Showing posts with label Social Networking. Show all posts
Showing posts with label Social Networking. Show all posts

Wednesday, October 21, 2020

Modernizing The Patient Experience in Reproductive Medicine: Part 5- You Tube


Not only can you use You Tube for your own Videos- you can implement the following to get the most out of this amazing site!
·         Streaming Ads-Shorter is better....less than 1 min
·         Advertise on the side bar
·         Advertise on 3rd Party sites 

In the next few posts I have some great ideas for you on how to make You Tube work for you! Have you subscribed yet to this blog? You probably should so all of this great information will land in your e-mail in box and you can read it over coffee and start planning your marketing strategy for 2018!! 
**Learn more about LaMothe Services and how I can help YOU! www.LaMotheServices.com
* This chart is from 2018 so note that these numbers have changed

Wednesday, October 7, 2020

Modernizing the Patient Experience in Reproductive Medicine: Part 4- Twitter

Letting Twitter Work for You




       Invite your professional network (via e-mail, Facebook and LinkedIN) to connect with you on Twitter
       Lookup professional associates manually
       Follow other professional associates that you know or want to work with
       Post a note “tweet” about your company news, events, activities, services, promote other professionals
       Drive traffic to your Websites, You Tube, Facebook and Blogs by tweeting about posts and articles
       Utilize for opinion polls
       Build community by commenting/retweeting others
Remember that you can link these social networking sites together in several different ways. This enables you to just post in one place and have that same post show up in several different sites.
* This chart is from 2017 so note that these numbers have changed

Tuesday, September 22, 2020

Modernizing the Patient Experience in Reproductive Medicine: Part 3- Facebook

First let me tell you some facts that you may or may not know. I am pretty sure if you are reading this it just might be that you saw my blog post link on my own Facebook or Twitter feed and so you already know all about what I am going to share...or not...read on and see! ;-)

Facebook Facts and Statistics

  1. Worldwide, Total number of Monthly Active Users: 2 billion.
  2. Total number of Mobile Monthly Active Users: 1.66 billion.
  3. Total number of Desktop Daily Active Users: 1.18 billion.
  4. Total number of Mobile Daily Active Users: 1.57 billion.
  5. The gender split on Facebook is 46% men and 54% women.
  6. One in five page views in the United States occurs on Facebook.
  7. More than 83% of daily active users are outside the US and Canada.
  8. The Facebook like button has been pressed 1.13 trillion times.
  9. The average time spent on Facebook per visit is 20 minutes making the average monthly time spent to 600 hours.
  10. At its current growth rate, Facebook acquires about 8 users per second. That’s 7,246 people every 15 minutes.
  11. 75% of all men and 83% of all women who use the internet can be reached via Facebook.
  12. Every 60 seconds, this is what happens on Facebook: 3,000,000 items are shared, 243,000 images are uploaded and 3,125,000 likes are generated.
  13. Currently, Facebook is available in 101 languages.
  14. Any two people on Facebook are separated by an average of 57 degrees of separation.
  15. Facebook Messenger and WhatsApp collectively process about 60 billion messages a day,3 times the number of normal SMSes sent globally.
  16. An average Facebook user has 155 friends.
  17. 87% of online users of age 18-29 are on Facebook.
  18. 56% of online Seniors aged 65+ are on Facebook and 63% are between age 50-64.
  19. About 66% of Facebook users turn to the platform for news.
  20. As reported at the end of Q1, Facebook’s revenue stands at $8.03 billion, at a 49% increase year-on-year.
  21. 80% of Facebook’s revenue comes from ads, and 20% from virtual games.
  22. 65 million businesses now have Facebook pages.
  23. Nearly one-third of Facebook users (32 percent) engage with brands regularly.
  24. 42% of marketers report that Facebook is critical or important to their business.
  25. 42% of customer service responses from brands on Facebook happen within the first 60 minutes.
  26. 70% marketers claimed that they use Facebook to acquire new customers, while 47% have said that the social network was their top influence for purchases.
With some of these numbers you might now see why you should really give due respect to what this free networking service can do for you and your business if you manage to keep up with it all. And that is not so hard to do!

Below are a few tips on how to use Facebook to your best advantage.

        Create a professional Facebook page for your Practice

        Select a business category from the drop-down menu such as “Health/Medical/Pharm.”

        Create an interesting profile, photos (office, staff, etc.)

        Advertise your new profile by sending it to all your co-workers and professional friends

        Make sure you add links to your website, You Tube, LinkedIN, Twitter and blog

        Remember to update and post several times per week
Do you have more to add? Please write down your own tips in the comment section! 

 [ FB Fact Source: ZephoriaDrumupWikipediaOmnicoreagency]

Wednesday, September 9, 2020

Modernizing the Patient Experience in Reproductive Medicine: Part 2- Let's Look at Social Networking


The next few blog posts are going to focus on Social Networking. As most of you know I actually do a lot of social networking not only for myself but for quite a few clients in the Reproductive Field. It brings visibility and shares your business's very important messages. Building a following is vital and for low to no cost why not take advantage of this great marketing tool?

While at the ASRM I met with Rob Taylor from TD Media and what he uses social networking for is a practice/business advocacy tool.  This means that he takes the "Happy Patient/Client" and empowers them to become an advocate via social networking to support the clinic or business that they have had a positive experience with. This is extremely important  as potential clients are out there on Bing and Google reading everything they can about you and your business so they can make an informed decision.
My next post is all about Facebook!

Monday, May 29, 2017

10 Reasons Why You Should STILL Be Using Facebook (as found on SEO Chicks)

Since writing a few blog posts about the benefits of using Facebook for marketing, I have been asked; “Well, how do you do it?” There are no secrets to using Facebook, unless you are running illegal scripts. Depending on the reasons and types of markets you might be dealing with on Facebook, it’s really quite simple to utilize the social network as a marketing tool.

“Don’t hate on Facebook.” Give it a chance before you decide to curse it to hell as an annoying social site that is a waste of time. If you STILL aren’t using Facebook for yourself, you won’t be able to understand how to use it for anyone else.

Create your “internet marketer” profile. I prefer when people give it their own personal touch. Add some (and only some) albums of cool pictures for me to see what you are like. Myself among many others are dying to judge you. This sounds a lot worse than it actually is.

By now, you probably already know over 200 people on Facebook. Whether they are your actually friends, or authors of the blogs you read. The #1 Simple Step of Social Media Success is to connect with these people, according to Chris Winfield. Facebook makes it really easy for you, and separates these people into networks, and clubs. You already know who you should be conversing with. In most cases, networking professionals will accept your friend request.

Some of these people, you might not have gotten a chance to talk to at the latest convention and now you are looking at mobile uploads of their children. This really is a wonderful tool.

Here are 10 reasons why you should STILL be using Facebook as a Marketing Professional:

1. Join all the groups that relate to you and add connections: Start conversations with people you look up to in the industry. Possibly gain a friend request or two hundred.

2. Promote your blog or other blogs you are promoting on your profile, using BlogFriends. You spent hours perfecting the perfect blog post, now everyone knows.

3. Draw attention to yourself quickly: Upload a new album, post a note, poke people (occasionally), comment on everyone’s stuff. Being popular on Facebook can easily transfer over to real life.

4. Set up real life connections: Introduce yourself to your Facebook friends. Start a relationship. These people are also voters on Social News sites, and blog writers, and good people to know.

5. Research information for clients and Gain Knowledge: Dive head first into groups and read what people are saying about your clients. Excellent for those who are practicing Reputation Management. Read forums, participate, research, and get to work!

6. Network before big events: With SMX West coming up, there are tons of groups to join. See who will be there. Set up a meeting with these people by sending them a message on Facebook, or just simply join the group so people will know you will be there as well. Look at their profile, if they have recent news, you will have a conversation starter at the convention.

7. Update your Status: I hate to say it but those people who tie in their Twitter with their Facebook status are super helpful. If you become a regular status updater, people will always take interest in whatever your doing. It’s like reality TV. *Congratulations to Glen Allsopp who just PASSED HIS DRIVING TEST! 38m ago*

8. Applications Help: It’s true that many applications are annoying. But the Stumble Upon application is awesome! It shows on your profile and news feed what you are Stumbling, so this way everyone else knows, and will also stumble if they are interested.

9. Facebook is Improving: The ever changing controls are sometimes annoying but helpful. You can edit your preferences in the news feeds and see what you want to see. You can also control what people see about you with privacy and security settings.

10. Facebook Profiles Rank- If clients are looking you up, they might like the fact that your profile comes up (but they might not). In this case, it works the same as LinkedIn. So make sure to keep it as Professional as the business you run. *For example: While hiring, I did a search and found a possible employee Facebook page and lets just say they weren’t hired based on the profile picture alone. This could have totally worked in their favor, if I saw a nice clean page with nice comments from Coworkers, friends, a link to their blog, etc.

So… Why Not? It’s totally up to you how you want to use it. If you choose not to use Facebook, then don’t. If you just want to use to it watch what everyone else is doing, that is fine too. You don’t have to add every application, or give drinks to your Top Friends. You can totally make what you want of it.

I hope that this post helps people who are still “Hating” and helps them find success with Facebook conversations, like I have in many ways.



If you have any other reasons or ideas why Marketing Professionals should STILL be using Facebook, please let me know!

Monday, April 17, 2017

17 Twitter Tips (as found, in part, on DoshDosh)

As most of you already know, I 'do' social media for people in the Reproductive Industry. They are trying to reach out to other professionals (like I do) as well as potential egg donors or surrogates, intended parents and donor egg recipients. Sharing information and educating the public is another great reason for people to turn to social media in the first place. I set up businesses and individuals on the road to social networking success by placing bios and information about their business on places like Facebook, LinkedIN, Pinterest, and Twitter to name a very few. Needless to say they still have to USE these tools to get the most out of them. (but Lamothe Services can do that for you too!) Below is a segment on Twitter that I found that should catapult even the busiest executive into posting a 'tweet' once in a while.  





Twitter gives you a fragmented experience of opinions, events, news, ideas and feedback largely because its structured to accommodate non-contextual usability: You can easily follow thousands of users and listen in and enter into conversations conducted among multiple users at any point. And this is usually the case.

On the other hand, Twitter can be actively used as a tool to push out messages that capitalize on the attention you’re receiving from other users. Yes, I’m talking about self-promotion and marketing. This involves active user engagement.


1. Personal Branding. Twitter is a social media platform you can use to build your personal brand. It has the primary benefit of developing a casual persona and establishes you as a social personality that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas.

2. Get Feedback. Need an alternative perspective on how a website looks or the right course of action to take? Blast out a message asking for advice and you’ll receive replies from other users. This collective intelligence can be used as fodder for articles or projects.

3. Hire People. Need a good logo designer, marketer or programmer? Send out a message asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations.

4. Direct traffic. Twitter can be used to get traffic to your websites or the sites of friends. If you ask your friends to tweet about it, the message will spread faster and further as other active users pick it up. There is a viral nature to all types of news, even on a site like Twitter.

5. Read News. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. You can also subscribe to Twitter feeds for specific websites/conferences, which allows you to receive and view content quickly. This is very useful for active social news participants.

6. Make New Friends. Like any other social network, Twitter has a built-in function for you to befriend and track the messages of other users. This is an easy way for you connect with people outside of your usual circle. Make an effort to add active users you find interesting. A Twitter acquaintance can be developed into a long lasting friendship.

7. Network for benefits. Twitter can be used as a socializing platform for you to interact with other like-minded people, especially those in the same industry. It can be used to establish consistent and deeper relationships for future benefits such as testimonials or peer recommendations.

8. Use it as a ToDo list. Use Twitter to record down what you need to do while you are away from the computer. Mark the tweet as a favorite to file it for referencing. Another alternative is to use an Online task management service that is synced with Twitter. One example is Remember The Milk.

9. Business Management. Twitter can be used as a company intranet that connects employees to one another. Workers can liaise with each other when working on group projects. Particularly useful when certain workers go out often in the field. Updates could be set to private for security reasons.

10. Notify Your Customers. Set up a Twitter feed for the specific purpose of notifying customers when new products come in. Customers can subscribe via mobile or RSS for instant notification. Twitter can also be used to provide mini-updates for one-on-one clients.

11. Take Notes. Twitter provides you with an easy way to record important ideas or concepts you want to explore further. Include links relevant to ideas you want to explore. Note taking can also be done offline via mobile applications.

12. Event Updates. Businesses can use Twitter as a means to inform event participants and latest event happenings/changes. This is a hassle-free way of disseminating information, especially when you don’t have the means to set up a direct mobile link between you and the audience

13. Find Prospects. Twitter can be used as a means to find potential customers or clients online. Do a search for keywords related to your product on Twitter Search and then follow users. Tweet about topics parallel to your product and close prospects away from public channels by using direct messages or offline communications. Discretion and skill is needed in this area.

14. Provide Live coverage. Twitter’s message size limit prevents detailed coverage of events but it can allow you to provide real-time commentary which may help to spark further discussion or interest on the event as other Twitter users spread the message. Very useful for citizen journalism.

15. Time Management and Analysis. Twitter can simply be used to keep a detailed record of what you are doing every daily. This might be boring for others but this type of usage is useful when you want to analyze how you spend and manage your time.

16. Set Up Meetings. Twitter can help you organize impromptu meetups. For example, you can twitter a message while at a cafe, event or art gallery and arrange to meet fellow users at a specific spot. It’s an informal and casual way of arranging a meeting.

17. Acquire Votes. Send a link to your stories you’ve submitted in other social news sites like Digg. Sometimes your followers will vote up the stories because they agree with it. This allows you to acquire more support for your efforts on other social media websites

Tuesday, February 24, 2015

8 Dos and Don’ts of Networking Follow Up By: Jenny Klimisch


There are networking opportunities everywhere, whether you’re at a trade show, conference, meetup, or even chatting with someone on your commute. You need to make the most of every opportunity because you never know who you might meet! Here are eight actionable dos and don’ts for following up with someone in a professional way after you've connected:
DO: Send an invitation to connect on LinkedIn in a timely manor by including a personal note on where you met him or her and something you may have discussed. For example, “It was great meeting you at the ABC Event. I’d like to keep in touch about the possible partnership we were chatting about.”
DON’T: Send a LinkedIn invite to every business card you collect. You should have a one-on-one meaningful conversation with someone before sending them an invitation to connect.
DO: Follow up via email to business cards you collected and personalize the messages. Ensure you let people know ahead of time you’ll be sending an email and have their permission, otherwise your email may be viewed in a negative light. 
DON’T: Buy a list of event attendees and email them all. This would be a violation of the CAN-SPAM act. Also, it’s not the best way to start a professional relationship.
DO: Try to follow up in a timely fashion, usually within a few days to a week of the event. It will help keep you top of mind of your potential clients or business partners. 
DON’T: Wait too long to follow up with a contact. Time flies after events and it’s easy to forget all of the people that you might have met. 
DO: Go the extra mile about how your businesses or connection can be mutually beneficial when you do reach out to someone. Take the time to research and understand what his or her company does, if you don’t know already.
DON’T: Go on about your company without understanding whether it’s actually a good fit for the company or contact you’re reaching out to.
DO: Set a limit to the amount of communication. Do some testing to see the optimal amount of touches that it takes to connect with someone. Refine your cadence and amount of outreach accordingly. 
DON’T: Call or email multiple times if you don’t get a response. No one likes to be harassed or stalked.
DO: Extend an offer for a free demo or an info session to learn more about your product or service.
DON’T: Forget to include a link to your website in your email.
DO: Include your LinkedIn profile link (personal or business) within your email signature to make it easy for people to connect with you.
DON’T: Have an unprofessional picture in your email signature, or as your LinkedIn profile picture. 
DO: “Like” a business you’re interested in on Facebook, and follow that business on LinkedIn and Twitter. When you do, the business or owner may follow you back.
DON’T: Try to friend someone’s personal page on Facebook, or connect in other more personal ways. Sometimes it can be perceived as creepy.
These eight networking follow up dos and don’ts should keep you on the right path to growing your network and making successful new connections like a pro.

Tuesday, August 12, 2014

Let LaMothe Services Assist You With Our Social Networking Packages!

Social Networking is the fastest and easiest way to stay in touch with colleagues, co-workers,industry professionals,family,and friends. But learning how to navigate a site by yourself can be frustrating especially if you would rather be spending time doing other things. Networking in any form is a great way to keep your business in the forefront of everyone's mind and lead you to a better position in your industry.
 
Package #1 includes:
(one time set up fee)
Facebook~LinkedIN~Twitter~etc.
 
Setting up your social networking site with your e-mail and contact information
 
Posting your bio and other relevant information
 
Feed your blog to your networking site if possible
 
Showing you how to invite friends from your address book to your site
 
Teaching you how to navigate the site easily and quickly
 
Package #2 includes:
(paid monthly and can be combined with your blogging maintenance package)
 
Everything in Package #1 and
 
Maintenance of your social networking sites
 
Posting on your sites
 
Networking with other relevant groups on your site
 
Keeping you informed of events posted on your sites

At LaMothe Services our highest priority is satisfied customers. We are proud to serve you and work hard to earn your business. Call 727-458-8333 to schedule your free personal 40 minute consultation. There's no obligation, only opportunity.

Monday, August 4, 2014

LaMothe Services are designed and developed to support your growing business!

Our services are designed and developed to support your growing business. When you make an appointment for a free consultation, all information gathered is then formulated into a program specifically designed to resolve problem issues using LaMothe Services as your partner. We are willing to sign non-disclosure documents to make you feel comfortable in allowing us to assist you in managing and solving your most delicate business problems.

LaMothe Services specializes in Surrogacy and Egg Donation agencies and other Third Party Family Building Companies. We can also assist other businesses with customer service, organizational, social networking and marketing support issues. Call for your free 40 minute phone consultation.

Please note that LaMothe Services is also offering professional surrogacy consulting packages aimed to educate and inform those considering Surrogacy as a family building option. This service is a natural first step for those exploring all options that are within the realms of Third Party Family Building and the Reproductive Technology Industry.

Thursday, July 31, 2014

How can LaMothe Services help you and your business?

We make it our responsibility to know you and your business. LaMothe Services will work closely with you to ensure that the solutions we provide are tailored to meet your unique needs and challenges. We are committed to your success. Our job is to enter into collaborative relationships with you as our client and take on those assignments that provide dramatic increases in growth and profitability.
LaMothe Services will provide you with the resources to optimize every opportunity.
 
LaMothe Services also provides Coaching, Mentorship, Training, Seminars, Staff Education, and Public Speaking events in the area of Third Party Reproduction, namely Surrogacy and Egg Donation. Our background and expertise will provide your staff with the development and training resources and the results are that your employees will be more motivated, focused, organized and realize results! 
 
At LaMothe Services our highest priority is satisfied customers. We are proud to serve you and work hard to earn your business. Call 727-458-8333 to schedule your free personal 40 minute consultation. There's no obligation, only opportunity.
 

Monday, December 2, 2013

It's Cyber Monday and LaMothe Services is offering it's very first Social Networking Special!


It's Cyber Monday and LaMothe Services is offering it's very first Social Networking Special!
 

Social Networking is the fastest and easiest way to stay in touch with colleagues, co-workers, industry professionals, family, and friends. But learning how to navigate a social networking site by yourself can be frustrating especially if you would rather be spending time doing other things. Networking in any form is a great way to keep your business in the forefront of everyone's mind and lead you to a better position in your industry.
 
Package #1 includes:
(Cyber Monday Special of a one time set up fee of $300.00)
Facebook~LinkedIN~Twitter~Wellsphere etc.
 
Setting up your social networking site with your e-mail and contact information
Posting your bio and other relevant information
Feed your blog to your networking site if possible
Showing you how to invite friends from your address book to your site
Teaching you how to navigate the site easily and quickly
 
Package #2 includes:
(Cyber Monday Special of $250.00 paid monthly)
Maintenance of your social networking sites
Posting on your sites 2-3x per week
Networking with other relevant groups from your site
Keeping you informed of events posted on your sites
Posting Your events on your sites
Driving traffic to your social net working sites
 
You can activate this special between now and Jan 1st, 2014. Just let us know when you would like to get started!
 
Happy Holidays!
 
Sharon LaMothe
727-458-8333
 

Monday, September 9, 2013

10 Reasons Why You Should STILL Be Using Facebook as a Marketing Professional

Since writing a few blog posts about the benefits of using Facebook for marketing, I have been asked; “Well, how do you do it?” There are no secrets to using Facebook, unless you are running illegal scripts. Depending on the reasons and types of markets you might be dealing with on Facebook, it’s really quite simple to utilize the social network as a marketing tool.

“Don’t hate on Facebook.” Give it a chance before you decide to curse it to hell as an annoying social site that is a waste of time. If you STILL aren’t using Facebook for yourself, you won’t be able to understand how to use it for anyone else.

Create your “internet marketer” profile. I prefer when people give it their own personal touch. Add some (and only some) albums of cool pictures for me to see what you are like. Myself among many others are dying to judge you. This sounds a lot worse than it actually is.

By now, you probably already know over 200 people on Facebook. Whether they are your actually friends, or authors of the blogs you read. The #1 Simple Step of Social Media Success is to connect with these people, according to Chris Winfield. Facebook makes it really easy for you, and separates these people into networks, and clubs. You already know who you should be conversing with. In most cases, networking professionals will accept your friend request.

Some of these people, you might not have gotten a chance to talk to at the latest convention and now you are looking at mobile uploads of their children. This really is a wonderful tool.

Here are 10 reasons why you should STILL be using Facebook as a Marketing Professional:

1. Join all the groups that relate to you and add connections: Start conversations with people you look up to in the industry. Possibly gain a friend request or two hundred.

2. Promote your blog or other blogs you are promoting on your profile, using BlogFriends. You spent hours perfecting the perfect blog post, now everyone knows.

3. Draw attention to yourself quickly: Upload a new album, post a note, poke people (occasionally), comment on everyone’s stuff. Being popular on Facebook can easily transfer over to real life.

4. Set up real life connections: Introduce yourself to your Facebook friends. Start a relationship. These people are also voters on Social News sites, and blog writers, and good people to know.

5. Research information for clients and Gain Knowledge: Dive head first into groups and read what people are saying about your clients. Excellent for those who are practicing Reputation Management. Read forums, participate, research, and get to work!

6. Network before big events: With SMX West coming up, there are tons of groups to join. See who will be there. Set up a meeting with these people by sending them a message on Facebook, or just simply join the group so people will know you will be there as well. Look at their profile, if they have recent news, you will have a conversation starter at the convention.

7. Update your Status: I hate to say it but those people who tie in their Twitter with their Facebook status are super helpful. If you become a regular status updater, people will always take interest in whatever your doing. It’s like reality TV. *Congratulations to Glen Allsopp who just PASSED HIS DRIVING TEST! 38m ago*

8. Applications Help: It’s true that many applications are annoying. But the Stumble Upon application is awesome! It shows on your profile and news feed what you are Stumbling, so this way everyone else knows, and will also stumble if they are interested.

9. Facebook is Improving: The ever changing controls are sometimes annoying but helpful. You can edit your preferences in the news feeds and see what you want to see. You can also control what people see about you with privacy and security settings.

10. Facebook Profiles Rank- If clients are looking you up, they might like the fact that your profile comes up (but they might not). In this case, it works the same as LinkedIn. So make sure to keep it as Professional as the business you run. *For example: While hiring, I did a search and found a possible employee Facebook page and lets just say they weren’t hired based on the profile picture alone. This could have totally worked in their favor, if I saw a nice clean page with nice comments from Coworkers, friends, a link to their blog, etc.

So… Why Not? It’s totally up to you how you want to use it. If you choose not to use Facebook, then don’t. If you just want to use to it watch what everyone else is doing, that is fine too. You don’t have to add every application, or give drinks to your Top Friends. You can totally make what you want of it.

I hope that this post helps people who are still “Hating” and helps them find success with Facebook conversations, like I have in many ways.



If you have any other reasons or ideas why Marketing Professionals should STILL be using Facebook, please let me know!

Wednesday, April 17, 2013

Self-Promotion That's Fun

This is a picture of me at the Hubbard Glacier!


I have been working with individuals who have no idea how to market themselves. They even seem a little embarrassed that they have to "do it" at all. In the past many relied on referrals from professionals who have been long standing friends as well as colleagues, but as people move on, change jobs, or retire sometimes those referrals dry up and it's hard to relearn how to network and, well...basically sell themselves and their services.

This article below gives an insight to self-promotion. Many of my clients are already on FaceBook, Linkedin, Twitter, Pinterest and Plaxo among other social networking sites but those venues are just the tip of a very large Internet iceberg!

Feel free to contact me with any questions regarding your own marketing issues. Simple and affordable solutions can be found at
http://lamotheservices.com/

Sharon LaMothe

Self-Promotion That's Fun

by Will Craig

Do you have as many clients as you want? Are you "landing" the type of clients that are absolutely fun to work with? Okay, here is one more question... Are you promoting yourself?

The reason most of us get into coaching is to coach. Few of us -if any- get into this business to promote ourselves (and wouldn't it be great if we didn't have to). The sad fact is, we do.

Here's why:
Unless people know about you they can't hire you. It's easy to think that others who enthusiastically market themselves are, in some way, "fly-by-night hucksters." In some cases this may even be true. The fact is, if you don't promote yourself your potential clients may end up hiring those less qualified individuals instead of you. You've given them no choice because you haven't promoted yourself to them as an option.

If you think about it you have an obligation to promote yourself so that the clients that really need to work with you have a way to reach you (and not someone else). The good news is this doesn't have to be an obnoxious task.

Here's how:

The professionals that are successful at selling their services aren't really selling at all. They are promoting themselves in subtle, yet convincing ways. They are allowing their prospects to get to know them. They are building rapport and trust. In a nutshell, they are just being themselves.

If you put yourself in situations where you allow people to experience you, you will have your pick of clients. And they'll be the best clients for you! Feel good about promoting yourself by recognizing that marketing your professional services is nothing more than relationship building.

Mainstream sales and advertising has given the marketing of professional services a bad rap. When self-promotion is done right, it's fun and rewarding, PLUS you can feel good about it. Go out and be yourself with as many people as possible. The ones who are attracted to you will work the hardest for themselves. They will also be the most fun for you to have as clients.

Sharon LaMothe
LaMothe Services, LLC http://lamotheservices.com
LaMothe Surrogacy Consulting http://lamothesurrogacyconsulting.com
Infertility Answers, Inc. http://infertilityanswers.org


Sunday, July 24, 2011

Marketing in Social Media is Not Off-putting to Users


You know, facts often speak louder then *my* words. I found this study (from 2009) below and wanted to share it with you because it pretty much says what I have been preaching all along....social media is a GREAT way to get your company noticed! Read below and share with me what you are doing to become more visible in the infertility industry.....

Sharon LaMothe

LaMothe Services, LLC



More research has added weight to the assertion that social network users are receptive to brand marketing messages in their various social environments and are happy to recommend products or services themselves. by Helen Leggatt

The joint study, released this week by Performics and ROI Research, found that while sites such as Facebook and Twitter were primarily for socializing, branding and marketing content was widely accepted.

Not just accepted, it seems, but often acted upon. Many people took action after seeing a brand mentioned on a social channel. For instance, the study of 3,000 active social network users in the U.S. found that almost half (48%) of Twitter users who saw a brand's name mentioned on the site would go on to use a search engine to investigate further.

In addition:
- 34% have used a search engine to find information on a product/service/brand after seeing an advertisement on a social networking site,

- 30% have learned about a new product, service or brand from a social networking site,

- 32% said messages about printable coupons on social sites resonate with them,

- 28% said messages about sales or special deal notifications resonate with them.

So, marketers need not give social media a wide berth when it comes to disseminating brand information. The keys are to find the right "voice" and the right buttons to press to pique their interest and encourage further engagement and conversation.

"Social networks are creating a monumental shift in how people communicate with each other and with brands," said Michael Kahn, SVP of Marketing at Performics. "The results of this study can help marketers better understand where and how consumers interact with social media sites and what types of offers and communications engage them and motivate them to act.

Thursday, March 17, 2011

5 Ways To Network Your Way To Blogging Success By Steve Roy

Networking has become a buzzword over the last few years and with the explosion of social media, it has become “the way” to build a business.
We all know the vast power of social media and the role it can play in your success as a blogger. However, there are still many, many blogggers who are not taking advantage of this phenomenon.

When I say taking advantage of it, I don’t mean posting your weekend activities on Facebook or tweeting out random thoughts you have throughout the day.

What I’m talking about is using social media to build relationships with your peers and with those who are in social circles that you want to be a part of

The Power Of Networking

Networking is especially important for a new blogger. If you think you can go it alone and see the same level of success, then by all means try it. However, if you want to speed up the process of building traffic and gaining new readers and subscribers, then you need to leverage other bloggers audiences. This is where networking comes in.

Great content is the starting point for a successful blog, but when you are just beginning, nobody is going to read it because you have no traffic. Building significant levels of traffic takes time and that’s part of the blogging process, but why not help yourself and begin networking with bloggers who have already achieved what you want?

For example, I have a fitness blog which has been running since 2008. It has never received more than 300 visitors in any given month. Why? Because I have not networked one bit. I have written my posts and done nothing to get people to read them.

Now take my current blog, I have focused my attention on building relationships through networking and have had much greater success. Here some of the things I have done which have helped grow my blog quite rapidly:

1. Use guest posting.

We have all heard that guest posting is a great way to reach out to more readers and build traffic. A few important things to keep in mind when using this method are:

Find a blog in a similar niche.I see a lot of bloggers who want to submit their post to a high traffic site even though it is in a completely different niche. Big mistake. Even if you get some traffic from it, chances are that they will have little interest in your topic. There is no point to driving traffic to your blog if nobody wants to read it or opt in to your newsletter.

Interact with those who comment on your guest post. Don’t just reply with a “thanks for the comment”, ask them questions and get them talking to each other, that’s how you will get them to come to your blog and become your readers too.

2. Use Twitter.

For months, I was resistant to Twitter because I thought it was a glorified chat room. When I was finally convinced to get on board by a friend, I discovered its potential. In my opinion, Twitter is themost powerful of all social media streams. Just in the last month, I have been in contact with “A” list bloggers and gotten their radar, formed relationships with very successful business owners and bloggers, and made several friends in the process. When used correctly, Twitter can be incredibly powerful and can have a huge impact on your business.

3. Be Useful.

Anyone can self promote and send link after link promoting their own stuff, but the real potential for massive traffic is when others start doing it for you. I can send out 20 tweets about my own most recent post and get a few visitors.

One tweet from someone like Pat Flynn, Brian Clark, or Yaro Starak will send 50 or 100 times the traffic that I could promoting myself. How do you get these big names to promote you? You need to get their attention. Email them something that will interest them, sell their products as an affiliate, send them a personal and unique Tweet, but you HAVE to provide value.

Successful bloggers are incredibly busy people and inundated with emails, calls, and everything else all day every day. You need to stand out, be different, and NOT be looking for a handout. “Please RT this” will not work with these folks.

4. Make Friends.

I have been lucky enough to meet a few people on Twitter who I can now call friends. It just so happens that these friends have blogs that are MUCH more successful than mine.

My intention is to build on those friendships and hopefully learn some things about blogging along the way. If you have a hidden agenda and are just using your “friendship” for your benefit only, it won’t last too long and you will have burned a very important bridge.

If we constantly ask our network to promote us, it will most likely ruin the relationship. However, if we are providing a good resource for people and our content is high quality, we may find that we get promoted without even asking. Just being mentioned in a high profile bloggers blog can send hundreds or thousands of visitors to our sites. The important thing here is to focus on building a network of friends, not promoters.

5. Give, Then Receive.

If you can adopt the philosophy that you need to give before receiving, you will be in a much better position in the long run.

If you can consistently promote high quality sites and valuable resources to your network, you will find that you will begin to build credibility and trust. These two things are absolutely critical to a building a successful blog.

People love to share information. It’s our job to share high quality and valuable information. If you find a new blogger who seems to have great ideas, by all means, send out a tweet. If you come across a fascinating article, share that too.

Don’t worry about others promoting you right now, that will come in time (assuming you have good content). Your focus should be on providing helpful resources and offering that information to your network. Over time and with a little luck, you may get the attention of the people whose blogs you have been promoting. That’s when great things can happen.

If you are not building your network in some capacity every day, you are severely limiting the growth of your blog. Make a commitment to building relationships with those in your niche and start building mutually beneficial relationships today!

You will be amazed at the difference it can make.

About the Author: Steve Roy is the owner of EndingTheGrind.com, a blog dedicated to helping people get out of their miserable jobs, build an online business, and live with passion!

Sunday, September 12, 2010

Using Social Media to Meet People by Chris Brogan (**Read Before Attending the ASRM Conference!)

We, in the Business of Infertility...or better said....The Business of Helping People Reach Their Dreams of Becoming Parents, are about to have one of our HUGE annual conferences in Denver. The American Society of Reproductive Medicine holds a conference each year that attracts thousands from the infertility industry and the reason it attracts thousands is due to the fact that everyone who is anyone attends. The majority of attendees are doctors, fertility clinic staff members, third party agency owners, pharmaceutical representatives, reproductive attorneys, psychologists or mental health professionals just to name a few. All want to learn, share, reconnect and network. But what happens the rest of the year? We use social media. But do we use it well enough?

Below is an article from Chris Brogan that may help you make the best use of your social networking before and after you attend the ASRM conference. ( October 23-27, 2010. Place: Colorado Convention Center, Denver, Colorado, USA)
 
I hope to see YOU there!
Sharon
 
Conferences, job interviews, parties, and other events that bring people together to meet for the first time can be tricky for some people. Or what about when you are looking for people that share your interests regardless of location. On one hand, you have people who are a little shy, and unsure what to say upon meeting someone for the first time. On the other, you have people who aren’t especially shy, but who don’t like meeting someone cold. Social media tools are perfect for this.


Before Events

If you’re going to an event, start checking around to see who’s attending. Look for an Upcoming entry or a Facebook group. Most modern conferences put these up as matter of course (and if you RUN a conference, consider this step). From there, see if you are already friends (social network definition) with any one. If not, consider friending them based on the fact you’re heading to the same event.

Other places to check for event communities are on Yahoo! Groups and Google Groups. You might have some other recommendations for this one, too.

Before Interviews, and Related to Events

Log into LinkedIN and see what you can find about your interviewer, people who work at the prospective new company, and other companies in the industry. It’s a way to build a picture of the landscape without relying on other people’s information. For instance, if the company you’re thinking of working at turns up zero results in a search on LinkedIN, it might mean that the culture is less forward-thinking or at least not social media equipped. If you look at a few profiles that come up in the search, and note that people are only there a year (two or three samples, maybe), then perhaps the place is big on competition, or maybe not really rewarding to long term employees.

Related to events, once you know someone’s going, see if you can find them in Facebook (maybe MySpace), LinkedIN, Twitter, and see if you can search out a blog by putting their name and blog in a Google search. Oh, and don’t forget Flickr.

Flickr is a PERFECT tool for searching out info on people. I’ve known some people who don’t use their headshot as an icon on any social network, but a little Flickr searching later, I realized I could point them out at an event. (By the way, if you don’t know this, that’s why I put LOTS of pictures of myself on my website. It’s because I want you to be able to find me at events. Not because I’m vain, though I guess you could argue that one, too).

Conversation Pieces

From here, once you find some shreds of this person or some people online, you’ve built yourself a means by which to seek out similar points of interest, tangential conversational topics, and maybe even potential business opportunities you can discuss, should the moment arise. That’s the beauty of social media and social networks. They let you better understand the people who participate.

If You Find NOTHING About People

That can be a conversation starter, too. “I didn’t find you on Facebook. What do you think of those social networks?” You can assume that the person isn’t especially convinced of the value of social networks and making media, but I wouldn’t lead outright with that. Maybe this person is a prolific blogger behind the firewall. Maybe they’re using an alias. It took me a little TOO long to connect Genuine on Twitter with Jim Turner of One By One Media. They were two different people in my head until spending some time at an event.

After Events

Stealing a page from Jeff Pulver (who is a MASTER at building community in the real world and online), after events is a great time to “plumb up” all the various social media connections. Get connected in Facebook, maybe LinkedIN, in Twitter, Flickr, and wherever else you tend to use. Consider reading their blog, adding it to your reader for a while. Make it a chance to learn more about the person now that you’re in their orbit. Do what Laura “Pistachio” Fitton does and invite them into your Twitter Village. The point is to get to know them now that you’ve met in person.

Reflect on YOUR Presence

Some people are debating the value of Facebook right now as a business platform. At the very baseline, fill out your profile. Give information that you wouldn’t mind your employer seeing. Not because you have to self-censor, but in this world where people use the tools that are available, your Facebook page and your Twitter stream and all these various artifacts you’re creating are available for people to search.

At the same time, once you get over the paralysis of the above, make sure you put enough of yourself into your profiles that people can get these conversational hooks to communicate with you at events. If you’re strictly business at your conference appearances, try to indicate that in your profile. The point is, once you realize that you can use these tools to build real world relationships, consider the effect in both directions (you finding them; them finding you).

First Moves Are Yours

The conversation itself is up to you, and no, I don’t tell you how to not be shy at an event directly (though one way you can do this is to find your way into circles of people on the periphery, and look for your conversational in). But with some of this prep out of the way ahead of time, you’ll find yourself a lot more prepared than when you used to show up at these events “cold.”

Monday, October 26, 2009

Social Networking, Social Media....are you ready?







I work with your business to promote YOU in the social media world...see how important it is for YOU to promote yourself and your company using social networking..and yes, that includes FaceBook!~ Click the title to watch You Tube's Social Media Revolution!


Sharon
LaMothe Services, LLC
727-458-8333

Friday, September 4, 2009

Twittering Your Small Business

I am sure you know by now I am pretty big into the whole social networking deal...and I love using twitter....I sign up clients for this FREE service and then we all twitter away. I hate hearing about who is driving to the store or whose kid is getting potty trained but for those who are using twitter as a business tool....sharing links and tips and sometimes an uplifting quote, its great! Check out this article below and then start twittering away! (I have over 500 followers! Feel free to join us at http://twitter.com/SharonLaMothe)

Sharon LaMothe
http://lamotheservices.com/

Twittering Your Small Business
By SCOTT CARMICHAEL, GADLING.COM

Word on the street is that "Twitter" is the latest rage, but chances are you have either ignored it, or simply didn't have the time to look into what it has to offer.

Thankfully, Twitter is extremely easy to explain -- they call themselves a "microblogging service". Micro blogging allows members to talk about anything they want, in bite size portions of 140 characters or less. That is essentially the entire service. What makes Twitter so popular is not what it does, but how many people it does it with. There are millions of people on Twitter, some very active, and some that signed up but never quite understood the concept. Like many blogs, the majority of people on Twitter use the service to relay information about their life. They'll post what they had for dinner, or what time they got up in the morning.

Hidden away in all those blog entries, could be the information you need to gain a customer, or prevent losing one. Here is a good example -- if one of your customers makes a purchase off your web site, but the product arrives damaged, they might take their complaint to Twitter before they even consider calling you.

Keep in mind that a disgruntled customer is often capable of creating a PR nightmare for you. A very simple way to be proactive about these things is to keep an eye out for keywords related to your business. The Twitter search feature allows you to search for anything in the millions of "Tweets" posted every day.

Get your own Twitter account, and if someone pops up with a complaint about your company and tries to spread the word to the rest of the Twitter world, step in and offer to help them out any way possible.

Remember, many Twitter users have their entire social network following their posts and badmouthing you or your products will often spread like wildfire.

Of course, Twitter can also be used to reach potential customers. You can do this by setting up your own Twitter page. I wouldn't recommend sitting at your desk all day describing what you see out your window, but a post a day about your deals, upcoming promotions or even as a place to hand out discount codes for your products will generate some goodwill and show your customers that you are at least aware of the latest social networking trends.

Just don't trick yourself into thinking that Twitter will magically increase your sales overnight. Getting your company on Twitter starts with registering an account -- do it now, and make sure you register all variations to your company name. Remember, Twitter is like domain names; if you don't register the name, someone else might, and the last thing you want is someone posting "Acme Widget Inc. sucks" using your company name.

Once you have your account setup, the hard part begins -- what to say?

I'd suggest beginning with some basic stuff. Post about a new product, post about trade shows you plan to attend. Think of Twitter as the message board at your local grocery store -- a place to share the good news about your company. Posting your messages to Twitter can be done through their web site, but also through one of the many "Twitter clients", available for most mobile phones and computers.

Once you've gotten a hang of posting, it's time to start doing some marketing. Make sure your Twitter profile page contains all the right information and be sure to use your company and product names in your "Tweets", that way the search engines will pick them up, making it easier for people to find you.

If your company specializes in "Widgets", start talking about them, provide general tips and tricks for people to use the product, and before you know it, you'll be seen as a specialist in your field (provided you are not posting utter rubbish).

There are of course also a couple of things not to do on Twitter -- most importantly, remember that anything nasty or rude you say can and will be used against you. If you badmouth a competitor, or a customer, make sure you are ready for the repercussions. Social networks are notoriously unforgiving, and if you screw up badly, it'll be all over the "blogosphere" before you know it.

Even if the entire experiment only yields one new customer, it is one customer you did not have before you started Twittering, and at the end of the day the whole thing will not have cost you anything other than your time.

By staying up to date with the latest social networking trends, you'll be ready for the next new service to popup, and before you know it, you'll be a pro at reaching new markets.

Sunday, July 19, 2009

How I'm going to use social networking to steal your identity!


I liked this article so much that I wanted to share it with you. Although I am a huge fan of social networking there are people out there that will take advantage of you and Ron really shows you how it could be done and it can really make you think! I look forward to your comments...

Sharon
LaMothe Services, LLC
http://lamotheservices.com/

How I'm going to use social networking to steal your identity!

Ron Shulkin
Chicago Social Networking Examiner


I think about all my trusted advisors in real life: my attorney, my doctor and others. There are questions that if posed by my insurance agent, I’d react by getting up from the table, letting him know it’s none of his business. But in the spirit of connecting socially, I easily answer these same questions in a Facebook quiz. It’s a cathartic release, a confession. Sometimes it makes up for the close mouthed, private way I act in real life. I know it seems great to “share” with others. And social network communities are the perfect place to dive in. Somehow sitting alone at the computer gives us license to answer some very intimate questions.


So the first thing I’ll do to steal your identity is find out everything I can about you. I can take a quiz, as apparently 34 million others did and with almost 200,000 fans, for “How Well Do You Know Me”? I’ll find out your birth date, where you were born, the names of your parents, your spouse, and your children. And I’ll find out their birthdates. I’ll find out your hobbies and your interests. I’ll see who all your friends are.


I’ll read “25 things you didn’t know about me”. I’ll know what sports you like, what your middle name is. I’ll know what your favorite stores are. I’ll figure out where you live by seeing where you shop. Your grammar school and your high school will be listed. It won’t be long until I find out the name of your first pet. Oh look, you used to have a space between your two front teeth!


I’ll read what Greek god you are, what Sex In The City character you think you are and who is your celebrity twin. Then I’ll figure out your childhood nickname, in what city you met your significant other, the name of your favorite childhood friend, the street you lived on in third grade. It won’t be long before I know your oldest sibling’s birthday month and year, the middle name of your youngest child, your oldest sibling's middle name, the school you attended for sixth grade, and your childhood phone number including area code. You’ll have listed your oldest cousin's first and last name, the name of your first stuffed animal and the city or town where your mother and father met.


Your MySpace or Facebook Info page will tell me your email address and your employer. The “Who Are You Related To” will tell me all your relatives. It’s great to know what cities you’ve visited, so when I start using your credit cards I won’t set off any suspicious behavior.


Somehow or another, one of the eight thousand eight hundred and eighty four Facebook quizzes that everyone’s taken will provide me with the answers I’m looking for.


Because your bank, your credit card, your school, your payroll company and your employer might ask these security questions, I’ll read your blog so I can find out the first name of the boy or girl that you first kissed, the last name of your third grade teacher, where your nearest sibling lives and your youngest brother’s birthday. After reading your blog, even if I don’t have a direct answer to any of the security questions, I’ll know enough about you to start making really good guesses.


On LinkedIn you’ve listed the name of your elementary / primary school and the city or town where your first job was. I can see your college history and even all the people who connect with you doing business.


Even without all this data I could probably figure out what your passwords are. Most people use the same password for every web site. Here’s the top ten according to PC Magazine:
1. password
2. 123456
3. qwerty
4. abc123
5. letmein
6. monkey
7. myspace1
8. password1
9. link182
10. (your first name)


Didn’t have to do any research for those. And the default password usually included from your vendor will also let me try: sun123, Cisco, Alcatel, Kyocera, McAfee and IBM. A surprising number of people never change the password from the default after installation. If it’s a six character requirement I can guess, and likely be correct with shadow or summer. Eight characters? Then desklamp or portable. I’m guessing people start looking around when they have to come up with a password quickly. If the password requires a number, it is almost always “1”.


But unless you’re using a combination of upper and lower case letters, numbers and symbols in a random order, I can either try a top ten favorite from above or dig into your (not very) private life and figure out your password. Or if I can’t figure out your password, I can answer the security questions that let me reset your password to one I like. Then you can’t get in, but I can.
My first step will be to break into your email. Most of us have had our email addresses for a very long time, so it is likely the password we used was a product of that time period. I signed up for my Yahoo email when it came out, probably a decade ago. I wanted to grab my name before other computer savvy “shulkin”s did. These were eras with less security concerns about password strength.


I’ll do this hacking into your email account late at night, so when the notifications of password changes come in, I can delete them before you wake up and check your email. Hopefully you’ll have a folder in your email system called “passwords”. That will make the rest of this identity theft easier. And if there’s anything good in your inbox, I’ll read them and mark them “unread” before I go.


Once in your email system, I’ll crack your credit cards and bank. I’ll answer the security questions to change the password, “in case I forgot it”. Then they’ll send that notification to the email address and I’ll delete those too. I’ll know what web sites you subscribe to, so I’ll go on eBay, Hoovers and all your other resources. This will let me know more about you, as well.


My next pass will be to get into your cell phone account. You manage it on line, so I can get that password with security questions. I can look up all the phone numbers you get calls from and to whom you call. These friends of yours might be my next targets. Maybe your girlfriend is using a combination of your first name and your birthday as her password. Worth a try. It will still be hours before either you or she wakes up.


So if you wake up one morning and all your credit cards are cancelled or you’ve bought some airplane tickets or a nice HDTV (and had it drop shipped to an address one door down from yours where I’ll be waiting wisely informed as to when with the results of the record tracking on shipping); if your cell phone has ordered a bunch of custom ring tones or if your bank has had most of its funds transferred to my favorite charity, you’ll know that you answered one too many questions on that Facebook quiz.


Some things are meant to stay private. When you get on Facebook, stick to reminiscing about high school.