Modernizing the Patient Experience in Reproductive Medicine: Part 2- Let's Look at Social Networking

The next few blog posts are going to focus on Social Networking. As most of you know I actually do a lot of social networking not only for myself but for quite a few clients in the Reproductive Field. It brings visibility and shares your business's very important messages. Building a following is vital and for low to no cost why not take advantage of this great marketing tool?

While at the ASRM I met with Rob Taylor from TD Media and what he uses social networking for is a practice/business advocacy tool.  This means that he takes the "Happy Patient/Client" and empowers them to become an advocate via social networking to support the clinic or business that they have had a positive experience with. This is extremely important  as potential clients are out there on Bing and Google reading everything they can about you and your business so they can make an informed decision.

My next post is all about Facebook!

Modernizing the Patient Experience within Reproductive Medicine: Part 1- Nothing Can Replace Great Customer Service!

I spoke on a panel at the American Society for Reproductive Medicine a few years ago on the Patient Experience and the ways that would make it easier to reach people who need Assisted Reproductive Technology to build their families. As I was putting together my power point (By the way I hate doing power points but apparently that's what people want when they attend seminars!) I thought that the information I was giving to clinics can and will work just as well for Surrogacy, Egg, Sperm, and Embryo Donation Agency owners as well as Reproductive Attorneys , Mental Health Professionals, Adoption Agencies and Pharmaceutical Companies.

I am going to blog about all the great information that came out of this panel here on The Business of ART topic by topic. Please feel free to comment and add your own ways you feel would be helpful to patients suffering from infertility and/or using some form of ART to grow their families.

So ideally these Top 10 Customer Service tips are something that you and your staff are already doing. Do you have anything to add to this list? Is there something that you can improve on? How are your communication skills? How about your staff? Is their attitude 'customer friendly'? This is the first step to making your company better than anyone else's!





How Surrogacy and Egg Donation Agency Owners Fail: Lack of Continuing Education

There is no School of Surrogacy and Egg Donation. (or of any donation for that matter) There are no ‘how to run an agency’ classes out there, unless you hire LaMothe Services, LLC, but that is beside the point. You won’t find any courses offered at your local University or Community College on how to start an agency, run a donation program or serve your Intended Parents. We are just not that mainstreamed yet…sorry to say it. So when I talk about continuing your education I am talking about reaching out, taking the initiative and attending seminars and conferences that will allow you to become more knowledgeable in your field. The field of Third Party Family Building.


A great example is START ART which is an annual REI Nursing Congress. START ART stands for Scientific & Therapeutic Approaches to Assisted Reproductive Technology. (Every August) I found this great seminar about 15 years ago (when it was called SMART ART). It offers CNE’s (Continuing Nursing Education Certification.) Although I don’t need the nursing credits I know that this is a great learning experience for me and my peers.  The networking opportunities are wonderful as well! This is a two and a half day seminar in Las Vegas. Is it worth the time and money! Yes! Do *I* come back to my office with useful information and energized by those I interacted with? Again, Yes! Am I getting paid to promote START ART? NO! But you should attend next year! (I will announce it on my blog. Subscribe so you won’t miss it!)

Another not to be missed conference is the American Society of Reproductive Medicine’s annual meeting in October this year. The ASRM holds an annual meeting every year and as an agency owner you should already be a member. The program is jam-packed with useful sessions and this year it’s being held in Salt Lake City October 15-19th. Because thousands of people from all over the world attend, this is a great learning and networking opportunity! (again, I am not being paid to promote the ASRM annual meeting however I will be attending as usual.)

               

Personally I tend to lean toward the mental health portion of this meeting. I also belong to the Mental Health Professional Group and will be attending their usual Saturday evening welcoming dinner. (Again, meeting people in person where, for most of the year, we might only interact via the Internet). I don’t want to forget to mention Postgraduate Courses on both Saturday and Sunday before the conference.In 2011 I was a part of the faculty focusing on The Psychology and Ethics of Marketing a Mental Health Practice in Infertility with the chair being William Petock, Ph.D. and Jeffery Barnett, Psy.D. It was a very rewarding undertaking!

Another, newer conference is also available via The Society for Ethics for Egg Donation and Surrogacy (SEEDS). This is a nonprofit group created for all U.S. agencies to have a voice in defining a set of ethical standards for egg donation and surrogacy programs. The registration is now open February 26 and 27, 2016 in Long Beach CA. CEs for professionals. Debate, controversy, esteemed speakers, discussion, networking, professional development, shmoozing, fun, food, and more. Go to seedsethics.org, then click on EVENTS to register.

Ok…so is your business going to FAIL if you don’t attend these (or other) conferences? No…you can get by without traveling a half a continent away. Learning about what’s happening in the legal arena, the clinics, and in the ART world of mental health is always educational. But attending these and other seminars and workshops will reassure your clients that you invest in yourself and your agency and are knowledgeable about what is going on ‘out there’ in the field of Infertility today! (Plus you get out of the office! See the world! And meet new people! A win-win situation!)

It's Time to Plan Your ASRM Annual Meeting Agenda! Put These Suggestions on Your List!

Have you looked at your ASRM Program yet? If you have attended this great conference in the past then you know that all of the courses and roundtables fill up fast! The post grad course I am participating in is offered on page 15, Course PG1 offered on Saturday the 10/15. The Psychology and Ethics of Marketing a Mental Health Practice in Infertility. William Petok, Ph.D, and Jeffery E. Barnett, Psy.D. are also on the faculty with me! Not to be missed opportunity to learn about marketing your practice or business! Turn to page 50 and you will find #RTT19 Demystifying Gestational Surrogacy luncheon roundtable hosted by me as well! This is found under Mental Health! Remember these roundtables include lunch and are limited! This one is offered on Tuesday October 18th! I hope to see you there!

Egg Donors Verses the ASRM: Antitrust Class Action Suit Filed

Yes, you read that headline right! Lindsay Kamakahi has sued the American Society for Reproductive Medicine (ASRM), the Society for Assisted Reproductive Technology (SART), and the Pacific Fertility Center for "price fixing and reaping the anti-competitive profits for themselves". You can read all about it here in the Courthouse News Service and here is the actual file.


So the question is do egg donors have a case against these parties? I am not an attorney but in general I doubt it. However, this case is bound to shine yet another spotlight on what an egg donor is paid and how the infertility 'industry" is going about self regulation. Comments have been made that egg donors need to be protected and that they might be exploited however there are a lot of educational tools available not only within clinics, agency's, and not for profit sites but all over the Internet as well. But how does someone put a price on their own genetics? What kind of guidelines are being offered? The reality may be is that no one wants to think about selling their genetics...that's why it's called egg 'donation'. The compensation comes into play for the medical trauma and inconvenience of the donation itself. At the end of the day the Intended Parents maybe the ones who need protection. They are the people, after all, that will have to pay the upwards of $10,000.00+ bill. Perhaps the word donation will be removed from the third party family building vocabulary. We will all have to wait and see......

Sharon LaMothe of LaMothe Services and Infertility Answers to Attend the ASRM Meeting in Denver

The American Society of Reproductive Medicine is holding it's 66th annual meeting in Denver this month! I will be attending and arriving in Denver this Sunday the 24th and staying until Wednesday the 27th. I am thrilled to be attending the Opening Ceremony Sunday evening and networking with some of the most hard working and knowledgeable professionals in the Infertility Field. Some of the great seminars I will be attending include Open Vs Closed Gamete Donation, Wrinkled Parents; Medical, Ethical and Psychological Issues of Parenting at an Older Age, and Infertility as a Public Health Priority. There are so many opportunities to meet people that I have "friended" on Facebook or accepted into my network on LinkedIn. If you would like to meet with me, just send me an e-mail at SurroMatchFL@aol.com or give me a call at 727-458-8333.

As for MY clients that I consult with, know that I attend these events, meetings and seminars around the country so that I can share what I have learned with you through my blogs, posts, and conversations. In this time of social networking, spending hours online and answering e-mail, I believe that it is so important to have face-time with clients and other professionals in this ever growing field of infertility.

Please contact me if you plan to be attending the ASRM or visiting Seattle, WA where my offices are located. If you need my consulting services remember that our first conversation is free so that we can assess how best to use my expertise to help you reach your goals.

I hope to hear from you soon!

Sharon LaMothe

Sharon LaMothe Will Be Attending the ASRM Meeting in Atlanta, GA Oct. 17-21

I will be attending the annual American Society for Reproductive Medicine meeting in Atlanta GA! If you are in the area and would like to meet please contact me at the cell number below. I will be arriving late Saturday evening October 17th and leaving the afternoon on October 21st. I am looking forward to all of the great educational opportunities offered and meeting other professionals within the Infertility field. I will blog about what I observe and learn when I return.

I hope to see you there!

Sharon LaMotheInfertility Answers, Inc.
http://infertilityanswers.org/
LaMothe Services, LLC
http://lamotheservices.com/
727-458-8333