A Webinar (web + seminar) provides a convenient opportunity
to learn from experts without having to travel. Webinars combine three means of
communication: phone, online presentation, and a chat window for typing
questions.
Webinar's can be either live – great for audience
participation – or pre-recorded. They work incredibly well as a marketing tool
because they can bring together powerful elements with a high engagement level
such as audio, images, video, music and live action. Webinars can help you to
stay connected with your target audience, get in-depth insight on their
motivations, needs and desires, and use this information to figure out how YOUR
business can serve them best.
Tips for Putting
Together a Successful Online Presentation
●
Choose a topic that will resonate with your
target audience.
●
Promote
the webinar (Here is where your social media will come in handy!)
●
Practice
your presentation
●
You can
use free webinar sites (up to a certain number of attendees) such as AnyMeeting
or paid services like GoToWebinar
●
Learn
the software
Some ideas are better suited to the webinar format than others. For example, the following would be a good fit for a webinar:
- A detailed examination of a niche topic from a fresh angle
- A panel discussion of a timely, news-based issue in your industry
- A thorough, example-driven “how-to” tutorial
- An adaptation of a presentation from a conference speaking engagement
- An interview with an industry thought leader
On the other hand, the following probably wouldn’t make for a particularly compelling webinar:
- A minor product release or update
- A news-based webinar with little or no new information/opinion
- A broad, “content thin” webinar on a general topic
- A webinar focusing on a tired idea or concept (e.g. “content is king”)
- A straight-up sales deck/product pitch
*Source: Word Stream
Again this is where your social
networking will come into play with the promotion of your webinar and then
later posting it on You Tube.
Have you ever put together a
webinar? What tips would you like to share? What questions would you like to
ask? Please comment here!