Let's chat about costumer service. Where has the customer service gone people ask....maybe department stores can ignore the importance of customer service these days but "service related" industry's simply CAN NOT afford to allow their clients to believe they are not special, unique and cared about. Your clients are your number ONE marketing and networking tool. If you have a happy client they are going to spread the word about how wonderful, compassionate and caring you are...have a client who is disgruntled, unsatisfied and ignored will cost you more then money when THEY start telling their story! Customers need to know that you care...that they mean something to you other then a paid invoice. Treat them as you would like to be treated and watch your business grow!
It comes down to this: You may have the best product or service out there, but that alone won't guarantee your success if you haven't built loyal bonds with your customers. As I've already said, your existing customers are your best customers. They will thank you with their repeat business and send you business referrals. And they will think of you when they're ready to buy -- in good times and in bad. But customer loyalty must be earned.
Unlike big business, small organizations are uniquely able to cater to customer needs and earn their loyalty. How do you do that? By being 100% customer focused every day, with every interaction, in every aspect of your business. What are the best ways to show that you care about your customers/clients? Here are a few suggestions:
Unlike big business, small organizations are uniquely able to cater to customer needs and earn their loyalty. How do you do that? By being 100% customer focused every day, with every interaction, in every aspect of your business. What are the best ways to show that you care about your customers/clients? Here are a few suggestions:
~Extend invitations for customers to give you feedback at every opportunity. If you have a physical store, put a suggestion box at the counter -- alongside your email sign-up list.
~Include an open-ended question at the end of every email marketing communication asking, "How are we doing? What could we do better?"
~Survey your customers to find out what they want and need right now. Ask them, if they're not buying from you now, why not? What would it take to get their business back? Report on that feedback to your mailing list in your future email marketing communications.
~Write a Question-and-Answer column in your blog inviting customers to sound off and tell you what's on their minds. Offer free advice. Use customer feedback to inform your email marketing content and drive your campaigns.
~Include an open-ended question at the end of every email marketing communication asking, "How are we doing? What could we do better?"
~Survey your customers to find out what they want and need right now. Ask them, if they're not buying from you now, why not? What would it take to get their business back? Report on that feedback to your mailing list in your future email marketing communications.
~Write a Question-and-Answer column in your blog inviting customers to sound off and tell you what's on their minds. Offer free advice. Use customer feedback to inform your email marketing content and drive your campaigns.
What are you currently doing to show your customers how much you care about their business? Please share with the rest of us in the comments below!
If you have any comments I would sure like to hear from you! Feel free to PM me or email me at Sharon@LaMotheServices.com or visit www.LaMotheServices.com.
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