Modernizing the Patient Experience in Reproductive Medicine: Part 10- The Webinar

A Webinar (web + seminar) provides a convenient opportunity to learn from experts without having to travel. Webinars combine three means of communication: phone, online presentation, and a chat window for typing questions.

Webinar's can be either live – great for audience participation – or pre-recorded. They work incredibly well as a marketing tool because they can bring together powerful elements with a high engagement level such as audio, images, video, music and live action. Webinars can help you to stay connected with your target audience, get in-depth insight on their motivations, needs and desires, and use this information to figure out how YOUR business can serve them best.

Tips for Putting Together a Successful Online Presentation

●         Choose a topic that will resonate with your target audience.

●        Promote the webinar (Here is where your social media will come in handy!)

●        Practice your presentation

●        You can use free webinar sites (up to a certain number of attendees) such as AnyMeeting or paid services like GoToWebinar

●        Learn the software

Some ideas are better suited to the webinar format than others. For example, the following would be a good fit for a webinar:

• A detailed examination of a niche topic from a fresh angle
• A panel discussion of a timely, news-based issue in your industry
• A thorough, example-driven “how-to” tutorial
• An adaptation of a presentation from a conference speaking engagement
• An interview with an industry thought leader

On the other hand, the following probably wouldn’t make for a particularly compelling webinar:

• A minor product release or update
• A news-based webinar with little or no new information/opinion
• A broad, “content thin” webinar on a general topic
• A webinar focusing on a tired idea or concept (e.g. “content is king”)
• A straight-up sales deck/product pitch

*Source: Word Stream

Again this is where your social networking will come into play with the promotion of your webinar and then later posting it on You Tube.

Have you ever put together a webinar? What tips would you like to share? What questions would you like to ask? Please comment here!

Modernizing the Patient Experience in Reproductive Medicine: Part 9- Pinterest

• There are over 75 billion ideas on Pinterest.
• 87% of Pinners have purchased a product because of Pinterest.
• 72% of Pinners use Pinterest to decide what to buy offline.
• 67% of Pinners are under 40-years-old.
• Over 5% of all referral traffic to websites comes from Pinterest.
• Pinterest said 80% of its users access Pinterest through a mobile device.
• 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
• Two-thirds of pins represent brands and products.
• Food & Drink & Technology are the most popular categories for men.
• An average Pins made by an Active Female User is 158.
• Recipes: There are more than 1.7 billion recipe Pins.
• Shopping: Every day nearly 2M people Pin product rich Pins.
• Articles: More than 14 million articles are Pinned each day.
• Average time spent on Pinterest per visit is 14.2 minutes.

*Source: Omnicore

Why am I telling you about Pinterest? Because a lot of people in the reproductive field have yet to think of this as a great marketing tool!  Below are some thoughts on who you might be able to reach via advertizing on Pinterest:

●        Women interested in becoming Egg Donors

●        Women interested in freezing their eggs

●        Women interested in Surrogacy

●        Women who may need IUI or IVF

●        Women who need sperm donors

●        Women interested in taking place in clinical trials/studies

●        Women who are already experiencing infertility and need support and guidance

Remember!! The Pinterest annual household income of $100,000 or more, almost 73 percent are female…..This is the reason I am giving Pinterest a separate plug….it is a great marketing avenue.

* This chart is from 2017 so note that these statistics have changed

Modernizing the Patient Experience in Reproductive Medicine: Part 8- What About Blogs?

Now I don't want to insult anybody's intelligence but I am going to start out with the blog basics and move on from there so please bare with me!

If you don't already have a business blog then the following tips will help you set one up:

•       An interesting, creative title to draw attention

•       All of your contact information

•       A short biography of you and your business

•       A picture of you and your office

•       Introduction to your staff

•       Useful resource links

•       Links to your Social Network page(s)

•       Include fresh content at least once or twice per week

*There are many Blogging tools and sites including Blogger.com, Typepad.com and Wordpress.com~ All have a do-it- yourself approach. Your website may also provide a component for your business blog

I have several business and surrogacy related blogs out there plus I write for other people's blogs. I love reposting from other bloggers too. All of this can help your brand and business grow.

* This chart is from 2017 so note that these statistics have changed

Modernizing the Patient Experience in Reproductive Medicine: Part 7-More Ways to Use You Tube

●        Create “how to” videos to help your patients (How to give yourself an injection for example)

●        Post solutions to common problems or issues

●        Embed videos on your web site on appropriate pages, including customer support and product tours.

●        Post a blog entry discussing a problem and include a video for visual support.

●        Go the extra mile by adding closed-captions or subtitles to your videos. Remember that not everyone can watch or hear videos in the same way

As you can see You Tube is a valuable tool for your marketing tool box. It can take some time to get a polished product up and running but it will be well worth it in the end.  Other how to video's can include what to expect in an egg retrieval, an embryo transfer, what does a 3 day embryo look like, a tour of your offices or lab, or meet a satisfied client. The sky is the limit!