10 Things Your Blog Doesn’t Need by Jill Smokler

Adding things to your newly created blog is pretty cool, right? But be careful, there are things that you’d better leave out. Below you’ll find 10 of them.

1. Auto-Music: Nobody, and I mean, nobody wants to hear it. I vow never to subject you to my love of Barry Gibbs and Barbara Streisand duets and implore you to extend the same courtesy to me. Please.

2. Animated Gifs: Sure, they were cool in the late 90s. Now? Not so impressive. Let’s leave them over at My Space where they belong.

3. Tiny Type: If I have to strain my eyes to read your post, I’m just not going to. No matter how good your blog is.

4. Comment Verification: Install a spam preventing plug-in. It will take care of the spam and save people the effort of typing out nonsense words, or even worse, solve math problems just to leave a comment. Even if you’re on Blogger and have to delete a spam comment or two every now and then, it’s a small sacrifice and courteous to your readers. And it will keep them coming back and commenting again.

5. Spelling & Grammar Errors: Proofread. And then proofread again. Preview your post before you publish it. Even have someone else glance at it. Of course, we all make mistakes, but do your best to publish a post free of obvious errors.

6. Badges of prizes and awards you won: Sure, they’re flattering when you start blogging, but if you’ve been around a while your sidebars will start looking like Boy Scout vests. Dedicate a separate page for them and clean up those sidebars. You’ll look no less popular, and the sidebar police will thank you.

7. Regurgitated Content: If you said something that bears repeating, link back to that original post. Your readers will know if you keep spitting out the same old content and Google frowns upon duplicate posts. It’s bad idea all around.

8. Flashy Backgrounds: Your blog is not the Vegas strip. Black backgrounds with flashing lights and neon colors are not only hideous and hard to read, but they also take away what people are really at your blog to see: Great content.

9. Lies: It may be tempting to make things up to gain more traffic, but don’t. You will be found out, and you will look like an idiot.

10. Plagiarism: The only worse thing than blatantly making stuff up? Stealing other people’s stuff. It’s pretty much the biggest no-no there is in blog-land. If you want to quote someone, go for it and link back to them. Otherwise, you’re history.

Jill Smokler blogs about parenting; the good, the bad and the scary at Scary Mommy. She can be found at on Twitter as @scarymommy.

6 Ways to be Kind to Your Readers from Bamboo Forest

Kindness can go a long way, regardless of what you are trying to accomplish. If you are trying to build a popular blog, well, you might wanna be kind to your readers, as this will improve the chances of them coming back and becoming part of your community. Below you’ll find 6 tips for this purpose.

1. Kill or shorten introductions. They are often unnecessary and can make your post longer but not better. Every time you find yourself writing an intro, ask yourself if it’s necessary for the reader to understand what you’re trying to say. If it’s not, then just cut to the chase.

2. Champion quality over quantity. Sometimes the obsession for a certain amount of posts begins to infiltrate our consciousness. People are reading our posts for what they have to say, not because you just wrote another one. So if you’re only capable of writing one good post a week, then stick with that. Your readers will respect you for it. This concept is especially important to observe when you consider the competition. Your posts have to compete with other A-listers in your niche. How’s a mediocre post going to do that?

3. Commit to having every post be entertaining. For example, I had a long blogging hiatus. While I could have written a post explaining to my audience that it’s going to be a while before I write another post, I concluded that would be the most boring post in the world.

That said, when you just have to get that informational post out there–make it as entertaining as humanly possible regardless of the boring nature of the subject. Humor can work well here.

4. Write clearly. The sign of a great writer is when their readers can start from the beginning of the page and get to the bottom without having to read any sentence twice. Do you have that kind of clarity and simplicity in your writing?

5. Keep your posts as short as possible. Blogging is not about us the authors–it’s aboutthem, the readers. So if you have a post that “requires” 1000 words, see if you can be extremely concise and get it down to 700. Or to put it another way,

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”~Hans Hofmann

6. Step up your game. This isn’t the most conventional way to be kind to your readers, but blogging is highly competitive. Show your readers on a regular basis that your writing is getting more concise, more compelling as well as more entertaining. The best way to do this is to read more, write more and think more. Every few months your writing should not only get better, but it should also become more creative. You should be evolving all the time.

“You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless” says Seth Godin.

What will you do this week to show more kindness to your readers?

About the Author: Bamboo Forest created Tick Tock Timer, an online timer that helps make bloggers ridiculously productive. He also writes for Pun Intended, a blog that’s hilarious and enlightened.

10 Ways to Convert Your Blog Visitors Into Dedicated Readers by Oleg Mokhov

Do you want your blog to grow, increase your readership and subscriber numbers, have your content constantly spread, and make more money? Then you need to convert your blog visitors into dedicated readers.

Visitors are those that stop by your blog, skim through an article or two, and then leave – never to return. Boo. They’re of no use.

But dedicated readers regularly read your blog, spread your articles, leave high-quality comments, and buy your products. Yay! More of these, please.

Your mission is to convert your blog visitors into dedicated readers.

What good is 1,000 visitors a day if most of them don’t return? Traffic figures alone might make you feel good, but it doesn’t get you any desired results.

It’s all about quality over quantity. 100 dedicated readers beats out 1,000 passer-by visitors.

Here are 10 ways to convert your blog visitors into dedicated readers:

1. Be Yourself

This is slap-in-the-forehead common sense. But some bloggers try to be someone they’re not just because that type of personality is successful.

Just be yourself. Not only is it easy when you don’t have to force an unnatural persona, but you’ll have a 100% genuine and desirable voice.

On my blog Lifebeat, I’m completely myself. And it’s so easy not having to worry about projecting a certain image. I just write how I talk. Very relaxed and informal. I keep it simple and to-the-point. I inject jokes and music references. I constantly share personal examples. And since I’m a huge anime fan, all my articles have anime images rather than Flickr or iStock Photo ones.

Are you funny? Be funny. Serious? Be serious. Angry? Be angry.

Just be yourself.

2. Put the Reader Experience First

What makes you return to a restaurant? Chances are it’s not just the food but the experience.

Great articles alone aren’t enough. You also need a great reader experience. If you want visitors to convert into dedicated readers, you need a website people want to regularly return to.

That means don’t do anything on your blog that’ll compromise the reader experience. Translation: don’t annoy your visitors.

Common offenders: too many popups, ads, social bookmarking buttons, and subscribe links.

Just look at some of the most successful blogs: Daily Blog Tips, Problogger, Copyblogger and so on. No popups, and very light ads, social bookmarking buttons, and subscribe links.

I designed Lifebeat to put the reader experience first. Very clean, very simple, and the content is at the forefront. There’s no popups, no ads, no anything that would detract from enjoying reading one of my articles.

If someone really wants to subscribe or share your article on Twitter, they’ll do it. Don’t annoy and turn them away, losing what could’ve become a dedicated reader.

3. Focus on Benefits to the Reader, Not Your Features

If you want dedicated readers, your blog should focus on what the benefit is to the visitor. Not just your thoughts and ideas but value to a visitor.

Answer the “so what” question for new visitors: what’s in it for them? Why should they care?

Instead of putting the spotlight on what features my blog has, I focus on the benefit to visitors: helping you maximize your life. Ideas and strategies to help you do more of what you love and are passionate about. Not only do I state it in the About page and anywhere else, but that’s the focus I have for each article I write: how can I help and provide value to you, the reader.
Visitors care what you can do for them (benefits), not what thoughts and ideas you have (features). Focus on benefits, not features.

4. Write for Humans, Not Search Engines

Who reads your blog? People. So write for them.

Some bloggers make the mistake of writing articles solely based on highly-searched keywords. That results in nothing-new, unremarkable traffic bait. They might get search engine traffic, but very few visitors will be converted into readers.

The best search engine optimization is amazing content. Not website tweaks. Not a WordPress plugin. Not meta whozawhutsit. But amazing content.

If people like your articles, they’ll share it on social media, blogs, email, and even word of mouth. You’ll get higher-quality links, too, since it’s interested people linking to you. And, as Daniel here or Darren of Problogger and Brian of Copyblogger will tell you, high-quality backlinks are the ultimate SEO.

Now, optimizing for search engines can help with search traffic. And if you find a keyword phrase that happens to fit what you were going to write about anyway, go ahead and use it.

I don’t consider searched keywords when writing an article. Only once I have an idea down, I’d use the Google keywords tool to see if there’s a wording for the topic that people use most often. If not, I don’t worry about it at all. I never once let keywords dictate what I’ll write.

But put your message first – don’t compromise it. Make search engine considerations a distant second to writing what you have to say.

Write for people first, optimize for search engine traffic later.

5. Be Consistent

Choose a posting schedule and stick to it no matter what. Build a cache of articles or schedule your posts if needed.

I clearly state that I post a new article on Lifebeat every Monday and Thursday. I’ve stuck to that schedule ever since I started and haven’t missed a day yet.

Consistent readers need consistent updates to return to. Provide it for them.

They’ll know when to expect a new article, just like how people regularly check in to their favorite webcomics and news sites on certain days.

6. Make It Easy for Visitors to Subscribe

The more you have to work to get something, the less likely you’ll take the time to get it. Right? Don’t even try to deny it. That’s why iTunes is killing it in music sales: it couldn’t be easier to find and download a tune.

Be like iTunes on your blog. Make it clear and simple for visitors to be able to subscribe via email and RSS feed. Remove as many doors for your visitors as possible.

A visitor who subscribes is much more likely to convert into a dedicated reader. This is because your visitors can read your latest articles from the convenience of their email inbox or RSS feed reader. Your stuff is sent to them, so even after they forget about your blog they’ll still get your new articles, increasing the chance of them reading regularly (and maybe even sharing or buying your stuff).

Putting an RSS and mail icon in a sidebar isn’t enough. Make the subscribe option on your blog as non-cryptic and easy as possible.

Only a small percentage of your visitors will actually know what what an RSS or mail icon mean. Spell it out for the rest of your visitors, including why they should subscribe (it saves them time and energy because new content is delivered directly to them).

And people love free stuff, so don’t forget to mention that visitors can subscribe for free. Magazine subscriptions still have some thinking that subscribing to anything means paying.
I have a simple design on Lifebeat, so the subscribe buttons are in plain sight and clearly marked. I also explain in a short sentence what it means to subscribe and why a visitor should do it… and of course I mention that it’s free.

7. Be Remarkable

Be unique. Be great. Amplify yourself.

Don’t try to be the best in some field where you could never dominate. Instead, do what Seth Godin says: create your own category and dominate it. Analyze and figure out your unique traits, then crank them up to a 10.

People aren’t going to be interested in yet another productivity, personal finance, time management, self improvement, or whatever blog that says nothing new. Use #3 (Be Yourself) and amplify your unique traits.

I’m a writer, electronic musician, and adventurer who’s following his unconventional passion in life via non-conforming means. I never followed societal rules and found my own way. I also have child-like curiosity, not limiting myself to how I “should” act – an eternal kid in an adult’s world. I combine all of those traits and more into what I hope is an always-improving remarkable voice that can offer something interesting, something fresh, something game-changing and disruptive.

Would you return to a blog that bores you or doesn’t excite you? Of course not. So be interesting to read, and visitors will start converting into dedicated readers.
           
8. Talk With Your Visitors

It really is that simple: talk with your visitors. Reply to their comments and emails, send thank-you notes if they leave a comment or subscribe, or whatever else.

Use what works best for you (and doesn’t compromise your personal style – remember, be yourself). Email, comments, Twitter, whatever. But use at least one method of communication, so that visitors can form a relationship with you and feel like they’re reading from someone they know (or know that they can contact, at least).

I’ve never been comfortable on social networks and instant messenger, but blog comments and email have been natural for me. So I focus on posting and responding to comments and sending and replying to emails as my forms of communication with my visitors and readers. I also try to regularly send out thank-you emails.

People regularly return to something that they’ve formed a relationship or connection with. Think about it: you care way more about what your friends are doing than strangers.

9. Be Unconventional

Say something new that gets people thinking, motivated, and/or take action.

If you piss them off, that’s great too – there’s no such thing as bad publicity, and controversy gets visitors interested (just ask Seth Godin, Tim Ferriss, or Steve Pavlina).

I’m constantly pushing myself to get out of my comfort zone and become even less self-conscious by writing about unconventional topics (or at least an unconventional perspective on something). Heck, even I would get bored of my own writing if I played it safe.

If your article is no different from the latest blurbs that day, your visitors will treat it at such: a quick skim-through and then move on.

Get visitors thinking and talking and you increase the chance of them coming back for more (and maybe even bringing some friends along).

10. Have Fun

A blog isn’t a cubicle job, so just have fun.

People want to enjoy what they consume. If you have fun writing an article, chances are people will have fun reading it. And people tend to return and consume more of what’s fun and enjoyable.

I have so much fun writing and making music on Lifebeat it should be illegal. Like, I’ll be writing an article or creating a new tune or mix, and an alarm will sound. Woo woo woo! It’s the fun alarm: someone’s having way too much fun.

Have fun, and your blog will be fun – and visitors will start converting into dedicated readers.

Maximize Your Blog Visitors

Maximize your blog visitors by converting them into dedicated readers using these 10 ways.
Your blog to grow, your readership and subscriber numbers will increase, your content will be constantly spread, and you’ll make more money from more products sold. Now who doesn’t want all that?

Have these 10 ways helped you convert your blog visitors into dedicated readers? What other ways have worked for you?

Oleg Mokhov is a writer, musician, and adventurer who explores unconventional life-maximizing ideas and makes energizing electronic dance music at Lifebeat. You can read more about maximizing your own life in his Life Maximization Guide.

Change Your Thoughts, Change Your Life by Will Craig

One of the biggest challenges of being self-employed is actually being alone in your business. You are alone with your thoughts for the majority of time and, sometimes, to your own detriment.

You can change your life by changing your thoughts. Here's what we mean: Everything in this world once started with a single thought. Look around you right now. Everything in the room-including this computer screen-was once just a thought in someone's head.

Our Thoughts Create

Endowed with this gift, we are able to mold our own lives and create our destiny. Our lives today are the direct result of our past and present thoughts, feelings, words, emotions, and desires. Any time we don't like something in our lives, we can acknowledge that our past thoughts might have had something to do with this.

Once we understand that we have created everything in our life, good and bad, we realize that we also have the power to change anything in our life by merely changing our thoughts.

Thought Is Energy

When we think a thought, it is projected into the universe at a certain rate of vibration. (Hang in there, this gets a little esoteric). Thoughts are also magnetic and attract energy of the same vibration. This is the universal 'Law of Attraction'. Chose your thoughts well. 'Like attracts like.'

In 1937, Napoleon Hill stated in his famous book, Think and Grow Rich, that 'thoughts are things' and that 'whatever the mind of man can conceive and believe, he will achieve.' You are an achiever. Think well and you will grow rich.

Remove Negative Feedback from Organic Search Engine Results by Brandon Leibowitz

There are many reasons that you may want to manage your online reputation. What do we mean by online reputation?

Since the internet has become interactive, meaning customers can interact with website owners; you must be weary of negative feedback and do everything in your power to manage your reputation on the organic search engine results. One post from an irate customer can tarnish your online business.

Everyone has seen the "Rip off Reports" about shady business on the web. Well anyone can post a Rip off Report about your company.

These posts tend to rank high in the search engines because this is an authoritative site. This can be bad if your business has a rip off report rating. Now whenever someone searches for your company website, the negative report will show up on the search results, usually in the top three results. This is detrimental and can have huge consequences.

There are a number of other ways a negative report about your business can hurt you. What about a Better Business Bureau low rating, Yelp reviews, negative forum posts, Craig's List posts, etc. all get indexed within the search engines quickly and tend to rank high.

If these sites did not rank so high organically in the search engines then it would not be such a problem, but since they are authority sites they tend to dominate the organic search results.

The consequences of having negative reviews means that customers will be weary to shop from your store or to do business with you. They may even tell friends, family, or coworkers not to shop at your store due to a bad experience or negative reviews.

Would you want to buy from a store without positive rankings? I think not. So why would anyone else on the web buy from a site that has received negative feedback.

A good way to check if your site has any negative reviews is to type in different variation of your website/ company name in Google, Yahoo, and Bing. Scroll through the first three pages to see if anything bad sticks out. If something does, then you must take corrective action immediately to thwart these sites.

Now that you are aware of negative feedback and the impact it can have on your business you may be wondering what you can do to avoid this.

The simplest and easiest solution is to personally manage any complaints against you company and ensure that angry customer problems are resolved. Unfortunately, sometimes this is not possible and the customer is angry and wants to do everything in their power to spread the word about your service. This means you have to fight back, by building or promoting existing pages for those specific keywords that are bringing up the negative feedback.

You can create new sites and make sure they are tailored around specific keywords that bring up negative feedback about your site. Promote these new sites by building links and adding the new sites to directories and other authoritative websites.

The other solution is to review the sites just below the negative feedback and try to push those sites up the rankings. This can be achieved by promoting and building back links to these sites. In time these sites will surpass the negative results and dominate the search results.

These methods should help remove any negative feedback or remarks about you or your company from showing up on the search results.

Remember that this is an ongoing process and the negative feedback will start to reappear if you do not continue to monitor the new sites that replaced the negative feedback. This will show your customers that you truly care for them and will increase sales, revenue, and ultimately your business's bottom line.

About the Author: Brandon Leibowitz is a professional internet marketer. He has been involved in search engine optimization and marketing consulting with over five years of industry knowledge. Read news, tips, tricks, and anything else related to search engines in his SEO and SEM Blog.

10 Tips to Manage Criticism by Edward Khoo

Oh sure, you think you nailed that site architecture and that home page reads like pure poetry, right? After all, you wrote it. But that’s the problem. You wrote it. You designed the graphics. You created the keyword list based on those finely-honed intuitive instincts so it must be perfect. It’s your baby.

Fact: you aren’t always right. Fact: some of your ideas just aren’t practical. Fact: a second, third and even a fourth opinion improves even the best-thought-out plan – if you’re willing to listen and learn.

1. Just because you fall short doesn’t mean you failed.

Easy to say, but not necessarily easy to live with. No one likes criticism. No one likes to admit that there’s a better solution, but the fact is, there are always better solutions. Criticism is a tool. It provides different perspectives. It identifies steps that you missed during the first round.

Learn from others. Just because you get push-back from a new client doesn’t mean the client got it right and you got it wrong. It simply means the client has a different point of view – one from which you just might learn a thing or two.

2. Open mind, closed mouth.

This is going to come as a shock but you won’t get it right every time. Ok you’re good, but you aren’t perfect.

You also aren’t a mind reader. Be prepared to revise your thinking and to look at your professional and personal life from a different point of view. Keep an open mind when listening to criticism. And don’t defend your baby. There are a lot of ways to get it right. Acquiring knowledge from others is the best way to learn. It’s real-world, real-time learning, not something you picked up in a school classroom 10 years ago.

3. Become a stakeholder but don’t drive your stake through the heart.

You know, the only way to kill a vampire is to drive a wooden stake through the undead monster’s heart. And you may occasionally run in to a client or colleague that tries your patience to the point where driving a stake through the “idiot’s” heart sounds like a reasonable solution.

Okay, first, it’s not a solution. In fact, your negative reaction to criticism, regardless of the source, will only make a problem worse. It’s important to remember that things like site design, graphics and site text are 100% subjective and sometimes you won’t be 100% spot on.
Take a position. Become a stakeholder in any project or undertaking but don’t cling to your POV with your last breath. There are a million ways to get it right and listening to some constructive criticism from a client, a co-worker, family member or friend may actually move that undertaking in another direction. A better direction.

4. Consider the source.

Who's criticizing? Does that person have authority? Is she better versed in the topic? Is he the one with the checkbook?

Clients want things done a certain way – even if you know they’re dead wrong in their approach. As a knowledgeable professional, you have an obligation to point out flaws in the client’s thinking. However, once you’ve pointed out the flaw and the client still wants it done his way, you’ve done your job. You provided the best consultation you could, you provided the road map to success, but if the guy with the checkbook wants black text against a black background – even after you’ve explained why that’s a problem – you’ve done your job.

5. Learn from anyone and everyone.

There will always be someone who disagrees with your point of view, your suggestions, your designs and your expertise. No problem.

Confident people learn from anyone simply by listening. You don’t have to accept the point of view. Your free will remains in tact. Your opinions remain unchanged.
The key is to have confidence in your abilities, professional and otherwise. With self-confidence, criticism isn’t a threat. It’s a useful tool.

Learn by listening. The more perspectives you see, the better equipped you become when similar circumstances come up next month or 10 years from now.

6. How’s your self-image doing?

Don’t take it personally.

Development is a process, a strategy, a goal or objective, but it’s not about you. Keep your self-image strong and you’ll keep you self-esteem in place.

Emotional intelligence (EQ) is an asset that’s often more important than intellectual intelligence (IQ). Accept criticism and learn from it. The result is a collaboration that delivers the positive outcomes from which all stakeholders benefit.

7. Not all criticism is constructive.

We’ve all met people, or have dealt with clients, who are mean-spirited – men and women who actually enjoy tearing your concepts to shreds. So be it.

Consider the source of the criticism. Consider the value of the criticism. Consider the benefits derived from the criticism. Never stop learning, even from those who are totally clueless. There may be a pearl of wisdom in what these mean-spirited people have to say.

Find those pearls and use them. Learn from them – even if the intent of their criticism is to undermine your efforts. Keeping silent in the face of criticism isn’t easy but it is beneficial to you, the client, the project, the objective.
Accept what you can’t change. It’ll save a lot of sleepless nights, hassles and headaches – especially when you realize that the source of the criticism doesn’t have the experience and knowledge you have.

8. Learn to let go.

You have an idea or concept, a design or strategy that you know is perfect. Okay, maybe it is, but don’t marry yourself to any one way of doing things. Learn to let go. Learn to keep an open mind.

You’ll be a better person for your efforts. Even better, you’ll learn to be a quality service provider when you can let go of that perfect concept and follow a different path. There are lots of ways to achieve success.

9. Recognize your own limitations.

Each of us has different strengths. Each of us has different limitations (weaknesses). Take pride in your strengths and use them to your advantage and to the advantage of your clients, your family and friends.

Accept your limitations and learn from others to lessen the negative impact personal limitations have on your professional career or the growth of your client base.

10. A closed mind never welcomes criticism.

Too bad. If you close your mind to new ideas, differing opinions or points of view, you don’t grow. You don’t get better. You don’t learn.
Criticism is about managing your emotions. It’s also about learning how people think, determining their needs and meeting those needs. Always put the needs of others before your own needs. It makes you a better human being and a better business owner, whether you’re a one-man company working out of a spare room at home or the CEO of a multi-national conglomerate.

Welcome criticism. Even mean-spirited criticism. In the end, you’ll learn. You’ll become a better human being and a better service provider. Think of criticism as a lesson from which you can become better at whatever it is you do.

The development of emotional intelligence isn’t something that’s taught in school. It’s something we learn by living, working with a variety of personalities and adapting to the needs of others.

To grow your business or to grow as a human being, recognize criticism as a positive, not a negative, in your daily routine.

In the end, you come out ahead. In the end, your business prospers.

In the end, you win.


This guest article was written by Edward Khoo, a full time blogger from Malaysia. Follow him @squall768.

Three Hidden Gems for Marketing Your Business Socially by Shell Harris

Small businesses are seizing online social media as part of their efforts to establish a niche and engage a wider prospective customer base.

Social media is not a fad – it is here to stay.

The issue is how to gatecrash someone else’s party with a commercial message that doesn’t get you thrown out of the door as soon as you walk in!

This is the conundrum which established, mainstream social media sites such as Facebook and MySpace are trying to address as they seek to monetize all those surfer eyeballs spending minutes, hours and days on the internet. While this may seem like someone else’s problem, it is in fact every business’ problem – how to engage potential customers as part of their recreational time online.

It is important for businesses to understand that while Facebook, Digg, Reddit, LinkedIn and the rest of the big players in social media, may be grabbing the headlines with multi-million dollar valuations and financing, they are not the only party on the block.

So let’s take a look at three sites you may not have heard of, but they are bubbling under the top division in the social media league.

Kirtsy

Kirtsy (kirtsy.com) caters primarily to women and it’s a good social media site for businesses looking to attract women as their prospective customers.

The site is primarily user-content driven with a substantial amount of third party content added by the users themselves for comment, education and simple fun. Kirtsy focuses on female friendly topics and issues, but they do include forums and self-help groups for dealing with more than just relationships and the site lends itself to infiltration by businesses with something positive and constructive to say on issues such as technology, especially if it addresses a female experience with the issue.

Kirtsy is well laid out, simple to use and makes it easy to register – it stands out because of its focus on women.

Small Business Brief

Small Business Brief (smallbusinessbrief.com) is a good example of how to develop a blog into a social media site – Small Business Brief is primarily a blog, with content centering upon small business issues, however, it has developed beyond a blogger writing posts.

The site/blog stands out because of the quality of the posts and information which is included – it is obviously written well and by people who really do know what they are talking about based upon experience. What makes SBB stand out though is the opportunity for users, eg. your business, to interact with solution provision. If you do have a genuine B2B solution, then SBB has a platform for you to hold forth. If you are a B2C company, you have a community of tens of thousands of small and medium sized business owners for you to tap into, to bolster your own knowledge and experience base.

SBB has some way to go in getting its format better developed, but it certainly shows how powerful even a simple platform can become in the social media niche.

NowPublic

NowPublic (nowpublic.com) is a social media platform powered by citizen journalists who either write, or more usually, share existing content with the rest of the site community. News items are voted up or down, depending on popularity pretty much the same way as we see on Digg or Reddit.

NowPublic stands out because of the diversity of issues which are covered – there is a well organized format which effectively replicates the content of a serious newspaper, and there is a very active community of users and a vocal commentary on stories of consequence.

Consider NowPublic to be an evolution of Digg and Reddit, with a greater degree of organization, much more user-friendly and a very lively community which is not primarily made up of internet nerds, but Joe Public with a passion for issues.

Of course there are dozens of other great niche social sites that can help your business, but the key is finding one that you enjoy and are passionate about. Better to be heavily involved in one social media site than a lurker in many. Who knows, one day you may find you are using social media for more than just promoting your business, you’ll also use it to promote yourself.

Shell Harris is a founding partner at Big Oak Studios, Inc., a Richmond SEO Company and currently manages a team of experienced SEO and search engine marketing experts, helping their client's realize increased search engine visibility, website traffic and online brand awareness. He also writes the SEO Comic, Ranked Hard which pokes fun at the SEO community. Being a former designer, Shell loves working with infographics and you can see some of his favorites at the Infographics Showcase.

What To Do If Your Facebook or Twitter Account is Hacked Written by Donna Gunter

Unfortunately, this scenario is a reality for all of us who use social networking -- it's not a matter of IF your Twitter or Facebook account will be hacked, but simply WHEN. I've been on the receiving end of messages from my friends whose accounts have been hacked. The message typically compliments me on some body part or requests me to click on a link to view a video of myself. Also, there are usually a number of misspellings in the message.


Be very careful when you get those kinds of messages, even when they are coming from trusted friends who would normally not engage in this type of behavior. Many of the messages are linked to a virus or some type of malware that either infects your computer or will gain access to your account and send all of your friends and followers spammy messages. If you do slip and click on one of these links, pay attention to what your virus scanning software tells you, especially if you get a security warning about a site.

If your Twitter account is hacked:

1. Visit Twitter's information page for problem resolution.

2. Log out of Twitter

3. Clear your browser cache (your browsing history and cookies and private info) and close down your browser.

For Internet Explorer: Go to Tools -- Internet Options, and then click on the "Delete" button under Browsing History. Check all of the boxes (except InPrivate Filtering data) and click on the "Delete" button.

For Firefox: Go to Tools -- Clear Recent History, and then click on the down-arrow next to "Details", check all of the boxes, and select "Everything" for the time range to clear.

4. Open a new browser window, log into Twitter, and change your password. You can also use the Twitter password reset feature to set a new password before logging in again.

5. Visit your settings page and check your Connections. Revoke access for any third-party application that you don't recognize.

6. Submit a support request to let them know you have taken all of the proper steps to reset your account and to request that your direct messaging capability be restored. You can also include info on any statuses that weren't posted by you in the body of the request.

7. Update your password in all of your third party applications as well. If a third party application (like Facebook, Twitterrific, Twhirl, etc.) is trying to use your old password to access your tweets, it will lock you out of your account.

If your Facebook account is hacked:

1. Visit Facebook's information page for problem resolution.

2. If you are still able to access your login email address, then use the "Forgot your password" link to prompt an email from Facebook with a password reset code. If you can't access your account, then use the link above.

3. Clear your browser cache (your browsing history and cookies and private info) and close down your browser as described above.

4. Your account could also have been phished/hacked by a phishing web site, worm, or malicious software. To ensure that all is safe again, refer to the "Warnings" section on Facebook.

Take care when using Twitter and Facebook. Trust your intuition, and if something doesn't look or feel right, ignore it or delete it before clicking on it. You will have probably saved yourself hours or headache in trying to restore a hacked account.

Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.TurbochargeYourOnlineMarketing.com

Making Babies: The Definitive Guide to Improving Your Fertility and Reproductive Health by Jason Jackson N.D. ~A LaMothe Book Review

Some books that come to me in the mail don't hold much of a surprise for me. They are just what they seem, at least if you judge the book by it's cover. Making Babies: The Definitive guide to improving Your Fertility and Reproductive Health by Jason Jackson N.D. certainly has a lot more to offer then I expected. To start, Jason Jackson runs a successful Natural Medicine practice from Brisbane, Australia. He has lectured and consulted extensively on numerous health topics throughout Australia and overseas. Mr Jackson specializes in reproductive health and infertility and is recognized as one of Australia's leading Naturopaths in this area and is an authority in the field of Clinical Nutrition and Herbal Medicine.

The introduction is what really captured my attention: "Over the thousands of years that humans have been able to reproduce, it has been only the last fifty years or so in the industrialized world, with its nutrient-depleted foods, genetically engineered agriculture, chemical processing, drugs, radiation and pollution, that we are now observing massive impacts on our ability to bear offspring, particularly in affluent Western societies." The last fifty years?

With chapters on Male and Female Reproductive Overviews, Preparing for Conception, Stress and Fertility, and yes, Medically Assisted Reproductive Technology (which is considered 'Plan C') I found that Jason Jackson was very adept at covering everything that one would need to know to do just that, Make Babies.

What I was really happy about were the detailed black and white photos depicting not only the human anatomy but also of fibroids, PCOS, IVF Procedure and quite a few more that add value to each chapter.

I recommend Making Babies The Definitive Guide to Improving Your Fertility and Reproductive Health by Jason Jackson N.D. for your office to be used as an infertility/fertility resource guide.

The Facebook Fan Page: 5 Tips to Achieve Fantastic Business Results By Christine Gallagher, MLS, MSIS

I have set up quite a few Fan Pages lately and I have one of my own under LaMothe Services BUT I also have two Group Pages, Infertility Answers and Networking A.R.T. All have a good following however the big difference between the two, Group pages and Fan pages, is the fact that you can only message your entire membership through the Group pages and not the Fan pages. This may put some off who want to use their Fan Pages to send out messages and business updates to their membership following. Group pages demand more interaction where as Fan pages don't rely on other people posting. Using the Wall helps...as does RSSing your blog into your fan page.


Read below..it's up to you to decide!

Sharon LaMothe
Infertility Answers, Inc.
http://infertilityanswers.org/
LaMothe Services, LLC
http://lamotheservices.com/
 
Many small business owners are already on Facebook but are either still not sure that it is a good use of their time, or they see its potential but are just confused about how exactly it can work for them.

Starting a Fan Page for your business may be your answer. But how can you use a Fan Page to achieve fantastic results?

1) The first way to leverage Fan Pages is to set up your Page for success.

One of the first things you need to do when you set up a new Page is to give it a title. A tip with this is to think about using keywords related to your business that you would like to be found for.

You also want to choose a good, clear photo for your Page. Another thing to note is to make sure you have filled out the Info tab on your Page thoroughly with all the relevant information about your business.

2) The second way to leverage Fan Pages is to build your Fan base.

You have to be a little proactive about getting Fans, especially when your Page is new. An easy way to invite people is to use the "Suggest to Friends" link underneath the picture on your Fan Page. Facebook will then pull up a list of your Facebook friends and you would just click on the ones you want to send invitations to.

You'll want to consider people like former and current clients, people you've partnered with in your business, vendors you work with, people who you know have purchased from you before, etc.

3) The third way to leverage Fan Pages is to interact and engage with your Fans.

Once you have some supporters of your Page, you want to encourage more dialogue and interaction between yourself and them and even among each other. The biggest impact comes from simply having conversations with people.

One thing that I do on my Page is to just ask open-ended questions. Asking people to share experiences is another great way to get a dialogue going.

4) The fourth way to leverage Fan Pages is to provide good content.

Offering regular content will naturally encourage interaction because you are giving people something to respond to. You don't need to come up with all the content yourself, either. You might just link to an interesting article or blog post you have found on the web related to your business or industry.

What content like this does is attract comments from your Fans, which is activity that in turn goes out into the News Feed. The more activity on your Page then, the more attention to your Page you have a chance of attracting.

5) The 5th way to leverage Fan Pages is to use them to drive traffic to and from your blog or website.

To do this, you definitely want to list your website in the Info section, and you also want to share links in your updates to your own site.

You can also use an application like Notes to enter your blog feed so that it pulls your posts into your Page. You also want to add your URL to your email signature, and use the free badges and widgets Facebook provides that you can add to your website.

You can check out http://www.facebook.com/facebook-widgets for those. Once you have something like this on your site, visitors can just click on it and they will land on your Page where they can become a fan.

So, if you don't have a Page yet, head over to http://www.facebook.com/pages/create.php and start one now. If you do have one set up, use these tips to help make your Page stand out, get noticed, and become a helpful destination for all of your raving Fans.

About the Author: Christine Gallagher, MLS, MSIS, founder of CommunicateValue.com, teaches small business owners and professionals how to conquer the overwhelming aspects of online and social media marketing to increase business and maximize profits. For free tips on how to build profitable relationships, leverage technology and create your own successful online business, visit http://CommunicateValue.com.