Wednesday, January 31, 2018

Modernizing the Patient Experience in Reproductive Medicine: Part 3- Facebook

First let me tell you some facts that you may or may not know. I am pretty sure if you are reading this it just might be that you saw my blog post link on my own Facebook or Twitter feed and so you already know all about what I am going to share...or not...read on and see! ;-)

Facebook Facts and Statistics

  1. Worldwide, Total number of Monthly Active Users: 2 billion.
  2. Total number of Mobile Monthly Active Users: 1.66 billion.
  3. Total number of Desktop Daily Active Users: 1.18 billion.
  4. Total number of Mobile Daily Active Users: 1.57 billion.
  5. The gender split on Facebook is 46% men and 54% women.
  6. One in five page views in the United States occurs on Facebook.
  7. More than 83% of daily active users are outside the US and Canada.
  8. The Facebook like button has been pressed 1.13 trillion times.
  9. The average time spent on Facebook per visit is 20 minutes making the average monthly time spent to 600 hours.
  10. At its current growth rate, Facebook acquires about 8 users per second. That’s 7,246 people every 15 minutes.
  11. 75% of all men and 83% of all women who use the internet can be reached via Facebook.
  12. Every 60 seconds, this is what happens on Facebook: 3,000,000 items are shared, 243,000 images are uploaded and 3,125,000 likes are generated.
  13. Currently, Facebook is available in 101 languages.
  14. Any two people on Facebook are separated by an average of 57 degrees of separation.
  15. Facebook Messenger and WhatsApp collectively process about 60 billion messages a day,3 times the number of normal SMSes sent globally.
  16. An average Facebook user has 155 friends.
  17. 87% of online users of age 18-29 are on Facebook.
  18. 56% of online Seniors aged 65+ are on Facebook and 63% are between age 50-64.
  19. About 66% of Facebook users turn to the platform for news.
  20. As reported at the end of Q1, Facebook’s revenue stands at $8.03 billion, at a 49% increase year-on-year.
  21. 80% of Facebook’s revenue comes from ads, and 20% from virtual games.
  22. 65 million businesses now have Facebook pages.
  23. Nearly one-third of Facebook users (32 percent) engage with brands regularly.
  24. 42% of marketers report that Facebook is critical or important to their business.
  25. 42% of customer service responses from brands on Facebook happen within the first 60 minutes.
  26. 70% marketers claimed that they use Facebook to acquire new customers, while 47% have said that the social network was their top influence for purchases.
With some of these numbers you might now see why you should really give due respect to what this free networking service can do for you and your business if you manage to keep up with it all. And that is not so hard to do!

Below are a few tips on how to use Facebook to your best advantage.

        Create a professional Facebook page for your Practice

        Select a business category from the drop-down menu such as “Health/Medical/Pharm.”

        Create an interesting profile, photos (office, staff, etc.)

        Advertise your new profile by sending it to all your co-workers and professional friends

        Make sure you add links to your website, You Tube, LinkedIN, Twitter and blog

        Remember to update and post several times per week
Do you have more to add? Please write down your own tips in the comment section! 

 [ FB Fact Source: ZephoriaDrumupWikipediaOmnicoreagency]

Wednesday, January 24, 2018

Modernizing the Patient Experience in Reproductive Medicine: Part 2- Let's Look at Social Networking


The next few blog posts are going to focus on Social Networking. As most of you know I actually do a lot of social networking not only for myself but for quite a few clients in the Reproductive Field. It brings visibility and shares your business's very important messages. Building a following is vital and for low to no cost why not take advantage of this great marketing tool?

While at the ASRM I met with Rob Taylor from TD Media and what he uses social networking for is a practice/business advocacy tool.  This means that he takes the "Happy Patient/Client" and empowers them to become an advocate via social networking to support the clinic or business that they have had a positive experience with. This is extremely important  as potential clients are out there on Bing and Google reading everything they can about you and your business so they can make an informed decision.
My next post is all about Facebook!

Thursday, January 18, 2018

New Hope for Compensated Surrogacy in Washington State; SB 6037


I traveled to Olympia this week to support the new SB 6037 Uniform Parentage Action Bill.  I was told that within the next week or so we will know if it moves on. There are several parts to this bill but the biggest hitch is the surrogacy portion. Most of us feel that this will be the best law regarding surrogacy in the USA. I invite you all to read it yourself and comment here, PM me on Facebook or email me as I would love to hear your thoughts. NEW SECTION. Sec. 702. ELIGIBILITY TO ENTER GESTATIONAL OR GENETIC SURROGACY AGREEMENT. http://lawfilesext.leg.wa.gov/.../Senate%20Bills/6037.pdf 
I hope to be testifying when the bill reaches the House. I will keep you all posted. This will mean some big changes for WA state! The entire state would be open to new possibilities in the realm of Third Party Family Building!

Wednesday, January 17, 2018

Modernizing the Patient Experience within Reproductive Medicine: Part 1- Nothing Can Replace Great Customer Service!


I spoke on a panel at the American Society for Reproductive Medicine a few years ago on the Patient Experience and the ways that would make it easier to reach people who need Assisted Reproductive Technology to build their families. As I was putting together my power point (By the way I hate doing power points but apparently that's what people want when they attend seminars!) I thought that the information I was giving to clinics can and will work just as well for Surrogacy, Egg, Sperm, and Embryo Donation Agency owners as well as Reproductive Attorneys , Mental Health Professionals, Adoption Agencies and Pharmaceutical Companies.

I am going to blog about all the great information that came out of this panel here on The Business of ART topic by topic. Please feel free to comment and add your own ways you feel would be helpful to patients suffering from infertility and/or using some form of ART to grow their families.

So ideally these Top 10 Customer Service tips are something that you and your staff are already doing. Do you have anything to add to this list? Is there something that you can improve on? How are your communication skills? How about your staff? Is their attitude 'customer friendly'? This is the first step to making your company better than anyone else's!