Modernizing the Patient Experience in Reproductive Medicine: Part 10- The Webinar

A Webinar (web + seminar) provides a convenient opportunity to learn from experts without having to travel. Webinars combine three means of communication: phone, online presentation, and a chat window for typing questions.

Webinar's can be either live – great for audience participation – or pre-recorded. They work incredibly well as a marketing tool because they can bring together powerful elements with a high engagement level such as audio, images, video, music and live action. Webinars can help you to stay connected with your target audience, get in-depth insight on their motivations, needs and desires, and use this information to figure out how YOUR business can serve them best.

Tips for Putting Together a Successful Online Presentation

●         Choose a topic that will resonate with your target audience.

●        Promote the webinar (Here is where your social media will come in handy!)

●        Practice your presentation

●        You can use free webinar sites (up to a certain number of attendees) such as AnyMeeting or paid services like GoToWebinar

●        Learn the software

Some ideas are better suited to the webinar format than others. For example, the following would be a good fit for a webinar:

• A detailed examination of a niche topic from a fresh angle
• A panel discussion of a timely, news-based issue in your industry
• A thorough, example-driven “how-to” tutorial
• An adaptation of a presentation from a conference speaking engagement
• An interview with an industry thought leader

On the other hand, the following probably wouldn’t make for a particularly compelling webinar:

• A minor product release or update
• A news-based webinar with little or no new information/opinion
• A broad, “content thin” webinar on a general topic
• A webinar focusing on a tired idea or concept (e.g. “content is king”)
• A straight-up sales deck/product pitch

*Source: Word Stream

Again this is where your social networking will come into play with the promotion of your webinar and then later posting it on You Tube.

Have you ever put together a webinar? What tips would you like to share? What questions would you like to ask? Please comment here!