Social Proof really does come with years of experience. This is
what helps clients/customers feel that you are honest, trustworthy and reliable.
Testimony on your website can assist with this. Reviews about your published
works or your involvement in speaking engagements, webinars, and other industry
related work will highlight the best of you and your services. When you are
considered "trusted" you and your business can go a long
way.
How do you start getting this "Social Proof"? If you are
changing careers you can have past employers or your employees write a few kind
words about you for your testimonial page. This is similar to asking for a
reference. The next step is to build a great reputation through your good works
with your clients and business associates. When you feel you have made a
positive impact then ask for a review or a testimonial. Once people see that you
have positive responses to your business acumen they will be more likely to want
to work with you or hire you to assist them.
Don't forget that volunteering on a board or joining a society
like the American Society for Reproductive Medicine and attending meetings will
also bring exposure to you and your business. Networking is a must as well.
Remember, you will always need positive"Social Proof" and having a great
reputation is 100% part of that!
Be sure to check out Triggers 1, Reciprocity, Trigger 2, Commitment and Consistency, Trigger 3, Liking and Trigger 4 Authority!
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