Monday, March 27, 2017
Calling all entrepreneurs! LaMothe Services is offering a WINTER Special that will have you running your own Surrogacy Agency before you know it!
Are you interested in owning and operating your own Surrogacy Agency but don't know where to start? Do you live in a surrogacy friendly state? Have you been entertaining the idea of becoming your own boss? Are you a 'people person' and have knowledge of the third party family building field? (Past Surrogate, Intended Parent or other A.R.T Professional) Do you believe that 2017 is YOUR year to take control of your own career path? If the answers are a resounding YES to all these questions then LaMothe Services, LLC can help you formulate a plan and assist you in building your business to it's full potential. E-mail LaMotheServices@aol.com to set up your free 40 minute consult and learn more about our WINTER SPECIAL!
Our WINTER SPECIAL for NEW SURROGACY AGENCY Owners includes the following!
20 Hours of Consultation:
This includes mainly phone and some e-mail communication. Discussing the viability of a surrogacy program, what it might take to begin, what issues and road blocks maybe in your path, etc. This package is based on what issues you want to explore. Below are just a few of the issues we will discuss. As you can see, often more time is needed to have your business up and running smoothly:
* Naming your business
*Business plan/description (what services are you offering? what makes you different from everyone else?)
*Tax ID, Licenses, Business identity (LLC, Inc. etc.)
*Competition (local, statewide, nationally)
*Defining your roles (who is CEO? Who is responsible for accounting, recruiting, matching, case management, website/social media, marketing etc.)
*Start up costs
* Charging your clients (Getting paid) Hiring an accountant, bank accounts, escrow services etc.
*Retainer agreements between your agency and the Ips
*Marketing: finding IP's, Surrogate,
*Working with other agencies, MHP, attorneys, clinics, ins. companies
*Building your business
*Launching the business...what should be in place
*Reviewing Marketing Materials and Agreements, below
Marketing Materials and Agreements:
32-35+ ”samples". These include a retainer agreement, sample contracts, reimbursements for surrogates, anticipated fees and costs, check lists, agency forms and documents, educational information for IPs and Surrogates etc. Some of this information can also be used in the website, social media, and marketing materials
Total overview of what you would like on your website including content, design (colors), links (resources), key words
Client provides all content for the website including Logo.
Designing your website and adding content provided by client (Home Page, Services, About Us, For Surrogates, For IPs, Testimonials, Q&A for example) plus adding photos, group boxes or other design elements
Setting up a e-mail address to go from the site to the address of your choice
Teaching you how to take control of your site once it is completed so that you can add, remove and update your site as needed on your own
(Your credit card will be charged directly from the hosting company $19.99 per month once the site is activated.)
Business Card and Brochure Design-Client pays for all printing and shipping directly to their office/home. Client provides logo and content (Content can be found and used from the website)
Banner Ad Assistance
2 banner ads ready to post on Internet sites for visibility of your new company
Your Banner Ads on InfertilityAnswers.org for 12 months FREE
The cost of this package is $6,000.00 and is offered in 2 instalments of $3,000.00 each-one month apart. If you choose to pay in full, you will receive 10% off the entire package! (That's a $600.00 savings!)
Extra hourly add-on packages are available for an additional charge. Call 727-458-8333 or e-mail LaMotheServices@aol.com to set up an appointment to learn all the details
Tuesday, May 3, 2016
Psychological Triggers That Win Sales and Influence Customers/Clients for Your Surrogacy or Egg Donation Business: Trigger 5 Social Proof
Social Proof really does come with years of experience. This is what helps clients/customers feel that you are honest, trustworthy and reliable. Testimony on your website can assist with this. Reviews about your published works or your involvement in speaking engagements, webinars, and other industry related work will highlight the best of you and your services. When you are considered "trusted" you and your business can go a long way.
How do you start getting this "Social Proof"? If you are changing careers you can have past employers or your employees write a few kind words about you for your testimonial page. This is similar to asking for a reference. The next step is to build a great reputation through your good works with your clients and business associates. When you feel you have made a positive impact then ask for a review or a testimonial. Once people see that you have positive responses to your business acumen they will be more likely to want to work with you or hire you to assist them.
Don't forget that volunteering on a board or joining a society like the American Society for Reproductive Medicine and attending meetings will also bring exposure to you and your business. Networking is a must as well. Remember, you will always need positive"Social Proof" and having a great reputation is 100% part of that!
Be sure to check out Triggers 1, Reciprocity, Trigger 2, Commitment and Consistency, Trigger 3, Liking and Trigger 4 Authority!
Thursday, April 14, 2016
Psychological Triggers That Win Sales and Influence Customers/Clients for Your Surrogacy or Egg Donation Business: Trigger 2 Commitment and Consistency
As we all know in the surrogacy and egg donation field, Intended Parents may be one time clients. However, egg donors and gestational carriers are the kind hearted women that most likely will come back and help another couple if they had a good experience the first time around.
Commitment and Consistency is all about making surrogates and donors feel committed to the agency and its"brand". For example, after the donation or birth journey is complete, these past surrogates and donors should continue to receive newsletters, birthday and anniversary cards, and personal messages from their agency. This helps them still feel like part of the process and feel important to your company (agency) even though they may not be matched at the time.
Word of mouth is a great marketing tool and even if the past donor or surrogate decides that she is done, she could still send your business a friend, family member, or co-worker who is interested in helping a couple complete a family by having YOUR BUSINESS represent them.
Remember that these tips go hand in hand with the daily running of your business and you must keep involved from start to finish in order to leave a great impression.
Be sure to check out Trigger 1, Reciprocity!
Be sure to check out Trigger 1, Reciprocity!
Wednesday, April 6, 2016
Psychological Triggers That Win Sales and Influence Customers/Clients for Your Surrogacy or Egg Donation Business: Trigger 1 Reciprocity
There are six essential influencers and I am going to take on one per post. Some of these will inspire you to make changes and others you maybe already incorporating within your marketing strategy.
Today I am going to talk about Reciprocity. Reciprocity is when someone feels compelled to give something back. For example, if you are handed a free sample at Costco or Sams Club you may feel you must buy the product if you like it. The same goes for free gifts with purchase or when you apply because a human connection is felt and the company is going above and beyond to please their customer i.e. you.
In the realm of the services of say an egg donation or surrogacy agency this would work with the attraction and retention of donors and gestational carriers. If within the first week of contact, while the paper work is still being filled out, a book was sent, a gift card to Starbucks with $10.00 on it or a heartfelt card saying how excited you are to welcome them into your company, then these women have the immediate feel of being wanted and supported in their decision to sign on with your agency.
We all know that people skills are important and having your potential clients know that by giving a little something up front maybe the very thing you have over your competition.
Wednesday, February 3, 2016
If you go down the wrong path you will lose clients, your reputation, your staff and finally your business. If that’s not stating the obvious then I don’t know what is! But lets remember that I am talking about Surrogacy/ Egg donation Agency owners/staff who are dealing with clients who come to them already vulnerable and needing a guiding hand through this family building process. Add to that hopeful women who are excited to help your clients become the parents they have always dreamed of being. The temptation to engage in behaviors listed below can be quite strong. But you must RESIST!
What does unethical behavior look like? Below is a snap shot:
*Anything illegal (This is a no brainer but it has to be on the list and I believe we can think of a recent case or two of baby selling/human trafficking....)
*My personal current pet peeve, using state or federal insurance for a surrogate pregnancy (this is illegal in some states and a huge gray area in others and it seems that most people do not want their tax dollars going toward a surrogacy pregnancy)
*Misleading Intended Parents (“Yes, we have several surrogates waiting to be matched” when you really have 2 and you have 5 IP’s in line)
*Misleading donors and surrogates about how many recipients or IP’s are waiting to be matched
*Misleading donors or surrogates about how long the wait may be to be matched and how long it will be before they get any sort of payment
*Telling donors that the agency have bought insurance for them when really they have not
*Misinforming surrogates or donors about the potential risks or procedures (Shots anyone? Bloating? Weight gain? No sex? Hmmmm)
*Telling Intended Parents that the surrogate has maternity insurance when the reality is there is a surrogacy exclusion on her policy and you are just praying that no one finds out
*”Fixing up” donor profiles by removing family history of cancer, alcoholism, drug abuse, higher IQ, etc. (No one will know! It’s ‘anonymous’ right?)
*Padding the bill
*Holding escrow when you are not licensed or bonded to do so
*Encouraging a surrogate to waive the right to an attorney in order "to save" the IP's money
*Telling Surrogate that selective reduction seldom happens and so just agree to it and other demands that IPs may want her to do
*Not contacting the donor with an IPs further questions…instead just guess at the answer
Thursday, January 7, 2016
A second common problem with miscommunication is when a client has been given different information by different people in your office. This can happen when staff has not been updated regarding new or existing donors or available surrogates, when the client is quoted different pricing for services, or regarding case management and program protocol.
Speaking of available donors or surrogates, remember to keep your data base updated. When you have unavailable profiles listed in your data base it sends the signal that you are misinforming the public and are sharing more donor or surrogate profiles then you really have available. It also raises hopes if someone is really interested in a profile only to find that the candidate is not available. Always remove a profile once she is talking with other IP’s. If it doesn’t work out you can simply return the profile to your data base. Adding available profiles as soon as you can is a great indication that you have full control of your data base and know exactly who is on there plus all the details.
My third point is continued communication throughout the donation/surrogacy process. Often times once the match is made and the surrogate becomes pregnant, agency owners assume all is well and may not contact the IPs, donor, or surrogate for weeks or maybe even months. If you are advertising ‘full service agency’ that should include checking in on all parties and making sure that procedures have gone smoothly, if the relationship is going well amongst all parties and if anything extra is needed, In the case of the donation it is important to make sure the donor has recovered from her procedure and it’s always nice to see if a pregnancy resulted.
My forth and final point is the communication with other professionals in your field. I am taking about the clinic and nursing staff, attorneys involved, escrow agency and the mental health professional. It is so important that every one know exactly what is going on with your clients. Even if you are not the one directly communicating with these other professionals it is a good idea to remind your clients to make contact at certain points of a match. For instance the attorney should know when the birth is expected to take place and whether it is a singleton or multiples so the proper paperwork will be ready, it’s also a good idea to remind a surrogate to make arrangements for a hospital tour with her IPs, you should tell the clinic if a miscarriage takes place or a twin is lost and the mental health professional might like to know how the match is going and if there is a need for follow up.
Failure to communicate with all parties involved such as your agency staff, clients, and other professionals can give you and your agency a poor reputation. These are all issues can be worked on and eventually fixed. Your future as an agency owner depends on great communication!