Business Coaching for Surrogacy Related Companies

Do you feel overwhelmed with some aspects of your business? Are you a sole owner and need occasional support? Or are you dealing with a new problem that you have never encountered before? It may be time to ask for help! Sharon LaMothe has been working in the field of surrogacy for over 18 years and she can help you navigate through any problem or situation you may have. If she doesn't have the tools needed to help you solve your situation she can refer you to a professional who can. 

This service is aimed at professionals who:

• Have new projects that are under consideration

• Working with business clients that are difficult or complicated

• Are exploring options for additional services

• Need advice regarding best business practices

• Want recruiting advice 

• Need marketing solutions

• Interested in brainstorming and idea generation sessions

• Packages can be purchased in 10 or 20 hour increments. 

Please call 727-458-8333 for details. The first 40 minute consultation is free.

Updating Website Design and Content with LaMothe Services, LLC

Doing business in the 21st century requires every company to have a website in one form or another. Whether your site is interactive or simply informational, there are steps you can take to ensure you're on the right track to creating a successful web presence.

Overall, LaMothe Services will be reminding you that your website is not just a marketing tool, it's a business tool, and it should be generating a revenue stream for your business.

Call LaMothe Services today at 727-458-8333 and learn all the details with a free 40 minute consultation. With this package your business can take advantage of a free banner ad placed on one of the many sub-pages of www.InfertilityAnswers.net. 

 

This package includes:

 

Total overview of your current website including content review, design, testing links, key words and meta tags.

 

Rewriting (with client approval) problem or stale content

 

Adding or consolidating pages

 

Adding photos, group boxes or other design elements

 

Updating client bios

 

Evaluating visitor statistics and making suggestions to better market your website

Own Your Own Surrogacy Agency Special!

Are you interested in owning and operating your own Surrogacy Agency but don't know where to start? Do you live in a surrogacy friendly state? Have you been entertaining the idea of becoming your own boss? Are you a 'people person' and have knowledge of the third party family building field? (Past Surrogate, Intended Parent or other A.R.T Professional) Do you believe that NOW is YOUR your time to take control of your own career path? If the answers are a resounding YES to all these questions then LaMothe Services, LLC can help you formulate a plan and assist you in building your business to it's full potential. E-mail LaMotheServices@aol.com to set up your free 40 minute consult and learn more about our Own Your Own Surrogacy Agency SPECIAL!                                                                                                                                                           

This SPECIAL for NEW SURROGACY AGENCY Owners includes the following!                                                                                                                   

20 Hours of Consultation:

This includes mainly phone and some e-mail communication. Discussing the viability of a surrogacy program, what it might take to begin, what issues and road blocks maybe in your path, etc. This package is based on what issues you want to explore.  Below are just a few of the topics we will discuss. As you can see, often more time is needed to have your business up and running smoothly: 

•    Website    
•     Marketing Materials    
•     Forms (Intake, Applications, Retainers etc)
•     Packet Information
•     Recruiting Protocol
•     Program Flow and Procedures
  •     Matching Procedures
  •     Clinic, Psychologist, and Attorney Relationships
  •     Hospital Risk Management Relationships
•     Financial Tracking
•     Surrogate Education and Support
•     Intended Parent Education and Support
•     Customer Service
•     Networking with other professionals
•     Staff development

Marketing Materials and  Agreements:                                                                                                                                                                

35-40+  ”samples". These  include a retainer  agreement, sample contracts, reimbursements for surrogates, anticipated fees and  costs, check lists, agency forms and documents, educational information for IPs and Surrogates etc. Some of this information can also be used in the website, social media, and marketing materials                                                                                                                                                                

Website Development:   

Total overview of what you would like on your website including content, design (colors), links (resources), key words

Client provides all content for the website including Logo.

Designing your website and adding content provided by client  (Home Page, Services, About Us, For Surrogates, For IPs,  Testimonials, Q&A for example) plus adding photos, group boxes or other design elements

Setting up a e-mail address to go from the site to the address of your choice

Teaching you how to take control of your site once it is completed so that you can add, remove and update your site as needed on your own

(Your credit card will be charged directly from the hosting company $19.99 per month once the site is activated.)

                                                                                                                                                                                          

Business Card and Brochure Design-Client pays for all printing and shipping directly to their office/home. Client provides logo and content (Content can be found and used from the website)

                                                                                                                                                  

Banner Ad Assistance

1 banner ad ready to post on Internet sites for visibility of your new company

Your Banner Ads on InfertilityAnswers.org for 12 months FREE   

                                                                                                                                                         

The cost of this package is $6,000.00 and is offered in 2 instalments of $3,000.00 each-30 days apart. If you choose to pay in full, you will receive 10% off the entire package! (That's a $600.00 savings!)

                                                                                                                                         

Contact LaMothe Services today to get all the details! LaMotheServices@aol.com or call 727-458-8333. (Please note that our main office is located in Seattle, WA)

                                                                                                                                                                                                                                                   

Extra hourly add-on packages are available for an additional charge.

**No Refunds

Branding Your Surrogacy Agency

Once again I go to the Internet to say what I want to say to you without the writers cramp. My brother, Derrick, is in the branding and marketing business and he quotes this topic over and over to big and small businesses alike. I found this article on www.MoreBusiness.com. It's all true especially with a surrogacy agency. Please use the word 'services' wherever it says products...you will see that it reads the same way!

http://lamotheservices.com/

How Can Branding Help Small Businesses?
An effective branding strategy creates a ‘pull’ for your products. (Services) This eventually is very rewarding financially since you save a lot of time and money that would otherwise be spent trying to ‘push’ your products.(Services) Read on to realize the effectiveness of branding for your small business.

Branding your products, your business - and even you - basically means that you are assuring people that whenever they buy any of your products and services, they are assured good quality and great service.

It means that they not only are buying your product (and Services), but also getting peace of mind for years to come.

Branding the Right Way

Proper branding will ensure that people want to be associated with your company. They will feel proud and happy after buying your products and will also want others to know that they have purchased your products. Simply printing your logo in every place possible does not ensure branding.

Following up with other marketing strategies and delivering quality products to match your branding strategy will ensure that your name is on customers’ minds when they set out to purchase a product.

Building up a brand name takes time, effort, and a great deal of patience. You must know what products your customers want and need. You must also be able to deliver them consistently. Your strategy will depend on the type of product you are manufacturing or marketing.

Once you start marketing your product and get some market feedback, then the next step is to analyze the information (negative or positive) that you have received. Conducting surveys is a great way to get the most unbiased information.

Surveys can also give you insight as to what your customers really want and expect. Once you have that information, don’t just sit on it – follow up with a concrete plan of action.

Be Aggressive – And Smart

Develop and promote your company logo and slogan aggressively. Price your products competitively and increase your market presence by advertising in any medium that fits in your budget. Some inexpensive forms of advertising are print media, such as flyers and brochures, and the Internet.

You should print your logos, slogans or any other punch line wherever possible including business cards, letterheads, invoices - and even on the emails you send out.

Along with great marketing, your sales should also increase. Increased sales are necessary if you want your brand name to become well known. Your customers must be happy with the quality of your products and services. If they are, they will slowly link your product with your logo. This is how you will know that your branding efforts are working.

Once your target audience is made aware that they are at an advantage when they buy your products rather than those of the competition, then they will prefer to purchase from you.

Be Consistent

Your branding efforts should be consistent - and once your brand name is embossed in the subconscious minds of your target audience, then you will have succeeded in branding your business. You will then be able to enjoy the fruits of your labor.

Branding is not easy, especially for small businesses with limited budgets. However, persistence backed up by good quality, great customer service, effective advertising will yield results.

Your Web Site: Your Largest Marketing Tool

The computer age is here and with it is a great vehicle for marketing your services. Because you are not selling a packaged product, you don't need to store inventory but what you do need is a great web site. Here are a few things, in Q&A form, to think about before you dive in:

Q: What is my market target for my site?
A: People who have a computer and researching Surrogacy and ART. Assume that they Know Nothing!

Q: Do I need a High Tech site?
A: No, you need something that is memorable, easy to understand, and easy to navigate.

Q: Do I need to spend a lot of money on my site?
A: I don't think so. There are several places on the net that will let you design your site using their templates and host it besides. It is pretty easy to use one of these sites...Or you can hire LaMothe Services to teach you how to make and maintain your own site. http://lamotheservices.com/

Q. How do I market my site?
A. This goes hand in hand with marketing your business. I will get into more detail later but the most common ways are using the search engines, link and banner exchanges, and placement of your site address on your other marketing materials.

Q. Should I have a banner ad made up the same time I have my site made?
A. It's a good idea and be sure to link it color and design-wise with your site. Think about what you actually need to have on the banner...your logo? your phone number? your web site? your motto? You have limited space so really think of what you want to put on your banner ad.

Look around at some of your competition out there and what they have on their sites. What do you see? What "feeling" do you want your visitors to have regarding your agency the minute they see your home page? Do you want to have photos of the women who have signed on with you to be surrogates? Do you just want to have descriptions of who is looking to be matched or do you want to "pitch" your business personally and have people call you directly? What about your fees? Is it better to list them along with your services and "weed out" people that can't afford to pay what you are asking or would you rather entice your prospective clients to call so you can talk to them personally and tell them exactly what you are willing to do for them.

I will be touching on these topics frequently. A great web site is one step closer to showing the world how responsible, organized, and dependable you are. Remember, YOU are the agency!


http://lamotheservices.com

Starting Your Surrogacy Agency, Do You Need a Partner?

When starting any business the thought of a partnership may cross your mind, if even for a minute . Would it be a relief to have someone by your side to share the responsibilities or a burden to have to ask someone else what they think should be done?

When Surrogacy Consultants of Florida, LLC was first started in 2003 I was leaving the employment of an attorney's office and was thinking that I could offer a better service than what I had previously experienced both in the workplace and as a past surrogate. Everywhere I turned people said that I should open a surrogacy agency. I had worked on the "inside" and had met Intended Parent's and surrogates who believed that I had what it took to walk someone through an entire surrogacy program. I was affiliated with professionals who said that they would support a surrogacy agency. As a matter of fact, SCF was the first agency in Florida that was not connected to an attorney's office. Purely independent of Clinics and Psychologists as well, meaning that we were open to working with all ART professionals nationwide. Any IP who had a favorite Clinic could come to us and be matched with a surrogate and return to their own Doctor for treatment.

I decided that operating a Surrogacy Agency the way I envisioned it should be run would take more then just one person and I asked one of my friends, a surrogate and strongest supporters, Sita, to be my partner. She said yes and we were off and running.

What YOU need to do is decide what your vision for your business is and what you are willing to devote to it. Are you basically wanting to control every aspect of the business including start-up finances, book keeping, marketing, advertising, recruiting, management, materials, media, invoicing, all phone calls, filing, Internet web sites, e-mailing, interfacing with professionals, attending conferences, printing, attending meetings and follow up, etc.? I sure didn't! Having someone else to share the burden can be invaluable. Do you want to work 24/7? You will if you are alone. What if a family member is sick and needs your undivided attention? What will happen to your clients then? Family vacations might be a thing of the past if you don't have someone to cover for you. I think you can see which side of the fence I sit on here. I know wonderful small agency's run by a single person but they have to outsource (hire an answering service, a book keeper etc.) and limit their services and the number of clients they can take on so that they can give quality time to their customers.

Before you think that you can start up on your own and then add someone I would think again...that is HARD. Adding a new partner after start up, one who didn't go through the growing pains with you and did not risk any financial investment, may not have the commitment to the company that you have.

This is your ultimate decision...GOOD LUCK!
http://lamotheservices.com/

5 Tips for Writing Comments that Build Your Blogging Brand in part by Ryan Biddulph

Whether you have a skillfully-branded blog, stellar online reputation or are a green blogging newbie you can build your blogging brand through commenting.

The secret is no secret. Move your attention from getting backlinks to adding value to posts. Move your focus from driving traffic to building friendships with authority bloggers.

1. Be Present
Take a deep breath. Your mind likely races to outcomes before you post a comment. You want traffic, or links, or any other self-serving outcome. Kick those thoughts out of your head.
Brand-building commentators are present. Being in the moment focuses your thoughts, feelings and actions on the process of building valuable comments instead of focusing on some outcome. Breathe deeply. Relax. Proceed to the next tip.
2. Write 5 to 6 Paragraphs
Treat comments like content. Publish mini guest post sized comments to make an impact. Length does not equal impact necessarily so create value along with depth.
Bloggers notice thorough, helpful comments because such comments add immense value/content to their posts.
Readers note such comments too. Expect to receive interview requests and guest post opportunities as well as increased traffic by posting thorough comments.
3. Be Nice and Personalize
Never troll. If you disagree share your thoughts kindly while acknowledging the points made by the blogger. Be nice.
In most cases you’ll agree with the post. Pick 1 or 2 points made – proving that you read the post – and expound on the ideas with your personal experience.
Address bloggers by name. Thank them for sharing their insight. Sign off with your name. The tiniest personalizing details make you stand out from the hurried, less than mindful crowd.
If you want to make influential blogging friends quickly address people by their first name. My first name is the best sounding word in my native tongue. You likely feel the same way.
4. Comment Only on Relevant Authority Blogs
Build your brand by associating with authority bloggers. Blogs like Daily Blog Tips are the perfect spot for publishing thoughtful, in-depth comments.
Follow the leader and comment on their blog. Impressed leading bloggers will form bonds with you and impressed readers will click your link to learn more.
Successful bloggers associate with other successful bloggers. Build your brand by being seen alongside authority folks from your niche.
Look at it this way; reaching a big audience requires you to hang with the big dogs.
Comment only on relevant blogs. Target incoming traffic and build mutually beneficial friendships with relevant pros. If your blog theme relates to blogging tips it makes sense to form a friendship with Daniel Scocco through blog commenting.
6. Comment on Every Post
Or comment on almost every new post. Program readers and bloggers with your valuable commenting message.
Persistent commentators appear to be all over the place. In truth they simply condition readers on a subconscious level.
Think of a TV commercial. Commercial advertisements tend to grow on you after repeated exposures. The same idea rings true for blog commenting.
Comment as much as humanly possible on authority, relevant blogs. Make an impact. Be thorough.
Your blog and brand will thank you.


Ryan Biddulph is an internet lifestyle junkie, freelance writer and blogger. He owns Blogging from Paradise.

10 Reasons Why You Should STILL Be Using Facebook (as found on SEO Chicks)

Since writing a few blog posts about the benefits of using Facebook for marketing, I have been asked; “Well, how do you do it?” There are no secrets to using Facebook, unless you are running illegal scripts. Depending on the reasons and types of markets you might be dealing with on Facebook, it’s really quite simple to utilize the social network as a marketing tool.

“Don’t hate on Facebook.” Give it a chance before you decide to curse it to hell as an annoying social site that is a waste of time. If you STILL aren’t using Facebook for yourself, you won’t be able to understand how to use it for anyone else.

Create your “internet marketer” profile. I prefer when people give it their own personal touch. Add some (and only some) albums of cool pictures for me to see what you are like. Myself among many others are dying to judge you. This sounds a lot worse than it actually is.

By now, you probably already know over 200 people on Facebook. Whether they are your actually friends, or authors of the blogs you read. The #1 Simple Step of Social Media Success is to connect with these people, according to Chris Winfield. Facebook makes it really easy for you, and separates these people into networks, and clubs. You already know who you should be conversing with. In most cases, networking professionals will accept your friend request.

Some of these people, you might not have gotten a chance to talk to at the latest convention and now you are looking at mobile uploads of their children. This really is a wonderful tool.

Here are 10 reasons why you should STILL be using Facebook as a Marketing Professional:

1. Join all the groups that relate to you and add connections: Start conversations with people you look up to in the industry. Possibly gain a friend request or two hundred.

2. Promote your blog or other blogs you are promoting on your profile, using BlogFriends. You spent hours perfecting the perfect blog post, now everyone knows.

3. Draw attention to yourself quickly: Upload a new album, post a note, poke people (occasionally), comment on everyone’s stuff. Being popular on Facebook can easily transfer over to real life.

4. Set up real life connections: Introduce yourself to your Facebook friends. Start a relationship. These people are also voters on Social News sites, and blog writers, and good people to know.

5. Research information for clients and Gain Knowledge: Dive head first into groups and read what people are saying about your clients. Excellent for those who are practicing Reputation Management. Read forums, participate, research, and get to work!

6. Network before big events: With SMX West coming up, there are tons of groups to join. See who will be there. Set up a meeting with these people by sending them a message on Facebook, or just simply join the group so people will know you will be there as well. Look at their profile, if they have recent news, you will have a conversation starter at the convention.

7. Update your Status: I hate to say it but those people who tie in their Twitter with their Facebook status are super helpful. If you become a regular status updater, people will always take interest in whatever your doing. It’s like reality TV. *Congratulations to Glen Allsopp who just PASSED HIS DRIVING TEST! 38m ago*

8. Applications Help: It’s true that many applications are annoying. But the Stumble Upon application is awesome! It shows on your profile and news feed what you are Stumbling, so this way everyone else knows, and will also stumble if they are interested.

9. Facebook is Improving: The ever changing controls are sometimes annoying but helpful. You can edit your preferences in the news feeds and see what you want to see. You can also control what people see about you with privacy and security settings.

10. Facebook Profiles Rank- If clients are looking you up, they might like the fact that your profile comes up (but they might not). In this case, it works the same as LinkedIn. So make sure to keep it as Professional as the business you run. *For example: While hiring, I did a search and found a possible employee Facebook page and lets just say they weren’t hired based on the profile picture alone. This could have totally worked in their favor, if I saw a nice clean page with nice comments from Coworkers, friends, a link to their blog, etc.

So… Why Not? It’s totally up to you how you want to use it. If you choose not to use Facebook, then don’t. If you just want to use to it watch what everyone else is doing, that is fine too. You don’t have to add every application, or give drinks to your Top Friends. You can totally make what you want of it.

I hope that this post helps people who are still “Hating” and helps them find success with Facebook conversations, like I have in many ways.



If you have any other reasons or ideas why Marketing Professionals should STILL be using Facebook, please let me know!

5 Reasons Why Repetition is the Key to Brand Development

Online brand development starts with the decision of what is the most appropriate identity for you and/or your business. The next logical step is to establish how to brand the identity you have chosen in a way that is effective and in alignment with what it is you do.

Quite often the best approach is develop a series of branding strategies that will make your efforts the most effective and your coverage the most extensive.

From this point on your focus will be to make sure your identity branding efforts are both as consistent and as repetitious as possible.
No matter how 'slick' or cutting edge your strategies may be, if they are not reinforced consistently they will do you little good. Ultimately the key will be in your repetition since this will be what eventually embeds the image you are reinforcing into the minds of people.

Here are 5 reasons why repetition and not necessarily the design of the strategy itself plays a key role in how effective your online identity branding efforts will be.

Expands Exposure

The greater the repetition the deeper the market saturation. This obviously leads to more exposure as your efforts begin to reach more areas of the internet. Much like filling a bucket of water, the more you put into the bucket the fuller it gets and so the same for your repetitive identity branding efforts.

Conditions the Mind

As more people begin to repeatedly see your brand in different areas online, they begin to form the association between the image itself and what you are branding.

This is simply conditioning people to automatically make this association and is exactly how branding strategies work towards the development of any brand. The more they see your efforts the stronger the association becomes, plain and simple!

Arouses Further Curiosity

If people see your image or brand often enough it is quite common for their own curiosity to compel them to seek further information on what the image represents.

Remember the whole point behind establishing a brand is to increase your marketing effectiveness and by getting people to visit your site you now have the chance to do so!

Brings Forth More Witnesses

This is the point where your repetition has saturated the market allowing others who may not have formerly seen your 'impression' a chance to view more about you. Quite often this occurs after others have referred them to do so due to the viral effect that is taking place. It is hard to avoid the 'buzz' about you when your image is seemingly everywhere!

Image Reinforcement

Your consistent repetition serves to only more firmly establish your identity. With each new effort your exposure grows and the association between what you are branding and the image you are establishing becomes that much stronger. This reinforcement is exactly how to brand yourself or business or even both online.

Brand development is a very important aspect of internet marketing because it helps make you more easily noticeable online. The process is actually not very complicated and starts with the determination of what is the most appropriate identity for what you do. From there a decision is made how to brand this chosen identity into the minds of others.

In most cases the utilization of multiple branding strategies is often seen as the best approach. No matter how dynamic or cutting edge your selected strategies may be however, effort will be wasted unless the image is reinforce as repetitiously as possible.

This simple act of repetition plays a key role in how effective your identity branding efforts will be, and the 5 reasons discussed above are testimony as to why. Without repeated and consistent reinforcement even the best strategies will fall short of making the impression you want in the minds of others.


About the Author: TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For more tips about effective online brand development and to also receive a free instructional manual that teaches valuable niche research techniques visit: http://affiliatequickstart.com/.

Quick Tips for Surrogacy Agency Owners- Have Integrity

in·teg·ri·ty

inˈteɡrədē/

noun

1. 1.

   the quality of being honest and having strong moral principles; moral uprightness.

   "he is known to be a man of integrity"

   synonyms:

   honesty, probity, rectitude, honor, good character, principle(s), ethics,morals, righteousness, morality, virtue, decency, fairness,scrupulousness, sincerity, truthfulness, trustworthiness "I never doubted his integrity"