Expand Your Business With Blogging

I obviously feel that blogging is important…I own several blogs myself and write for others…I design blogs for those who don’t have the time and I teach the ins and outs of posting, comment moderation and content writing to people who want to be independent and share their own ideas. This post below really hits home to the WHY of it all…blogs are here to stay so embrace all of the possibilities and open the door to Your World……and see who enters!
Sharon LaMothe
http://lamotheservices.com/

Expand Your Business With Blogging
Statistically speaking, you're likely reading this outside of normal business hours. Am I right, or am I right? Why? Because if you have a life (okay... admittedly many people don't) the majority of your time is spent away from the office and outside of normal business hours. Usually, when the sun goes down you are already out the door. Frazier has left the building.
But the sun never sets on the internet. It operates 24/7/365 for online and offline businesses both. There are no doors to unlock and no lights to turn on. The doors are always open and the lights are always on. No brick; no mortar; no time clocks.
There are so many important online tools for both marketing (presenting your company and product to the market) and sales (trading that product/service for revenue)... if you're not using them you're soon to be extinct.
Even the US government figured that out. Filed any corporate taxes lately? Most companies now do it online (it is called EFTPS, if you're at all curious).
Low-to-No Cost
Many of the online resources available for your business are usable with no cost and can offer great results. Calculate the ROI on that: small investment (mostly in your time) and great results. Infinite ROI? No, not quite. But as a business owner if you use these available tools correctly it will make a difference in your business.
Put another way, if you are not using online tools for your business, the wolves are at the door and your house is made of sticks. Not brick and mortar; sticks.
Blogging is increasingly being used to effectively to present businesses and products to the market. Websites like Blogger and Wordpress make it possible to share value - your knowledge and experience - through blog posts.
Helpful blog posts on relevant content establish you as a leader and creates a relationship that your consumers don't normally get from just visiting your website. Just today in a phone conversation a client said, "I was so glad to see you are a real person!" The personal touch works.
Need a great example? Go look at 3PAR's company blog called "StorageRap" (www.storagerap.com). No, I'm not associated with 3PAR in any way. But Marc Farley is awesome at what he does for the data storage industry. Take special note of the value that he delivers. Yes, it comes with a heavy dose of opinion, and more than a bit of controversy, but that is the whole point of blogging! Ever read a boring blog post... more than part-way? I rest my case.

About the Author: Brian Moore is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Brian and his team have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Brian, visit: http://www.meetbrianmoore.com.