Using Social Media to Meet People by Chris Brogan (**Read Before Attending the ASRM Conference!)

We, in the Business of Infertility...or better said....The Business of Helping People Reach Their Dreams of Becoming Parents, are about to have one of our HUGE annual conferences in Denver. The American Society of Reproductive Medicine holds a conference each year that attracts thousands from the infertility industry and the reason it attracts thousands is due to the fact that everyone who is anyone attends. The majority of attendees are doctors, fertility clinic staff members, third party agency owners, pharmaceutical representatives, reproductive attorneys, psychologists or mental health professionals just to name a few. All want to learn, share, reconnect and network. But what happens the rest of the year? We use social media. But do we use it well enough?

Below is an article from Chris Brogan that may help you make the best use of your social networking before and after you attend the ASRM conference. ( October 23-27, 2010. Place: Colorado Convention Center, Denver, Colorado, USA)
 
I hope to see YOU there!
Sharon
 
Conferences, job interviews, parties, and other events that bring people together to meet for the first time can be tricky for some people. Or what about when you are looking for people that share your interests regardless of location. On one hand, you have people who are a little shy, and unsure what to say upon meeting someone for the first time. On the other, you have people who aren’t especially shy, but who don’t like meeting someone cold. Social media tools are perfect for this.


Before Events

If you’re going to an event, start checking around to see who’s attending. Look for an Upcoming entry or a Facebook group. Most modern conferences put these up as matter of course (and if you RUN a conference, consider this step). From there, see if you are already friends (social network definition) with any one. If not, consider friending them based on the fact you’re heading to the same event.

Other places to check for event communities are on Yahoo! Groups and Google Groups. You might have some other recommendations for this one, too.

Before Interviews, and Related to Events

Log into LinkedIN and see what you can find about your interviewer, people who work at the prospective new company, and other companies in the industry. It’s a way to build a picture of the landscape without relying on other people’s information. For instance, if the company you’re thinking of working at turns up zero results in a search on LinkedIN, it might mean that the culture is less forward-thinking or at least not social media equipped. If you look at a few profiles that come up in the search, and note that people are only there a year (two or three samples, maybe), then perhaps the place is big on competition, or maybe not really rewarding to long term employees.

Related to events, once you know someone’s going, see if you can find them in Facebook (maybe MySpace), LinkedIN, Twitter, and see if you can search out a blog by putting their name and blog in a Google search. Oh, and don’t forget Flickr.

Flickr is a PERFECT tool for searching out info on people. I’ve known some people who don’t use their headshot as an icon on any social network, but a little Flickr searching later, I realized I could point them out at an event. (By the way, if you don’t know this, that’s why I put LOTS of pictures of myself on my website. It’s because I want you to be able to find me at events. Not because I’m vain, though I guess you could argue that one, too).

Conversation Pieces

From here, once you find some shreds of this person or some people online, you’ve built yourself a means by which to seek out similar points of interest, tangential conversational topics, and maybe even potential business opportunities you can discuss, should the moment arise. That’s the beauty of social media and social networks. They let you better understand the people who participate.

If You Find NOTHING About People

That can be a conversation starter, too. “I didn’t find you on Facebook. What do you think of those social networks?” You can assume that the person isn’t especially convinced of the value of social networks and making media, but I wouldn’t lead outright with that. Maybe this person is a prolific blogger behind the firewall. Maybe they’re using an alias. It took me a little TOO long to connect Genuine on Twitter with Jim Turner of One By One Media. They were two different people in my head until spending some time at an event.

After Events

Stealing a page from Jeff Pulver (who is a MASTER at building community in the real world and online), after events is a great time to “plumb up” all the various social media connections. Get connected in Facebook, maybe LinkedIN, in Twitter, Flickr, and wherever else you tend to use. Consider reading their blog, adding it to your reader for a while. Make it a chance to learn more about the person now that you’re in their orbit. Do what Laura “Pistachio” Fitton does and invite them into your Twitter Village. The point is to get to know them now that you’ve met in person.

Reflect on YOUR Presence

Some people are debating the value of Facebook right now as a business platform. At the very baseline, fill out your profile. Give information that you wouldn’t mind your employer seeing. Not because you have to self-censor, but in this world where people use the tools that are available, your Facebook page and your Twitter stream and all these various artifacts you’re creating are available for people to search.

At the same time, once you get over the paralysis of the above, make sure you put enough of yourself into your profiles that people can get these conversational hooks to communicate with you at events. If you’re strictly business at your conference appearances, try to indicate that in your profile. The point is, once you realize that you can use these tools to build real world relationships, consider the effect in both directions (you finding them; them finding you).

First Moves Are Yours

The conversation itself is up to you, and no, I don’t tell you how to not be shy at an event directly (though one way you can do this is to find your way into circles of people on the periphery, and look for your conversational in). But with some of this prep out of the way ahead of time, you’ll find yourself a lot more prepared than when you used to show up at these events “cold.”

A Public Thank YOU for SMART ART XI

I had the pleasure to once again attend the SMART ART XI conference in Las Vegas from August 5-7 th and, as usual, it was a wonderfully educational experience. I was able to present at two luncheon round tables as well as attend all of the sessions. I want to publicly thank MERCK for their unrestricted educational grant to make this conference possible! It would be a shame to lose such a valuable asset (and we would have) if  MERCK hadn't stepped up to the plate with their funding! I also want to thank Letters and Sciences who is the sponsor of SMART ART (as they have each year) and to all of the staff that works so hard to make sure that everything runs smoothly. I want to send a special THANK YOU out to Sally Zahuta who is the program manager of Letters & Sciences.

I encourage anyone who wants to learn more about what is happening in the world of Assisted Reproduction, (legally, medically and psychologically) to take advantage of this wonderful opportunity when it comes around again next year!

I am already planning to attend!
With a Greatful Heart,
Sharon LaMothe

Blogger or Mind-Reader? Six Ways to Give Your Audience Exactly What It Wants by Skellie and ProBlogger

ProBlogger readers are absolutely spoilt when it comes to great articles about coming up with post ideas. But what about thinking up the post topics your audience has been craving?

In this post I’ll be outlining six strategies you can use to determine exactly what kind of posts your audience wants to see on your blog.

1. Listen to comments

One thing you might have noticed is that commenters will sometimes ask you to expand on a section of your post. Either they wanted more information on a specific point, a more thorough exploration of one of your ideas or a clear explanation of something that’s confused them. Instead of answering in comment form, you can turn your answer in a post (and use the answer to drive more traffic back to your original article.)

2. Listen to emails

Part of being a blogger is receiving and answering reader questions by email. These questions can be a great source of ideas for posts your audience is craving.

After receiving the tenth or so email on how I find and use great Flickr images in posts on my own blog, I decided to write a complete guide to the process after sensing it was something a lot of readers were interested in. The resulting post went on to become one of the most popular articles I’ve ever written!

Listening to reader emails can result in some fantastic post ideas.

3. Ask them

A fairly obvious option, but one I don’t see many bloggers explore. Ask your readers to submit ideas for posts they’d like to see on your blog. Do this every couple of months and you’ll have a list of ideas you can turn to when your well of inspiration runs dry. If you notice several ideas on the same topic or area you can bet that it’s something quite a few of your readers would like to see more of.

4. Turn wants and needs into post-topics

Grab a notebook, open to a new page and put a pen in one hand. Write down all the possible niche-related wants and needs of your target audience.

If your target audience is interested in debt elimination, for example, their wants and needs cloud might look like this:

To develop a workable budget and stick to it.

To spend less without sacrificing quality of life.

To find cheaper versions of the things they need.

To find new ways to make a bit of extra money.

To avoid getting into future debt.

To become debt-free as soon as possible.

To eliminate unnecessary expenses.

If we give each want/need its own space on the page, we can start to branch out post ideas from each one. Because each of these post ideas is based on something our target audience wants, we can almost guarantee that it will be useful to them.

5. What do you want?

You’d be hard pressed to find a baseball blogger who’s not into baseball, a copywriting blogger who’s not into copywriting, a travel blogger who doesn’t like travel, and so on. You are part of your target audience. The things you’d like to see someone else in your niche write may just be what your target audience is also searching for.

Expanding on this premise, you can use your own niche experiences, problems and triumphs as fodder for blog posts. If you struggle with something related to your niche on a daily basis, maybe your readers are struggling with it too? If you’re worked out a solution to a problem related to your niche — something you were experiencing — maybe your readers would find the solution truly useful themselves?

If there’s a skill you’ve always wanted to learn, a problem you’ve always wanted to solve or a resource list you’ve always hoped to see, stop waiting for someone else to use your good idea, execute it yourself and turn the result into a truly useful blog post.

6. Reverse engineer what worked

Look at your blog’s top ten most popular post. They’re examples of posts that your target audience truly wanted to read. You can build on their success by adapting the same format to new content.

Let’s say one of your most popular posts was a list of ways to make money with eBay. You could capitalize on the success of the first article by creating an updated version (25 More Ways to Make Money With eBay), or invert the format by taking the opposite tack (25 Ways to Guarantee You’ll Lose Money With eBay) and outlining don’ts rather than dos.

Another effective strategy is to apply the same post format and headline formula to a new subject. Your list of 10 Insane Firefox Extensions for Web Designers could be followed by a list of 10 Insane Firefox Extensions for Entrepreneurs, or Journalists, or anything/anyone you can imagine (as long as it’s of interest to your target audience).

The crux of this strategy lies in combining what has worked well previously with something fresh, new and interesting.

Points to review:

Find ideas in comments.


Find ideas in emails.


Ask your readers what they want.


Use your audience’s wants and needs as a springboard for post topics.


Find inspiration in your own wants and needs.


Transfer the best qualities of your most popular posts into something new.

The Essence of Your Business Story by David Krueger MD

What's your promise?

The answer: Your brand.

Your brand is an organizer for everything you do, for every connection with potential clients and readers, including website, blog, articles. Your brand triggers meaning and connections; it carries its own value. Brand awareness is the link in the consumer's brain between the brand name and certain associations about the product or service.

What's the opposite of a brand?

The answer: Generic.

Our clients—and potential clients—consciously and unconsciously take notes on how we brand and value ourselves, charge what we're worth, and handle the business of coaching. How we handle this will determine if we have clients, and how successful we—and they—will be.

Brand, value, fees, and best practices constitute four of the greatest challenges for the business aspects for Professional Coaches. And it is crucial to present a model of professionalism as we work with clients and in every aspect of our business.

Neuroeconomic studies show that we make purchase decisions at the midbrain level due to the psychological impact and associations we have to a brand. These midbrain preferences and decisions occur seconds before the choice and action registers in the logical brain—the prefrontal cortex. Once your unconscious mind makes an emotional commitment to a “yes” or a “no” it sends the conscious mind on the mission to gather all the logical reasons to support that decision. This rationalization is called confirmation bias.

Whoever has the best story wins. Storytelling excellence is not something you just pick up along the way. It is an art, a craft, and a discipline to be mastered.

Join Me, Sharon LaMothe, at SMART ART XI in Las Vegas! There is Still Time!

Good news! Due to very recent cancellations, registration has reopened for additional nurses to attend the August 5-7 SMART ART XI CNE meeting. If you have colleagues and friends who had hoped to attend but thought missed the registration deadline, now is their opportunity to register. The registration website is www.123enroll.com/SMARTART.

Additional good news: the room block at the special negotiated rate has been extended through Monday July 26th. If you have not yet made hotel reservations, take advantage of these special rates and register by Monday July 26. A direct link... to reservations at the Renaissance Las Vegas Hotel is available on the registration website at www.123enroll.com/SMARTART. Enter the group code smasmaa to receive the discounted rate of $109 + tax. Reservations can also be made by calling toll free 800-750-0980 or locally 702-784-5700. Refer to the SMART ART Room Block. Book soon - after July 26, any remaining rooms in the SMART ART room block must be released.

Sharon LaMothe


Infertility Answers, Inc.

http://infertilityanswers.org/

LaMothe Services, LLC

http://lamotheservices.com/

727-458-8333

Silent Words That Work By Will Craig

We live in a culture that supports the tennis-volley-approach to conversation: 'You say something, and quickly, I say something next.' This happens almost without pause or without us taking a breath.

We are all guilty of formulating what we are going to say next, even before the person speaking stops sharing their thoughts. What if the words you did not speak were more powerful than the words you did speak?

Here's a challenge for you: Get comfortable with being still. Don't be afraid of silence. When you get good at this, the quality of your coaching improves. Don't be afraid of the struggle your client may be going through during the silence in your coaching sessions.

Quiet moments provide the ideal environment for growth and insight. Silence is where some of the best growth happens and when some of the best insights appear that would have otherwise been missed during our chatter.

Without having to work very hard—and by just settling into the silence—your client can suddenly leap into a new frame of mind. Perhaps this is all they need to feel your time together has been well spent.

Silence is Golden

Building on this same idea, the "silent words" you say to yourself are extremely powerful. How might you benefit yourself and your clients with these strategies? This week, turn silence into gold!

10 Ways to Get Your Comments Blocked or Deleted From Daily Blog Tips

Leaving comments on other blogs is one of the most efficient ways to promote your own blog, and to network with fellow readers and blog owners.

Given the rise of blog spam, however, getting your comments approved is not as easy as it sounds. Below you’ll find 10 ways to get your comments blocked or deleted (so yeah, avoid them if you can).

1. Use a keyword as your name

The field “Name” on the comment form refers to your name. It doesn’t refer to your blog name, and it certainly doesn’t refer to keyword you are trying to optimize for. Writing something like “John Doe – CarsBlog.com” is fine for most blog owners, but “Cheap Car Parts” would flag you as spam from miles away.

2. Use sensitive keywords in your comment

Even if you comment is a legitimate one, you should avoid using sensitive keywords like viagra, loans, and blackjack, because the spam filter of the blog will probably block your comment.

3. Use HTML to make your comment stand out

Sure, you want to make sure that people will read your comment and visit your blog after that, but don’t try to achieve that by using the bold or italic typefaces throughout your comment.

4. Write in capital letters

The same is true for writing in CAPITAL LETTERS. The analogy for this would be people trying to have a nice conversation while you come screaming at them with your thoughts on the issue. The blog owner will probably just delete your comment.

5. Write a one-line comment

Maybe you are in a hurry, maybe you just want to get a link back to your blog. Either way, if all you write is “Great post!” or “I will certainly try to use that information!”, there are good chances that your comment will be deleted.

6. Write a comment before reading the post

If it becomes clear to the blog owner that you wrote your comment without even reading or understanding his post, he’ll probably just delete it. Even if he approves your comment you’ll look a bit stupid, so make sure to read the post before commenting.

7. Include a link to a dubious page in your comment

Including a link to a related post inside your comment is usually fine. However, you should clarify where the link is pointing to. If the blog owner gets suspicious about the link he’ll probably just delete the whole comment to be on the safe side.

8. Include a second link to your site at the end of your comment

Most blog platforms allow you to include the URL of your website when leaving a comment, and that URL will be used to link your name to your site. Some people, however, like to reinforce that by signing-off their comments with their name and with a second link to their sites. Needless to say this practice makes the comment look spammy.

9. Use foul language in your comment

Expressing your opinion is fine, but don’t include foul language in your comment, even if you are upset or annoyed by something in the post. This is one of the quickest ways to get your comment deleted.

10. Attack the author or other commenters

Criticism is fine, and even appreciated by most bloggers. Personal attacks and confrontations, however, will only make you sound like a troll, reducing the chances of getting your comments approved.

What else would you add to this list?

Where is the Care in Conventional Health Care? by Guest Blogger Dr. Christina Grant

My entire orientation to health and wellbeing is from a holistic perspective so it astounds me to see the majority of our population allowing themselves to be “treated” by a system run by insurance companies and pharmaceutical giants. These industry giants dictate scientific study and treatments geared toward the ultimate goal of selling us something, not healing us.

Our system of medicine is excellent in emergencies and immediate life-saving procedures. If there is an emergency, I want conventionally-trained doctors on my case. However, beyond emergencies, there is nothing done to heal the whole person or address the root cause of an ailment. We are separated into little parts, our humanity cast aside. The incredible power and influence of the mind, thoughts, beliefs, and emotions to make us sick, and help us heal, is ignored.

When we arrive at a hospital or doctor’s office we are most often viewed as a file folder, an insurance card, and someone who needs to be dealt with as fast as possible because there are just too many other important things to do, like get on to the next patient (i.e. bring in more money), make sure to avoid being sued for malpractice, and bill insurance.

My mother is in her 70’s now. She said when she went in for a physical exam the doctor seemed puzzled that she wasn’t on any prescription drugs - not that she would be, since she is in great health, exercises daily, and eats well. I wonder why a doctor would be surprised that a 70-something person is not on a drug. Is this because almost everyone over a certain age has multiple bottles of prescription pills sitting in their cabinets?

I would like to see more holistic-oriented doctors coming out of medical school. The training for doctors is heavy on left-brain proof and scientific method, very light on heart, intuition, and what it means to be in service to others: the human side of healing. To be more holistic would require a different orientation from doctors: less devotion to needing everything proven by linear, limited science before it can be acknowledged, and more of an open mind to the mysteries and complexities of how a human being can heal; less of a need to get rich while fostering a desire to serve and be a healer.

Our training in this society is to trust science and refute intuition and inner knowing. I understand this, being trained in the system myself. It is valuable to have facts and figures we can see and know. It was drummed into me that you don’t say a word about anything unless there have been studies to back it up. But I’ve learned in practice with real, live human beings the deeper value of keeping the heart open and engaged, the mind flexible to human mysteries – to keep active within the thought, “Although I am well-trained and understand the value of science, I don’t have all the answers and am willing to entertain the improbable.”

What we now call “alternative” medicine is traditional medicine, used far longer than the very recent advent of a multi-billion dollar industry with profits on the mind. (Note that Americans seem less healthy now than ever before.) Only lately has it begun to make its way into conventional medicine. Reiki, acupuncture, massage, prayer, and energy healing are inching their way in - thankfully so - to help patients get something deeper that can touch the core of who they are, where true healing exists.

In my community there are multitudes of holistic healing resources including medical doctors that are aware of holistic practices and utilize these resources with their patients. My own conventional medical doctor is holistic in his approach. His office is quiet, comfortable, and warm. Not overwhelmed by frenzy, nor the standard tacky medical office furniture, or white, stark walls and artificial light, the environment itself puts people at ease. I appreciate that he is very conscious of the fact that a real, live, human being has sat down in the chair next to him. He sits, leans back, relaxes, looks at the patient as if he has all the time in the world to listen. And that he does, with his heart. He is gentle, wise, and not the least bit arrogant, rushed, or too busy. He never gives the impression that he is on a higher plane. Consequently, he is revered in the community – a beloved figure.

One of the ways we can foster more doctors like this is to balance the male-dominated medical system (left-brain, linear) with the ancient, traditional healing arts of the feminine (right-brain, intuitive). And that is another subject for another day, because there is much to say about it. But keep it in mind. The only reason we’ve lost our connection to extremely powerful, nurturing, effective, and deeply healing practices is because we pushed the feminine underground. She’s on her way back, not to dominate, but to integrate. Meanwhile, seek out holistic, heart-centered practices to complement your healing the next time you have the need to see your doctor. You just might find the whole medical system works better for you when you have options and various healers devoted to your well-being.

Dr. Christina Grant is a holistic healer and spiritual counselor who helps people attain well-being, greater insight, and inner peace in their lives. Her writing is published nationwide. To send a message, schedule an appointment, or sign up for her e-newsletter, go to www.christinagrant.com.

10 Things Your Blog Doesn’t Need by Jill Smokler

Adding things to your newly created blog is pretty cool, right? But be careful, there are things that you’d better leave out. Below you’ll find 10 of them.

1. Auto-Music: Nobody, and I mean, nobody wants to hear it. I vow never to subject you to my love of Barry Gibbs and Barbara Streisand duets and implore you to extend the same courtesy to me. Please.

2. Animated Gifs: Sure, they were cool in the late 90s. Now? Not so impressive. Let’s leave them over at My Space where they belong.

3. Tiny Type: If I have to strain my eyes to read your post, I’m just not going to. No matter how good your blog is.

4. Comment Verification: Install a spam preventing plug-in. It will take care of the spam and save people the effort of typing out nonsense words, or even worse, solve math problems just to leave a comment. Even if you’re on Blogger and have to delete a spam comment or two every now and then, it’s a small sacrifice and courteous to your readers. And it will keep them coming back and commenting again.

5. Spelling & Grammar Errors: Proofread. And then proofread again. Preview your post before you publish it. Even have someone else glance at it. Of course, we all make mistakes, but do your best to publish a post free of obvious errors.

6. Badges of prizes and awards you won: Sure, they’re flattering when you start blogging, but if you’ve been around a while your sidebars will start looking like Boy Scout vests. Dedicate a separate page for them and clean up those sidebars. You’ll look no less popular, and the sidebar police will thank you.

7. Regurgitated Content: If you said something that bears repeating, link back to that original post. Your readers will know if you keep spitting out the same old content and Google frowns upon duplicate posts. It’s bad idea all around.

8. Flashy Backgrounds: Your blog is not the Vegas strip. Black backgrounds with flashing lights and neon colors are not only hideous and hard to read, but they also take away what people are really at your blog to see: Great content.

9. Lies: It may be tempting to make things up to gain more traffic, but don’t. You will be found out, and you will look like an idiot.

10. Plagiarism: The only worse thing than blatantly making stuff up? Stealing other people’s stuff. It’s pretty much the biggest no-no there is in blog-land. If you want to quote someone, go for it and link back to them. Otherwise, you’re history.

Jill Smokler blogs about parenting; the good, the bad and the scary at Scary Mommy. She can be found at on Twitter as @scarymommy.

6 Ways to be Kind to Your Readers from Bamboo Forest

Kindness can go a long way, regardless of what you are trying to accomplish. If you are trying to build a popular blog, well, you might wanna be kind to your readers, as this will improve the chances of them coming back and becoming part of your community. Below you’ll find 6 tips for this purpose.

1. Kill or shorten introductions. They are often unnecessary and can make your post longer but not better. Every time you find yourself writing an intro, ask yourself if it’s necessary for the reader to understand what you’re trying to say. If it’s not, then just cut to the chase.

2. Champion quality over quantity. Sometimes the obsession for a certain amount of posts begins to infiltrate our consciousness. People are reading our posts for what they have to say, not because you just wrote another one. So if you’re only capable of writing one good post a week, then stick with that. Your readers will respect you for it. This concept is especially important to observe when you consider the competition. Your posts have to compete with other A-listers in your niche. How’s a mediocre post going to do that?

3. Commit to having every post be entertaining. For example, I had a long blogging hiatus. While I could have written a post explaining to my audience that it’s going to be a while before I write another post, I concluded that would be the most boring post in the world.

That said, when you just have to get that informational post out there–make it as entertaining as humanly possible regardless of the boring nature of the subject. Humor can work well here.

4. Write clearly. The sign of a great writer is when their readers can start from the beginning of the page and get to the bottom without having to read any sentence twice. Do you have that kind of clarity and simplicity in your writing?

5. Keep your posts as short as possible. Blogging is not about us the authors–it’s aboutthem, the readers. So if you have a post that “requires” 1000 words, see if you can be extremely concise and get it down to 700. Or to put it another way,

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”~Hans Hofmann

6. Step up your game. This isn’t the most conventional way to be kind to your readers, but blogging is highly competitive. Show your readers on a regular basis that your writing is getting more concise, more compelling as well as more entertaining. The best way to do this is to read more, write more and think more. Every few months your writing should not only get better, but it should also become more creative. You should be evolving all the time.

“You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless” says Seth Godin.

What will you do this week to show more kindness to your readers?

About the Author: Bamboo Forest created Tick Tock Timer, an online timer that helps make bloggers ridiculously productive. He also writes for Pun Intended, a blog that’s hilarious and enlightened.