Wednesday, March 14, 2018

Modernizing the Patient Experience in Reproductive Medicine: Part 9- Pinterest


  • There are over 75 billion ideas on Pinterest.
  • 87% of Pinners have purchased a product because of Pinterest.
  • 72% of Pinners use Pinterest to decide what to buy offline.
  • 67% of Pinners are under 40-years-old.
  • Over 5% of all referral traffic to websites comes from Pinterest.
  • Pinterest said 80% of its users access Pinterest through a mobile device.
  • 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
  • Two-thirds of pins represent brands and products.
  • Food & Drink & Technology are the most popular categories for men.
  • An average Pins made by an Active Female User is 158.
  • Recipes: There are more than 1.7 billion recipe Pins.
  • Shopping: Every day nearly 2M people Pin product rich Pins.
  • Articles: More than 14 million articles are Pinned each day.
  • Average time spent on Pinterest per visit is 14.2 minutes.
*Source: Omnicore
Why am I telling you about Pinterest? Because a lot of people in the reproductive field have yet to think of this as a great marketing tool!  Below are some thoughts on who you might be able to reach via advertizing on Pinterest:
        Women interested in becoming Egg Donors
        Women interested in freezing their eggs
        Women interested in Surrogacy
        Women who may need IUI or IVF
        Women who need sperm donors
        Women interested in taking place in clinical trials/studies
        Women who are already experiencing infertility and need support and guidance
Remember!! The Pinterest annual household income of $100,000 or more, almost 73 percent are female…..This is the reason I am giving Pinterest a separate plug….it is a great marketing avenue.

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