Friday, January 29, 2021

Re-Energize Your Business; Re-Think Your Marketing

It's 2021 and what are your new year plans?? Don't you think it's time that you finally reach out and make some changes in your marketing plan like most of your competitors are doing? Read below and be re-energized for the upcoming months!

Entrepreneur's Journal: How to Sell When No One is Buying

What to do? Here's a look at some strategies to get the business of long-term frugal customers (Especially in the Infertility field):

Rethink Marketing: While social media has been hyped up, it is still critically important. Let's face it, customers typically first go to the Net before making a purchase. And, if you're company does not show up, you're certainly in trouble.

To this end, you need to get savvy with search engine marketing, blogs, Facebook pages, Twitter and so on. They will not only engage potential customers but also build a growing digital footprint.

Some excellent books on the topic include The Social Media Bible and The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff.

Value Message: Who doesn't like a bargain, especially for a good product or service? Even those who are looking at luxury goods are trying to get a good deal.

But, when crafting your value offer, you need to put much thought in the message. Just look at Stuart Frankel. He operates several Subway shops in southern Florida. Desperate to drum up business, he came up with a simple idea to sell $5 footlongs on Saturday and Sunday.

Interestingly enough, the result was stunning, as sales spiked. At the same time, profit margins remained stable.

Customer Feedback: During tough times, your customers may be looking for alternatives. This means you need to communicate more and perhaps even provide enhanced offerings. In fact, this may help increase "word of mouth," which could result in getting more customers.

Also, ask your customers some questions, such as: What do you value the most? What else would you want?

This can be extremely valuable in terms of targeting new customers, as well as fine-tuning your marketing.

Be Upbeat: In light of the negative media, it's not easy to be positive. But you need to. It's critical for motivating your employees and building confidence with vendors and potential customers.

Tom Taulli provides a variety of financial services to business owners, such as business plans, cash flow management, and taxes. You can reach him at

Wednesday, January 20, 2021

Modernizing the Patient Experience in Reproductive Medicine: Part 13- What Else Should You Consider?

I started out in Part 1 talking about customer service and I am sure you know by now that when your customer service fails then no matter what you do to gain new clients or appease current ones you are not going to be in business for long.

I also posted about the following ways to help your client or patients find you:
        Using the Internet
        Social Networking

        What’s Left?
        Pod Casts
        Radio shows
        TV interviews
        Seminars and exhibiting
        Community specific marketing
        Out-reach education

All of these can be used interactively with your social networks, websites and blogs
 Although all of these external marketing techniques are ways to reach new patients and educate current clients, great customer service along with a warm, compassionate attitude from you and your entire staff can never be replaced.
Obviously I have not elaborated nearly enough throughout this 13 part series on reaching and supporting your patient or client,  however that is because each  company is run differently and addresses issues in a very unique way. This is because we all have a different reasons why we are in the Third Party Reproductive field and have different ideas regarding  how to actually achieve our business goals.  This is where a knowledgeable consultant like LaMothe Services, LLC can come in and assist you in redefining your business plan and helping you implement a few of the ideas I have outlined in this blog. Feel free to contact me via e-mail at or call 727-458-8333 to set up a free consultation!

Wednesday, January 6, 2021

Modernizing the Patient Experience in Reproductive Medicine: Part 12- Mobile Phone Marketing

What Do People Use Their SMARTPHONE’s For?
  • Time on mobile is mostly app time: People are spending an average of 3:23 per day in apps, and only 50 minutes on the mobile web.
  • Nearly 75 percent of US adults will use a smartphone in 2017, as market penetration continues to increase
  • Smartphone users spend approximately 10 percent of their time — over 20 minutes per day — on mobile social media.
SMS= Short Message Service MMS=Multimedia Messaging Service (You Tube, Webinair) ipad, iphone, android …Smart Phones ….How about just plain texting? All ways to get the all important client/patient attention! Again, if you have Facebook or Twitter your clients can access your updates and tweets via their mobile phone.
* This chart is from 2017 so note that these statistics have changed