Psychological Triggers That Win Sales and Influence Customers/Clients for Your Surrogacy or Egg Donation Business: Trigger 4 Authority

What is the definition of Authority? "The power to influence others, especially because if one's commanding manner or one's recognized knowledge about something" is the best definition to fit a business like a surrogacy or egg donation agency. But who runs that business? You do.

Surrounding yourself with professionals in the third party reproductive field is a must in any case. We need to work with Reproductive Attorneys, Reproductive Endocrinologists and clinical staff, Mental Health Professionals, Escrow Agents, Hospital Staff, Insurance Companies and sometimes even the Pharma companies. Their expertise and positions of Authority speak well of our own businesses and reputations. 
      

Your personal position of Authority comes from your experiences in your chosen field. You may be an Intended Parent and had a successful yet stressful surrogacy experience and now you want to not only share your knowledge but help other's through the surrogacy journey. Maybe you are a past egg donor (six times!) and feel that you know enough about the process to start your own agency. I know of quite a few Gestational Carriers, who feel that starting their own company and tweaking a few of the services to better appeal to others like themselves, are certain that it will lead them to a lifetime of fulfillment now that they no longer are carrying children for others.

All of these scenarios are about people with real life experiences. If they continue to learn and grow and watch other's in their chosen area, they could be considered an Authority or Expert in their field.    

Be sure to check out Triggers 1, Reciprocity, Trigger 2, Commitment and Consistency and Trigger 3, Liking!

Psychological Triggers That Win Sales and Influence Customers/Clients for Your Surrogacy or Egg Donation Business: Trigger 3 "Liking"

We all want to be LIKED, don't we? Which is why we put so much time and effort into our website and blogs. Needless to say these tools are sometimes the first impression our would-be clients encounter. We want the design to be comforting and supportive, we need the wording to say that they are welcomed and wanted. We want the photos to pluck a heart string or two. We want the overall design to say "we won't take advantage of you, we want to help you, we are experienced in this kind of thing"!

Blogging is another way to "talk" to potential clients. Sharing the hopes and dreams of other clients, listing services that you provide, telling people why you are better than all the rest, highlighting staff accomplishments and posting pictures of newborn babies with happy parents. The design of the blog itself needs to have that same sort of feeling...like coming home: comfortable and safe, where questions can be answered and comments can be posted freely, and your words hopefully shared on social media and "liked"!

Be sure to check out Triggers 1, Reciprocity, and Trigger 2, Commitment and Consistency! 

Psychological Triggers That Win Sales and Influence Customers/Clients for Your Surrogacy or Egg Donation Business: Trigger 2 Commitment and Consistency

As we all know in the surrogacy and egg donation field, Intended Parents may be one time clients. However, egg donors and gestational carriers are the kind hearted women that most likely will come back and help another couple if they had a good experience the first time around.

Commitment and Consistency is all about making surrogates and donors feel committed to the agency and its"brand". For example, after the donation or birth journey is complete, these past surrogates and donors should continue to receive newsletters, birthday and anniversary cards, and personal messages from their agency. This helps them still feel like part of the process and feel important to your company (agency) even though they may not be matched at the time.

Word of mouth is a great marketing tool and even if the past donor or surrogate decides that she is done, she could still send your business a friend, family member, or co-worker who is interested in helping a couple complete a family by having YOUR BUSINESS represent them.

Remember that these tips go hand in hand with the daily running of your business and you must keep involved from start to finish in order to leave a great impression. 

Be sure to check out Trigger 1, Reciprocity!

Psychological Triggers That Win Sales and Influence Customers/Clients for Your Surrogacy or Egg Donation Business: Trigger 1 Reciprocity

There are six essential influencers and I am going to take on one per post. Some of these will inspire you to make changes and others you maybe already incorporating within your marketing strategy.

Today I am going to talk about Reciprocity.   Reciprocity is when someone feels compelled to give something back. For example, if you are handed a free sample at Costco or Sams Club you may feel you must buy the product if you like it. The same goes for free gifts with purchase or when you apply because a human connection is felt and the company is going above and beyond to please their customer i.e. you. 

In the realm of the services of say an egg donation or surrogacy agency this would work with the attraction and retention of donors and gestational carriers. If within the first week of contact, while the paper work is still being filled out, a book was sent, a gift card to Starbucks with $10.00 on it or a heartfelt card saying how excited you are to welcome them into your company, then these women have the immediate feel of being wanted and supported in their decision to sign on with your agency.

We all know that people skills are important and having your potential clients know that by giving a little something up front maybe the very thing you have over your competition. 

Your Online Reputation: Your Surrogacy Agency's Calling Card

This is something that I feel every Surrogacy and Egg Donation business owner should keep in mind, especially if what is being "sold" is your own good name! Your reputation for being fair, honest, hard working and dependable is so important in the running of a surrogacy or donation agency. You are the front man for your company and so is your office staff. Never forget that!

Read on and tell me what you think!

Sharon
http://lamotheservices.com/

Your Online Reputation
Does integrity really matter in online business? The owners of PCS Productions in Texas would likely say, "Yes!"

This company began in 1995 and has worked to develop quality audio and video productions. Their services extend to web design and hosting, audio streaming and print media projects.
This company has worked diligently to establish integrity in each form of media they present. Many of those media specialties interact with other forms of media so they must make sure they can transfer branding ideas from one concept to another.

I think what may be most impressive about this company is they have an extraordinary track record. Client testimonials are glowing and well respected.

If you are known by the company that you keep then this company visibly has a sense of integrity. Their staff has been sent on assignment to virtually every continent in the world and their work is called upon repeatedly by existing clients while others also seek them out for their skills.

So is this a puff piece about PCS Productions? No. In fact I don't know anyone who works there, nor have I visited with anyone. So, I guess you could say I am not promoting a service, but pointing to some interesting parallels I often find in the best businesses.

This company has a good reputation and that's the point of this article.

As an online business you need to work to establish a reputation that is used as a calling card for potential customers.

The web already has enough scam artists and fly-by-night operations so when I find a point of positivity I cling to it and then point it out to others.

The establishment of a strong work ethic combined with consistently providing the best possible service can do wonders for your business in the long term.

Someone once told me, "You really should take the high road. There's a lot less traffic." At first I smiled, but it's true. We all know someone who is adept at cutting corners. Perhaps we have encountered a business that left us high and dry after they got our money. We like those 'high road' companies.

What we want as business owners are those glowing testimonials that profess the depth of our commitment to excellence. These are words that may well encourage others to buy our product or use our service. Those precious words will not come if the customer is just another dollar figure.

As a business owner you place your name and reputation on every order you ship out (or every service you provide). You stake the trust others would like to place in you on the way you handle issues that come up.


It's a whole lot easier to lose a reputation than it is to gain it back. Reputation is an investment in your future. It's an investment that can go away if you don't protect it wisely. What that means for a business owner is you have to put your customers first. Their concerns need to be a concern for you. Their issues require you be a problem solver. Deliver more than you have to and show absolute respect to your customers. After all, they are the ones you serve.
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About the Author: Scott Lindsay - Make A Website or Make Your Own Website Fast at HighPowerSites.com. Start a Home Business and Sell Ebooks at BooksWealth.com.

Running Your Surrogacy/Egg Donation Agency: Your Phone System

So you have your intake forms ready for people who find your number on your web site....and they call you....on what phone? Your home phone? Your cell phone with that catchy little hip hop beat? or are you installing a separate line or using an answering service? Let me start out by stating you had better NOT be using your home phone number! NO NO NO! Hard to get any more unprofessional then having your 5 year old run to the phone when it rings and yell MOOOOOOMMMMM all through the house to get your attention. Ahhh NO!

The cell? I personally like the business cell phone method. You can carry your 'office' phone in your pocket and won't have to miss a call. You may start to refer to it as your ball and chain but that is how things are when you start up your own company anyway! You are always tied to it! Back to the phone. IF you are going to use the cell....or a second line for that matter, I assume you will have voice mail. Do not have anything on that voice mail recording but YOUR pleasant and professional voice giving out directions on how to leave you a message so you can get back to them ASAP! Voice Mail is the perfect place to make a short and sweet plug for your business as well: "Thank you for calling ABC Surrogacy Services, A full service matching and relationship management company! We are sorry that we can't take your call right now but if you will please leave your name, message, number and a good time to return your call, we WILL get back with you as soon as possible." (here you can leave a notice if you have one) "Please note that we are closed this Monday for Memorial Day." (or whatever) Simple and effective. With unlimited plans out there, this is a very cost effective way to work.

Why not try a professional answering service. This service would be real people picking up your calls and then forwarding them onto you...they act like they work in your office for you and gives that big business feel. I am not sure that I would recommend the expense for a start up but if you have no partner this might be helpful.

Any of these ideas are a home office/Tax write off...which is something you need to take into consideration when you are setting up your business.