Wednesday, April 20, 2016
Psychological Triggers That Win Sales and Influence Customers/Clients for Your Surrogacy or Egg Donation Business: Trigger 3 "Liking"
We all want to be LIKED, don't we? Which is why we put so much time and effort into our website and blogs. Needless to say these tools are sometimes the first impression our would-be clients encounter. We want the design to be comforting and supportive, we need the wording to say that they are welcomed and wanted. We want the photos to pluck a heart string or two. We want the overall design to say "we won't take advantage of you, we want to help you, we are experienced in this kind of thing"!
Blogging is another way to "talk" to potential clients. Sharing the hopes and dreams of other clients, listing services that you provide, telling people why you are better than all the rest, highlighting staff accomplishments and posting pictures of newborn babies with happy parents. The design of the blog itself needs to have that same sort of feeling...like coming home: comfortable and safe, where questions can be answered and comments can be posted freely, and your words hopefully shared on social media and "liked"!
Be sure to check out Triggers 1, Reciprocity, and Trigger 2, Commitment and Consistency!