Thursday, February 15, 2018

Modernizing The Patient Experience in Reproductive Medicine: Part 5- You Tube


Not only can you use You Tube for your own Videos- you can implement the following to get the most out of this amazing site!
·         Streaming Ads-Shorter is better....less than 1 min
·         Advertise on the side bar
·         Advertise on 3rd Party sites 

In the next few posts I have some great ideas for you on how to make You Tube work for you! Have you subscribed yet to this blog? You probably should so all of this great information will land in your e-mail in box and you can read it over coffee and start planning your marketing strategy for 2018!! 
**Learn more about LaMothe Services and how I can help YOU! www.LaMotheServices.com

Wednesday, February 7, 2018

Modernizing the Patient Experience in Reproductive Medicine: Part 4- Twitter

Letting Twitter Work for You




       Invite your professional network (via e-mail, Facebook and LinkedIN) to connect with you on Twitter
       Lookup professional associates manually
       Follow other professional associates that you know or want to work with
       Post a note “tweet” about your company news, events, activities, services, promote other professionals
       Drive traffic to your Websites, You Tube, Facebook and Blogs by tweeting about posts and articles
       Utilize for opinion polls
       Build community by commenting/retweeting others
Remember that you can link these social networking sites together in several different ways. This enables you to just post in one place and have that same post show up in several different sites.

Wednesday, January 31, 2018

Modernizing the Patient Experience in Reproductive Medicine: Part 3- Facebook

First let me tell you some facts that you may or may not know. I am pretty sure if you are reading this it just might be that you saw my blog post link on my own Facebook or Twitter feed and so you already know all about what I am going to share...or not...read on and see! ;-)

Facebook Facts and Statistics

  1. Worldwide, Total number of Monthly Active Users: 2 billion.
  2. Total number of Mobile Monthly Active Users: 1.66 billion.
  3. Total number of Desktop Daily Active Users: 1.18 billion.
  4. Total number of Mobile Daily Active Users: 1.57 billion.
  5. The gender split on Facebook is 46% men and 54% women.
  6. One in five page views in the United States occurs on Facebook.
  7. More than 83% of daily active users are outside the US and Canada.
  8. The Facebook like button has been pressed 1.13 trillion times.
  9. The average time spent on Facebook per visit is 20 minutes making the average monthly time spent to 600 hours.
  10. At its current growth rate, Facebook acquires about 8 users per second. That’s 7,246 people every 15 minutes.
  11. 75% of all men and 83% of all women who use the internet can be reached via Facebook.
  12. Every 60 seconds, this is what happens on Facebook: 3,000,000 items are shared, 243,000 images are uploaded and 3,125,000 likes are generated.
  13. Currently, Facebook is available in 101 languages.
  14. Any two people on Facebook are separated by an average of 57 degrees of separation.
  15. Facebook Messenger and WhatsApp collectively process about 60 billion messages a day,3 times the number of normal SMSes sent globally.
  16. An average Facebook user has 155 friends.
  17. 87% of online users of age 18-29 are on Facebook.
  18. 56% of online Seniors aged 65+ are on Facebook and 63% are between age 50-64.
  19. About 66% of Facebook users turn to the platform for news.
  20. As reported at the end of Q1, Facebook’s revenue stands at $8.03 billion, at a 49% increase year-on-year.
  21. 80% of Facebook’s revenue comes from ads, and 20% from virtual games.
  22. 65 million businesses now have Facebook pages.
  23. Nearly one-third of Facebook users (32 percent) engage with brands regularly.
  24. 42% of marketers report that Facebook is critical or important to their business.
  25. 42% of customer service responses from brands on Facebook happen within the first 60 minutes.
  26. 70% marketers claimed that they use Facebook to acquire new customers, while 47% have said that the social network was their top influence for purchases.
With some of these numbers you might now see why you should really give due respect to what this free networking service can do for you and your business if you manage to keep up with it all. And that is not so hard to do!

Below are a few tips on how to use Facebook to your best advantage.

        Create a professional Facebook page for your Practice

        Select a business category from the drop-down menu such as “Health/Medical/Pharm.”

        Create an interesting profile, photos (office, staff, etc.)

        Advertise your new profile by sending it to all your co-workers and professional friends

        Make sure you add links to your website, You Tube, LinkedIN, Twitter and blog

        Remember to update and post several times per week
Do you have more to add? Please write down your own tips in the comment section! 

 [ FB Fact Source: ZephoriaDrumupWikipediaOmnicoreagency]

Wednesday, January 24, 2018

Modernizing the Patient Experience in Reproductive Medicine: Part 2- Let's Look at Social Networking


The next few blog posts are going to focus on Social Networking. As most of you know I actually do a lot of social networking not only for myself but for quite a few clients in the Reproductive Field. It brings visibility and shares your business's very important messages. Building a following is vital and for low to no cost why not take advantage of this great marketing tool?

While at the ASRM I met with Rob Taylor from TD Media and what he uses social networking for is a practice/business advocacy tool.  This means that he takes the "Happy Patient/Client" and empowers them to become an advocate via social networking to support the clinic or business that they have had a positive experience with. This is extremely important  as potential clients are out there on Bing and Google reading everything they can about you and your business so they can make an informed decision.
My next post is all about Facebook!

Thursday, January 18, 2018

New Hope for Compensated Surrogacy in Washington State; SB 6037


I traveled to Olympia this week to support the new SB 6037 Uniform Parentage Action Bill.  I was told that within the next week or so we will know if it moves on. There are several parts to this bill but the biggest hitch is the surrogacy portion. Most of us feel that this will be the best law regarding surrogacy in the USA. I invite you all to read it yourself and comment here, PM me on Facebook or email me as I would love to hear your thoughts. NEW SECTION. Sec. 702. ELIGIBILITY TO ENTER GESTATIONAL OR GENETIC SURROGACY AGREEMENT. http://lawfilesext.leg.wa.gov/.../Senate%20Bills/6037.pdf 
I hope to be testifying when the bill reaches the House. I will keep you all posted. This will mean some big changes for WA state! The entire state would be open to new possibilities in the realm of Third Party Family Building!

Wednesday, January 17, 2018

Modernizing the Patient Experience within Reproductive Medicine: Part 1- Nothing Can Replace Great Customer Service!


I spoke on a panel at the American Society for Reproductive Medicine a few years ago on the Patient Experience and the ways that would make it easier to reach people who need Assisted Reproductive Technology to build their families. As I was putting together my power point (By the way I hate doing power points but apparently that's what people want when they attend seminars!) I thought that the information I was giving to clinics can and will work just as well for Surrogacy, Egg, Sperm, and Embryo Donation Agency owners as well as Reproductive Attorneys , Mental Health Professionals, Adoption Agencies and Pharmaceutical Companies.

I am going to blog about all the great information that came out of this panel here on The Business of ART topic by topic. Please feel free to comment and add your own ways you feel would be helpful to patients suffering from infertility and/or using some form of ART to grow their families.

So ideally these Top 10 Customer Service tips are something that you and your staff are already doing. Do you have anything to add to this list? Is there something that you can improve on? How are your communication skills? How about your staff? Is their attitude 'customer friendly'? This is the first step to making your company better than anyone else's!



Wednesday, November 1, 2017

Business Coaching for Surrogacy Related Companies

Do you feel overwhelmed with some aspects of your business? Are you a sole owner and need occasional support? Or are you dealing with a new problem that you have never encountered before? It may be time to ask for help! Sharon LaMothe has been working in the field of surrogacy for over 18 years and she can help you navigate through any problem or situation you may have. If she doesn't have the tools needed to help you solve your situation she can refer you to a professional who can. 


This service is aimed at professionals who:

  • Have new projects that are under consideration
  • Working with business clients that are difficult or complicated
  • Are exploring options for additional services
  • Need advice regarding best business practices
  • Want recruiting advice 
  • Need marketing solutions
  • Interested in brainstorming and idea generation sessions
  • Packages can be purchased in 10 or 20 hour increments. 

Please call 727-458-8333 for details. The first 40 minute consultation is free.

Thursday, October 26, 2017

Updating Website Design and Content with LaMothe Services, LLC

Doing business in the 21st century requires every company to have a website in one form or another. Whether your site is interactive or simply informational, there are steps you can take to ensure you're on the right track to creating a successful web presence.

Overall, LaMothe Services will be reminding you that your website is not just a marketing tool, it's a business tool, and it should be generating a revenue stream for your business.

Call LaMothe Services today at 727-458-8333 and learn all the details with a free 40 minute consultation. With this package your business can take advantage of a free banner ad placed on one of the many sub-pages of www.InfertilityAnswers.net. 
 
This package includes:
 
Total overview of your current website including content review, design, testing links, key words and meta tags.
 
Rewriting (with client approval) problem or stale content
 
Adding or consolidating pages
 
Adding photos, group boxes or other design elements
 
Updating client bios
 
Evaluating visitor statistics and making suggestions to better market your website

Friday, October 13, 2017

LaMothe Services, LLC Social Networking Special



Social Networking is the fastest and easiest way to stay in touch with colleagues, co-workers,industry professionals,family,and friends. But learning how to navigate a site by yourself can be frustrating especially if you would rather be spending time doing other things. Networking in any form is a great way to keep your business in the forefront of everyone's mind and lead you to a better position in your industry.

Mention this blog post and with any social networking package LaMothe Services, LLC will include a banner ad featured on www.InfertilityAnswers.net Call for details!
Package #1 includes:
(one time set up fee)
Facebook~LinkedIN~Twitter~etc.
Setting up your social networking site with your e-mail and contact information
Posting your bio and other relevant information
Feed your blog to your networking site if possible
Showing you how to invite friends from your address book to your site
Teaching you how to navigate the site easily and quickly
Package #2 includes:
(paid monthly and can be combined with your blogging maintenance package)
Everything in Package #1 and
Maintenance of your social networking sites
Posting on your sites
Networking with other relevant groups on your site
Keeping you informed of events posted on your sites

Tuesday, October 3, 2017

Own Your Own Surrogacy Agency Special!

Are you interested in owning and operating your own Surrogacy Agency but don't know where to start? Do you live in a surrogacy friendly state? Have you been entertaining the idea of becoming your own boss? Are you a 'people person' and have knowledge of the third party family building field? (Past Surrogate, Intended Parent or other A.R.T Professional) Do you believe that NOW is YOUR your time to take control of your own career path? If the answers are a resounding YES to all these questions then LaMothe Services, LLC can help you formulate a plan and assist you in building your business to it's full potential. E-mail LaMotheServices@aol.com to set up your free 40 minute consult and learn more about our Own Your Own Surrogacy Agency SPECIAL!                                                                                                                                                           
This SPECIAL for NEW SURROGACY AGENCY Owners includes the following!                                                                                                                   
20 Hours of Consultation:
This includes mainly phone and some e-mail communication. Discussing the viability of a surrogacy program, what it might take to begin, what issues and road blocks maybe in your path, etc. This package is based on what issues you want to explore.  Below are just a few of the topics we will discuss. As you can see, often more time is needed to have your business up and running smoothly: 
  •    Website    
  •     Marketing Materials    
  •     Forms (Intake, Applications, Retainers etc)
  •     Packet Information
  •     Recruiting Protocol
  •     Program Flow and Procedures
    •     Matching Procedures
    •     Clinic, Psychologist, and Attorney Relationships
    •     Hospital Risk Management Relationships
  •     Financial Tracking
  •     Surrogate Education and Support
  •     Intended Parent Education and Support
  •     Customer Service
  •     Networking with other professionals
  •     Staff development
Marketing Materials and  Agreements:                                                                                                                                                                
35-40+  ”samples". These  include a retainer  agreement, sample contracts, reimbursements for surrogates, anticipated fees and  costs, check lists, agency forms and documents, educational information for IPs and Surrogates etc. Some of this information can also be used in the website, social media, and marketing materials                                                                                                                                                                
Website Development:   
Total overview of what you would like on your website including content, design (colors), links (resources), key words
Client provides all content for the website including Logo.
Designing your website and adding content provided by client  (Home Page, Services, About Us, For Surrogates, For IPs,  Testimonials, Q&A for example) plus adding photos, group boxes or other design elements
Setting up a e-mail address to go from the site to the address of your choice
Teaching you how to take control of your site once it is completed so that you can add, remove and update your site as needed on your own
(Your credit card will be charged directly from the hosting company $19.99 per month once the site is activated.)
                                                                                                                                                                                          
Business Card and Brochure Design-Client pays for all printing and shipping directly to their office/home. Client provides logo and content (Content can be found and used from the website)
                                                                                                                                                  
Banner Ad Assistance
1 banner ad ready to post on Internet sites for visibility of your new company
Your Banner Ads on InfertilityAnswers.org for 12 months FREE   
                                                                                                                                                         
The cost of this package is $6,000.00 and is offered in 2 instalments of $3,000.00 each-30 days apart. If you choose to pay in full, you will receive 10% off the entire package! (That's a $600.00 savings!)
                                                                                                                                         
Contact LaMothe Services today to get all the details! LaMotheServices@aol.com or call 727-458-8333. (Please note that our main office is located in Seattle, WA)
                                                                                                                                                                                                                                                   
Extra hourly add-on packages are available for an additional charge.
**No Refunds