|This is a picture of me at the Hubbard Glacier!|
I have been working with individuals who have no idea how to market themselves. They even seem a little embarrassed that they have to "do it" at all. In the past many relied on referrals from professionals who have been long standing friends as well as colleagues, but as people move on, change jobs, or retire sometimes those referrals dry up and it's hard to relearn how to network and, well...basically sell themselves and their services.
This article below gives an insight to self-promotion. Many of my clients are already on FaceBook, Linkedin, Twitter, Pinterest and Plaxo among other social networking sites but those venues are just the tip of a very large Internet iceberg!
Feel free to contact me with any questions regarding your own marketing issues. Simple and affordable solutions can be found at
Self-Promotion That's Fun
by Will Craig
Do you have as many clients as you want? Are you "landing" the type of clients that are absolutely fun to work with? Okay, here is one more question... Are you promoting yourself?
The reason most of us get into coaching is to coach. Few of us -if any- get into this business to promote ourselves (and wouldn't it be great if we didn't have to). The sad fact is, we do.
Unless people know about you they can't hire you. It's easy to think that others who enthusiastically market themselves are, in some way, "fly-by-night hucksters." In some cases this may even be true. The fact is, if you don't promote yourself your potential clients may end up hiring those less qualified individuals instead of you. You've given them no choice because you haven't promoted yourself to them as an option.
If you think about it you have an obligation to promote yourself so that the clients that really need to work with you have a way to reach you (and not someone else). The good news is this doesn't have to be an obnoxious task.
The professionals that are successful at selling their services aren't really selling at all. They are promoting themselves in subtle, yet convincing ways. They are allowing their prospects to get to know them. They are building rapport and trust. In a nutshell, they are just being themselves.
If you put yourself in situations where you allow people to experience you, you will have your pick of clients. And they'll be the best clients for you! Feel good about promoting yourself by recognizing that marketing your professional services is nothing more than relationship building.
Mainstream sales and advertising has given the marketing of professional services a bad rap. When self-promotion is done right, it's fun and rewarding, PLUS you can feel good about it. Go out and be yourself with as many people as possible. The ones who are attracted to you will work the hardest for themselves. They will also be the most fun for you to have as clients.
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