Modernizing the Patient Experience in Reproductive Medicine: Part 4- Twitter

Letting Twitter Work for You

•       Invite your professional network (via e-mail, Facebook and LinkedIN) to connect with you on Twitter

•       Lookup professional associates manually

•       Follow other professional associates that you know or want to work with

•       Post a note “tweet” about your company news, events, activities, services, promote other professionals

•       Drive traffic to your Websites, You Tube, Facebook and Blogs by tweeting about posts and articles

•       Utilize for opinion polls

•       Build community by commenting/retweeting others

Remember that you can link these social networking sites together in several different ways. This enables you to just post in one place and have that same post show up in several different sites.

* This chart is from 2017 so note that these numbers have changed

17 Twitter Tips (as found, in part, on DoshDosh)

As most of you already know, I 'do' social media for people in the Reproductive Industry. They are trying to reach out to other professionals (like I do) as well as potential egg donors or surrogates, intended parents and donor egg recipients. Sharing information and educating the public is another great reason for people to turn to social media in the first place. I set up businesses and individuals on the road to social networking success by placing bios and information about their business on places like Facebook, LinkedIN, Pinterest, and Twitter to name a very few. Needless to say they still have to USE these tools to get the most out of them. (but Lamothe Services can do that for you too!) Below is a segment on Twitter that I found that should catapult even the busiest executive into posting a 'tweet' once in a while.  

Twitter gives you a fragmented experience of opinions, events, news, ideas and feedback largely because its structured to accommodate non-contextual usability: You can easily follow thousands of users and listen in and enter into conversations conducted among multiple users at any point. And this is usually the case.

On the other hand, Twitter can be actively used as a tool to push out messages that capitalize on the attention you’re receiving from other users. Yes, I’m talking about self-promotion and marketing. This involves active user engagement.


1. Personal Branding. Twitter is a social media platform you can use to build your personal brand. It has the primary benefit of developing a casual persona and establishes you as a social personality that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas.

2. Get Feedback. Need an alternative perspective on how a website looks or the right course of action to take? Blast out a message asking for advice and you’ll receive replies from other users. This collective intelligence can be used as fodder for articles or projects.

3. Hire People. Need a good logo designer, marketer or programmer? Send out a message asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations.

4. Direct traffic. Twitter can be used to get traffic to your websites or the sites of friends. If you ask your friends to tweet about it, the message will spread faster and further as other active users pick it up. There is a viral nature to all types of news, even on a site like Twitter.

5. Read News. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. You can also subscribe to Twitter feeds for specific websites/conferences, which allows you to receive and view content quickly. This is very useful for active social news participants.

6. Make New Friends. Like any other social network, Twitter has a built-in function for you to befriend and track the messages of other users. This is an easy way for you connect with people outside of your usual circle. Make an effort to add active users you find interesting. A Twitter acquaintance can be developed into a long lasting friendship.

7. Network for benefits. Twitter can be used as a socializing platform for you to interact with other like-minded people, especially those in the same industry. It can be used to establish consistent and deeper relationships for future benefits such as testimonials or peer recommendations.

8. Use it as a ToDo list. Use Twitter to record down what you need to do while you are away from the computer. Mark the tweet as a favorite to file it for referencing. Another alternative is to use an Online task management service that is synced with Twitter. One example is Remember The Milk.

9. Business Management. Twitter can be used as a company intranet that connects employees to one another. Workers can liaise with each other when working on group projects. Particularly useful when certain workers go out often in the field. Updates could be set to private for security reasons.

10. Notify Your Customers. Set up a Twitter feed for the specific purpose of notifying customers when new products come in. Customers can subscribe via mobile or RSS for instant notification. Twitter can also be used to provide mini-updates for one-on-one clients.

11. Take Notes. Twitter provides you with an easy way to record important ideas or concepts you want to explore further. Include links relevant to ideas you want to explore. Note taking can also be done offline via mobile applications.

12. Event Updates. Businesses can use Twitter as a means to inform event participants and latest event happenings/changes. This is a hassle-free way of disseminating information, especially when you don’t have the means to set up a direct mobile link between you and the audience

13. Find Prospects. Twitter can be used as a means to find potential customers or clients online. Do a search for keywords related to your product on Twitter Search and then follow users. Tweet about topics parallel to your product and close prospects away from public channels by using direct messages or offline communications. Discretion and skill is needed in this area.

14. Provide Live coverage. Twitter’s message size limit prevents detailed coverage of events but it can allow you to provide real-time commentary which may help to spark further discussion or interest on the event as other Twitter users spread the message. Very useful for citizen journalism.

15. Time Management and Analysis. Twitter can simply be used to keep a detailed record of what you are doing every daily. This might be boring for others but this type of usage is useful when you want to analyze how you spend and manage your time.

16. Set Up Meetings. Twitter can help you organize impromptu meetups. For example, you can twitter a message while at a cafe, event or art gallery and arrange to meet fellow users at a specific spot. It’s an informal and casual way of arranging a meeting.

17. Acquire Votes. Send a link to your stories you’ve submitted in other social news sites like Digg. Sometimes your followers will vote up the stories because they agree with it. This allows you to acquire more support for your efforts on other social media websites

How to use Twitter For Business - Five Tips For Twitter Newcomers By Debs Williams

Twitter is a wonderful business tool, not least because it's free; all it will cost is your time (and if that's in short supply, you can hire a social media marketer to manage it for you).

Used well, Twitter can provide good exposure for your business; but you can also damage your brand with social media marketing if you're not careful, so it's worth learning the biggest dos and don'ts before you start using Twitter.

Tip 1: Be yourself and be human

The beauty of Twitter is that it's a huge global community of human beings (mostly; there are spammer accounts but they're easy to spot, block and report). So do show your human side, especially when using your business account. Talk about things that matter to you: funny things your children say, recent achievements, your favourite band or TV show, and so on. Join in with conversations that interest you - be friendly, show emotion, and use smilies if you want to.

On the other hand, don't be too human. Don't share anything you wouldn't share at a real-world business networking event; keep intimate health problems and controversial or potentially offensive opinions to yourself.

Tip 2: Watch how you write
Some people write well, others don't - that's true in all areas of life, not just on Twitter. You don't need to be a bestselling novelist to use Twitter, but it helps if you have basic literacy skills (and if you use Twitter at the website instead of through a client, your Tweets will be spellchecked as you type anyway - which helps).

However good (or bad) your writing skills are, with Twitter's 140-character limit you'll need to be creative with your Tweets. Your Tweets need to be concise yet informative, and often you'll be trying to squeeze in a URL too (URL shortening services like bit.ly and tinyurl.com are lifesavers).

One definite don't is using text speak. Text speak is fine if you're 13, but as a professional adult promoting your business you're just going to look silly, and won't communicate your messages efficiently - unless you're targeting 13 year olds.

Tip 3: Share and share alike

If you have some good news - related to your business or your personal life - share it; everybody loves a good news story.

Do share links - to your website, your blog, your local news service, or anything else that interests your followers - this is a great way to get conversations going. But do remember to explain what the link's about, or your followers will feel less inclined to click it. And don't Tweet the same link over and over; people will quickly become bored and may stop following you.

Do retweet your friends' links, too; they'll be grateful, and so will your followers if the link is interesting and relevant. But here's a very big 'do' - DO make sure you click the link and read the content before sharing it with your followers, or you could end up sharing a page that's irrelevant or offensive, or which contradicts your usual position on the subject.

Tip 4: Be part of the community

Don't treat Twitter as your personal billboard. It's not: it's a community, millions of members strong, and the community as a whole is not very tolerant of users who constantly advertise. Try to stick to the 80-20 rule when you use Twitter for business: no more than 20% of your Tweets should advertise or self-promote, and at least 80% should be non-promotional. If you can get the ratio down to 90-10 or 95-5, even better.
                                  
Listen to what people are saying, and join in. Twitter is a network of conversations, so it's good practice to listen and respond to parts of those conversations that interest you; don't just stand in the middle of the room with a megaphone, shouting "I'm fabulous! I'm selling widgets at 20% off this week!" Again - if you wouldn't do it at a business networking event, don't do it on Twitter.

Do retweet your friends' requests for help (for example, charity appeals and sponsorship requests), and do introduce friends that are new to Twitter and could do with some followers. And again - do retweet useful, interesting links from people you follow, but always check links before sending.

Tip 5: Mind your language

Don't use offensive language when representing your business on Twitter; even mild swearwords can put sensitive souls off following you (and besides - cursing in public is hardly professional).

Use Twitter to answer customer questions and solve their problems, by all means; many organisations use Twitter as a customer services tool very effectively. But never, ever use an impolite or impatient tone with a customer. On Twitter, everything you say is out there for everyone to see, so leave your followers with the best possible impression of your brand at all times... the Internet has a very long memory!

Finally - consider this a bonus tip, since it's not really connected to any of the previous ones - try to enjoy yourself when you use Twitter. Try to embrace all that's good about Twitter - the new friendships and business contacts you'll make, the fun hashtags and trending topics, the strong community spirit - and before long you'll be singing (or is that Tweeting?) Twitter's praises to anyone who'll listen.



About the Author: Debs Williams is Managing Director of debbidoo Ltd, a marketing company in Caernarfon, North Wales that provides marketing, website design, copywriting and internet marketing services to organisations of all shapes and sizes in a variety of industries.

Don’t Use Twitter Like a Wet Cracker By Joshu Thomas

Crackers – The drier the better! Am sure you would never go shopping for a wet cracker. Then why use a twitter account the same way?

Twitter is a marketing bomb if used the right way. I have been using twitter for more than 2 years now and have been benefited only when I discovered the right way to use it.

Just like many of us I usually blindly do 2 things:

Blindly follow as many as suggested twitter accounts to follow.

Blindly tweet every single post on my blog using the retweet plugins.

I can for sure say these two are the biggest mistakes that could get your cracker wet.

The major pattern you could see on Twitter is:

You get followed back by many if you follow them

People subscribe to auto-follow tools to increase the follower counts

Your Twitter dashboard is flooded with tweets if you leave it un touched for 10 minutes

As soon as you tweet you see few new visitors from twitter landing on your website / blog

Is that what Twitter is all about – a few extra visitors, lot of blind tweets, flooded dashboards and huge chunk of followers to show off?

Now let me share what I learnt the hard way and something that could really help you benefit.

I created another twitter account and followed a different strategy that the one I used to use and many of us still use.

I had the new Ground rules this time:

Only follow who I really wanted to

Will try to keep the follower to following ratio unequal

Have a straight forward profile Bio (simple words about me and what I do)

Have a real profile pic (preferably not a graphic unless you are a huge brand)

Respond to direct messages

Visit / Reply to interesting tweets and if good, re-tweet.

Meet / interact with real people and build contacts

How this was different from my previous approach

With my old profile even though I had 8000+ followers on a retweet I used to get 120 -150 new hits on my blog posts. Then what are the 7850 followers for? Spamming you? I guess you have got the message I am trying to send across.

Here is a snapshot of my account: ( I have 60 people I follow and 1794 followers)

Take Home: Twitter is all about real people and real contacts – build them and you would be rewarded.




About the Author: Joshu Thomas is a Blogger from India. Blogging and web development helped him become independent, and that is why loves it. You can read more from him on his website, OrangeCopper.com.

What To Do If Your Facebook or Twitter Account is Hacked Written by Donna Gunter

Unfortunately, this scenario is a reality for all of us who use social networking -- it's not a matter of IF your Twitter or Facebook account will be hacked, but simply WHEN. I've been on the receiving end of messages from my friends whose accounts have been hacked. The message typically compliments me on some body part or requests me to click on a link to view a video of myself. Also, there are usually a number of misspellings in the message.


Be very careful when you get those kinds of messages, even when they are coming from trusted friends who would normally not engage in this type of behavior. Many of the messages are linked to a virus or some type of malware that either infects your computer or will gain access to your account and send all of your friends and followers spammy messages. If you do slip and click on one of these links, pay attention to what your virus scanning software tells you, especially if you get a security warning about a site.

If your Twitter account is hacked:

1. Visit Twitter's information page for problem resolution.

2. Log out of Twitter

3. Clear your browser cache (your browsing history and cookies and private info) and close down your browser.

For Internet Explorer: Go to Tools -- Internet Options, and then click on the "Delete" button under Browsing History. Check all of the boxes (except InPrivate Filtering data) and click on the "Delete" button.

For Firefox: Go to Tools -- Clear Recent History, and then click on the down-arrow next to "Details", check all of the boxes, and select "Everything" for the time range to clear.

4. Open a new browser window, log into Twitter, and change your password. You can also use the Twitter password reset feature to set a new password before logging in again.

5. Visit your settings page and check your Connections. Revoke access for any third-party application that you don't recognize.

6. Submit a support request to let them know you have taken all of the proper steps to reset your account and to request that your direct messaging capability be restored. You can also include info on any statuses that weren't posted by you in the body of the request.

7. Update your password in all of your third party applications as well. If a third party application (like Facebook, Twitterrific, Twhirl, etc.) is trying to use your old password to access your tweets, it will lock you out of your account.

If your Facebook account is hacked:

1. Visit Facebook's information page for problem resolution.

2. If you are still able to access your login email address, then use the "Forgot your password" link to prompt an email from Facebook with a password reset code. If you can't access your account, then use the link above.

3. Clear your browser cache (your browsing history and cookies and private info) and close down your browser as described above.

4. Your account could also have been phished/hacked by a phishing web site, worm, or malicious software. To ensure that all is safe again, refer to the "Warnings" section on Facebook.

Take care when using Twitter and Facebook. Trust your intuition, and if something doesn't look or feel right, ignore it or delete it before clicking on it. You will have probably saved yourself hours or headache in trying to restore a hacked account.

Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.TurbochargeYourOnlineMarketing.com

How To Increase Your Blogging Productivity by John Chow

Whaaaat, don’t tell me you didn’t… are you for real?! Well, what happened? Are you sick?…


Did you ever have a similar conversation with your boss? I’m sure you did. We all experience the unproductivity beast at times. In case you don’t recognize it, try this for size. You just spent a whole day procrastinating about your lack of productivity and go to bed a frustrated person, ready to do another day of … doing nothing.

When We Have To Stop Kidding Ourselves

It’s OK to be a master procrastinator from time to time, but not most of the time! Interestingly though, a lot of people who claim they can’t make money online are exactly that! They busy themselves with meaningless tasks such as reading blogs, eBooks, tutorials, email, and the countless other tasks we do each day. Oh, I did forget Twitter, chat and other social media.

If you don’t see growth in your business, look at what you DO each day to help your business grow. Do you actively:

• Market your business?
• Work your business to earn money? 
• Brand your business?  
• Network with people who can bring you new business?  

If you said no to all of the above, then you need to do some major renovating and restructuring of your working habits. In fact, you NEED to get proper working habits, because you clearly don’t have any.

 

Admission Is The Key

When we are unproductive, we usually are for good reasons. We could be: 

• Exposed to constant distractions.  
• Unhappy about our working environment.  
• Unclear about directions.  
• Resenting our boss.  
• Unmotivated.  
• Experiencing a lack of passion/drive.  
• Or we could simply suck at self-management.

If you do, then don’t worry. Not everyone is born a productive guru. Most of us have to unlearn bad habits and learn good ones. Whatever the reason for your lack of action, as long you admit to yourself that in fact you do suck at being productive, there is a light at the end of the tunnel.

 

Be honest about your lack of productivity and don’t kid yourself about doing the things that don’t matter to your bottom line. Checking email a dozen times a day won’t put money into your pocket. Neither does chatting on instant messenger.

 

Once, and if you have reached your daily target, you can indulge all you want into the pleasure side of business/a job.

 

Setting Benchmarks

  A great way to beat unproductive habits is by setting benchmarks. I like to work with daily income goals myself. If I haven’t reached a certain income target in a given day, I simply don’t rest. I work when I’m sick, angry, frustrated and happy. To me, all these personal states of being don’t matter as much. What matters is my business and going forward. 

 

Is it easy? Heck no. At times it is the hardest thing I do, especially when I work with the worst cold, or fever. But as long as I can work, I usually do.

 

There is much satisfaction in finishing a day, knowing I’ve done all I could that day. It is the one reason why I’m successful and not wishing to be!

  

How you too can become a productive person, in charge of your destiny

 

The step from major procrastinator to major achiever is often smaller than you think. The secret of the whole concept lies in the step.

 

It’s the action, or the lack of it that ultimately makes the difference in your day. If your head is filled with things you need to do, then you should try to prioritize your priorities first.

 

The quickest way to stop procrastinating is to ‘just do it,’ in the true Nike sense.

 

Reclaim your life by facing the unproductivity beast head-on. It’s not going to be easy while you retrain your habits, but I can almost guarantee you that it is possible to become a very productive person by following the tips below:

•   Work in short productive bursts. The burst is determined by your concentration span. For some this relates to 20 minutes at a time, while others can last a full 45 minutes.  
• After each productivity burst take a short break to refresh your mind and body. 
• Drink lots of water. Try to avoid too much coffee (yeah, I now it’s my vice too.)  
• Opt to work in a no distraction zone whenever you can.  
• Make sure your office is well lit and has fresh air.  
• Start the day with the most complicated task.  
• Work out a system that works for you, forget what the gurus say.

 

Enjoy the ride!

Feel free to add your tips on becoming more productive.

 

Twittering Your Small Business

I am sure you know by now I am pretty big into the whole social networking deal...and I love using twitter....I sign up clients for this FREE service and then we all twitter away. I hate hearing about who is driving to the store or whose kid is getting potty trained but for those who are using twitter as a business tool....sharing links and tips and sometimes an uplifting quote, its great! Check out this article below and then start twittering away! (I have over 500 followers! Feel free to join us at http://twitter.com/SharonLaMothe)

Sharon LaMothe
http://lamotheservices.com/

Twittering Your Small Business
By SCOTT CARMICHAEL, GADLING.COM

Word on the street is that "Twitter" is the latest rage, but chances are you have either ignored it, or simply didn't have the time to look into what it has to offer.

Thankfully, Twitter is extremely easy to explain -- they call themselves a "microblogging service". Micro blogging allows members to talk about anything they want, in bite size portions of 140 characters or less. That is essentially the entire service. What makes Twitter so popular is not what it does, but how many people it does it with. There are millions of people on Twitter, some very active, and some that signed up but never quite understood the concept. Like many blogs, the majority of people on Twitter use the service to relay information about their life. They'll post what they had for dinner, or what time they got up in the morning.

Hidden away in all those blog entries, could be the information you need to gain a customer, or prevent losing one. Here is a good example -- if one of your customers makes a purchase off your web site, but the product arrives damaged, they might take their complaint to Twitter before they even consider calling you.

Keep in mind that a disgruntled customer is often capable of creating a PR nightmare for you. A very simple way to be proactive about these things is to keep an eye out for keywords related to your business. The Twitter search feature allows you to search for anything in the millions of "Tweets" posted every day.

Get your own Twitter account, and if someone pops up with a complaint about your company and tries to spread the word to the rest of the Twitter world, step in and offer to help them out any way possible.

Remember, many Twitter users have their entire social network following their posts and badmouthing you or your products will often spread like wildfire.

Of course, Twitter can also be used to reach potential customers. You can do this by setting up your own Twitter page. I wouldn't recommend sitting at your desk all day describing what you see out your window, but a post a day about your deals, upcoming promotions or even as a place to hand out discount codes for your products will generate some goodwill and show your customers that you are at least aware of the latest social networking trends.

Just don't trick yourself into thinking that Twitter will magically increase your sales overnight. Getting your company on Twitter starts with registering an account -- do it now, and make sure you register all variations to your company name. Remember, Twitter is like domain names; if you don't register the name, someone else might, and the last thing you want is someone posting "Acme Widget Inc. sucks" using your company name.

Once you have your account setup, the hard part begins -- what to say?

I'd suggest beginning with some basic stuff. Post about a new product, post about trade shows you plan to attend. Think of Twitter as the message board at your local grocery store -- a place to share the good news about your company. Posting your messages to Twitter can be done through their web site, but also through one of the many "Twitter clients", available for most mobile phones and computers.

Once you've gotten a hang of posting, it's time to start doing some marketing. Make sure your Twitter profile page contains all the right information and be sure to use your company and product names in your "Tweets", that way the search engines will pick them up, making it easier for people to find you.

If your company specializes in "Widgets", start talking about them, provide general tips and tricks for people to use the product, and before you know it, you'll be seen as a specialist in your field (provided you are not posting utter rubbish).

There are of course also a couple of things not to do on Twitter -- most importantly, remember that anything nasty or rude you say can and will be used against you. If you badmouth a competitor, or a customer, make sure you are ready for the repercussions. Social networks are notoriously unforgiving, and if you screw up badly, it'll be all over the "blogosphere" before you know it.

Even if the entire experiment only yields one new customer, it is one customer you did not have before you started Twittering, and at the end of the day the whole thing will not have cost you anything other than your time.

By staying up to date with the latest social networking trends, you'll be ready for the next new service to popup, and before you know it, you'll be a pro at reaching new markets.