There are six essential influencers and I am going to
take on one per post. Some of these will inspire you to make changes and others
you maybe already incorporating within your marketing
strategy.
Today I am going to talk about Reciprocity.
Reciprocity is when someone feels compelled to give something back. For
example, if you are handed a free sample at Costco or Sams Club you may feel you
must buy the product if you like it. The same goes for free gifts with purchase or when you apply because a human connection is felt and the company is going above and beyond to
please their customer i.e. you.
In
the realm of the services of say an egg donation or surrogacy agency this would
work with the attraction and retention of donors and gestational carriers. If
within the first week of contact, while the paper work is still being filled
out, a book was sent, a gift card to Starbucks with $10.00 on it or a heartfelt
card saying how excited you are to welcome them into your company, then these
women have the immediate feel of being wanted and supported in their decision to
sign on with your agency.
We
all know that people skills are important and having your potential clients know
that by giving a little something up front maybe the very thing you have over
your competition.
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