Unlike big business, small organizations are uniquely able to cater to customer needs and earn their loyalty. How do you do that? By being 100% customer focused every day, with every interaction, in every aspect of your business. What are the best ways to show that you care about your customers/clients? Here are a few suggestions:
~Include an open-ended question at the end of every email marketing communication asking, "How are we doing? What could we do better?"
~Survey your customers to find out what they want and need right now. Ask them, if they're not buying from you now, why not? What would it take to get their business back? Report on that feedback to your mailing list in your future email marketing communications.
~Write a Question-and-Answer column in your blog inviting customers to sound off and tell you what's on their minds. Offer free advice. Use customer feedback to inform your email marketing content and drive your campaigns.