I started out in Part 1 talking about customer service and I
am sure you know by now that when your customer service fails then no matter
what you do to gain new clients or appease current ones you are not going to be
in business for long.
I also posted about the following ways to help your client or patients find you:
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Using the Internet
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Social Networking
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Pinterest
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YouTube
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Blogging
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E-Newsletters
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Webinars
What’s Left?
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Pod Casts
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Radio shows
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TV interviews
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Seminars and exhibiting
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Community specific marketing
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Out-reach education
All of these can
be used interactively with your social networks, websites and blogs
Although all of
these external marketing techniques are ways to reach new patients and educate
current clients, great customer service along with a warm, compassionate
attitude from you and your entire staff can never be replaced.
Obviously I have not elaborated nearly enough throughout
this 13 part series on reaching and supporting your patient or client, however that is because each company is run differently and addresses
issues in a very unique way. This is because we all have a different reasons
why we are in the Third Party Reproductive field and have different ideas
regarding how to actually achieve our
business goals. This is where a knowledgeable
consultant like LaMothe Services, LLC can come in and assist you in redefining
your business plan and helping you implement a few of the ideas I have outlined
in this blog. Feel free to contact me via e-mail at Sharon@LaMotheServices.com or
call 727-458-8333 to set up a free consultation!
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