Well … you can! And they might even turn out to be some of the most popular posts on your blog.
I’m not talking about using video, audio or images here – though all of those can work very well. You can create a normal, text-based post without doing much writing at all.
Here are three types of blog post that often go down very with readers. You won’t need to write more than a few sentences for each (unless you want to).
#1: The Quotes PostLists of inspiring, motivational or useful quotes are hugely popular – with good reason. They offer bite-sized, easy-to-digest chunks of advice (or doses of humour).
To put one together, use sites like BrainyQuote and Goodreads to find great quotes on your topic. You might also collect quotes from books, websites, etc during the normal course of your reading and blogging: store them safely for future use.
How to Flourish: 17 Quotes On Living, Being and Doing (Charlie Gilkey, Productive Flourishing)
This post had over 1,400 shares on Facebook – and I know it’s one of Charlie’s most popular pieces. Yet the only words he wrote are a single-line introduction, and a two-sentence conclusion linking to a follow-up piece.
#2: The Interview PostIf you’re not an expert yet, turn to the people who are. An interview post is a win-win-win: it gives you content you couldn’t have written yourself, it raises your interviewee’s profile, and it provides a fresh perspective for your readers.
Interview posts take time to put together, especially if you’re interviewing several people at once (which can make for a really good resource). Make sure you plan ahead and allow time for busy bloggers to get back to you with their answers.
Six Inspiring Experts Answer Five Questions on Writing and Blogging (Ali Luke, Zen Optimise)
I put together this post a few weeks ago for Zen Optimise (where I’m Head of Content). Although I wrote quite a long introduction, it only takes up a fraction of the post – each of the six interviewees provided generous, in-depth answers. Daniel’s one of them, so you may want to check out his tips!
#3: The Discussion PostThis type of post works best once your blog has been running long enough to build up a loyal audience of engaged readers. Instead of writing about a topic yourself, you simply pose a question – and watch the comments come in.
Discussion posts can build engagement and community, and they can also be a rich source of ideas for future posts. (You might write a post quoting some of the best comments, for instance – in a similar way to Great Guest Post Pitching Advice from Two DailyBlogTips Readers.)
DISCUSS: How Often Do You Redesign Your Blog? (Darren Rowse, ProBlogger)
Darren runs discussion posts on a regular basis, with readers adding their answers in the comments. Many readers will write quite in-depth comments – several sentences or a couple of paragraphs.
#4: The Recap PostNew readers often miss out on your older posts, and readers who’ve been around a while may not read every post. A recap post – covering the previous month, three months, six months, or a year – is a great way to showcase some of your best work … without doing much writing.
In your recap post, you’ll obviously put the titles of and links to previous posts, but you might also copy their opening lines or a key paragraph. Once you’ve created one post like this, you can reuse the format again and again – saving you even more time.
Don’t Miss Out: Read Our Five Top Posts from October 2013 (Ali Luke, DailyBlogTips)
This was a quick post to write, with a short introduction and conclusion, and a main body made up of the top five posts of October – each one has the title, date, and a short excerpt.
I’m sure there are a few tricks I've missed! Drop a comment below and let us know your ideas for creating posts without writing much.