Friday, April 9, 2010
So, what is a “value line”?
Well, simply put, the amount of free knowledge, expertise and solutions via tips, tools and resources about the benefits of your services and/or products that you as a business owner offer digitally and automatically.
In the old economy, this is what the free value line looked like, especially online:
Free value———-> = Client Conversion + Repeat Business
In the new economy, if you understand that the free value line has now been extended, you can align your approach for unrivaled marketing and business success. Here is what the free new value line looks like:
Free value, Free Value, Free Value, Free Value———-> = Client Conversion + Repeat Business
So, if you need to bring more value to your prospects and clients today to continue to grow as a business, how can you do that easily and effectively via the internet?
Take your knowledge and expertise (aka, the capital in your head) and provide valuable insights about the solutions/benefits your services and products provide, and share those golden nuggets with your ideal demographic.
Please find below four time-tested online strategies that will extend your value line and help catapult your business income. I can attest that once I started implementing these proven success formulas, my business began to really boom.
Online value-added strategy No. 1. Offer a weekly or biweekly e-zine. What is an e-zine? It’s an online newsletter delivered through an e-mail service provider into the e-mail box of your prospects and clients. My e-zine is Insights on Business Success. Let’s face it, you know so much that others would like to know.
Take the time to share some of your knowledge and expertise on a consistent basis via this low-cost, user-friendly publishing format, and you will quickly see a transformation not only to your bottom-line income but also on your conversion rate of prospects into clients and added repeat business from your current clients.
Online value-added strategy No. 2. Add some video to your website. Research tells us that more than 60 percent of what is being searched for online is video and that over 200 million videos are consumed per month in the U.S. alone. Get yourself a Flip Video camera and create 5 to 10 videos approximately three minutes apiece, whereby in each video you answer one frequently asked question you get about your services and/or products.
Now be sure to share those videos with all your prospects and clients online and– bam!–you’ve just moved your free value line to the right again!
Online value-added strategy No. 3. Write a Free Report. List five, seven or 10 questions that your prospects and clients should be asking you about your services and/or products. Now, answer those questions and edit these pieces into a five-, seven- or 10-step free report. Once the free report has been written, take your word doc and turn it into an unalterable PDF digital file.
When you have new visitors to your website, share this free report with them via automatic delivery for leaving their name and e-mail address. Now you are automating building a relationship with your ideal demographic, adding extra value for your current client and, again, extending your free value line to the right. Want to see a good example of how this has been done? Visit DesignKrew.com
Online value-added strategy No. 4. Post on a blog. Truth is, people buy from people they know, like and trust. A blog offers you the opportunity to share more of you and your expertise in an ongoing format. If your visitor likes one blog post, she can scroll down to read others. The more you bring value via an ongoing blog post, the more you extend your free value line. Plus, every time you post content, the blog directories pick up your stuff and help drive traffic to you.
Further, when others comment on your postings, it becomes “social proof”–thus creating a community of people who know, like and trust you who are raving fans and will refer other people to your services and products.
The other piece about a blog is that your visitors tell you what they like and what they want, so you can set yourself up for great success and give them what they want! Wow, what a concept!
These four strategies are the most relevant to extending your free value line today online. Practice these time-tested formulas, and you will love the results. Plus, it is fun to be building relationships with your prospects and clients 24/7 via the online world, ‘cuz it never takes a vacation and is always working to extend your free value line even while you sleep!