As we all know in the surrogacy and egg donation field, Intended Parents may be one time clients. However, egg donors and
gestational carriers are the kind hearted women that most likely will come back and help
another couple if they had a good experience the first time around.
Commitment and Consistency is all about making surrogates
and donors feel committed to the agency and its"brand". For example, after the
donation or birth journey is complete, these past surrogates and donors should
continue to receive newsletters, birthday and anniversary cards, and personal
messages from their agency. This helps them still feel like part of the process
and feel important to your company (agency) even though they may not be matched at the
time.
Word of mouth is a great marketing tool and even if the past
donor or surrogate decides that she is done, she could still send your business
a friend, family member, or co-worker who is interested in helping a couple complete a family by having YOUR BUSINESS represent them.
Remember that these tips go hand in hand with the daily running
of your business and you must keep involved from start to finish in order to
leave a great impression.
Be sure to check out Trigger 1, Reciprocity!
Be sure to check out Trigger 1, Reciprocity!
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