10 Reasons Why You Should STILL Be Using Facebook as a Marketing Professional

Since writing a few blog posts about the benefits of using Facebook for marketing, I have been asked; “Well, how do you do it?” There are no secrets to using Facebook, unless you are running illegal scripts. Depending on the reasons and types of markets you might be dealing with on Facebook, it’s really quite simple to utilize the social network as a marketing tool.

“Don’t hate on Facebook.” Give it a chance before you decide to curse it to hell as an annoying social site that is a waste of time. If you STILL aren’t using Facebook for yourself, you won’t be able to understand how to use it for anyone else.

Create your “internet marketer” profile. I prefer when people give it their own personal touch. Add some (and only some) albums of cool pictures for me to see what you are like. Myself among many others are dying to judge you. This sounds a lot worse than it actually is.

By now, you probably already know over 200 people on Facebook. Whether they are your actually friends, or authors of the blogs you read. The #1 Simple Step of Social Media Success is to connect with these people, according to Chris Winfield. Facebook makes it really easy for you, and separates these people into networks, and clubs. You already know who you should be conversing with. In most cases, networking professionals will accept your friend request.

Some of these people, you might not have gotten a chance to talk to at the latest convention and now you are looking at mobile uploads of their children. This really is a wonderful tool.

Here are 10 reasons why you should STILL be using Facebook as a Marketing Professional:

1. Join all the groups that relate to you and add connections: Start conversations with people you look up to in the industry. Possibly gain a friend request or two hundred.

2. Promote your blog or other blogs you are promoting on your profile, using BlogFriends. You spent hours perfecting the perfect blog post, now everyone knows.

3. Draw attention to yourself quickly: Upload a new album, post a note, poke people (occasionally), comment on everyone’s stuff. Being popular on Facebook can easily transfer over to real life.

4. Set up real life connections: Introduce yourself to your Facebook friends. Start a relationship. These people are also voters on Social News sites, and blog writers, and good people to know.

5. Research information for clients and Gain Knowledge: Dive head first into groups and read what people are saying about your clients. Excellent for those who are practicing Reputation Management. Read forums, participate, research, and get to work!

6. Network before big events: With SMX West coming up, there are tons of groups to join. See who will be there. Set up a meeting with these people by sending them a message on Facebook, or just simply join the group so people will know you will be there as well. Look at their profile, if they have recent news, you will have a conversation starter at the convention.

7. Update your Status: I hate to say it but those people who tie in their Twitter with their Facebook status are super helpful. If you become a regular status updater, people will always take interest in whatever your doing. It’s like reality TV. *Congratulations to Glen Allsopp who just PASSED HIS DRIVING TEST! 38m ago*

8. Applications Help: It’s true that many applications are annoying. But the Stumble Upon application is awesome! It shows on your profile and news feed what you are Stumbling, so this way everyone else knows, and will also stumble if they are interested.

9. Facebook is Improving: The ever changing controls are sometimes annoying but helpful. You can edit your preferences in the news feeds and see what you want to see. You can also control what people see about you with privacy and security settings.

10. Facebook Profiles Rank- If clients are looking you up, they might like the fact that your profile comes up (but they might not). In this case, it works the same as LinkedIn. So make sure to keep it as Professional as the business you run. *For example: While hiring, I did a search and found a possible employee Facebook page and lets just say they weren’t hired based on the profile picture alone. This could have totally worked in their favor, if I saw a nice clean page with nice comments from Coworkers, friends, a link to their blog, etc.

So… Why Not? It’s totally up to you how you want to use it. If you choose not to use Facebook, then don’t. If you just want to use to it watch what everyone else is doing, that is fine too. You don’t have to add every application, or give drinks to your Top Friends. You can totally make what you want of it.

I hope that this post helps people who are still “Hating” and helps them find success with Facebook conversations, like I have in many ways.



If you have any other reasons or ideas why Marketing Professionals should STILL be using Facebook, please let me know!

How to use Twitter For Business - Five Tips For Twitter Newcomers By Debs Williams

Twitter is a wonderful business tool, not least because it's free; all it will cost is your time (and if that's in short supply, you can hire a social media marketer to manage it for you).

Used well, Twitter can provide good exposure for your business; but you can also damage your brand with social media marketing if you're not careful, so it's worth learning the biggest dos and don'ts before you start using Twitter.

Tip 1: Be yourself and be human

The beauty of Twitter is that it's a huge global community of human beings (mostly; there are spammer accounts but they're easy to spot, block and report). So do show your human side, especially when using your business account. Talk about things that matter to you: funny things your children say, recent achievements, your favourite band or TV show, and so on. Join in with conversations that interest you - be friendly, show emotion, and use smilies if you want to.

On the other hand, don't be too human. Don't share anything you wouldn't share at a real-world business networking event; keep intimate health problems and controversial or potentially offensive opinions to yourself.

Tip 2: Watch how you write
Some people write well, others don't - that's true in all areas of life, not just on Twitter. You don't need to be a bestselling novelist to use Twitter, but it helps if you have basic literacy skills (and if you use Twitter at the website instead of through a client, your Tweets will be spellchecked as you type anyway - which helps).

However good (or bad) your writing skills are, with Twitter's 140-character limit you'll need to be creative with your Tweets. Your Tweets need to be concise yet informative, and often you'll be trying to squeeze in a URL too (URL shortening services like bit.ly and tinyurl.com are lifesavers).

One definite don't is using text speak. Text speak is fine if you're 13, but as a professional adult promoting your business you're just going to look silly, and won't communicate your messages efficiently - unless you're targeting 13 year olds.

Tip 3: Share and share alike

If you have some good news - related to your business or your personal life - share it; everybody loves a good news story.

Do share links - to your website, your blog, your local news service, or anything else that interests your followers - this is a great way to get conversations going. But do remember to explain what the link's about, or your followers will feel less inclined to click it. And don't Tweet the same link over and over; people will quickly become bored and may stop following you.

Do retweet your friends' links, too; they'll be grateful, and so will your followers if the link is interesting and relevant. But here's a very big 'do' - DO make sure you click the link and read the content before sharing it with your followers, or you could end up sharing a page that's irrelevant or offensive, or which contradicts your usual position on the subject.

Tip 4: Be part of the community

Don't treat Twitter as your personal billboard. It's not: it's a community, millions of members strong, and the community as a whole is not very tolerant of users who constantly advertise. Try to stick to the 80-20 rule when you use Twitter for business: no more than 20% of your Tweets should advertise or self-promote, and at least 80% should be non-promotional. If you can get the ratio down to 90-10 or 95-5, even better.
                                  
Listen to what people are saying, and join in. Twitter is a network of conversations, so it's good practice to listen and respond to parts of those conversations that interest you; don't just stand in the middle of the room with a megaphone, shouting "I'm fabulous! I'm selling widgets at 20% off this week!" Again - if you wouldn't do it at a business networking event, don't do it on Twitter.

Do retweet your friends' requests for help (for example, charity appeals and sponsorship requests), and do introduce friends that are new to Twitter and could do with some followers. And again - do retweet useful, interesting links from people you follow, but always check links before sending.

Tip 5: Mind your language

Don't use offensive language when representing your business on Twitter; even mild swearwords can put sensitive souls off following you (and besides - cursing in public is hardly professional).

Use Twitter to answer customer questions and solve their problems, by all means; many organisations use Twitter as a customer services tool very effectively. But never, ever use an impolite or impatient tone with a customer. On Twitter, everything you say is out there for everyone to see, so leave your followers with the best possible impression of your brand at all times... the Internet has a very long memory!

Finally - consider this a bonus tip, since it's not really connected to any of the previous ones - try to enjoy yourself when you use Twitter. Try to embrace all that's good about Twitter - the new friendships and business contacts you'll make, the fun hashtags and trending topics, the strong community spirit - and before long you'll be singing (or is that Tweeting?) Twitter's praises to anyone who'll listen.



About the Author: Debs Williams is Managing Director of debbidoo Ltd, a marketing company in Caernarfon, North Wales that provides marketing, website design, copywriting and internet marketing services to organisations of all shapes and sizes in a variety of industries.

Self-Promotion That's Fun

This is a picture of me at the Hubbard Glacier!

I have been working with individuals who have no idea how to market themselves. They even seem a little embarrassed that they have to "do it" at all. In the past many relied on referrals from professionals who have been long standing friends as well as colleagues, but as people move on, change jobs, or retire sometimes those referrals dry up and it's hard to relearn how to network and, well...basically sell themselves and their services.

This article below gives an insight to self-promotion. Many of my clients are already on FaceBook, Linkedin, Twitter, Pinterest and Plaxo among other social networking sites but those venues are just the tip of a very large Internet iceberg!

Feel free to contact me with any questions regarding your own marketing issues. Simple and affordable solutions can be found at
http://lamotheservices.com/

Sharon LaMothe

Self-Promotion That's Fun

by Will Craig

Do you have as many clients as you want? Are you "landing" the type of clients that are absolutely fun to work with? Okay, here is one more question... Are you promoting yourself?

The reason most of us get into coaching is to coach. Few of us -if any- get into this business to promote ourselves (and wouldn't it be great if we didn't have to). The sad fact is, we do.

Here's why:
Unless people know about you they can't hire you. It's easy to think that others who enthusiastically market themselves are, in some way, "fly-by-night hucksters." In some cases this may even be true. The fact is, if you don't promote yourself your potential clients may end up hiring those less qualified individuals instead of you. You've given them no choice because you haven't promoted yourself to them as an option.

If you think about it you have an obligation to promote yourself so that the clients that really need to work with you have a way to reach you (and not someone else). The good news is this doesn't have to be an obnoxious task.

Here's how:

The professionals that are successful at selling their services aren't really selling at all. They are promoting themselves in subtle, yet convincing ways. They are allowing their prospects to get to know them. They are building rapport and trust. In a nutshell, they are just being themselves.

If you put yourself in situations where you allow people to experience you, you will have your pick of clients. And they'll be the best clients for you! Feel good about promoting yourself by recognizing that marketing your professional services is nothing more than relationship building.

Mainstream sales and advertising has given the marketing of professional services a bad rap. When self-promotion is done right, it's fun and rewarding, PLUS you can feel good about it. Go out and be yourself with as many people as possible. The ones who are attracted to you will work the hardest for themselves. They will also be the most fun for you to have as clients.

Sharon LaMothe
LaMothe Services, LLC http://lamotheservices.com
LaMothe Surrogacy Consulting http://lamothesurrogacyconsulting.com
Infertility Answers, Inc. http://infertilityanswers.org

Blog Post Ideas and Topics for Your Small Business Website from The Small Business Survival Guide

Having new and updated content on your website is important. We are consistently reminding small business owners of the importance of keeping a blog aspect incorporated into their site as well as adding to it on a regular basis.

At times small business owners are stumped as to what to write about. So here is a short list of possible simple topics to get you started. You will quickly notice that many posts can be written in a few minutes.


Meet one of our employees

Meet one of our customers

Here’s an upcoming event you might be interested in.

A quick tip

One of our clients sent us this photo

Something I read that you might find useful

A couple of websites that can be helpful

An industry trend we see developing

Why did we start this company.

What it is like to work for our company

Something we are doing to support our community

How our business was founded

We had a client ask us this yesterday

A new service we are offering

A new product available

How we make the ordering process simple for you.

Meet our customer support team

Find us on Facebook, LinkedIN, Pinterest, Twitter etc

Visit us at ________event

Sign up for our newsletter

In the News

I added a few more ideas but if you need more help you can contact LaMothe Services!! We can brainstorm with you!

8 Tips to Optimize Your Time for Blog Writing by Marko Saric

I regularly hear statements like I just don’t have time to work on my blog, I am too busy to get out there and promote the blog, I have to do this, I have to do that, plus many other excuses. What these people really mean is I prioritize something else.

“Time is free, but it’s priceless. You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it you can never get it back.” – Harvey MacKay

Even though time is a limited resource, we still have 24 hours in a day, which is plenty of time, but it is a matter of reevaluating our priorities.

Most bloggers might have a job that takes some 9 hours daily, then you sleep some 7 hours and it leaves you with some 8 hours daily to do some house work, hang out with your friends and family or work on your hobbies.

That is why you have to learn to control your time, optimize it the best possible way and manage it wisely. There are the 8 ways that you can find more time to work on your blogging dreams.

Stop reading, take action

Reading and learning is important, but only to a point. It is important to stop and implement some of the things you have read about. If you don’t take your time to use what you have learned, nothing will change and you will stand still. Be a blog producer.

Stop checking the stats

If you are regularly stressing yourself checking your blog visitor stats, your RSS subscriber stats, your earning stats, stop. Checking them will not help, but actively working on things that will improve those stats will. Try not to check the stats more than once daily.

Focus on the tasks that have the highest impact

You must focus your energy on the tasks that have the highest impact on your goals. For bloggers, the goal usually is to increase the readership, and the task that will bring you closer to that goal is creating remarkable content and pulling your target audience to your blog.

Don’t get distracted

In the age of the Internet it is very easy to get distracted and waste several hours reading RSS, checking Facebook, sending tweets or reading Steve Pavlina’s blog (it happens to me every once in a while as Steve’s blog is so good). Shut out the distractions!
Throw away your television

Most of the people that say that they are too busy to be able to work on their blogs regularly, still seem to have enough time to watch hours of television every day. TV watching might be entertaining, but it is not going to bring you closer to your blogging goals.

Forget your strict schedule

Did you set yourself on a very strict schedule of having to produce regular blog posts? Forget about it. Your blog will not become extinct if you miss a day or two. The tight schedule just might strain you so much that you give up the blog. Writing one great post per week will have a much bigger impact than writing one average post daily.

Maximize your health

Eat healthy. Do some exercise. Get enough sleep. Leading a healthy lifestyle will definitely make you more energetic, fresh and will improve your productivity and will win you time.

Your passion motivates you

We always hear about the blog passion and it really is true. If your blog topic is something you really love, it is going to be so much easier to motivate yourself to work on it. You will not be able to fall asleep because you would want to blog, you would wake up very early energetic to get out of the bed and do even more blogging.

From passive viewing to active working

Majority of the “busy” bloggers are spending more time surfing the internet and watching TV than working on their blogs and at the end of another day they have nothing to show for. You must be disciplined and shift your focus from passive viewing into active working on your blogging targets and dreams. No one else but you can do it.

**You can always hire a "ghost blogger" from LaMothe Services. We offer monthly packages to help you keep up with the demands of your readers! Give us a call!

How is Your Work-Life Balance? By Dr. Christina Grant~Guest Blogger

When you are in balance and harmony with life you can be most effective in your business. What you want to achieve suffers when you are too much engrossed in the tasks or worries of work and not taking time to maintain harmony within your body, mind, and spirit.

Most of us have been trained to work hard. If we are not working hard, we have been programmed to feel guilty about not working hard. Ever heard someone called lazy because they weren’t working hard enough?

Hard work has held the promise of reward, but there is a downside if we find ourselves not enjoying the living of it all. If balance between work and life outside of work is not maintained, your well-being can suffer, harming your peace of mind, physical health, and your relationships.

Even if you love your work, thrive on it, and can do it all day and into the night, it is important to take some time to rest and create a balance. Stop, reflect, restore, and revitalize. Your relationships need attention, your spirit needs nurturing, your body needs care, and your mind needs some time off. If these are neglected, is there any amount of success that can make up for their loss?

I think it is important to work at something you love, or at least like. Simultaneously, it is important to pay attention to your inner world. This helps you maintain a healthy balance. There are 10 simple things you can do each day to aid you in this worthy endeavor. I practice them myself and hope you will join me.

1. Inhale with awareness.

2. Walk in nature, even for just 10 minutes. Aim for 30.

3. Sit in silence and still your mind for at least 10 minutes each day.

4. Notice if you are thirsty, hungry, tired. What do you do about it?

5. While eating, slow down and give your full attention.

6. Avoid people who consume your energy.

7. Embrace people who accept and support your endeavors.

8. Regard the beauty of your surroundings.

9. Appreciate the freedom and ability to work or establish a business of your own.

10. Exhale completely.



Dr. Christina Grant is a holistic healer and spiritual counselor who works in person and by phone. She has helped hundreds of people attain physical, mental, emotional and spiritual well-being through personal transformation. Her writing is published nationwide. She is co-author of Eight Minute Muse and is completing a book with a fresh perspective on women’s health. To learn more see her website www.christinagrant.com and blog http://christinagrant.blogspot.com.

Are You Ready for START ART 2013 in Las Vegas?

This STARTART Congress will be held August 8-10, 2013 at:

Renaissance Las Vegas Hotel

3400 Paradise Road

Las Vegas, NV

For your convenience, a direct link to reservations at the Renaissance Las Vegas Hotel is available on our website at www.directrsvp.com/STARTART. Enter the group code STRSTRA to receive the discounted rate of $99 + tax. Reservations can also be made by calling toll free 800-750-0980 or locally 702-784-5700. Refer to the STARTART Room Block.

I hope to see you there!!
Sharon LaMothe

Happy New Year!

Happy New Year 

From

LaMothe Services, LaMothe Surrogacy Consulting and Infertility Answers!

Wishing you all the best in 2013!

Please Support Fertility Within Reach in 2013

Through education and coaching, Fertility Within Reach (FWR) aims to empower infertile individuals to advocate in order to build their family. Information on our site is intended to support your communication process with physicians, insurance companies, employers, and legislators in your efforts to access Infertility treatment for yourself and the infertility community.

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How can YOU become your own best advocate?

We have first hand experience with overcoming the many obstacles in order to access treatment for Infertility. Please visit the Empower Yourself page and review our 1 page guides on ways you can empower yourself in navigating this path.

Read how these Fertility Within Reach
families became their own best advocates

Come to the Fertility Planit show for FREE!

The Giving Season

We cannot thank you enough for your support of Fertility Planit. With our show only 3 weeks away, we want you to be empowered by the world class experts, therapists and inspirational leaders speaking at our show -- and find everything you need to build your family -- as our guest. Now through December 31, use promo code FPHOLIDAYCOMP and attend our show at no charge. This offer is limited. Please take a moment to register while you can: http://bit.ly/FPShowReg



In return and as a gift to the community, please consider sharing where you are in your journey to parenthood, what you've learned along the way, or how you became a parent, as part of our new Fertility Planit Diaries. Simply create and upload a video on YouTube. Our Founder/CEO Karin Thayer kicks off the discussion in the short clip above, describes her own journey to motherhood and how to post your story. With so many of you using video to capture holiday memories, there's no time like the present.

We can't wait to see what you have to say and meet you at the show.

Happy Holidays! 

Fertility Planit Show
Jan 12 & 13
Sat & Sun, 10 AM - 6 PM
Hyatt Century Plaza, Los Angeles