Wednesday, February 28, 2018

Modernizing the Patient Experience in Reproductive Medicine: Part 7-More Ways to Use You Tube






        Create “how to” videos to help your patients (How to give yourself an injection for example)
        Post solutions to common problems or issues
        Embed videos on your web site on appropriate pages, including customer support and product tours.
        Post a blog entry discussing a problem and include a video for visual support.
        Go the extra mile by adding closed-captions or subtitles to your videos. Remember that not everyone can watch or hear videos in the same way
As you can see You Tube is a valuable tool for your marketing tool box. It can take some time to get a polished product up and running but it will be well worth it in the end.  Other how to video's can include what to expect in an egg retrieval, an embryo transfer, what does a 3 day embryo look like, a tour of your offices or lab, or meet a satisfied client. The sky is the limit!



Friday, February 23, 2018

Update on SB6037, the Washington State Uniform Parentage Bill on Compensated Surrogacy Arrangements

SB6037 has now been heard in the WA House and will be voted on next week with no real wrinkles that I am aware of. With the testimony of Jennifer Tammen (Former IP), Jon Tammen (17 year old son born via surrogacy in CA) and Melissa Flaherty (The wonderful CA Gestational Carrier for the Tammen's who has now testified twice this year in favor of our surrogacy bill), are among the many who have offered both the senate and the house their support of SB6037 and have encouraged the members to think of those suffering from infertility here in WA state and how much of an emotional and financial burden it is to be so far apart during the surrogacy process. 
2018 Jon and Melissa
Jon Tammen and Melissa Flaherty in Olympia 2018

Below is the Brief Summary of Engrossed Substitute Bill. I will be sure to post more about Bill SB6037 as it goes for a vote next week!
Surrogacy Agreements.
New provisions are established governing both gestational surrogacy agreements and genetic
surrogacy agreements. A gestational surrogate is a woman who agrees to become pregnant
through assisted reproduction using gametes that are not her own, while a genetic surrogate is a
woman who agrees to become pregnant through assisted reproduction using her own gamete.

In order to act as a surrogate, a woman must:
*be at least 21 years of age;
*have previously given birth to at least one child but not enter into more than two
surrogacy agreements that result in the birth of a child;
*complete a medical evaluation and mental health consultation; and
*have independent legal representation of her choice throughout the surrogacy
arrangement.

Each intended parent under a surrogacy agreement must be at least 21 years of age, complete a
medical evaluation and mental health consultation, and have independent legal representation
throughout the surrogacy arrangement.

House Bill Analysis - 5 - ESSB 6037
A surrogacy agreement must comply with the following requirements:
*at least one party must be a resident of the state, or at least one medical evaluation or
procedure or mental health consultation must occur in the state;
*the agreement must be in a record, signed by each party, and attested by a notarial officer
or witnessed;
*counsel for the woman acting as a surrogate and the intended parent or parents must be
identified in the surrogacy agreement;
*the intended parents must pay for legal representation for the woman acting as a
surrogate; and
*the agreement must be executed before the occurrence of a medical procedure related to
the agreement.

A surrogacy agreement must also comply with other requirements, including that: each intended
parent immediately upon birth will be the parents of the child and assume financial responsibility
for the child, regardless of the number of children born or the gender or mental or physical
condition of each child; and the woman acting as a surrogate must be permitted to make all
health and welfare decisions regarding herself and the pregnancy. A surrogacy agreement may
provide for payment of consideration, reasonable expenses, and reimbursement of expenses if the
agreement is terminated.

Genetic surrogacy agreements must be validated by the superior court in a proceeding
commenced before the assisted reproduction. A party may terminate a surrogacy agreement at
any time before a gamete or embryo transfer. Under a genetic surrogacy agreement, the woman
acting as a surrogate may withdraw consent to the agreement at any time before 48 hours after
the birth of the child by providing each intended parent with notice. A woman acting as a
surrogate is not liable for a penalty or liquidated damages for terminating the agreement except
in a case involving fraud.

Upon birth of a child under a gestational surrogacy agreement, each intended parent is by
operation of law a parent of the child and neither the woman acting as a surrogate nor her spouse
or former spouse is a parent of the child. Each intended parent under a court-validated genetic
surrogacy agreement is a parent of a child conceived under the agreement.

Where an intended parent dies before the gamete or embryo transfer, the intended parent is not a
parent of the child unless the agreement provides otherwise and the transfer occurs not later than
36 months after the death of the intended parent or the birth occurs not later than 45 months after
the death of the intended parent.

A party may institute a proceeding for an order or judgment regarding parentage under a
surrogacy agreement. Provisions are established governing the effect and enforceability of
surrogacy agreements, including the effect of nonvalidated genetic surrogacy agreements and
remedies available for breach of an agreement. Unless otherwise ordered by a court, a petition
and other documents related to a surrogacy agreement are not open to inspection except by the
parties to the proceeding, a child conceived by assisted reproduction under the agreement, their
attorneys, and the State Registrar for Vital Statistics.

Information About Donor. More specific standards are established regarding the requirement for
a gamete bank or fertility clinic to collect and maintain records of a donor's identifying
House Bill Analysis - 6 - ESSB 6037
Information and medical history. A gamete bank or fertility clinic must obtain a declaration from
the donor regarding whether or not the donor agrees to disclose the donor's identity to a child
conceived with the donor's gametes once the child turns 18 years of age. Upon request, a gamete
bank or fertility clinic must make a good faith effort to provide a child conceived by assisted
reproduction access to nonidentifying medical history of the donor and identifying information
of the donor unless the donor signed a declaration stating that the donor does not agree to
disclosure of identifying information.

Other Provisions. The act applies to a pending proceeding to adjudicate parentage commenced
before the effective date of the act for an issue on which a judgment has not been entered.
Regulations are established governing a surrogacy broker that arranges or facilitates surrogacy
transactions if: the surrogacy broker does business in Washington; a surrogate who is a party to a
surrogacy agreement resides in Washington during the term of the agreement; or any medical
procedures under the agreement are performed in Washington.


Appropriation: None.
Fiscal Note: Requested on February 14, 2018.
Effective Date: The bill takes effect on January 1, 2019.

Thursday, February 22, 2018

Modernizing the Patient Experience in Reproductive Medicine: Part 6-Making You Tube Work for You and Your Clients/Patients


Let's start off with a You Tube Hot Fact:  Social media-related YouTube stats are impressive. 

YouTube Statistics – 2017
  • The very first YouTube video was uploaded on 23 April 2005.
  • The total number of people who use YouTube – 1,300,000,000.
  • 300 hours of video are uploaded to YouTube every minute!
  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day
  • In an average month, 8 out of 10 18-49 year-olds watch YouTube.
  • By 2025, half of the viewers under 32 will not subscribe to a pay-TV service.
  • 6 out of 10 people prefer online video platforms to live TV
  • The total number of hours of video watched on YouTube each month – 3.25 billion.
  • 10,113 Youtube videos generated over 1 billion views.
  • 80% of YouTube’s views are from outside of the U.S.
  • The average number of mobile YouTube video views per day is 1,000,000,000
  • The average mobile viewing session lasts more than 40 minutes. This is up with more than 50% year-over-year.
  • Female users are 38% and male users are 62%.
  • User Percentage by Age 18-24 – 11%, 25-34 – 23%, 35-44 – 26%, 45-54 – 16%, 50-64 – 8%, 65+ – 3%, unknown age – 14%.
  • More than half of YouTube views come from mobile devices.
  • YouTube’s mobile revenue is up to 2x y/y.
  • YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
  • The number of hours people spend watching videos (aka watch time) on YouTube is up 60% year-over-year, the fastest growth we’ve seen in 2 years.
  • You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).
  • YouTube has launched local versions in more than 88 countries.
  • 9% of U.S small businesses use Youtube
  • Approximately 20% of the people who start your video will leave after the first 10 seconds. Create a damn good intro.
*Credit to Fortunelords 

Let You Tube help you brand YOU!



Now that you have let that sink in, below are some tips for making You Tube work for you and your patients/clients:
        Set up a channel to reflect your brand and engage with others.
        Create short videos of valuable tips of interest to your clients and prospects to show off your expertise.
        Share slides from presentations that weren’t recorded. (which, by the way, is exactly what I am doing here!!)
        Put together a creative video explaining your services.
        Promote your events using recordings of previous events.
        Introduce your staff to add authenticity.
        Post links to your videos on various social networks.
        Display company information in every video including name, URL, phone number and email address.

More You Tube tips on the next post!

Thursday, February 15, 2018

Modernizing The Patient Experience in Reproductive Medicine: Part 5- You Tube


Not only can you use You Tube for your own Videos- you can implement the following to get the most out of this amazing site!
·         Streaming Ads-Shorter is better....less than 1 min
·         Advertise on the side bar
·         Advertise on 3rd Party sites 

In the next few posts I have some great ideas for you on how to make You Tube work for you! Have you subscribed yet to this blog? You probably should so all of this great information will land in your e-mail in box and you can read it over coffee and start planning your marketing strategy for 2018!! 
**Learn more about LaMothe Services and how I can help YOU! www.LaMotheServices.com

Wednesday, February 7, 2018

Modernizing the Patient Experience in Reproductive Medicine: Part 4- Twitter

Letting Twitter Work for You




       Invite your professional network (via e-mail, Facebook and LinkedIN) to connect with you on Twitter
       Lookup professional associates manually
       Follow other professional associates that you know or want to work with
       Post a note “tweet” about your company news, events, activities, services, promote other professionals
       Drive traffic to your Websites, You Tube, Facebook and Blogs by tweeting about posts and articles
       Utilize for opinion polls
       Build community by commenting/retweeting others
Remember that you can link these social networking sites together in several different ways. This enables you to just post in one place and have that same post show up in several different sites.