Sunday, May 15, 2011
Tell me what you are doing to keep your business front and center for everyone to see!
Marketing in a Recession? YES!
Is the current tough market the right time to be slashing your advertising budget? Not if you want your business to survive the economic downturn and lay the groundwork to thrive when the economy improves! Tough times may actually provide us our best opportunity to reach out to our customers with little or no competition because so many of our competitors are doing just the opposite of that in an attempt to save money.
During good times everyone has the money (and bravery) to seek out clients, creating an atmosphere of extreme competition where reaching the consumer with your message proves to be exceedingly difficult. NOW is the time to have faith in your product or service, to reach out to your customers and to secure your success now and into the future. And there are easy and cost effective ways of doing so.
There are some simple things that you can do. Everyone knows about the internet, but not everyone knows the free ways to get exposure on the internet. You can write an article about your industry, or a product, and submit it to one of the many sites that accept them. At the end of your article, you mention your business and have a link to your website. Each site has it's guidelines on how the articles are to be written, so make sure to follow them. This will help establish you as a leader in your industry as long as the information you share is helpful and not self-promoting.
Guerilla marketing is great in slow time. Have some flyers or postcards made. One of your employees or friends can design it or you can find an affordable place to do it for you. During your slow time, have your employees go to a busy area and hand them out. Now you are putting your message directly into the hands of prospective customers. Make sure you have an attractive offer that will entice people to visit your business. Obviously, this is mainly for businesses with a store front, but you can do guerilla marketing online as well.
Guerilla marketing is done differently online. With blogs and social networking sites, there are opportunities to market your business in a different setting. You can create blogs and check the response you get from each entry which can help you check what the market is interested in at any given time. Or you can find blogs that have an issue that your company can help with. Respond to the blog with your company information. You can set up an account with a social networking site, giving more information about your business and connecting to other businesses to network and exchanges leads.
Cross promote with other businesses, in other ways. If you're feeling the pinch of the economy, most likely other businesses in your area/industry are feeling it as well. Find other businesses that don't compete with yours and see about exchanging some flyers or a banner promoting each other's business. Or if your business is online, do a link exchange with other businesses. Do not over due the link exchange or Google may lower your organic search results. Be selective in who you work with both online and in the brick and mortar world.
Press Releases can be a very effective way to bring attention to your business. If you have something that impacts the community, then you can have someone write a press release for you. If you hire someone to do it for you, make sure they know how to write and distribute it. Again, remember the topic must be something that impacts the community and not just a self-serving piece promoting your business.
These are just some of the ideas that will help your business grow in any economy. There are plenty of marketing options out there. You just need to find the ones that work for you.
About the Author: Rob Bedell is an expert in the media industry and has worked in the industry for over 15 years. He has worked with some of the largest media companies in the world, Tribune and Knight-Ridder, as well as helping restructure and rebuild other companies in the Los Angeles, CA Metropolitan area. He now owns a marketing company that helps small to medium sized business, making sure that their marketing pays them back. www.bedellmediaconsulting.com.
Monday, November 23, 2009
Not only does The Business of A.R.T. blog share articles regarding social networking, branding, marketing and self promotion written by some of the top gurus in the marketing industry, Sharon LaMothe also writes about her own experiences as a surrogacy agency owner sharing tips on starting an agency, working from home, and business structure just to name a few of the more informative posts.
" Whereas LaMothe Services, LLC is designed for clients who desire to hire an assistant, of sorts, who is an expert within the infertility industry to guide and advise them, the blog, The Business of A.R.T. is a perfect compliment for those who simply need to catch up with the newest marketing and networking opportunities available." says Sharon LaMothe
For those not familiar with Sharon LaMothe, she is the Past Owner of Surrogacy Consultants of Florida, LLC and most recently the Owner of Infertility Answers, Inc. (http://infertilityanswers.net/) and is the author of the blog(s) Surrogacy 101 (http://infertilityanswers.typepad.com/surrogacy_101 and http://surrogacy101.blogspot.com/).
Sharon's responsibilities as an agency owner included interviewing new Surrogates, educating and assisting Intended Parents and Surrogates, managing relationships, writing packet forms, intake sheets, brochures and website content, marketing and advertising. Prior to owning SCF, Sharon worked with an adoption/surrogacy attorney. Sharon has also been a Gestational Surrogate, giving birth to twin girls in March of 2000 for a Florida couple, and in January 2005, gave birth to girl/boy twins for a New York couple.
Sharon's educational background includes a Social Services major which encompassed classes in Crisis Identification and Intervention, Interviewing and Counseling, Communication in Groups and Organizations. Sharon's continuing education classes include Total Quality Management (TQM) and Shared Decision Making. She has offered her unique perspectives and expertise by holding round table discussions and speaking on the topic of Surrogacy for SMART ART, RESOLVE, American Fertility Association, Fertile Dreams and by arranging staff development luncheons and meetings with various clinics, hospitals and law offices. Sharon is married with two children and currently resides in Seattle, WA.
Says LaMothe "I encourage anyone who is interested in growing their company, especially in our current economy, to subscribe to The Business of A.R.T. at the http://theagencyangle.blogspot.com/. This blog will most certainly save you time and money and will most likely motivate you to try out new marketing and networking opportunities."