What's In A Name?

Here is an easy subject to think about when you are considering opening your own Agency, The Name. It's almost like naming your baby, your first born even. Surrogacy Consultants of Florida seemed to just fit and at the time we, my business partner and I, didn't think that we would want to expand beyond Florida. That, my friends, is called Short Sighted. Moving on, we also had to see what the name would 'look like' shortened. Surrogacy Consultants. SCF. Rolls off the tongue and easy to remember and easy to type. All things to consider when you are picking the name of YOUR business. When I was picking the name of my first born someone told me to stand at the end of our driveway and yell the name 10 times and see if I still liked it...Tony, TOOOOOOONNNNNNNYYYYYY, TONY!!! It's almost the same with your business name...you are going to be saying it and seeing it A LOT! Answering the phone, on your web site, your letter head, in your banner, your advertising, the phone book, search engines and other web sites and your business cards...you get the picture.

Here is a suggestion...go to the eDirecthost website and click on Domain Names and then click Register A New Domain Name and put the name you are linking about in the box and see what comes up...the site, for FREE, even offers suggestions. Remember, the name needs to say a lot about you and what you are offering. It's your first marketing tool and what you will be remembered by...who was that person we talked with from SCF? ABC? LMNOP?

Sharon LaMothe
LaMothe Services, LLC
http://lamotheservices.com/