Monday, August 23, 2010

A Public Thank YOU for SMART ART XI

I had the pleasure to once again attend the SMART ART XI conference in Las Vegas from August 5-7 th and, as usual, it was a wonderfully educational experience. I was able to present at two luncheon round tables as well as attend all of the sessions. I want to publicly thank MERCK for their unrestricted educational grant to make this conference possible! It would be a shame to lose such a valuable asset (and we would have) if  MERCK hadn't stepped up to the plate with their funding! I also want to thank Letters and Sciences who is the sponsor of SMART ART (as they have each year) and to all of the staff that works so hard to make sure that everything runs smoothly. I want to send a special THANK YOU out to Sally Zahuta who is the program manager of Letters & Sciences.

I encourage anyone who wants to learn more about what is happening in the world of Assisted Reproduction, (legally, medically and psychologically) to take advantage of this wonderful opportunity when it comes around again next year!

I am already planning to attend!
With a Greatful Heart,
Sharon LaMothe

Friday, August 20, 2010

Blogger or Mind-Reader? Six Ways to Give Your Audience Exactly What It Wants by Skellie and ProBlogger

ProBlogger readers are absolutely spoilt when it comes to great articles about coming up with post ideas. But what about thinking up the post topics your audience has been craving?

In this post I’ll be outlining six strategies you can use to determine exactly what kind of posts your audience wants to see on your blog.

1. Listen to comments

One thing you might have noticed is that commenters will sometimes ask you to expand on a section of your post. Either they wanted more information on a specific point, a more thorough exploration of one of your ideas or a clear explanation of something that’s confused them. Instead of answering in comment form, you can turn your answer in a post (and use the answer to drive more traffic back to your original article.)

2. Listen to emails

Part of being a blogger is receiving and answering reader questions by email. These questions can be a great source of ideas for posts your audience is craving.

After receiving the tenth or so email on how I find and use great Flickr images in posts on my own blog, I decided to write a complete guide to the process after sensing it was something a lot of readers were interested in. The resulting post went on to become one of the most popular articles I’ve ever written!

Listening to reader emails can result in some fantastic post ideas.

3. Ask them

A fairly obvious option, but one I don’t see many bloggers explore. Ask your readers to submit ideas for posts they’d like to see on your blog. Do this every couple of months and you’ll have a list of ideas you can turn to when your well of inspiration runs dry. If you notice several ideas on the same topic or area you can bet that it’s something quite a few of your readers would like to see more of.

4. Turn wants and needs into post-topics

Grab a notebook, open to a new page and put a pen in one hand. Write down all the possible niche-related wants and needs of your target audience.

If your target audience is interested in debt elimination, for example, their wants and needs cloud might look like this:

To develop a workable budget and stick to it.

To spend less without sacrificing quality of life.

To find cheaper versions of the things they need.

To find new ways to make a bit of extra money.

To avoid getting into future debt.

To become debt-free as soon as possible.

To eliminate unnecessary expenses.

If we give each want/need its own space on the page, we can start to branch out post ideas from each one. Because each of these post ideas is based on something our target audience wants, we can almost guarantee that it will be useful to them.

5. What do you want?

You’d be hard pressed to find a baseball blogger who’s not into baseball, a copywriting blogger who’s not into copywriting, a travel blogger who doesn’t like travel, and so on. You are part of your target audience. The things you’d like to see someone else in your niche write may just be what your target audience is also searching for.

Expanding on this premise, you can use your own niche experiences, problems and triumphs as fodder for blog posts. If you struggle with something related to your niche on a daily basis, maybe your readers are struggling with it too? If you’re worked out a solution to a problem related to your niche — something you were experiencing — maybe your readers would find the solution truly useful themselves?

If there’s a skill you’ve always wanted to learn, a problem you’ve always wanted to solve or a resource list you’ve always hoped to see, stop waiting for someone else to use your good idea, execute it yourself and turn the result into a truly useful blog post.

6. Reverse engineer what worked

Look at your blog’s top ten most popular post. They’re examples of posts that your target audience truly wanted to read. You can build on their success by adapting the same format to new content.

Let’s say one of your most popular posts was a list of ways to make money with eBay. You could capitalize on the success of the first article by creating an updated version (25 More Ways to Make Money With eBay), or invert the format by taking the opposite tack (25 Ways to Guarantee You’ll Lose Money With eBay) and outlining don’ts rather than dos.

Another effective strategy is to apply the same post format and headline formula to a new subject. Your list of 10 Insane Firefox Extensions for Web Designers could be followed by a list of 10 Insane Firefox Extensions for Entrepreneurs, or Journalists, or anything/anyone you can imagine (as long as it’s of interest to your target audience).

The crux of this strategy lies in combining what has worked well previously with something fresh, new and interesting.

Points to review:

Find ideas in comments.

Find ideas in emails.

Ask your readers what they want.

Use your audience’s wants and needs as a springboard for post topics.

Find inspiration in your own wants and needs.

Transfer the best qualities of your most popular posts into something new.

Thursday, August 5, 2010

The Essence of Your Business Story by David Krueger MD

What's your promise?

The answer: Your brand.

Your brand is an organizer for everything you do, for every connection with potential clients and readers, including website, blog, articles. Your brand triggers meaning and connections; it carries its own value. Brand awareness is the link in the consumer's brain between the brand name and certain associations about the product or service.

What's the opposite of a brand?

The answer: Generic.

Our clients—and potential clients—consciously and unconsciously take notes on how we brand and value ourselves, charge what we're worth, and handle the business of coaching. How we handle this will determine if we have clients, and how successful we—and they—will be.

Brand, value, fees, and best practices constitute four of the greatest challenges for the business aspects for Professional Coaches. And it is crucial to present a model of professionalism as we work with clients and in every aspect of our business.

Neuroeconomic studies show that we make purchase decisions at the midbrain level due to the psychological impact and associations we have to a brand. These midbrain preferences and decisions occur seconds before the choice and action registers in the logical brain—the prefrontal cortex. Once your unconscious mind makes an emotional commitment to a “yes” or a “no” it sends the conscious mind on the mission to gather all the logical reasons to support that decision. This rationalization is called confirmation bias.

Whoever has the best story wins. Storytelling excellence is not something you just pick up along the way. It is an art, a craft, and a discipline to be mastered.