Wednesday, April 6, 2016
Psychological Triggers That Win Sales and Influence Customers/Clients for Your Surrogacy or Egg Donation Business: Trigger 1 Reciprocity
There are six essential influencers and I am going to take on one per post. Some of these will inspire you to make changes and others you maybe already incorporating within your marketing strategy.
Today I am going to talk about Reciprocity. Reciprocity is when someone feels compelled to give something back. For example, if you are handed a free sample at Costco or Sams Club you may feel you must buy the product if you like it. The same goes for free gifts with purchase or when you apply because a human connection is felt and the company is going above and beyond to please their customer i.e. you.
In the realm of the services of say an egg donation or surrogacy agency this would work with the attraction and retention of donors and gestational carriers. If within the first week of contact, while the paper work is still being filled out, a book was sent, a gift card to Starbucks with $10.00 on it or a heartfelt card saying how excited you are to welcome them into your company, then these women have the immediate feel of being wanted and supported in their decision to sign on with your agency.
We all know that people skills are important and having your potential clients know that by giving a little something up front maybe the very thing you have over your competition.