- There are over 75 billion ideas on Pinterest.
- 87% of Pinners have purchased a product because of Pinterest.
- 72% of Pinners use Pinterest to decide what to buy offline.
- 67% of Pinners are under 40-years-old.
- Over 5% of all referral traffic to websites comes from Pinterest.
- Pinterest said 80% of its users access Pinterest through a mobile device.
- 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
- Two-thirds of pins represent brands and products.
- Food & Drink & Technology are the most popular categories for men.
- An average Pins made by an Active Female User is 158.
- Recipes: There are more than 1.7 billion recipe Pins.
- Shopping: Every day nearly 2M people Pin product rich Pins.
- Articles: More than 14 million articles are Pinned each day.
- Average time spent on Pinterest per visit is 14.2 minutes.
*Source: Omnicore
Why am I telling you about Pinterest? Because a lot of
people in the reproductive field have yet to think of this as a great marketing
tool! Below are some thoughts on who you
might be able to reach via advertizing on Pinterest:
●
Women interested in becoming Egg Donors
●
Women interested in freezing their eggs
●
Women interested in Surrogacy
●
Women who may need IUI or IVF
●
Women who need sperm donors
●
Women interested in taking place in clinical
trials/studies
●
Women who are already experiencing infertility
and need support and guidance
Remember!! The Pinterest annual household income of
$100,000 or more, almost 73 percent are female…..This is the reason I am giving
Pinterest a separate plug….it is a great marketing avenue.
* This chart is from 2017 so note that these statistics have changed
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