraging them to come back and comment again later.

Furthermore, people who don’t normally comment may be happy to do so knowing that their comment will indeed be read.

2. It Adds to the Quality of Your Posts

A reply can often lead to side conversations within the commenting area that add to the content and overall quality of your post. Your points will be explained further, new points will be brought up, and questions that people may have get answered.

Also, new people will join the side conversations and add their own comments that they wouldn’t have normally made otherwise.

3. It Helps With Search Engine Optimization

Comments on your blog posts do in fact help with search engine optimization, although admittedly in a minimal way.

More comments, including your own, usually mean more instances of the keywords that you used in your blog post, which means you’re more likely to be found in the search engines for those terms.

Additionally, new terms that you did not use in your blog post will be brought up and discussed, which could potentially help you for those terms as well.

4. It Adds More Social Proof

Social proof is a psychological phenomenon that occurs when people’s decisions are influenced by making the assumption that surrounding people know more about certain situations than you do.

For example, if you’re at the mall and you see a huge crowd of people around a particular store, chances are that you’re going to walk over and see what the big deal is. In a similar way, you might be more inclined to follow a certain blogger in a niche just because they have more subscribers and followers than others.

In most cases, your own comments will count towards the overall comment count of your post. Respond to 15 comments, and you’ll have a total comment count of 30, which looks more far more impressive and interesting to your readers and any new visitors to your blog.

5. It Helps You Build Authority and Credibility

Finally, by responding to each comment, you’re establishing yourself as a go-to expert in your niche. You become more “real” and are seen as someone who actually takes time to care for your readers, which adds value to you and your blog.

Because responding to comments is abnormal, you’ll stand out of the crowd like no other. And if you can leave thoughtful, meaningful comments, you’ll make that much more of an impact on your readers.

It doesn’t take very much extra time, and the return on investment can be phenomenal. So why not give it a shot?

Try responding to every comment and see what happens.

So What Do You Think?

How do you feel when a blogger responds to a comment you left on his or her blog? Do you think it’s worth the time and effort to do so, or are we just wasting our time?

Please leave a comment below, and tell me what you think.

Cheers!

About the Author: After getting laid off back in 2008, Pat Flynn has since created an online empire, starting multiple online businesses which earn him well over 6-figures a year in passive income. He writes about online business and blogging on The Smart Passive Income Blog. You can also download his free eBook, eBooks the $mart Way, which reveals all of Pat’s secrets to writing and automating a killer eBook for your blog or business.